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Ethos
Ethos ( or ) is a Greek word meaning "character" that is used to describe the guiding beliefs or ideals that characterize a community, nation, or ideology; and the balance between caution, and passion. The Greeks also used this word to refer to the power of music to influence emotions, behaviors, and even morals. Early Greek stories of Orpheus exhibit this idea in a compelling way. The word's use in rhetoric is closely based on the Greek terminology used by Aristotle in his concept of the three artistic proofs or modes of persuasion. It gives credit to the speaker, or the speaker is taking credit. Etymology and origin ''Ethos'' (, ; ''plurals:'' ''ethe'', ; ''ethea'', ) is a Greek word originally meaning "accustomed place" (as in "the habitats of horses/", '' Iliad'' 6.511, 15.268), "custom, habit", equivalent to Latin '' mores''. ''Ethos'' forms the root of ''ethikos'' (), meaning "morality, showing moral character". As an adjective in the neuter plural form ''ta ethika ...
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Logos
''Logos'' (, ; grc, λόγος, lógos, lit=word, discourse, or reason) is a term used in Western philosophy, psychology and rhetoric and refers to the appeal to reason that relies on logic or reason, inductive and deductive reasoning. Aristotle first systemised the usage of the word, making it one of the three principles of rhetoric. This specific use identifies the word closely to the structure and content of text itself. This specific usage has then been developed through the history of western philosophy and rhetoric. The word has also been used in different senses along with '' rhema''. Both Plato and Aristotle used the term ''logos'' along with ''rhema'' to refer to sentences and propositions. It is primarily in this sense the term is also found in religion. Background grc, λόγος, lógos, lit=word, discourse, or reason is related to grc, λέγω, légō, lit=I say, label=Ancient Greek which is cognate with la, Legus, lit=law. The word derives from a Prot ...
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Modes Of Persuasion
The modes of persuasion, modes of appeal or rhetorical appeals (Greek: ''pisteis'') are strategies of rhetoric that classify a speaker's or writer's appeal to their audience. These include ethos, pathos, and logos, all three of which appear in Aristotle's ''Rhetoric''. Ethos ''Ethos'' (plural: ''ethea'') is an appeal to the authority or credibility of the presenter. It is how well the presenter convinces the audience that the presenter is qualified to speak on the subject. This can be done by: *Being a notable figure in the field in question, such as a college professor or an executive of a company whose business is related to the presenter's topic *Demonstrating mastery of the terminology of the field (cant) *Being introduced by or producing bona fides from other established authorities Pathos ''Pathos'' (plural: ''pathea'') is an appeal to the audience's emotions. The terms ''sympathy'', ''pathetic'', and ''empathy'' are derived from it. It can be in the form of metaphor, ...
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Pathos
Pathos (, ; plural: ''pathea'' or ''pathê''; , for " suffering" or "experience") appeals to the emotions and ideals of the audience and elicits feelings that already reside in them. Pathos is a term used most often in rhetoric (in which it is considered one of the three modes of persuasion, alongside ethos and logos), as well as in literature, film and other narrative art. Methods Emotional appeal can be accomplished in many ways, such as the following: * by a metaphor or storytelling, commonly known as a hook; * by passion in the delivery of the speech or writing, as determined by the audience; * by personal anecdote. appealing to an ideal can also be handled in various ways, such as the following: * by understanding the reason for their position * avoiding attacks against a person or audience's personally * use the attributes of the ideal to reinforce the message Pathos tends to use "loaded" words that will get some sort of reaction. Examples could include "victim," i ...
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Iliad
The ''Iliad'' (; grc, Ἰλιάς, Iliás, ; "a poem about Ilium") is one of two major ancient Greek epic poems attributed to Homer. It is one of the oldest extant works of literature still widely read by modern audiences. As with the ''Odyssey'', the poem is divided into 24 books and contains 15,693 lines in its most widely accepted version, and was written in dactylic hexameter. Set towards the end of the Trojan War, a ten-year siege of the city of Troy by a coalition of Mycenaean Greek states, the poem depicts significant events in the siege's final weeks. In particular, it depicts a fierce quarrel between King Agamemnon and a celebrated warrior, Achilles. It is a central part of the Epic Cycle. The ''Iliad'' is often regarded as the first substantial piece of European literature. The ''Iliad'', and the ''Odyssey'', were likely written down in Homeric Greek, a literary amalgam of Ionic Greek and other dialects, probably around the late 8th or early 7th century B ...
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Credibility
Credibility comprises the objective and subjective components of the believability of a source or message. Credibility dates back to Aristotle theory of Rhetoric. Aristotle defines rhetoric as the ability to see what is possibly persuasive in every situation. He divided the means of persuasion into three categories, namely Ethos (the source's credibility), Pathos (the emotional or motivational appeals), and Logos (the logic used to support a claim), which he believed have the capacity to influence the receiver of a message. According to Aristotle, the term "Ethos" deals with the character of the speaker. The intent of the speaker is to appear credible. In fact, the speaker's ethos is a rhetorical strategy employed by an orator whose purpose is to "inspire trust in his audience." Credibility has two key components: trustworthiness and expertise, which both have objective and subjective components. Trustworthiness is based more on subjective factors, but can include objective me ...
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Poetics (Aristotle)
Aristotle's ''Poetics'' ( grc-gre, Περὶ ποιητικῆς ''Peri poietikês''; la, De Poetica; c. 335 BCDukore (1974, 31).) is the earliest surviving work of Greek dramatic theory and first extant philosophical treatise to focus on literary theory. In this text Aristotle offers an account of ποιητική, which refers to poetry and more literally "the poetic art," deriving from the term for "poet; author; maker," ποιητής. Aristotle divides the art of poetry into verse drama (to include comedy, tragedy, and the satyr play), lyric poetry, and epic. The genres all share the function of mimesis, or imitation of life, but differ in three ways that Aristotle describes: # Differences in music rhythm, harmony, meter and melody. # Difference of goodness in the characters. # Difference in how the narrative is presented: telling a story or acting it out. The surviving book of ''Poetics'' is primarily concerned with drama, and the analysis of tragedy constitutes th ...
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Apology (Plato)
The ''Apology of Socrates'' ( grc-gre, Ἀπολογία Σωκράτους, ''Apología Sokrátous''; la, Apologia Socratis), written by Plato, is a Socratic dialogue of the speech of legal self-defence which Socrates (469–399 BC) spoke at his trial for impiety and corruption in 399 BC. Specifically, the ''Apology of Socrates'' is a defence against the charges of "corrupting the youth" and "not believing in the gods in whom the city believes, but in other '' daimonia'' that are novel" to Athens (24b). Among the primary sources about the trial and death of the philosopher Socrates, the ''Apology of Socrates'' is the dialogue that depicts the trial, and is one of four Socratic dialogues, along with '' Euthyphro'', '' Phaedo'', and ''Crito'', through which Plato details the final days of the philosopher Socrates. The text of apology The ''Apology of Socrates'', by the philosopher Plato (429–347 BC), was one of many explanatory ''apologia'' about Socrates's legal defen ...
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Rhetoric
Rhetoric () is the art of persuasion, which along with grammar and logic (or dialectic), is one of the three ancient arts of discourse. Rhetoric aims to study the techniques writers or speakers utilize to inform, persuade, or motivate particular audiences in specific situations. Aristotle defines rhetoric as "the faculty of observing in any given case the available means of persuasion" and since mastery of the art was necessary for victory in a case at law, for passage of proposals in the assembly, or for fame as a speaker in civic ceremonies, he calls it "a combination of the science of logic and of the ethical branch of politics". Rhetoric typically provides heuristics for understanding, discovering, and developing arguments for particular situations, such as Aristotle's three persuasive audience appeals: logos, pathos, and ethos. The five canons of rhetoric or phases of developing a persuasive speech were first codified in classical Rome: invention, arrangement, ...
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Nicomachean Ethics
The ''Nicomachean Ethics'' (; ; grc, Ἠθικὰ Νικομάχεια, ) is Aristotle's best-known work on ethics, the science of the good for human life, which is the goal or end at which all our actions aim. (I§2) The aim of the inquiry is political science and the master art of politics. (I§1) It consists of ten books or scrolls, understood to be based on notes from his lectures at the Lyceum. The title is often assumed to refer to his son Nicomachus, to whom the work was dedicated or who may have edited it (although his young age makes this less likely). Alternatively, the work may have been dedicated to his father, who was also called Nicomachus. The work plays a pre-eminent role in explaining Aristotelian ethics. The theme of the work is a Socratic question previously explored in the works of Plato, Aristotle's friend and teacher, about how men should best live. In his ''Metaphysics'', Aristotle describes how Socrates, the friend and teacher of Plato, had turned philo ...
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Nancy Fraser
Nancy Fraser (; born May 20, 1947) is an American philosopher, critical theorist, feminist, and the Henry A. and Louise Loeb Professor of Political and Social Science and professor of philosophy at The New School in New York City.Jadžić, Miloš & Miljković, Dušan & Veselinović, Ana (eds.). (2012). ''Kriza, odgovori, levica: Prilozi za jedan kritički diskurs'', Rosa Luxemburg Stiftung Southeastern Europe: Belgrade, p. 239 (in Serbian) Widely known for her critique of identity politics and her philosophical work on the concept of justice, Fraser is also a staunch critic of contemporary liberal feminism and its abandonment of social justice issues. Fraser holds honorary doctoral degrees from four universities in three countries, and won the 2010 Alfred Schutz Prize in Social Philosophy from the American Philosophical Association. She is president of the American Philosophical Association Eastern Division. Career Fraser earned her bachelor's degree in philosophy at Bryn M ...
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Persona
A persona (plural personae or personas), depending on the context, is the public image of one's personality, the social role that one adopts, or simply a fictional character. The word derives from Latin, where it originally referred to a theatrical mask. On the social web, users develop virtual personas as online identities. Etymology The Latin word probably derived from the Etruscan word "", with the same meaning, and that from the Greek ('). Its meaning in the latter Roman period changed to indicate a "character" of a theatrical performance or court of law, when it became apparent that different individuals could assume the same role and that legal attributes such as rights, powers, and duties followed the role. The same individuals as actors could play different roles, each with its own legal attributes, sometimes even in the same court appearance. According to other sources, which also admit that the origin of the term is not completely clear, ''persona'' could be ...
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Greek Tragedy
Greek tragedy is a form of theatre from Ancient Greece and Greek inhabited Anatolia. It reached its most significant form in Athens in the 5th century BC, the works of which are sometimes called Attic tragedy. Greek tragedy is widely believed to be an extension of the ancient rites carried out in honor of Dionysus, and it heavily influenced the theatre of Ancient Rome and the Renaissance. Tragic plots were most often based upon myths from the oral traditions of archaic epics. In tragic theatre, however, these narratives were presented by actors. The most acclaimed Greek tragedians are Aeschylus, Sophocles, and Euripides. These tragedians often explored many themes around human nature, mainly as a way of connecting with the audience but also as way of bringing the audience into the play. Etymology Aristotelian hypothesis The origin of the word ''tragedy'' has been a matter of discussion from ancient times. The primary source of knowledge on the question is the '' Poetics'' ...
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