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Flyer (pamphlet)
A flyer (or flier) is a form of paper advertisement intended for wide distribution and typically posted or distributed in a public place, handed out to individuals or sent through the mail. In the 2010s, flyers range from inexpensively photocopied leaflets to expensive, glossy, full-color circulars. There are also digital flyers, similar to the printed ones, but can be shared on the internet. Terminology A flyer is also called a "circular", "handbill", " pamphlet", " poster", "lit'" (literature), "weekly ad", "catalogue" or "leaflet". Usage Flyers may be used by individuals, businesses, not-for-profit organizations or governments to: * Advertise an event such as a music concert, nightclub appearance, festival, or political rally * Promote a goods-selling businesses such as a used car lot discount store or a service business such as a restaurant or massage parlour. * Persuade people about a social, religious, or political message, as in evangelism or political campaign ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Without Breaking Stride, Homeward Bound Commuter As The Staten Island Ferry Terminal Reaches For Leaflet From Street
Without may refer to: * "Without" (''The X-Files''), an episode in the eighth season of ''The X-Files'' * "without", an English preposition * "Without", a film that premiered at the 2011 Slamdance Film Festival The Slamdance Film Festival is an annual film festival focused on emerging artists. The annual week-long festival takes place in Park City, Utah, in late January and is the main event organized by the year-round Slamdance organization, which al ... * "Without", a song by Jack Savoretti from the album '' Between the Minds'', 2007 * "Without", a song by Brett Kissel from the album '' What Is Life?'', 2021 {{disambiguation ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Massage Parlour
A massage parlor (American English) or massage parlour (Canadian/British English) is a place where massage services are provided for a fee. In the 19th century, the term began to be used in English as a euphemism for a brothel. Context In 1894 the British Medical Association (BMA) inquired into the education and practice of massage practitioners in London, and found that prostitution was commonly associated with unskilled workers and debt, often working with forged qualifications. In response, legitimate massage workers formed the Society of Trained Masseuses (now known as the Chartered Society of Physiotherapy), with an emphasis on high academic standards and a medical model for massage training. There is a grey area and ambiguity as to when an ordinary massage becomes sexual when it comes to individuals with sexual interests such as tripsophilia (arousal from massage), tripsolagnophilia, partialism, autofetishism or organofact, who may feel that the massage of the entire body ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Desktop Publishing
Desktop publishing (DTP) is the creation of documents using page layout software on a personal ("desktop") computer. It was first used almost exclusively for print publications, but now it also assists in the creation of various forms of online content. Desktop publishing software can generate layouts and produce typographic-quality text and images comparable to traditional typography and printing. Desktop publishing is also the main reference for digital typography. This technology allows individuals, businesses, and other organizations to self-publish a wide variety of content, from menus to magazines to books, without the expense of commercial printing. Desktop publishing often requires the use of a personal computer and WYSIWYG page layout software to create documents for either large-scale publishing or small-scale local multifunction peripheral output and distribution – although a non-WYSIWYG system such as LaTeX could also be used for the creation of highly structure ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Printing Press
A printing press is a mechanical device for applying pressure to an inked surface resting upon a print medium (such as paper or cloth), thereby transferring the ink. It marked a dramatic improvement on earlier printing methods in which the cloth, paper or other medium was brushed or rubbed repeatedly to achieve the transfer of ink, and accelerated the process. Typically used for texts, the invention and global spread of the printing press was one of the most influential events in the second millennium. In Germany, around 1440, goldsmith Johannes Gutenberg invented the movable-type printing press, which started the Printing Revolution. Modelled on the design of existing screw presses, a single Renaissance movable-type printing press could produce up to 3,600 pages per workday, compared to forty by hand-printing and a few by hand-copying. Gutenberg's newly devised hand mould made possible the precise and rapid creation of metal movable type in large quantities. His tw ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Compliments Slip
A compliments slip (or with compliments slip) is a slip of paper that contains the same name and address information that would be on a letterhead of formal letter stationery, the pre-printed salutation "with compliments" or "with our/my compliments", and space afterwards for a short handwritten message to be added. It is used in correspondence, as an enclosure for other material. Compliments slips, which are informal, can sometimes substitute for more formal letters of reply. For example, the response to a request for a product catalogue or a price list may simply be the price list or catalogue, with a compliments slip attached, rather than with a formal letter of reply. The inclusion of compliments slips in responses to such routine requests is often seen by businesses as a necessary step in maintaining good public relations. There is no fixed size for compliments slips. They may vary in size from the size of a business or visiting card A visiting card, also known as a callin ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Letterhead
A letterhead is the heading at the top of a sheet of letter paper ( stationery). It consists of a name, address, logo or trademark, and sometimes a background pattern. Overview Many companies and individuals prefer to create a letterhead template in a word processor or other software application. That generally includes the same information as pre-printed stationery but at lower cost. Letterhead can then be printed on stationery or plain paper, as needed, on a local output device or sent electronically. Letterheads are generally printed by either the offset or letterpress methods. In most countries outside North America, company letterheads are printed A4 in size (210 mm x 297 mm). In North America, the letter size is typically 8.5 x 11 inches (215 x 280 mm). Although modern technology makes letterheads very easy to imitate, they continue to be used as evidence of authenticity.Federal Evidence Review, Editor's blog, 2009. http://federalevidence.com/blog/2009 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
ISO 216
ISO 216 is an international standard for paper sizes, used around the world except in North America and parts of Latin America. The standard defines the "A", "B" and "C" series of paper sizes, including A4, the most commonly available paper size worldwide. Two supplementary standards, ISO 217 and ISO 269, define related paper sizes; the ISO 269 "C" series is commonly listed alongside the A and B sizes. All ISO 216, ISO 217 and ISO 269 paper sizes (except some envelopes) have the same aspect ratio, , within rounding to millimetres. This ratio has the unique property that when cut or folded in half widthways, the halves also have the same aspect ratio. Each ISO paper size is one half of the area of the next larger size in the same series. Dimensions of A, B and C series History The oldest known mention of the advantages of basing a paper size on an aspect ratio of is found in a letter written on 25 October 1786 by the German scientist Georg Christoph Lichtenberg ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Communication
Communication (from la, communicare, meaning "to share" or "to be in relation with") is usually defined as the transmission of information. The term may also refer to the message communicated through such transmissions or the field of inquiry studying them. There are many disagreements about its precise definition. John Peters argues that the difficulty of defining communication emerges from the fact that communication is both a universal phenomenon and a specific discipline of institutional academic study. One definitional strategy involves limiting what can be included in the category of communication (for example, requiring a "conscious intent" to persuade). By this logic, one possible definition of communication is the act of developing meaning among entities or groups through the use of sufficiently mutually understood signs, symbols, and semiotic conventions. An important distinction is between verbal communication, which happens through the use of a language, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mass Marketing
Mass marketing is a marketing strategy in which a firm decides to ignore market segment differences and appeal the whole market with one offer or one strategy, which supports the idea of broadcasting a message that will reach the largest number of people possible. Traditionally, mass marketing has focused on radio, television and newspapers as the media used to reach this broad audience. By reaching the largest audience possible, exposure to the product is maximized, and in theory this would directly correlate with a larger number of sales or buys into the product. Mass marketing is the opposite of niche marketing, as it focuses on high sales and low prices and aims to provide products and services that will appeal to the whole market. Niche marketing targets a very specific segment of market; for example, specialized services or goods with few or no competitors. Background Mass marketing or undifferentiated marketing has its origins in the 1920s with the inception of mass r ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Postcard
A postcard or post card is a piece of thick paper or thin cardboard, typically rectangular, intended for writing and mailing without an envelope. Non-rectangular shapes may also be used but are rare. There are novelty exceptions, such as wooden postcards, copper postcards sold in the Copper Country of the U.S. state of Michigan, and coconut "postcards" from tropical islands. In some places, one can send a postcard for a lower fee than a letter. Stamp collectors distinguish between postcards (which require a postage stamp) and postal cards (which have the postage pre-printed on them). While a postcard is usually printed and sold by a private company, individual or organization, a postal card is issued by the relevant postal authority (often with pre-printed postage). Production of postcards blossomed in the late 19th and early 20th centuries. As an easy and quick way for individuals to communicate, they became extremely popular. The study and collecting of postcards is ter ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Psychological Warfare
Psychological warfare (PSYWAR), or the basic aspects of modern psychological operations (PsyOp), have been known by many other names or terms, including Military Information Support Operations (MISO), Psy Ops, political warfare, "Hearts and Minds", and propaganda. The term is used "to denote any action which is practiced mainly by psychological methods with the aim of evoking a planned psychological reaction in other people". Various techniques are used, and are aimed at influencing a target audience's value system, belief system, emotions, motives, reasoning, or behavior. It is used to induce confessions or reinforce attitudes and behaviors favorable to the originator's objectives, and are sometimes combined with black operations or false flag tactics. It is also used to destroy the morale of enemies through tactics that aim to depress troops' psychological states. Target audiences can be governments, organizations, groups, and individuals, and is not just limited to ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Airborne Leaflet Propaganda
Airborne leaflet propaganda is a form of psychological warfare in which leaflets (flyers) are scattered in the air. Military forces have used aircraft to drop leaflets to attempt to alter the behavior of combatants and non-combatants in enemy-controlled territory, sometimes in conjunction with air strikes. Humanitarian air missions, in cooperation with leaflet propaganda, can turn the populace against their leadership while preparing them for the arrival of enemy combatants. Functions of leaflet propaganda There are six different functions of airborne leaflet propaganda that have been used over the past century: ; Threaten destruction : Warn enemy combatants and non-combatants that their area will be targeted. This has the dual purpose of reducing collateral damage and encouraging enemy combatants and non-combatants (who may be engaged in wartime production) to abandon their duties, reducing the target's military effectiveness. ; Prompt the enemy to surrender : Explain to prosp ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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