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Social Impact Of YouTube
As the world's largest video hosting website and second most visited website both by Alexa Internet and Similarweb, and used by 81% of U.S. adults, YouTube has had social impact in many fields, with some individual videos of the site having directly shaped world events. Constituting one of the world's most popular search engines, YouTube enables inexpensive distribution of educational content, including course material from educational institutions and "how to" videos from individuals. Worldwide video access has spurred innovation by enabling geographically distributed individuals to build upon each other's work, to collaborate, or to crowdsource. YouTube has facilitated engagement between institutions and individuals, such as between universities and prospective students, and between businesses and employees. Also, some YouTube videos increase awareness of social issues (such as bullying, suicide and LGBT issues), allow broadened social contact (especially important for the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Michael Wesch
Michael Lee Wesch (born June 22, 1975) is Professor of Cultural Anthropology and a University Distinguished Teaching Scholar at Kansas State University. Wesch's work also includes media ecology and the emerging field of digital ethnography, where he studies the effect of new media on human interaction. Wesch is a cultural anthropologist and media ecologist exploring the effects of new media on human interaction. He graduated summa cum laude from the Kansas State University Anthropology Program in 1997 and returned as a faculty member in 2004 after receiving his PhD in Anthropology at the University of Virginia. There he pursued research on social and cultural change in Melanesia, focusing on the introduction of print and print-based practices like mapping and census-taking in the remote Mountain Ok region of Papua New Guinea where he lived for a total of 18 months from 1999-2003. This work inspired Wesch to examine the effects of new media more broadly, especially digital med ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Censorship Of YouTube
The video-sharing platform YouTube is the second-most popular website as of August 2019, according to Alexa Internet. According to the company's press page, YouTube has more than one billion users, and each day, those users watch more than one billion hours of video. Censorship of it has occurred and continues to occur to varying degrees in most countries throughout the world. General YouTube blocking occurs for a variety of reasons including:"YouTube Censored: A Recent History" , Open Net Initiative. Retrieved September 23, 2012 * Preventing criticism of a ruler, government, government officials, religion, or religious leaders; * Preventing videos promoting ; * Violations of na ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Johannes Gutenberg
Johannes Gensfleisch zur Laden zum Gutenberg (; – 3 February 1468) was a German inventor and craftsman who introduced letterpress printing to Europe with his movable-type printing press. Though not the first of its kind, earlier designs were restricted to East Asia, and Gutenberg's version was the first to spread across the world. His work led to an information revolution and the unprecedented mass-spread of literature throughout Europe. It also had a direct impact on the development of the Renaissance, Reformation and humanist movement, ushering in the modern period of human history. His many contributions to printing include the invention of a process for mass-producing movable type; the use of oil-based ink for printing books; adjustable molds; mechanical movable type; and the use of a wooden printing press similar to the agricultural screw presses of the period. Gutenberg's method for making type is traditionally considered to have included a type metal alloy an ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Chris Anderson (entrepreneur)
Chris Anderson (born 1957) is a British-American businessman who is the head of TED, a non-profit organization that provides idea-based talks and hosts an annual conference in Vancouver, British Columbia, Canada. Previously he founded Future Publishing. Early life Anderson was born to British parents in Pakistan in 1957. His father was "an eye surgeon and evangelical Christian", and ran a mobile hospital in rural Pakistan. He has two sisters, and is the middle child. He studied at Woodstock School in the Himalayan mountains of Mussoorie, Uttarakhand, India briefly, before moving to Monkton Combe School, a boarding school in Bath, England. At the University of Oxford, Anderson first studied physics. He changed to the subjects of philosophy, politics and economics, graduating in 1978. Career Anderson began a career in journalism, working in newspapers and radio. He produced a world news service in the Seychelles. After returning in 1984 to the UK, Anderson was captivated by ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Curator
A curator (from la, cura, meaning "to take care") is a manager or overseer. When working with cultural organizations, a curator is typically a "collections curator" or an "exhibitions curator", and has multifaceted tasks dependent on the particular institution and its mission. In recent years the role of curator has evolved alongside the changing role of museums, and the term "curator" may designate the head of any given division. More recently, new kinds of curators have started to emerge: "community curators", "literary curators", " digital curators" and " biocurators". Collections curator A "collections curator", a "museum curator" or a "keeper" of a cultural heritage institution (e.g., gallery, museum, library or archive) is a content specialist charged with an institution's collections and involved with the interpretation of heritage material including historical artifacts. A collections curator's concern necessarily involves tangible objects of some sort—artwork ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Khan Academy
Khan Academy is an American non-profit educational organization created in 2008 by Sal Khan. Its goal is creating a set of online tools that help educate students. The organization produces short lessons in the form of videos. Its website also includes supplementary practice exercises and materials for educators. It has produced over 8,000 video lessons teaching a wide spectrum of academic subjects, originally focusing on mathematics and sciences. All resources are available for free to users of the website and application. , over 70 million people use Khan Academy, out of which 2.3 million students use it to prepare for the SAT. As of November 2022, the Khan Academy channel on YouTube has 7.59 million subscribers and Khan Academy videos have been viewed over 2 billion times. History Starting in 2004, Salman "Sal" Khan began tutoring one of his cousins in mathematics on the Internet using a service called Yahoo! Doodle Images. After a while, Khan's other cousins began ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
TED (conference)
TED Conferences, LLC (Technology, Entertainment, Design) is an American-Canadian non-profit media organization that posts international talks online for free distribution under the slogan "ideas worth spreading". TED was founded by Richard Saul Wurman and Harry Marks in February 1984 as a tech conference, in which gave a demo of the compact disc that was invented in October 1982. It has been held annually since 1990. TED covers almost all topics – from science to business to global issues – in more than 100 languages. To date, more than 13,000 TEDx events have been held in at least 150 countries. TED's early emphasis was on technology and design, consistent with its Silicon Valley origins. It has since broadened its perspective to include talks on many scientific, cultural, political, humanitarian, and academic topics. It has been curated by Chris Anderson, a British-American businessman, through the non-profit TED Foundation since July 2019 (originally by the n ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing Communications
Marketing Communications (MC, marcom(s), marcomm(s) or just simply communications) refers to the use of different marketing channels and tools in combination.Tomse, & Snoj, 2014 Marketing communication channels focus on how businesses communicate a message to its desired market, or the market in general. It is also in charge of the internal communications of the organization. Marketing communication tools include advertising, personal selling, direct marketing, sponsorship, communication, public relations, social media, customer journey and promotion. MC are made up of the marketing mix which is made up of the 4P's: Price, Promotion, Place and Product, for a business selling goods, and made up of 7P's: Price, Promotion, Place, Product, People, Physical evidence and Process, for a service-based business. Overview Marketing communications include advertising, promotions, sales, branding, campaigns, events, and online promotions. The process allows the public to know or understa ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Product Placement
Product placement, also known as embedded marketing, is a marketing technique where references to specific brands or products are incorporated into another work, such as a film or television program, with specific promotional intent. Much of this is done by loaning products, especially when expensive items, such as vehicles, are involved. In 2021, the agreements between brand owners and films and television programs were worth more than US$20 billion. While references to brands (real or fictional) may be voluntarily incorporated into works to maintain a feeling of realism or be a subject of commentary, product placement is the deliberate incorporation of references to a brand or product in exchange for compensation. Product placements may range from unobtrusive appearances within an environment, to prominent integration and acknowledgement of the product within the work. Common categories of products used for placements include automobiles and consumer electronics. Works produ ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mass Marketing
Mass marketing is a marketing strategy in which a firm decides to ignore market segment differences and appeal the whole market with one offer or one strategy, which supports the idea of broadcasting a message that will reach the largest number of people possible. Traditionally, mass marketing has focused on radio, television and newspapers as the media used to reach this broad audience. By reaching the largest audience possible, exposure to the product is maximized, and in theory this would directly correlate with a larger number of sales or buys into the product. Mass marketing is the opposite of niche marketing, as it focuses on high sales and low prices and aims to provide products and services that will appeal to the whole market. Niche marketing targets a very specific segment of market; for example, specialized services or goods with few or no competitors. Background Mass marketing or undifferentiated marketing has its origins in the 1920s with the inception of mass ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Record Label
A record label, or record company, is a brand or trademark of music recordings and music videos, or the company that owns it. Sometimes, a record label is also a publishing company that manages such brands and trademarks, coordinates the production, manufacture, distribution, marketing, promotion, and enforcement of copyright for sound recordings and music videos, while also conducting talent scouting and development of new artists, and maintaining contracts with recording artists and their managers. The term "record label", derives from the circular label in the center of a vinyl record which prominently displays the manufacturer's name, along with other information. Within the mainstream music industry, recording artists have traditionally been reliant upon record labels to broaden their consumer base, market their albums, and promote their singles on streaming services, radio, and television. Record labels also provide publicists, who assist performers in gaining p ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Brand
A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand's customers, its owners and shareholders. Brand names are sometimes distinguished from generic or store brands. The practice of branding - in the original literal sense of marking by burning - is thought to have begun with the ancient Egyptians, who are known to have engaged in livestock branding as early as 2,700 BCE. Branding was used to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron. If a person stole any of the cattle, anyone else who saw the symbol could deduce the actual owner. The term has been extended to mean a strategic personality for a product or compa ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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