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Grolsch
GROLSCH BREWERY (KONINKLIJKE GROLSCH N.V. - "ROYAL GROLSCH"), known simply as Grolsch (Dutch pronunciation: ), is a Dutch brewery founded in 1615 by Willem Neerfeldt in Groenlo
Groenlo
. In 1895 the de Groen family bought the brewery. They had started their own brewery in Cuijk
Cuijk
the Netherlands in the early 19th century. It held a significant stake until November 2007. The main brewery is located today in Enschede
Enschede
. It was awarded the Koninklijk
Koninklijk
(Royal) title in 1995. The Grolsch brand became a part of the SABMiller
SABMiller
group in March 2008. As part of the agreements made with regulators before Anheuser-Busch InBev was allowed to acquire SABMiller
SABMiller
, the company sold Grolsch to Asahi Breweries
Asahi Breweries
on October 13, 2016
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Rebate (marketing)
A REBATE is an amount paid by way of reduction, return, or refund on what has already been paid or contributed. It is a type of sales promotion that marketers use primarily as incentives or supplements to product sales. The MAIL-IN REBATE (MIR) is the most common. A MIR entitles the buyer to mail in a coupon , receipt , and barcode in order to receive a cheque for a particular amount, depending on the particular product, time, and often place of purchase. Rebates are offered by either the retailer or the manufacturer of the chosen product. Large stores often work in conjunction with manufacturers, usually requiring two or even three separate rebates for each item. Manufacturer rebates are sometimes valid only at a single store. Rebate forms and special receipts are sometimes printed by the cash register at time of purchase on a separate receipt or available online for download
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Pale Lager
PALE LAGER is a very pale-to-golden -coloured lager beer with a well attenuated body and a varying degree of noble hop bitterness. The brewing process for this beer developed in the mid-19th century when Gabriel Sedlmayr took pale ale brewing techniques back to the Spaten Brewery in Germany and applied them to existing lagering methods. This approach was picked up by other brewers, most notably Josef Groll of Bavaria
Bavaria
who produced Pilsner Urquell
Pilsner Urquell
in the city of Pilsen in the Austro-Hungarian Empire (now in the Czech Republic
Czech Republic
). The resulting Pilsner
Pilsner
beers – pale-coloured, lean and stable beers – were very successful and gradually spread around the globe to become the most common form of beer consumed in the world today
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Low-alcohol Beer
LOW-ALCOHOL BEER (also called LIGHT BEER, NON-ALCOHOLIC BEER, SMALL BEER , SMALL ALE, or NEAR-BEER) is beer with low alcohol content or no alcohol, which aims to reproduce the taste of beer without the inebriating effects of standard alcoholic brews. Most low-alcohol beers are lagers , but there are some low-alcohol ales . In the United States
United States
, beverages containing less than 0.5% alcohol by volume (ABV) were legally called non-alcoholic, according to the now-defunct Volstead Act . Because of its very low alcohol content, non-alcoholic beer may be legally sold to minors in many American states
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Store Brand
STORE BRANDS are a line of products strategically branded by a retailer within a single brand identity . They bear a similarity to the concept of HOUSE BRANDS, PRIVATE LABEL BRANDS (PLBs) in the United States, OWN BRANDS in the UK , and HOME BRANDS in Australia
Australia
and GENERIC BRANDS. They are distinct in that a store brand is managed solely by the retailer for sale in only a specific chain of store. The retailer will design the manufacturing, packaging and marketing of the goods in order to build on the relationship between the products and the store's customer base. Store-brand goods are generally cheaper than national-brand goods, because the retailer can optimize the production to suit consumer demand and reduce advertising costs. Goods sold under a store brand are subject to the same regulatory oversight as goods sold under a national brand
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Neelie Kroes
NEELIE KROES (Dutch pronunciation: ; born 19 July 1941) is a retired Dutch politician of the People\'s Party for Freedom and Democracy (VVD). Kroes, a corporate director by occupation, was elected as a Member of the House of Representatives on 3 August 1971 after the Dutch general election of 1971 . After the Dutch general election of 1977 a coalition agreement with the Christian Democratic Appeal
Christian Democratic Appeal
(CDA) and the People\'s Party for Freedom and Democracy resulted in the formation of the Cabinet Van Agt-Wiegel with Kroes becoming Undersecretary for Transport, Public Works and Water Management taking office on 28 December 1977. After the Dutch general election of 1981 she returned as a Member of the House of Representatives on 25 August 1981
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Cartel
A CARTEL is a group of formally independent producers whose goal is to increase their collective profits by means of price fixing , limiting supply, or other restrictive practices . Cartels typically control selling prices, but some are organized to control the prices of purchased inputs. Antitrust
Antitrust
laws forbid cartels; however, they continue to exist nationally and internationally, openly and secretly, formally and informally. Note that a single entity that holds a monopoly by this definition cannot be a cartel, though it may be guilty of abusing said monopoly in other ways. Cartels usually occur in oligopolies , where there are a small number of sellers and usually involve homogeneous products . Bid rigging is a special type of cartel
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Interbrew
INTERBREW was a large Belgium
Belgium
-based brewing company which owned many internationally known beers, as well as some smaller local beers. In 2004, Interbrew merged with Brazilian brewer AmBev to form InBev , which at the time became the largest brewer in the world by volume, with a 13% global market share. In 2008, InBev further merged with American brewer Anheuser-Busch
Anheuser-Busch
to form Anheuser-Busch
Anheuser-Busch
InBev (abbreviated AB InBev). Interbrew is now a division of Anheuser-Busch InBev SA/NV since the latter acquired SABMiller in October 2016. The Interbrew International B.V. subsidiary of Anheuser-Busch
Anheuser-Busch
InBev SA/NV is based in Breda, Netherlands. It has one subsidiary, Ambev S.A. of Brazil
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Hefeweizen
WHEAT BEER is a beer , usually top-fermented , which is brewed with a large proportion of wheat relative to the amount of malted barley . The two main varieties are Weissbier and Witbier ; minor types include Lambic , Berliner Weisse and Gose . CONTENTS* 1 Varieties * 1.1 Weizenbier * 1.2 Witbier * 1.3 Other varieties * 2 Names and types * 3 Serving * 4 Sensory profile * 5 See also * 6 References * 7 External links VARIETIESTwo common varieties of wheat beer are Weißbier (German – "white beer") based on the German tradition of mixing at least 50% wheat to barley malt to make a light coloured top-fermenting beer, and witbier (Dutch – "white beer") based on the Belgian tradition of using flavorings such as coriander and orange peel. Belgian white beers are often made with raw unmalted wheat, as opposed to the malted wheat used in other varieties
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Reinheitsgebot
The REINHEITSGEBOT (German pronunciation: ( listen ), literally "purity order"), sometimes called the "GERMAN BEER PURITY LAW" in English, is the collective name for a series of regulations limiting the ingredients in beer in Germany and the states of the former Holy Roman Empire . The best-known version of the law was adopted in Bavaria
Bavaria
in 1516, but similar regulations predate the Bavarian order, and modern regulations also significantly differ from the 1516 Bavarian version
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PRNewswire
PR NEWSWIRE is a distributor of press releases based in New York City . The service was created in 1954 to allow companies to electronically send press releases to news organizations, at first using teleprinters . The founder, Herbert Muschel , operated the service from his house in Manhattan
Manhattan
for approximately 15 years. The business was eventually sold to Western Union
Western Union
and then United Business Media of London
London
. In December 2015, Cision
Cision
Inc. acquired the company. CONTENTS * 1 History * 2 See also * 3 References * 4 External links HISTORY PR Newswire
PR Newswire
was founded in March 1954. In 1971, it was sold to Western Union
Western Union
, which had provided the telecommunications lines and teleprinters that supported the service
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The Guardian
THE GUARDIAN is a British daily newspaper. It was known from 1821 until 1959 as the MANCHESTER GUARDIAN. Along with its sister papers The Observer and the Guardian Weekly , The Guardian
The Guardian
is part of the Guardian Media Group , owned by the Scott Trust . The Trust was created in 1936 "to secure the financial and editorial independence of the Guardian in perpetuity and to safeguard the journalistic freedom and liberal values of the Guardian free from commercial or political interference." The Scott Trust became a limited company in 2008, with a constitution to maintain the same protections for the Guardian. Profits are reinvested in journalism rather than to benefit an owner or shareholders. The paper's readership is generally on the mainstream left of British political opinion
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Special
SPECIAL or SPECIALS may refer to: CONTENTS * 1 Music * 2 Film and television * 3 Other uses * 4 See also MUSIC * Special (album) , a 1992 album by Vesta Williams * "Special" (Garbage song) , 1998 * "Special" (Mew song) , 2005 * "Special" (Stephen Lynch song) , 2000 * The Specials
The Specials
, a British band * "Special", a song by Violent Femmes on The Blind Leading the Naked * "Special", a song on
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Fortune (magazine)
FORTUNE is a multinational business magazine, published and owned by Time Inc. and headquartered in New York City
New York City
. The publication was founded by Henry Luce in 1929. The magazine competes with Forbes
Forbes
and Bloomberg Businessweek
Bloomberg Businessweek
in the national business magazine category and distinguishes itself with long, in-depth feature articles. The magazine regularly publishes ranked lists, perhaps best known is the Fortune 500
Fortune 500
, a ranking of companies by revenue that it has published annually since 1955
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Crown Cork
The CROWN CORK (also known as a CROWN SEAL, CROWN CAP or just a CAP), the first form of bottle cap , was invented by William Painter in 1892 in Baltimore . The company making it was originally called the Bottle Seal Company, but it changed its name with the almost immediate success of the crown cork to the Crown Cork and Seal Company. It still informally goes by that name, but is officially Crown Holdings . Crown corks are similar to the Pilfer proof caps, as usage of both products is to seal the bottle. CONTENTS * 1 Overview * 2 See also * 3 References * 4 External links OVERVIEW A Dutch patent application from 1892 The crown cork was the first highly successful disposable product (it can be resealed but not easily). This inspired King C. Gillette to invent the disposable razor when he was a salesman for the Crown Cork Company. The firm still survives, producing many forms of packaging
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Strong Lager
PALE LAGER is a very pale-to-golden -coloured lager beer with a well attenuated body and a varying degree of noble hop bitterness. The brewing process for this beer developed in the mid-19th century when Gabriel Sedlmayr took pale ale brewing techniques back to the Spaten Brewery in Germany and applied them to existing lagering methods. This approach was picked up by other brewers, most notably Josef Groll of Bavaria who produced Pilsner Urquell in the city of Pilsen in the Austro-Hungarian Empire (now in the Czech Republic ). The resulting Pilsner beers – pale-coloured, lean and stable beers – were very successful and gradually spread around the globe to become the most common form of beer consumed in the world today
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