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Swatch
Swatch is a Swiss watchmaker founded in 1983 by Ernst Thomke, Elmar Mock, and Jacques Müller. It is a subsidiary of The Swatch Group. The Swatch product line was developed as a response to the "quartz crisis" of the 1970s and 1980s, in which inexpensive, battery-powered, quartz-regulated watches were competing against more established European watchmakers, focused on artisanal craftsmanship producing mostly mechanical watches. The name Swatch is a contraction of "second watch", as the watches were intended as casual, disposable accessories. History Swatch began development in the early 1980s, under the leadership of the then ETA SA's CEO, Ernst Thomke with a small team of watch engineers led by Elmar Mock and Jacques Müller. Conceived as a standard timekeeper in plastic, Franz Sprecher, a marketing consultant hired by Thomke to give the project an outsider's consideration, sought to create a fashionable line of watches. Swatch was originally intended to re-capture entr ...
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Swatch Irony Charcoal Suit
Swatch is a Swiss watchmaker founded in 1983 by Ernst Thomke, Elmar Mock, and Jacques Müller. It is a subsidiary of The Swatch Group. The Swatch product line was developed as a response to the " quartz crisis" of the 1970s and 1980s, in which inexpensive, battery-powered, quartz-regulated watches were competing against more established European watchmakers, focused on artisanal craftsmanship producing mostly mechanical watches. The name Swatch is a contraction of "second watch", as the watches were intended as casual, disposable accessories. History Swatch began development in the early 1980s, under the leadership of the then ETA SA's CEO, Ernst Thomke with a small team of watch engineers led by Elmar Mock and Jacques Müller. Conceived as a standard timekeeper in plastic, Franz Sprecher, a marketing consultant hired by Thomke to give the project an outsider's consideration, sought to create a fashionable line of watches. Swatch was originally intended to re-capture ent ...
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Swatch Store 02
Swatch is a Swiss watchmaker founded in 1983 by Ernst Thomke, Elmar Mock, and Jacques Müller. It is a subsidiary of The Swatch Group. The Swatch product line was developed as a response to the " quartz crisis" of the 1970s and 1980s, in which inexpensive, battery-powered, quartz-regulated watches were competing against more established European watchmakers, focused on artisanal craftsmanship producing mostly mechanical watches. The name Swatch is a contraction of "second watch", as the watches were intended as casual, disposable accessories. History Swatch began development in the early 1980s, under the leadership of the then ETA SA's CEO, Ernst Thomke with a small team of watch engineers led by Elmar Mock and Jacques Müller. Conceived as a standard timekeeper in plastic, Franz Sprecher, a marketing consultant hired by Thomke to give the project an outsider's consideration, sought to create a fashionable line of watches. Swatch was originally intended to re-capture ent ...
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Swatch Store, Oxford Street, London, March 2016 02
Swatch is a Swiss watchmaker founded in 1983 by Ernst Thomke, Elmar Mock, and Jacques Müller. It is a subsidiary of The Swatch Group. The Swatch product line was developed as a response to the " quartz crisis" of the 1970s and 1980s, in which inexpensive, battery-powered, quartz-regulated watches were competing against more established European watchmakers, focused on artisanal craftsmanship producing mostly mechanical watches. The name Swatch is a contraction of "second watch", as the watches were intended as casual, disposable accessories. History Swatch began development in the early 1980s, under the leadership of the then ETA SA's CEO, Ernst Thomke with a small team of watch engineers led by Elmar Mock and Jacques Müller. Conceived as a standard timekeeper in plastic, Franz Sprecher, a marketing consultant hired by Thomke to give the project an outsider's consideration, sought to create a fashionable line of watches. Swatch was originally intended to re-capture ent ...
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Swatch Swiss Autoquarz, 1998
Swatch is a Swiss watchmaker founded in 1983 by Ernst Thomke, Elmar Mock, and Jacques Müller. It is a subsidiary of The Swatch Group. The Swatch product line was developed as a response to the " quartz crisis" of the 1970s and 1980s, in which inexpensive, battery-powered, quartz-regulated watches were competing against more established European watchmakers, focused on artisanal craftsmanship producing mostly mechanical watches. The name Swatch is a contraction of "second watch", as the watches were intended as casual, disposable accessories. History Swatch began development in the early 1980s, under the leadership of the then ETA SA's CEO, Ernst Thomke with a small team of watch engineers led by Elmar Mock and Jacques Müller. Conceived as a standard timekeeper in plastic, Franz Sprecher, a marketing consultant hired by Thomke to give the project an outsider's consideration, sought to create a fashionable line of watches. Swatch was originally intended to re-capture ent ...
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Swatch Group
The Swatch Group Ltd is a Swiss manufacturer of watches and jewellery. The company was founded in 1983 by the merger of ASUAG and SSIH to move to manufacturing quartz-crystal watches to resolve the quartz crisis threatening the traditional Swiss watchmaking industry. The Swatch Group is the world's largest watch company and employs about 36,000 people in 50 countries. The group owns the Swatch product line and other brands, including Blancpain, Breguet, Certina, ETA, Glashütte Original, Hamilton, Harry Winston, Longines, Mido, Omega, Rado, and Tissot. History SSIH SSIH ( Société Suisse pour l'Industrie Horlogère), originated in 1930 with the merger of the Omega and Tissot companies. Swiss watch quality was high, but new technology, such as the Hamilton Electric watch introduced in 1957 and the Bulova Accutron tuning fork watch in 1961, presaged increasing technological competition. In the late 1970s, SSIH became insolvent due in part to a recession and in part to ...
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The Swatch Group
The Swatch Group Ltd is a Swiss manufacturer of watches and jewellery. The company was founded in 1983 by the merger of ASUAG and SSIH to move to manufacturing quartz-crystal watches to resolve the quartz crisis threatening the traditional Swiss watchmaking industry. The Swatch Group is the world's largest watch company and employs about 36,000 people in 50 countries. The group owns the Swatch product line and other brands, including Blancpain, Breguet, Certina, ETA, Glashütte Original, Hamilton, Harry Winston, Longines, Mido, Omega, Rado, and Tissot. History SSIH SSIH ( Société Suisse pour l'Industrie Horlogère), originated in 1930 with the merger of the Omega and Tissot companies. Swiss watch quality was high, but new technology, such as the Hamilton Electric watch introduced in 1957 and the Bulova Accutron tuning fork watch in 1961, presaged increasing technological competition. In the late 1970s, SSIH became insolvent due in part to a recession and in part to h ...
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Quartz Crisis
The quartz crisis was the upheaval in the watchmaking industry caused by the advent of quartz watches in the 1970s and early 1980s, that largely replaced mechanical watches around the world.Smithsonian: The quartz revolution revitalized the U.S. watch industry.
It caused a significant decline of the Swiss watchmaking industry, which chose to remain focused on traditional mechanical watches, while the majority of the world's watch production shifted to Japanese companies such as ,
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ETA SA
ETA SA Manufacture Horlogère Suisse (ETA SA Swiss Watch Manufacturer) designs and manufactures quartz watches and both hand-wound and automatic-winding mechanical and movements. Commonly referred to as ETA, the company is headquartered in Grenchen, Switzerland, and is a wholly owned subsidiary of The Swatch Group. Though ETA was founded by Eterna in 1856 some part of its production line can be traced back to the 1793 founding of Fabriques d’Horlogerie de Fontainemelon (FHF) by David Benguerel, Isaac Benguerel, François Humbert-Droz and Julien Humbert-Droz. Through a series of mergers, ETA has become the largest manufacturer of Swiss watch movements and controls a virtual monopoly over their production and supply. ETA has undergone several Swiss government investigations due to its market position. To resolve the concerns of Swiss government regulators, ETA has entered into an agreement that governs certain business practices. Description ETA designs and manufactures mecha ...
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Digital Watch
A watch is a portable timepiece intended to be carried or worn by a person. It is designed to keep a consistent movement despite the motions caused by the person's activities. A wristwatch is designed to be worn around the wrist, attached by a watch strap or other type of bracelet, including metal bands, leather straps or any other kind of bracelet. A pocket watch is designed for a person to carry in a pocket, often attached to a chain. Watches were developed in the 17th century from spring-powered clocks, which appeared as early as the 14th century. During most of its history the watch was a mechanical device, driven by clockwork, powered by winding a mainspring, and keeping time with an oscillating balance wheel. These are called ''mechanical watches''. In the 1960s the electronic ''quartz watch'' was invented, which was powered by a battery and kept time with a vibrating quartz crystal. By the 1980s the quartz watch had taken over most of the market from the m ...
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Wristwatches
A watch is a portable timepiece intended to be carried or worn by a person. It is designed to keep a consistent movement despite the motions caused by the person's activities. A wristwatch is designed to be worn around the wrist, attached by a watch strap or other type of bracelet, including metal bands, leather straps or any other kind of bracelet. A pocket watch is designed for a person to carry in a pocket, often attached to a chain. Watches were developed in the 17th century from spring-powered clocks, which appeared as early as the 14th century. During most of its history the watch was a mechanical device, driven by clockwork, powered by winding a mainspring, and keeping time with an oscillating balance wheel. These are called ''mechanical watches''. In the 1960s the electronic ''quartz watch'' was invented, which was powered by a battery and kept time with a vibrating quartz crystal. By the 1980s the quartz watch had taken over most of the market from the mecha ...
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Ernst Thomke
Ernst Thomke (born 21 April 1939) is a Swiss physician and watchmaker. Training first as a mechanic, he later acquired the Swiss federal maturity degree and pursued academic studies whilst in employment. Early life and education Thomke was born in Biel/Bienne in the Canton of Berne, on the Franco-German linguistic border. He completed an apprenticeship as a mechanic at the factory of ETA SA in Grenchen, Canton of Solothurn. Between 1961 and 1967, he studied natural sciences, mainly chemistry at the University of Bern and University of Lausanne. He then pursued medical studies in Berne while working full-time. He was promoted to doctor in 1975. He completed his education with management studies and marketing at the INSEAD, Fontainebleau. He worked in research from 1970 to 1977 for the British pharmaceutical group Beecham, mainly at their Swiss laboratories, but also at the pharmacological institute of Gothenburg, Sweden. He was appointed head of marketing and regional marketing ...
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Biel
, french: Biennois(e) , neighboring_municipalities= Brügg, Ipsach, Leubringen/Magglingen (''Evilard/Macolin''), Nidau, Orpund, Orvin, Pieterlen, Port, Safnern, Tüscherz-Alfermée, Vauffelin , twintowns = Iserlohn (Germany) Biel/Bienne (official bilingual wording; , ) is a town and a municipality in the Biel/Bienne administrative district in the canton of Bern in Switzerland. Biel/Bienne lies on the language boundary between the French-speaking and German-speaking parts of Switzerland, and is bilingual throughout. ''Biel'' is the German name for the town; ''Bienne'' its French counterpart. The town is often referred to in both languages simultaneously. Since 1 January 2005, the official name has been "Biel/Bienne". Until then, the town was officially named Biel. The town lies at the foot of the first mountain range of the Jura Mountains area, guarding the only practical connection to Jura, on the northeastern shores of Lake Biel (, ), sharing the east ...
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