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Niche Market
A niche market is the subset of the market on which a specific product is focused. The market niche defines the product features aimed at satisfying specific market needs, as well as the price range, production quality and the demographics that it is intended to target. It is also a small market segment. Sometimes, a product or service can be entirely designed to satisfy a niche market. Not every product can be defined by its market niche. The niche market is highly specialized, and aiming to survive among the competition from numerous super companies. Even established companies create products for different niches; Hewlett-Packard has all-in-one machines for printing, scanning and faxing targeted for the home office niche, while at the same time having separate machines with one of these functions for big businesses. While you may have explicit moving items effectively at the top of the priority list. Although you can build your chances of achievement by beginning with a niche m ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Product (business)
In marketing, a product is an object, or system, or service made available for consumer use as of the consumer demand; it is anything that can be offered to a market to satisfy the desire or need of a customer. In retailing, products are often referred to as '' merchandise'', and in manufacturing, products are bought as raw materials and then sold as finished goods. A service is also regarded as a type of product. In project management, products are the formal definition of the project deliverables that make up or contribute to delivering the objectives of the project. A related concept is that of a sub-product, a secondary but useful result of a production process. Dangerous products, particularly physical ones, that cause injuries to consumers or bystanders may be subject to product liability. Product classification A product can be classified as tangible or intangible. A tangible product is an actual physical object that can be perceived by touch such as a bui ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Broadcast Syndication
Broadcast syndication is the practice of leasing the right to broadcasting television shows and radio programs to multiple television stations and radio stations, without going through a broadcast network. It is common in the United States where broadcast programming is scheduled by television networks with local independent affiliates. Syndication is less widespread in the rest of the world, as most countries have centralized networks or television stations without local affiliates. Shows can be syndicated internationally, although this is less common. Three common types of syndication are: ''first-run'' syndication, which is programming that is broadcast for the first time as a syndicated show and is made specifically to sell directly into syndication; ''off-network'' syndication (colloquially called a "rerun"), which is the licensing of a program whose first airing was on network TV or in some cases, first-run syndication;Campbell, Richard, Christopher R. Martin, and Bettin ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mass Market
The term "mass market" refers to a market for goods produced on a large scale for a significant number of end consumers. The mass market differs from the niche market in that the former focuses on consumers with a wide variety of backgrounds with no identifiable preferences and expectations in a large market segment.“Niche Market.” ''Business: The ultimate resource''. (2002). Cambridge, Massachusetts: Perseus Publications:1294. Traditionally, businesses reach out to the mass market with advertising messages through a variety of media including radio, TV, newspapers and the Web. Definition Scholars have noted that defining the precise nature of the mass market is problematic. This difficulty arises, at least in part, from scholarly attention being given to the process of mass marketing rather than the mass market, per se. In addition, the concept of a mass market means different things in different contexts and has evolved over time, adding yet another layer of complexity. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
History Of Marketing
History (derived ) is the systematic study and the documentation of the human activity. The time period of event before the invention of writing systems is considered prehistory. "History" is an umbrella term comprising past events as well as the memory, discovery, collection, organization, presentation, and interpretation of these events. Historians seek knowledge of the past using historical sources such as written documents, oral accounts, art and material artifacts, and ecological markers. History is not complete and still has debatable mysteries. History is also an academic discipline which uses narrative to describe, examine, question, and analyze past events, and investigate their patterns of cause and effect. Historians often debate which narrative best explains an event, as well as the significance of different causes and effects. Historians also debate the nature of history as an end in itself, as well as its usefulness to give perspective on the problems of the p ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Market Segmentation
In marketing, market segmentation is the process of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers (known as ''segments'') based on some type of shared characteristics. In dividing or segmenting markets, researchers typically look for common characteristics such as shared needs, common interests, similar lifestyles, or even similar demographic profiles. The overall aim of segmentation is to identify ''high yield segments'' – that is, those segments that are likely to be the most profitable or that have growth potential – so that these can be selected for special attention (i.e. become target markets). Many different ways to segment a market have been identified. Business-to-business (B2B) sellers might segment the market into different types of businesses or countries, while business-to-consumer (B2C) sellers might segment the market into demographic segments, such as lifestyle, behav ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
CBS Sports Network
CBS Sports Network (a.k.a. CBSSN) is an American pay television network owned by the CBS Entertainment Group unit of Paramount Global. When it launched in 2002 as the National College Sports Network (later College Sports Television also known as CSTV), it operated as a multi-platform media brand which also included its primary website, collegesports.com, and a network of websites operated for the athletic departments of 215 colleges and universities. After CSTV was acquired by CBS in 2006 (handed over from Viacom who purchased the network the previous year), the network was re-branded as the CBS College Sports Network in 2008. The network initially maintained its college sports focus, but in February 2011, the service was re-branded as CBS Sports Network to re-position it as a mainstream sports service. The network continues to have a particular focus on college sports, along with coverage of smaller leagues and events, simulcasts of sports radio shows from both the CBS Sport ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
STAR Cricket
Star Sports (formerly ESPN Star Sports) is a group of Indian multinational pay television sports channels owned by Disney Star (formerly ''Star India''), a subsidiary of The Walt Disney Company India. Previously a part of ESPN Star Sports with its operations based in Singapore, Star India took over the Indian business and relaunched channels under the unified Star Sports brand in 2013. History Hong Kong-based Star TV launched Prime Sports (later renamed Star Sports) in partnership with American company TCI, which owned Prime-branded regional sports channels. The channel was broadcast across Asia, including India, as with the footprint of AsiaSat 7. Star TV has since regionalized the channel with several versions. Later, ESPN joined the region as a competitor to Star Sports. ESPN and Star Sports were competing against each other across Asia. But in October 1996, both channels agreed to combine their operations in the region. As a result, a joint venture named ESPN Sta ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
ESPNU
ESPNU is an American multinational digital cable and satellite sports television channel owned by ESPN Inc., a joint venture between the Disney Media Networks division of The Walt Disney Company (which owns a controlling 80% stake) and the Hearst Communications (which owns the remaining 20%). The channel is primarily dedicated to coverage of college athletics, and is also used as an additional outlet for general ESPN programming. ESPNU is based alongside its sister networks at ESPN's headquarters in Bristol, Connecticut. As of November 2021, ESPNU reaches approximately 51 million television households in the United States – a drop of 24% from nearly a decade ago. History The network was launched on March 4, 2005, with its first broadcast originating from the site of Gallagher-Iba Arena on the Oklahoma State University campus in Stillwater, Oklahoma. The network's first live event was a semifinal game of the Ohio Valley Conference men's basketball tournament between Sou ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
ESPN 2
ESPN2 is an American multinational pay television network owned by ESPN Inc., a joint venture between The Walt Disney Company (which owns a controlling 80% stake) and Hearst Communications (which owns the remaining 20%). ESPN2 was initially formatted as a younger-skewing counterpart to its parent network ESPN, with a focus on sports popular among young adult audiences (ranging from mainstream events to other unconventional sports), and carrying a more informal and youthful presentation than the main network. By the late 1990s, this mandate was phased out, as the channel increasingly became a second outlet for ESPN's mainstream sports coverage. As of November 2021, ESPN2 reaches approximately 76 million television households in the United States - a drop of 24% from nearly a decade ago. History ESPN2 launched on October 1, 1993, at 7:30 p.m. ET. Its inaugural program was the premiere of ''SportsNight'', a sports news program originally hosted by Keith Olbermann and Suz ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
ESPN
ESPN (originally an initialism for Entertainment and Sports Programming Network) is an American international basic cable sports channel owned by ESPN Inc., owned jointly by The Walt Disney Company (80%) and Hearst Communications (20%). The company was founded in 1979 by Bill Rasmussen along with his son Scott Rasmussen and Ed Eagan. ESPN broadcasts primarily from studio facilities located in Bristol, Connecticut. The network also operates offices and auxiliary studios in Miami, New York City, Las Vegas, Seattle, Charlotte, Washington, D.C., and Los Angeles. James Pitaro currently serves as chairman of ESPN, a position he has held since March 5, 2018, following the resignation of John Skipper on December 18, 2017. While ESPN is one of the most successful sports networks, there has been criticism of ESPN. This includes accusations of biased coverage, conflict of interest, and controversies with individual broadcasters and analysts. , ESPN reaches approximately ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Star Sports (Indian TV Network)
Star Sports (formerly ESPN Star Sports) is a group of Indian multinational pay television sports channels owned by Disney Star (formerly ''Star India''), a subsidiary of The Walt Disney Company India. Previously a part of ESPN Star Sports with its operations based in Singapore, Star India took over the Indian business and relaunched channels under the unified Star Sports brand in 2013. History Hong Kong-based Star TV launched Prime Sports (later renamed Star Sports) in partnership with American company TCI, which owned Prime-branded regional sports channels. The channel was broadcast across Asia, including India, as with the footprint of AsiaSat 7. Star TV has since regionalized the channel with several versions. Later, ESPN joined the region as a competitor to Star Sports. ESPN and Star Sports were competing against each other across Asia. But in October 1996, both channels agreed to combine their operations in the region. As a result, a joint venture named ESPN Star ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Lifetime (TV Network)
Lifetime is an American basic cable channel that is part of Lifetime Entertainment Services, a subsidiary of A&E Networks, which is jointly owned by Hearst Communications and The Walt Disney Company. It features programming that is geared toward women or features women in lead roles. , it is received by 93.8 million households in America. History Predecessors There were two television channels that preceded Lifetime in its current incarnation. Daytime, originally called BETA, was launched in March 1982 by Hearst-ABC Video Services.(June 15, 1983Hearst-ABC, Viacom in Pact. New York Times.Lifetime Entertainment Services History . International Directory of Company Histories, Vol. 32. St. James Press, 2000. Hosted on Funding Universe.com. Retrieved on December 4, 2013. [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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