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SMS
Short Message/Messaging Service, commonly abbreviated as SMS, is a text messaging service component of most telephone, Internet and mobile device systems. It uses standardized communication protocols that let mobile devices exchange short text messages. An intermediary service can facilitate a text-to-voice conversion to be sent to landlines. SMS technology originated from radio telegraphy in radio memo pagers that used standardized phone protocols. These were defined in 1986 as part of the Global System for Mobile Communications (GSM) series of standards.GSM Doc 28/85 "Services and Facilities to be provided in the GSM System" rev2, June 1985 The first SMS message was sent on 3 December 1992, when Neil Papworth, a test engineer for Sema Group, sent "Merry Christmas" to the Orbitel 901 phone of colleague Richard Jarvis. SMS rolled out commercially on many cellular networks that decade and became hugely popular worldwide as a method of text communication. By the end of 2010, SMS ...
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SMS Test
Short Message/Messaging Service, commonly abbreviated as SMS, is a text messaging service component of most telephone, Internet and mobile device systems. It uses standardized communication protocols that let mobile devices exchange short text messages. An intermediary service can facilitate a text-to-voice conversion to be sent to landlines. SMS technology originated from radio telegraphy in radio memo pagers that used standardized phone protocols. These were defined in 1986 as part of the Global System for Mobile Communications (GSM) series of standards.GSM Doc 28/85 "Services and Facilities to be provided in the GSM System" rev2, June 1985 The first SMS message was sent on 3 December 1992, when Neil Papworth, a test engineer for Sema Group, sent "Merry Christmas" to the Orbitel 901 phone of colleague Richard Jarvis. SMS rolled out commercially on many cellular networks that decade and became hugely popular worldwide as a method of text communication. By the end of 2010, SMS ...
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Text Messaging
Text messaging, or texting, is the act of composing and sending electronic messages, typically consisting of alphabetic and numeric characters, between two or more users of mobile devices, desktops/laptops, or another type of compatible computer. Text messages may be sent over a cellular network, or may also be sent via an Internet connection. The term originally referred to messages sent using the Short Message Service (SMS). It has grown beyond alphanumeric text to include multimedia messages using the Multimedia Messaging Service (MMS) containing digital images, videos, and sound content, as well as ideograms known as emoji ( happy faces, sad faces, and other icons), and instant messenger applications (usually the term is used when on mobile devices). Text messages are used for personal, family, business and social purposes. Governmental and non-governmental organizations use text messaging for communication between colleagues. In the 2010s, the sending of short informal m ...
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Mobile Marketing
Mobile marketing is a multi-channel online marketing technique focused at reaching a specific audience on their smartphones, feature phones, tablets, or any other related devices through websites, e-mail, SMS and MMS, social media, or mobile applications. Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services, appointment reminders and ideas. In a more theoretical manner, academic Andreas Kaplan defines mobile marketing as "any marketing activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device". SMS marketing Marketing through cellphones' SMS (Short Message Service) became increasingly popular in the early 2000s in Europe and some parts of Asia when businesses started to collect mobile phone numbers and send off wanted (or unwanted) content. On average, SMS messages have a 98% open rate and are read within 3 minutes, making them highly eff ...
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Cell Broadcast
Cell Broadcast (CB) is a method of sending messages to multiple mobile telephone users in a defined area at the same time. It is defined by the ETSI’s GSM committee and 3GPP and is part of the 2G, 3G, 4G LTE (telecommunication) and 5G standards. It is also known as Short Message Service-Cell Broadcast (SMS-CB) or CB SMS. Unlike Short Message Service-Point to Point (SMS-PP), Cell Broadcast is a one-to-many geo-targeted and geo-fenced messaging service. History Cell Broadcast messaging was first demonstrated in Paris in 1997. Some mobile operators used Cell Broadcast for communicating the area code of the antenna cell to the mobile user (via channel 050), for nationwide or citywide alerting, weather reports, mass messaging, location-based news, etc. Cell broadcast has been widely deployed since 2008 by major Asian, US, Canadian, South American and European network operators. Not all operators have the Cell Broadcast messaging function activated in their network yet, bu ...
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France Télécom
Orange S.A. (), formerly France Télécom S.A. (stylized as france telecom) is a French multinational corporation, multinational telecommunications corporation. It has 266 million customers worldwide and employs 89,000 people in France, and 59,000 elsewhere. In 2015, the group had revenue of €40 billion. The company's head office is located in the 15th arrondissement of Paris, 15th arrondissement of Paris. Orange has been the company's main brand for mobile phone, mobile, landline, internet and Internet Protocol television (IPTV) services since 2006. The Orange brand originated in the United Kingdom in 1994 after Hutchison Whampoa acquired a controlling stake in Orange UK, Microtel Communications: that company became a subsidiary of Mannesmann in 1999 and then was acquired by France Télécom in 2000. The France Télécom company was rebranded to Orange on 1 July 2013. The company has faced criticism due to the Orange S.A. suicides. History Nationalised service (1 ...
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Friedhelm Hillebrand
Friedhelm Hillebrand is a German engineer who has been influential in setting mobile telecommunications standards. Hillebrand is one of the inventors of the SMS, as he and Frenchman Bernard Ghillebaert created the concept for the service in 1984. As chairman of the non-voice services committee for the Global System for Mobile Communications standard in 1985, he conducted experiments to determine the length needed for text messages and found that 160 characters was sufficient. This subsequently became the basis for the 140 character limit now used by Twitter. He was born in Warstein in 1940, and as a child, was active in amateur radio. He gained a master's degree in telecommunications in 1968, then started his career with the Deutsche Bundespost, German post office, which was then also responsible for telephones. After retiring from that career, he started a consultancy advising on technology patents. References

1940 births Living people Engineers from North Rhine-Westphal ...
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Mobile Application Part
The Mobile Application Part (MAP) is an SS7 protocol that provides an application layer for the various nodes in GSM and UMTS mobile core networks and GPRS core networks to communicate with each other in order to provide services to users. The Mobile Application Part is the application-layer protocol used to access the Home Location Register, Visitor Location Register, Mobile Switching Center, Equipment Identity Register, Authentication Centre, Short message service center and Serving GPRS Support Node (SGSN). Facilities provided The primary facilities provided by MAP are: * Mobility Services: location management (to support roaming), authentication, managing service subscription information, fault recovery, * Operation and Maintenance: subscriber tracing, retrieving a subscriber's IMSI * Call Handling: routing, managing calls whilst roaming, checking that a subscriber is available to receive calls * Supplementary Services * Short Message Service * Packet Data Protoc ...
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Telephone
A telephone is a telecommunications device that permits two or more users to conduct a conversation when they are too far apart to be easily heard directly. A telephone converts sound, typically and most efficiently the human voice, into electronic signals that are transmitted via cables and other communication channels to another telephone which reproduces the sound to the receiving user. The term is derived from el, τῆλε (''tēle'', ''far'') and φωνή (''phōnē'', ''voice''), together meaning ''distant voice''. A common short form of the term is ''phone'', which came into use early in the telephone's history. In 1876, Alexander Graham Bell was the first to be granted a United States patent for a device that produced clearly intelligible replication of the human voice at a second device. This instrument was further developed by many others, and became rapidly indispensable in business, government, and in households. The essential elements of a telephone are a ...
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Pager
A pager (also known as a beeper or bleeper) is a wireless telecommunications device that receives and displays alphanumeric or voice messages. One-way pagers can only receive messages, while response pagers and two-way pagers can also acknowledge, reply to and originate messages using an internal transmitter. Pagers operate as part of a paging system which includes one or more fixed transmitters (or in the case of response pagers and two-way pagers, one or more base stations), as well as a number of pagers carried by mobile users. These systems can range from a restaurant system with a single low power transmitter, to a nationwide system with thousands of high-power base stations. Pagers were developed in the 1950s and 1960s, and became widely used by the 1980s. In the 21st century, the widespread availability of cellphones and smartphones has greatly diminished the pager industry. Nevertheless, pagers continue to be used by some emergency services and public safety personne ...
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Customised Applications For Mobile Networks Enhanced Logic
Customized Applications for Mobile networks Enhanced Logic (CAMEL) is a set of standards designed to work on either a GSM core network or the Universal Mobile Telecommunications System (UMTS) network. The framework provides tools for operators to define additional features for standard GSM services/UMTS services. The CAMEL architecture is based on the Intelligent Network (IN) standards, and uses the CAP protocol. The protocols are codified in a series of ETSI Technical Specifications. Many services can be created using CAMEL, and it is particularly effective in allowing these services to be offered when a subscriber is roaming, like, for instance, No-prefix dialing (the number the user dials is the same no matter the country where the call is placed) or seamless MMS message access from abroad. CAMEL entities *GSM Service Control Function (gsmSCF) *GSM Service Switching Function (gsmSSF) *GSM Specialized Resource Function (gsmSRF) *GPRS Service Switching Function (gprsSSF) S ...
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Signaling System 7
Signalling System No. 7 (SS7) is a set of telephony signaling protocols developed in 1975, which is used to set up and tear down telephone calls in most parts of the world-wide public switched telephone network (PSTN). The protocol also performs number translation, local number portability, prepaid billing, Short Message Service (SMS), and other services. The protocol was introduced in the Bell System in the United States by the name ''Common Channel Interoffice Signaling'' in the 1970s for signalling between No. 4ESS switch and No. 4A crossbar toll offices. In North America SS7 is also often referred to as ''Common Channel Signaling System 7'' (CCSS7). In the United Kingdom, it is called ''C7'' (CCITT number 7), ''number 7'' and ''Common Channel Interoffice Signaling 7'' (CCIS7). In Germany, it is often called ''Zentraler Zeichengabekanal Nummer 7'' (ZZK-7). The SS7 protocol is defined for international use by the Q.700-series recommendations of 1988 by the ITU-T. Of the ...
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Direct Marketing
Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected customer and supply a method for a direct response. Among practitioners, it is also known as ''direct response marketing''. By contrast, advertising is of a mass-message nature. Response channels include toll-free telephone numbers, reply cards, reply forms to be sent in an envelope, websites and email addresses. The prevalence of direct marketing and the unwelcome nature of some communications has led to regulations and laws such as the CAN-SPAM Act, requiring that consumers in the United States be allowed to opt-out. Overview Intended targets are selected from larger populations based on vendor-defined criteria, including average income for a particular ZIP code, purchasing history and presence on other lists. The goal is "to sell directly to consumers" without letting others "join (the) parade." Popularity A 2010 study by the Direct Marketing Association r ...
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