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White Paper
A white paper is a report or guide that informs readers concisely about a complex issue and presents the issuing body's philosophy Philosophy (from , ) is the study of general and fundamental questions, such as those about existence Existence is the ability of an entity to interact with physical reality Reality is the sum or aggregate of all that is real or existen ... on the matter. It is meant to help readers understand an issue, solve a problem, or make a decision. The term originated roughly a century ago to mean a type of position paper or industry report published by some department of the UK government. In more recent years, this type of document has proliferated in business. Today, a B2B white paper is closer to a marketing presentation, a form of content meant to persuade customers and partners and promote a certain product or viewpoint. That makes B2B white papers a type of grey literature Grey literature (or gray literature) is materials and research pr ...
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Copy Paper
Copy may refer to: *CopyingCopying is the duplication of information Information is processed, organised and structured data. It provides context for data and enables decision making process. For example, a single customer’s sale at a restaurant is data – this becom ... or the product of copying (including the plural "copies"); the duplication of information or an artifact **Cut, copy and paste In human–computer interaction Human–computer interaction (HCI) studies the design and use of computer technology, focused on the interfaces between people ( users) and computer A computer is a machine that can be programmed to car ..., a method of reproducing text or other data in computing **File copying In digital file management, file copying is the creation of a new file which has the same content as an existing file. Computer operating system An operating system (OS) is system software that manages computer hardware, computer software, sof ... **Photoc ...
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White Paper On Full Employment In Australia
The White Paper A white paper is a report or guide that informs readers concisely about a complex issue and presents the issuing body's philosophy Philosophy (from , ) is the study of general and fundamental questions, such as those about existence Exis ... ''Full Employment in Australia'', published in 1945, was the defining document of the official economic policy in Australia Australia, officially the Commonwealth of Australia, is a Sovereign state, sovereign country comprising the mainland of the Australia (continent), Australian continent, the island of Tasmania, and numerous List of islands of Australia, sma ... until 1975. For the first time, the Australian government accepted an obligation to guarantee full employment and to intervene as necessary to implement that guarantee. The preparation of the paper was ordered by The Australian Labor Party The Australian Labor Party (ALP), also simply known as Labor and historically spelt Labour, is the major ...
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Preprint
In academic publishing Academic publishing is the subfield of publishing which distributes academic research and scholarship. Most academic work is published in academic journal articles, books or thesis' form. The part of academic written output that is not formally ..., a preprint is a version of a scholarly or scientific paper : ''For a broader class of literature, see Academic publishing Academic publishing is the subfield of publishing Publishing is the activity of making information, literature, music, software and other content available to the public for sa ... that precedes formal peer review and publication in a peer-review Peer review is the evaluation of work by one or more people with similar competencies as the producers of the work (:wiktionary:peer#Etymology 2, peers). It functions as a form of self-regulation by qualified members of a profession within th ...ed scholarly or scientific journal In academic publishing Academic publishi ...
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Mind Share
Mind share relates to the development of consumer awareness Consumer behaviour is the study of individuals, groups, or organizations and all the activities associated with the purchase Purchasing is the process a business or organization uses to acquire Good (economics), goods or Service (economics) ... or popularity In sociology Sociology is a social science Social science is the branch The branches and leaves of a tree. A branch ( or , ) or tree branch (sometimes referred to in botany Botany, also called , plant biology or phyt ..., and is one of the main objectives of advertising Advertising is a marketing Marketing is the process of intentionally stimulating demand for and purchases of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasi ... and promotion Promotion may refer to: Marketing * Promotion (marketing), one of the four marketing mix elem ...
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Listicle
In journalism Journalism is the production and distribution of report Image:Hurt Report cover page.png, 220px, Example of a front page of a report A report is a document that presents information in an organized format for a specific audience and purpose. ... and blog A blog (a truncation In mathematics and computer science, truncation is limiting the number of numerical digit, digits right of the decimal point. Truncation and floor function Truncation of positive real numbers can be done using the f ...ging, a listicle is a short-form of writing that uses a list as its thematic structure, but is fleshed out with sufficient copy to be published as an article Article often refers to: * Article (grammar) An article is any member of a class of dedicated words that are used with noun phrases to mark the identifiability of the referents of the noun phrases. The category of articles constitutes a part of .... A typical listicle will prominently feature a cardinal ...
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Customer Journey
Customer experience (CX) is a totality of Cognition, cognitive, Affect (psychology), affective, Sensory processing, sensory, and behavioral consumer responses during all stages of the consumption (economics), consumption process including pre-purchase, consumption, and post-purchase stages. Pine and Gilmore described the The Experience Economy, experience economy as the next level after commodities, goods, and services with memorable events as the final business product. Four realms of experience include esthetic, escapist, entertainment, and educational components. Different dimensions of customer experience include senses, emotions, feelings, perceptions, cognitive evaluations, involvement, Memory, memories, as well as spiritual components, and Theory of planned behavior, behavioral intentions. The pre-consumption anticipation experience can be described as the amount of pleasure or displeasure received from savoring future events, while the remembered experience is related to a ...
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Sales Funnel
Sales process engineering is the engineering of better sales processes. It is intended to design better ways of selling, making salespeople's efforts more productive. It has been described as "the systematic application of scientific and mathematical principles to achieve the practical goals of a particular sales process".. Paul Selden pointed out that in this context, sales referred to the output of a process involving a variety of functions across an organization, and not that of a "sales department" alone. Primary areas of application span functions including sales, marketing, and customer service. History As early as 1900–1915, advocates of scientific management, such as Frederick Winslow Taylor and Harlow Stafford Person, recognized that their ideas could be applied not only to manual labour and tradesman, skilled trades but also to management, professions, and sales. Person promoted an early form of sales process engineering. At the time, postwar senses of the terms ''sal ...
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