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TrueType
TrueType is an outline font standard developed by Apple in the late 1980s as a competitor to Adobe's Type 1 fonts used in PostScript. It has become the most common format for fonts on the classic Mac OS, macOS, and Microsoft Windows operating systems. The primary strength of TrueType was originally that it offered font developers a high degree of control over precisely how their fonts are displayed, right down to particular pixels, at various font sizes. With widely varying rendering technologies in use today, pixel-level control is no longer certain in a TrueType font. History ''TrueType'' was known during its development stage, first by the codename "Bass" and later on by the codename "Royal". The system was developed and eventually released as TrueType with the launch of Mac System 7 in May 1991. The initial TrueType outline fonts, four-weight families of '' Times Roman'', ''Helvetica'', ''Courier'', and the pi font "Symbol" replicated the original PostScript fonts of th ...
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Private Use Areas
In Unicode, a Private Use Area (PUA) is a range of code points that, by definition, will not be assigned characters by the Unicode Consortium. Three private use areas are defined: one in the Basic Multilingual Plane (), and one each in, and nearly covering, planes 15 and 16 (, ). The code points in these areas cannot be considered as standardized characters in Unicode itself. They are intentionally left undefined so that third parties may define their own characters without conflicting with Unicode Consortium assignments. Under the Unicode Stability Policy, the Private Use Areas will remain allocated for that purpose in all future Unicode versions. Assignments to Private Use Area characters need not be private in the sense of strictly internal to an organisation; a number of assignment schemes have been published by several organisations. Such publication may include a font that supports the definition (showing the glyphs), and software making use of the private-use characters (e ...
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Helvetica
Helvetica (originally Neue Haas Grotesk) is a widely used sans-serif typeface developed in 1957 by Swiss typeface designer Max Miedinger and Eduard Hoffmann. Helvetica is a neo-grotesque design, one influenced by the famous 19th century (1890s) typeface Akzidenz-Grotesk and other German and Swiss designs. Its use became a hallmark of the International Typographic Style that emerged from the work of Swiss designers in the 1950s and '60s, becoming one of the most popular typefaces of the mid-20th century. Over the years, a wide range of variants have been released in different weights, widths, and sizes, as well as matching designs for a range of non-Latin alphabets. Notable features of Helvetica as originally designed include a high x-height, the termination of strokes on horizontal or vertical lines and an unusually tight spacing between letters, which combine to give it a dense, solid appearance. Developed by the ''Haas'sche Schriftgiesserei'' (Haas Type Foundry) of Münchenste ...
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Spatial Anti-aliasing
In digital signal processing, spatial anti-aliasing is a technique for minimizing the distortion artifacts ( aliasing) when representing a high-resolution image at a lower resolution. Anti-aliasing is used in digital photography, computer graphics, digital audio, and many other applications. Anti-aliasing means removing signal components that have a higher frequency than is able to be properly resolved by the recording (or sampling) device. This removal is done before (re)sampling at a lower resolution. When sampling is performed without removing this part of the signal, it causes undesirable artifacts such as black-and-white noise. In signal acquisition and audio, anti-aliasing is often done using an analog anti-aliasing filter to remove the out-of-band component of the input signal prior to sampling with an analog-to-digital converter. In digital photography, optical anti-aliasing filters made of birefringent materials smooth the signal in the spatial optical domain. The a ...
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Adobe Type Manager
Adobe Type Manager (ATM) was the name of a family of computer programs created and marketed by Adobe Systems for use with their PostScript Type 1 fonts. The last release was Adobe ATM Light 4.1.2, per Adobe's FTP (at the time). Modern operating systems such as Windows and MacOS have built-in support for PostScript fonts, eliminating the need for Adobe's 3rd party utility. Apple Macintosh The original ATM was created for the Apple Macintosh computer platform to scale PostScript Type 1 fonts for the computer monitor, and for printing to non-PostScript printers. Mac Type 1 fonts come with screen fonts set to display at certain point sizes only. In Macintosh operating systems prior to Mac OS X, Type 1 fonts set at other sizes would appear jagged on the monitor. ATM allowed Type 1 fonts to appear smooth at any point size, and to print well to non-PostScript devices. Around 1996, Adobe expanded ATM into a font-management program called ATM Deluxe; the original ATM was renamed ATM L ...
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Adobe Systems
Adobe Inc. ( ), originally called Adobe Systems Incorporated, is an American multinational computer software company incorporated in Delaware and headquartered in San Jose, California. It has historically specialized in software for the creation and publication of a wide range of content, including graphics, photography, illustration, animation, multimedia/video, motion pictures, and print. Its flagship products include Adobe Photoshop image editing software; Adobe Illustrator vector-based illustration software; Adobe Acrobat Reader and the Portable Document Format (PDF); and a host of tools primarily for audio-visual content creation, editing and publishing. Adobe offered a bundled solution of its products named Adobe Creative Suite, which evolved into a subscription software as a service (SaaS) offering named Adobe Creative Cloud. The company also expanded into digital marketing software and in 2021 was considered one of the top global leaders in Customer Experience Man ...
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Laser Printing
Laser printing is an electrostatic digital printing process. It produces high-quality text and graphics (and moderate-quality photographs) by repeatedly passing a laser beam back and forth over a negatively-charged cylinder called a "drum" to define a differentially-charged image. The drum then selectively collects electrically-charged powdered ink (toner), and transfers the image to paper, which is then heated to permanently fuse the text, imagery, or both, to the paper. As with digital photocopiers, laser printers employ a xerographic printing process. Laser printing differs from traditional xerography as implemented in analog photocopiers in that in the latter, the image is formed by reflecting light off an existing document onto the exposed drum. Invented at Xerox PARC in the 1970s, laser printers were introduced for the office and then home markets in subsequent years by IBM, Canon, Xerox, Apple, Hewlett-Packard and many others. Over the decades, quality and speed hav ...
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TrueImage
TrueImage is a PostScript-compatible interpreter (clone) originally developed by Cal Bauer and Bauer Enterprises and sold to Microsoft in 1989. Microsoft subsequently cross-licensed TrueImage to Apple Computer in exchange for a TrueType license. After many delays, Microsoft finally delivered version 1.0 of TrueImage to Apple; Apple announced they would be licensing PostScript Level 2 from Adobe Systems a few months later. Apple tried to build one product on TrueImage, but no TrueImage products were ever released by the company. However, TrueImage was used in a variety of laser printer Laser printing is an electrostatic digital printing process. It produces high-quality text and graphics (and moderate-quality photographs) by repeatedly passing a laser beam back and forth over a negatively-charged cylinder called a "drum" to ...s, such as Abaton Okidata and LaserMaster
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Snake Oil
Snake oil is a term used to describe deceptive marketing, health care fraud, or a scam. Similarly, "snake oil salesman" is a common expression used to describe someone who sells, promotes, or is a general proponent of some valueless or fraudulent cure, remedy, or solution. The term comes from the "snake oil" that used to be sold as a cure-all elixir for many kinds of physiological problems. Many 19th-century United States and 18th-century European entrepreneurs advertised and sold mineral oil (often mixed with various active and inactive household herbs, spices, drugs, and compounds, but containing no snake-derived substances whatsoever) as "snake oil liniment", making claims about its efficacy as a panacea. Patent medicines that claimed to be a panacea were extremely common from the 18th century until the 20th, particularly among vendors masking addictive drugs such as cocaine, amphetamine, alcohol, and opium-based concoctions or elixirs, to be sold at medicine shows as ...
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John Warnock
John Edward Warnock (born October 6, 1940) is an American computer scientist and businessman best known for co-founding Adobe Systems Inc., the graphics and publishing software company, with Charles Geschke. Warnock was President of Adobe for his first two years and chairman and CEO for his remaining sixteen years at the company. Although he retired as CEO in 2000, he still co-chaired the board with Geschke. Warnock has pioneered the development of graphics, publishing, Web and electronic document technologies that have revolutionized the field of publishing and visual communications. Early life and education Warnock was born and raised in Salt Lake City, Utah. Although he failed mathematics in ninth grade while graduating from Olympus High School in 1958, Warnock went on to earn a Bachelor of Science degree in mathematics and philosophy, a Doctor of Philosophy degree in electrical engineering (computer science), and an honorary degree in science, all from the University o ...
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Microsoft
Microsoft Corporation is an American multinational technology corporation producing computer software, consumer electronics, personal computers, and related services headquartered at the Microsoft Redmond campus located in Redmond, Washington, United States. Its best-known software products are the Windows line of operating systems, the Microsoft Office suite, and the Internet Explorer and Edge web browsers. Its flagship hardware products are the Xbox video game consoles and the Microsoft Surface lineup of touchscreen personal computers. Microsoft ranked No. 21 in the 2020 Fortune 500 rankings of the largest United States corporations by total revenue; it was the world's largest software maker by revenue as of 2019. It is one of the Big Five American information technology companies, alongside Alphabet, Amazon, Apple, and Meta. Microsoft was founded by Bill Gates and Paul Allen on April 4, 1975, to develop and sell BASIC interpreters for the Altair 8800. It ...
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System 6
System 6 (or System Software 6) is a graphical user interface-based operating system for Macintosh computers, made by Apple Computer It was released in 1988, and is part of the classic Mac OS series. It is a monolithic operating system, with cooperative multitasking based on an improved MultiFinder. The boxed version cost , and it was included with all new Macintosh computers until 1991, when it was succeeded by System 7. Overview MacroMaker The MacroMaker utility was introduced in System 6. It records mouse and keyboard input as macros, and has a unique user interface intended to look and act like a tape recorder. MacroMaker was criticized for its lack of features when compared to Microsoft's AutoMac III, which was already available commercially. As MacroMaker records only the locations of mouse-clicks inside windows and not what is being clicked on or exactly when, it can not be used to automate actions in more sophisticated programs. The pre-recorded clicks miss button ...
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Typography Of Apple Inc
Apple Inc. uses a large variety of typefaces in its marketing, operating systems, and industrial design with each product cycle. These change throughout the years with Apple's change of style in their products. This is evident in the design and marketing of the company. Marketing For at least 18 years, Apple's corporate typeface was a custom variant of the ITC Garamond typeface called Apple Garamond. It was used alongside the Apple logo for product names on computers, in many ads and printed materials, and on the company's website. Starting in 2001, Apple gradually shifted towards using Myriad in its marketing. Starting with iPhone 7 in 2016, Apple switched the typeface of the word mark "iPhone" to San Francisco on products and its website. Hand-drawn logo Prior to adopting the bitten Apple as its logo, Apple used a complex logo featuring Isaac Newton sitting below an apple tree. The words ''APPLE COMPUTER CO.'' were drawn on a ribbon banner ornamenting the picture frame. ...
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