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Language Expectancy Theory
Language expectancy theory (LET) is a theory of persuasion. The theory assumes language is a rules-based system, in which people develop expected norms as to appropriate language usage in given situations.M. Burgoon and Miller. 1985 Furthermore, unexpected linguistic usage can affect the receiver's behavior resulting from attitudes towards a persuasive message. Background Created by Michael Burgoon, a retired professor of medicine from the University of Arizona, and Gerald R. Miller, the inspiration for LET was sparked by Brooks' work on expectations of language in 1970. Burgoon, Jones and Stewart furthered the discussion with the idea of linguistic strategies and message intensity in an essay published in 1975. The essay linked linguistic strategies, or how a message is framed, to effective persuasive outcomes. The original work for the language expectation theory was published in 1978. Titled "An empirical test of a model of resistance to persuasion", it outlined the theory throu ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Persuasion
Persuasion or persuasion arts is an umbrella term for influence. Persuasion can influence a person's beliefs, attitudes, intentions, motivations, or behaviours. Persuasion is studied in many disciplines. Rhetoric studies modes of persuasion in speech and writing and is often taught as a classical subject. Psychology looks at persuasion through the lens of individual behaviour and neuroscience studies the brain activity associated with this behaviour. History and political science are interested in the role of propaganda in shaping historical events. In business, persuasion is aimed at influencing a person's (or group's) attitude or behaviour towards some event, idea, object, or another person (s) by using written, spoken, or visual methods to convey information, feelings, or reasoning, or a combination thereof. Persuasion is also often used to pursue personal gain, such as election campaigning, giving a sales pitch, or in trial advocacy. Persuasion can also be interpre ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Gerald R
Gerald is a male Germanic given name meaning "rule of the spear" from the prefix ''ger-'' ("spear") and suffix ''-wald'' ("rule"). Variants include the English given name Jerrold, the feminine nickname Jeri and the Welsh language Gerallt and Irish language Gearalt. Gerald is less common as a surname. The name is also found in French as Gérald. Geraldine is the feminine equivalent. Given name People with the name Gerald include: Politicians * Gerald Boland, Ireland's longest-serving Minister for Justice * Gerald Ford, 38th President of the United States * Gerald Gardiner, Baron Gardiner, Lord Chancellor from 1964 to 1970 * Gerald Häfner, German MEP * Gerald Klug, Austrian politician * Gerald Lascelles (other), several people * Gerald Nabarro, British Conservative politician * Gerald S. McGowan, US Ambassador to Portugal * Gerald Wellesley, 7th Duke of Wellington, British diplomat, soldier, and architect Sports * Gerald Asamoah, Ghanaian-born German football player * ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Psychological
Psychology is the scientific study of mind and behavior. Psychology includes the study of conscious and unconscious phenomena, including feelings and thoughts. It is an academic discipline of immense scope, crossing the boundaries between the natural and social sciences. Psychologists seek an understanding of the emergent properties of brains, linking the discipline to neuroscience. As social scientists, psychologists aim to understand the behavior of individuals and groups.Fernald LD (2008)''Psychology: Six perspectives'' (pp.12–15). Thousand Oaks, CA: Sage Publications.Hockenbury & Hockenbury. Psychology. Worth Publishers, 2010. Ψ (''psi''), the first letter of the Greek word ''psyche'' from which the term psychology is derived (see below), is commonly associated with the science. A professional practitioner or researcher involved in the discipline is called a psychologist. Some psychologists can also be classified as behavioral or cognitive scientists. Some ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Culture
Culture () is an umbrella term which encompasses the social behavior, institutions, and norms found in human societies, as well as the knowledge, beliefs, arts, laws, customs, capabilities, and habits of the individuals in these groups.Tylor, Edward. (1871). Primitive Culture. Vol 1. New York: J.P. Putnam's Son Culture is often originated from or attributed to a specific region or location. Humans acquire culture through the learning processes of enculturation and socialization, which is shown by the diversity of cultures across societies. A cultural norm codifies acceptable conduct in society; it serves as a guideline for behavior, dress, language, and demeanor in a situation, which serves as a template for expectations in a social group. Accepting only a monoculture in a social group can bear risks, just as a single species can wither in the face of environmental change, for lack of functional responses to the change. Thus in military culture, valor is counted ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Social Influence
Social influence comprises the ways in which individuals adjust their behavior to meet the demands of a social environment. It takes many forms and can be seen in conformity, socialization, peer pressure, obedience, leadership, persuasion, sales, and marketing. Typically social influence results from a specific action, command, or request, but people also alter their attitudes and behaviors in response to what they perceive others might do or think. In 1958, Harvard psychologist Herbert Kelman identified three broad varieties of social influence. #Compliance is when people appear to agree with others but actually keep their dissenting opinions private. # Identification is when people are influenced by someone who is liked and respected, such as a famous celebrity. # Internalization is when people accept a belief or behavior and agree both publicly and privately. Morton Deutsch and Harold Gerard described two psychological needs that lead humans to conform to the expectat ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Expectancy Violations Theory
Expectancy violations theory (EVT) is a theory of communication that analyzes how individuals respond to unanticipated violations of social norms and expectations. The theory was proposed by Judee K. Burgoon in the late 1970s and continued through the 1980s and 1990s as "nonverbal expectancy violations theory", based on Burgoon's research studying proxemics. In J. Blumler, K. E. Rosengren, & J. M. McLeod (Eds.), Comparatively speaking: Communication and culture across space and time (pp. 53–69). Newbury Park, CA: Sage Burgoon's work initially analyzed individuals' allowances and expectations of personal distance and how responses to personal distance violations were influenced by the level of liking and relationship to the violators. The theory was later changed to its current name when other researchers began to focus on violations of social behavior expectations beyond nonverbal communication. This theory sees communication as an exchange of behaviors, where one individual's be ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Expectation (epistemic)
In the case of uncertainty, expectation is what is considered the most likely to happen. An expectation, which is a belief that is centered on the future, may or may not be realistic. A less advantageous result gives rise to the emotion of disappointment. If something happens that is not at all expected, it is a surprise (emotion), surprise. An expectation about the behavior or performance of another person, expressed to that person, may have the nature of a strong request, or an order; this kind of expectation is called a social norm. The degree to which something is expected to be true can be expressed using fuzzy logic. Anticipation is the emotion corresponding to expectation. Expectations of well-being Richard Lazarus asserts that people become accustomed to positive or negative life experiences which lead to favorable or unfavorable expectations of their present and near-future circumstances. Lazarus notes the widely accepted philosophical principle that "happiness depends on ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Normative Social Influence
Normative social influence is a type of social influence that leads to conformity. It is defined in social psychology as "...the influence of other people that leads us to conform in order to be liked and accepted by them." The power of normative social influence stems from the human identity as a social being, with a need for companionship and association. Normative social influence involves a change in behaviour that is deemed necessary in order to fit in a particular group. The need for a positive relationship with the people around leads us to conformity. This fact often leads to people exhibiting public compliance—but not necessarily private acceptance—of the group's social norms in order to be accepted by the group. Social norms refers to the unwritten rules that govern social behavior.Schacter, Daniel L. (2012). Psychology (2nd ed.) These are customary standards for behavior that are widely shared by members of a culture. In many cases, normative social influence s ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sexism
Sexism is prejudice or discrimination based on one's sex or gender. Sexism can affect anyone, but it primarily affects women and girls.There is a clear and broad consensus among academic scholars in multiple fields that sexism refers primarily to discrimination against women, and primarily affects women. See, for example: * Defines sexism as "prejudice, stereotyping, or discrimination, typically against women, on the basis of sex". * Defines sexism as "prejudice or discrimination based on sex or gender, especially against women and girls". Notes that "sexism in a society is most commonly applied against women and girls. It functions to maintain patriarchy, or male domination, through ideological and material practices of individuals, collectives, and institutions that oppress women and girls on the basis of sex or gender." * Notes that Sexism' refers to a historically and globally pervasive form of oppression against women." * Notes that "sexism usually refers to preju ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Profanity
Profanity, also known as cursing, cussing, swearing, bad language, foul language, obscenities, expletives or vulgarism, is a socially offensive use of language. Accordingly, profanity is language use that is sometimes deemed impolite, rude, indecent, or culturally offensive; in certain religions, it constitutes sin. It can show a debasement of someone or something, or be considered an expression of strong feeling towards something. Some words may also be used as intensifiers. In its older, more literal sense, "profanity" refers to a lack of respect for things that are held to be sacred, which implies anything inspiring or deserving of reverence, as well as behaviour showing similar disrespect or causing religious offense. Etymology The term ''profane'' originates from classical Latin , literally "before (outside) the temple", meaning 'outside' and meaning 'temple' or 'sanctuary'. The term ''profane'' carried the meaning of either "desecrating what is holy" or "w ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ethos
Ethos ( or ) is a Greek word meaning "character" that is used to describe the guiding beliefs or ideals that characterize a community, nation, or ideology; and the balance between caution, and passion. The Greeks also used this word to refer to the power of music to influence emotions, behaviors, and even morals. Early Greek stories of Orpheus exhibit this idea in a compelling way. The word's use in rhetoric is closely based on the Greek terminology used by Aristotle in his concept of the three artistic proofs or modes of persuasion. It gives credit to the speaker, or the speaker is taking credit. Etymology and origin ''Ethos'' (, ; ''plurals:'' ''ethe'', ; ''ethea'', ) is a Greek word originally meaning "accustomed place" (as in "the habitats of horses/", ''Iliad'' 6.511, 15.268), "custom, habit", equivalent to Latin ''mores''. ''Ethos'' forms the root of ''ethikos'' (), meaning "morality, showing moral character". As an adjective in the neuter plural form ''ta ethika.'' ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Source Credibility
Source credibility is "a term commonly used to imply a communicator's positive characteristics that affect the receiver's acceptance of a message." Academic studies of this topic began in the 20th century and were given a special emphasis during World War II, when the US government sought to use propaganda to influence public opinion in support of the war effort. Psychologist Carl Haviland and his colleagues worked at the War Department upon this during the 1940s and then continued experimental studies at Yale University. They built upon the work of researchers in the first half of the 20th century who had developed a Source-Message-Channel-Receiver model of communication and, with Muzafer Sherif, (Muzaffer Şerif Başoğlu) developed this as part of their theories of persuasion and social judgement. About Source credibility theory is an established theory that explains how communication's persuasiveness is affected by the perceived credibility of the source of the communicatio ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
