Generic Brand
   HOME



Generic Brand
Generic brands of consumer products (often supermarket goods) are distinguished by the absence of a brand name A brand is a name, term, design, symbol or any other feature that identifies one seller's good or service as distinct from those of other sellers. Brands are used in business Business is the activity of making one's living or making mon ..., instead identified solely by product characteristics and identified by plain, usually black-and-white packaging. Generally they imitate more expensive branded products, competing on price. They are similar to "store brand" or "private label Private label products are those manufactured by one company for sale under another company's brand A brand is a name, term, design, symbol or any other feature that identifies one seller's good or service as distinct from those of other s ..." products sold under a brand particular to the merchant, but typically priced lower and perceived as lower quality. The term ''off brand' ...
[...More Info...]      
[...Related Items...]



picture info

Brand Name
A brand is a name, term, design, symbol or any other feature that identifies one seller's good or service as distinct from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand's customers, its owners and shareholders. Name brands are sometimes distinguished from generic or store brands. The practice of branding - in the original literal sense of marking by burning - is thought to have begun with the ancient Egyptians, who were known to have engaged in livestock branding as early as 2,700 BCE. Branding was used to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron. If a person stole any of the cattle, anyone else who saw the symbol could deduce the actual owner. The term has been extended to mean a strategic personality for a product or c ...
[...More Info...]      
[...Related Items...]



picture info

Muji
(), or is a Japanese retail company which sells a wide variety of household and consumer goods. Muji's design philosophy is minimalist In visual arts The visual arts are art forms such as painting, drawing, printmaking, sculpture Sculpture is the branch of the visual arts that operates in three dimensions. It is one of the plastic arts. Durable sculptural processe ..., and it places an emphasis on recycling Recycling is the process of converting waste Waste (or wastes) are unwanted or unusable materials. Waste is any substance which is discarded after primary use, or is worthless, defective and of no use. A by-product A by-product or ..., reducing production and packaging waste Packaging waste, the part of the waste that consists of packaging and packaging material, is a major part of the total global waste ,and the major part of the packaging waste consists of single-use plastic waste, plastic food packaging, a hallmark o ..., and a no-logo ...
[...More Info...]      
[...Related Items...]



Branding Terminology
Branding may refer to: Physical markings * Making a mark, typically by charring Charring is a chemical process of incomplete combustion Combustion, or burning, is a high-temperature exothermic redox chemical reaction between a fuel (the reductant) and an oxidant, usually atmospheric oxygen, that produces oxidized, often ga ...: ** Wood branding Branding is an easy and economical way to permanently mark anything that burns (wood, leather, plastic, rubber, Cork (material), cork, food, soap, wax, etc.). This is done by either a fire-heated tool or an electrically-heated tool, which is pressed ..., permanently marking, by way of heat, typically of wood (also applied to plastic, cork, leather, etc.) ** Livestock branding Livestock branding is a technique for marking livestock Livestock are the domesticated Domestication is a sustained multi-generational relationship in which one group of organisms assumes a significant degree of influence over the r ..., the marking ...
[...More Info...]      
[...Related Items...]



picture info

Brands
A brand is a name, term, design, symbol or any other feature that identifies one seller's good or service as distinct from those of other sellers. Brands are used in business Business is the activity of making one's living or making money by producing or buying and selling products (such as goods and services). Simply put, it is "any activity or enterprise entered into for profit." Having a business name A trad ..., marketing Marketing is the process of intentionally stimulating demand for and purchases of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of adv ..., and advertising Advertising is a marketing Marketing is the process of intentionally stimulating demand for and purchases of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize ... for recognition and, import ...
[...More Info...]      
[...Related Items...]



picture info

Store Brands
Private label products are those manufactured by one company for sale under another company's brand A brand is a name, term, design, symbol or any other feature that identifies one seller's good or service as distinct from those of other sellers. Brands are used in business Business is the activity of making one's living or making mon .... Private-label goods are available in a wide range of industries from food Food is any substance consumed to provide Nutrient, nutritional support for an organism. Food is usually of plant, animal or Fungus, fungal origin, and contains essential nutrients, such as carbohydrates, fats, protein (nutrient), proteins, vi ... to cosmetics Cosmetics are constituted mixtures of chemical compound A chemical compound is a chemical substance A chemical substance is a form of matter In classical physics and general chemistry, matter is any substance that has mass and take .... Private label brands managed solely by a re ...
[...More Info...]      
[...Related Items...]



picture info

Safeway Brands
Safeway is an American supermarket chain founded by Marion Barton Skaggs in April 1915 in American Falls, Idaho. The chain provides grocery items, food and general merchandise and feature a variety of specialty departments, such as bakery, delicatessen, floral and pharmacy, as well as Starbucks coffee shops and fuel centers. It is a subsidiary of Albertsons after being acquired by private equity investors led by Cerberus Capital Management in January 2015. Safeway's primary base of operations is in the Western United States with some stores located in the Mid-Atlantic States, Mid-Atlantic region of the East Coast of the United States, Eastern Seaboard. The subsidiary is headquartered in Pleasanton, California, with its parent company, Albertsons, headquartered in Boise, Idaho. Safeway stores operate under the logo of a stylized white "S" inside a rounded red square with the slogan "Ingredients for life". Following the Organic food, organics trend, the stores have expanded the nu ...
[...More Info...]      
[...Related Items...]




MORE