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Door-to-door
Door-to-door is a canvassing technique that is generally used for sales, marketing, advertising, evangelism or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often known as ''traveling salesmen'', or by the archaic name ''drummer'' (someone who "drums up" business), and the technique is also sometimes called ''direct sales''. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit. Historically, this was a major method of distributing goods outside large towns, with the salesmen, often self-employed known as pedlars or peddlers, also hawkers. With the huge growth of retail shops in the 19th century, it became less important, and the development of mail order and finally sales via the internet gradually reduce ...
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Peddler
A peddler, in British English pedlar, also known as a chapman, packman, cheapjack, hawker, higler, huckster, (coster)monger, colporteur or solicitor, is a door-to-door and/or travelling vendor of goods. In England, the term was mostly used for travellers hawking goods in the countryside to small towns and villages. In London, more specific terms were used, such as costermonger. From antiquity, peddlers filled the gaps in the formal market economy by providing consumers with the convenience of door-to-door service. They operated alongside town markets and fairs where they often purchased surplus stocks which were subsequently resold to consumers. Peddlers were able to distribute goods to the more geographically-isolated communities such as those who lived in mountainous regions of Europe. They also called on consumers who, for whatever reason, found it difficult to attend town markets. Thus, peddlers played an important role in linking these consumers and regions to wider tr ...
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Political Campaign
A political campaign is an organized effort which seeks to influence the decision making progress within a specific group. In democracies, political campaigns often refer to electoral campaigns, by which representatives are chosen or referendums are decided. In modern politics, the most high-profile political campaigns are focused on general elections and candidates for head of state or head of government, often a president or prime minister. Campaign message The message of the campaign contains the ideas that the candidate wants to share with the voters. It is to get those who agree with their ideas to support them when running for a political position. The message often consists of several talking points about policy issues. The points summarize the main ideas of the campaign and are repeated frequently in order to create a lasting impression with the voters. In many elections, the opposition party will try to get the candidate "off message" by bringing up policy or pers ...
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Canvassing
Canvassing is the systematic initiation of direct contact with individuals, commonly used during political campaigns. Canvassing can be done for many reasons: political campaigning, grassroots fundraising, community awareness, membership drives, and more. Campaigners knock on doors to contact people personally. Canvassing is used by political parties and issue groups to identify supporters, persuade the undecided, and add voters to the voters list through voter registration, and it is central to get out the vote operations. It is the core element of what political campaigns call the ''ground game'' or ''field''. Organized political canvassing became a central tool of contested election campaigns in Britain, and has remained a core practice performed by thousands of volunteers at each election there, and in many countries with similar political systems. Canvassing can also refer to a neighborhood canvass performed by law enforcement in the course of an investigation. This is ...
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Cold Calling
Cold calling is the solicitation of business from potential customers who have had no prior contact with the salesperson conducting the call. It is an attempt to convince potential customers to purchase either the salesperson's product or service. Generally, it is referred as an over-the-phone process, making it a source of telemarketing, but can also be done in-person by door-to-door salespeople. Though cold calling can be used as a legitimate business tool, scammers can use cold calling as well. Evolution Cold calling has developed from a form of giving sales pitch using a script into a targeted communication tool. Salespeople call from a list of potential customers that fit certain parameters built to help increase the likelihood of a sale. This modern cold calling, sometimes called "warm calling", tries to "dig deeply to understand" the potential customer. Criticisms With the development of newer technology and the Internet, cold calling has gained some criticism. Jeff ...
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Sales
Sales are activities related to selling or the number of goods sold in a given targeted time period. The delivery of a service for a cost is also considered a sale. The seller, or the provider of the goods or services, completes a sale in response to an acquisition, appropriation, requisition, or a direct interaction with the ''buyer'' at the point of sale. There is a passing of title (property or ownership) of the item, and the settlement of a price, in which agreement is reached on a price for which transfer of ownership of the item will occur. The ''seller'', not the purchaser, typically executes the sale and it may be completed prior to the obligation of payment. In the case of indirect interaction, a person who sells goods or service on behalf of the owner is known as a salesman or saleswoman or salesperson, but this often refers to someone selling goods in a store/shop, in which case other terms are also common, including '' salesclerk'', ''shop assistant'', and ...
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Hawker (trade)
A hawker is a vendor of merchandise that can be easily transported; the term is roughly synonymous with costermonger or peddler. In most places where the term is used, a hawker sells inexpensive goods, handicrafts, or food items. Whether stationary or mobile, hawkers often advertise by loud street cries or chants, and conduct banter with customers, to attract attention and enhance sales. Definition A hawker is a type of street vendor; “a person who travels from place-to-place selling goods.” Synonyms include huckster, peddler, chapman or in Britain, costermonger. However, hawkers are distinguished from other types of street vendors in that they are mobile. In contrast, peddlers, for example, may take up a temporary pitch in a public place. Similarly, hawkers tend to be associated with the sale of non-perishable items such as brushes and cookware while costermongers are exclusively associated with the sale of fresh produce. When accompanied by a demonstration or detailed e ...
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GroenLinks Members Going Door-to-door, Groningen (2018)
GroenLinks (, ) is a green political party in the Netherlands. It was formed on 1 March 1989 from the merger of four left-wing parties: the Communist Party of the Netherlands, the Pacifist Socialist Party, the Political Party of Radicals and the Evangelical People's Party, which shared left-wing and progressive ideals and earlier co-operated in Regenboog-coalition for the 1989 European Parliament election. After disappointing results in the 1989 and 1994 general elections, the nascent party fared particularly well in the 1998 and 2002 elections. The party's leader at that time, Paul Rosenmöller, was seen as the unofficial Leader of the Opposition against the First Kok cabinet, a purple government. The party's number of seats fell from 10 to 4 seats in the 2012 election, before increasing to 14 in 2017 and falling to 8 in 2021. The party failed to enter the cabinet in 2017 and 2021-2022. A merger with the Labour Party is currently under discussion. GroenLinks describes i ...
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Season Ticket
A season ticket, or season pass, is a ticket that grants privileges over a defined period of time. History The ''Oxford English Dictionary'' has illustrative quotations which show the term ''season ticket'' used in the United States in 1820 for theatre tickets; and in the United Kingdom in 1836 for boat travel and 1862 for rail transport. Sports In sports, such as association football or American football, a season ticket grants the holder access to all regular-season home games for one season without additional charges. The ticket usually offers a discounted price over purchasing a ticket for each of the home games for a season individually. In some sports, season ticket holders are usually allowed to buy tickets for other home games (such as the playoffs) earlier than other fans, and may be given priority when buying tickets for their team's allocation at an away game. Seats assigned to season tickets are generally the better ones in their seating section. Season tic ...
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Pay Television
Pay television, also known as subscription television, premium television or, when referring to an individual service, a premium channel, refers to subscription-based television services, usually provided by multichannel television providers, but also increasingly via digital terrestrial, and streaming television. In the United States, subscription television began in the late 1970s and early 1980s in the form of encrypted analog over-the-air broadcast television which could be decrypted with special equipment. The concept rapidly expanded through the multi-channel transition and into the post-network era. Other parts of the world beyond the United States, such as France and Latin America have also offered encrypted analog terrestrial signals available for subscription. The term is most synonymous with premium entertainment services focused on films or general entertainment programming such as, in the United States, Cinemax, Epix, HBO, Showtime, and Starz, but such servic ...
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Broadband Internet Access
Internet access is the ability of individuals and organizations to connect to the Internet using computer terminals, computers, and other devices; and to access services such as email and the World Wide Web. Internet access is sold by Internet service providers (ISPs) delivering connectivity at a wide range of data transfer rates via various networking technologies. Many organizations, including a growing number of municipal entities, also provide cost-free wireless access and landlines. Availability of Internet access was once limited, but has grown rapidly. In 1995, only percent of the world's population had access, with well over half of those living in the United States, and consumer use was through dial-up. By the first decade of the 21st century, many consumers in developed nations used faster broadband technology, and by 2014, 41 percent of the world's population had access, broadband was almost ubiquitous worldwide, and global average connection speeds exceeded o ...
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Telecommunications
Telecommunication is the transmission of information by various types of technologies over wire, radio, optical, or other electromagnetic systems. It has its origin in the desire of humans for communication over a distance greater than that feasible with the human voice, but with a similar scale of expediency; thus, slow systems (such as postal mail) are excluded from the field. The transmission media in telecommunication have evolved through numerous stages of technology, from beacons and other visual signals (such as smoke signals, semaphore telegraphs, signal flags, and optical heliographs), to electrical cable and electromagnetic radiation, including light. Such transmission paths are often divided into communication channels, which afford the advantages of multiplexing multiple concurrent communication sessions. ''Telecommunication'' is often used in its plural form. Other examples of pre-modern long-distance communication included audio messages, such as coded d ...
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Information Age
The Information Age (also known as the Computer Age, Digital Age, Silicon Age, or New Media Age) is a historical period that began in the mid-20th century. It is characterized by a rapid shift from traditional industries, as established during the Industrial Revolution, to an economy centered on information technology. The onset of the Information Age has been linked to the development of the transistor in 1947, the optical amplifier in 1957, and Unix time, which began on January 1, 1970 and serves as the basis for Coordinated Universal Time and the Network Time Protocol. These technological advances have had a significant impact on the way information is processed and transmitted. According to the United Nations Public Administration Network, the Information Age was formed by capitalizing on computer microminiaturization advances, which led to modernized information systems and internet communications as the driving force of social evolution. Overview of early develop ...
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