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Don Julio
Don Julio is a brand of tequila produced in Mexico. It is the largest brand in value and eighth largest in volume. It is distilled, manufactured, bottled, sold, and distributed by Tequila Don Julio, S.A. de C.V. from its corporate facility in the Colonia El Chichimeco district, in the city of Atotonilco El Alto, Jalisco, Mexico. It is distributed in the United States by Diageo, under licensing from its patent holder, Tequila Don Julio, ''Sociedad Anónima de Capital Variable'', Jalisco, Mexico, but it is sold worldwide. History Don Julio Tequila is named after its founder, Don Julio González-Frausto Estrada, who began distilling tequila in 1942 at age 17. Acknowledging the benefits of vertical integration, Gonzalez-Frausto established his own distillery, La Primavera, and spent the next 40 years improving his craft. He experimented with controlling various aspects of the tequila-making process, "from the cultivation of the agave to the bottling of the final product." He named ...
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Tequila
Tequila (; ) is a distilled beverage made from the blue agave plant, primarily in the area surrounding the city of Tequila northwest of Guadalajara, and in the Jaliscan Highlands ('' Los Altos de Jalisco'') of the central western Mexican state of Jalisco. The red volcanic soils in the region of Tequila are well suited for growing the blue agave, and more than 300 million of the plants are harvested there each year. Agave grows differently depending on the region. Blue agaves grown in the highlands Los Altos region are larger and sweeter in aroma and taste. Agaves harvested in the valley region have a more herbaceous fragrance and flavor. Due to its historical and cultural importance, the region near Tequila was declared a UNESCO World Heritage Site in 2006, the '' Agave Landscape and Ancient Industrial Facilities of Tequila''. Mexican laws state that tequila can be produced only in the state of Jalisco and limited municipalities in the states of Guanajuato, Michoacán, ...
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Vertical Integration
In microeconomics, management and international political economy, vertical integration is a term that describes the arrangement in which the supply chain of a company is integrated and owned by that company. Usually each member of the supply chain produces a different product or (market-specific) service, and the products combine to satisfy a common need. It contrasts with horizontal integration, wherein a company produces several items that are related to one another. Vertical integration has also described management styles that bring large portions of the supply chain not only under a common ownership but also into one corporation (as in the 1920s when the Ford River Rouge Complex began making much of its own steel rather than buying it from suppliers). Vertical integration and expansion is desired because it secures supplies needed by the firm to produce its product and the market needed to sell the product. Vertical integration and expansion can become undesirable whe ...
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Diageo Brands
Diageo plc () is a multinational alcoholic beverage company, with its headquarters in London, England. It operates from 132 sites around the world. It was the world's largest distiller before being overtaken by Kweichow Moutai of China in 2017. It is a major distributor of Scotch whisky and other spirits. Its leading brands include Johnnie Walker, Guinness, Smirnoff, Baileys liqueur, Captain Morgan rum and Tanqueray and Gordon's gin. Diageo has a primary listing on the London Stock Exchange and is a constituent of the FTSE 100 Index. It has a secondary listing on the New York Stock Exchange. Name Diageo is an invented name that was created by the branding consultancy Wolff Olins in 1997. The name is composed of the Latin word ''diēs'', meaning "day", and the Greek root ''geo-'', meaning "world"; and is meant to reference the company slogan "Celebrating Life, Every Day, Everywhere". History Diageo was formed in 1997 from the merger of Guinness plc and Grand Metr ...
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Spirit Ratings
With a growing number of offerings, such as those produced by an increasing number of microdistilleries, various mechanisms have arisen to provide reviews and opinions of individual varieties of spirits. These events generally use expert panels and blind tastings within specific categories to provide opinions and ratings. These competitions charge an entry fee. Although gold, silver and bronze awards are granted there are no limits as to how many of each may be bestowed. Most of these events follow a similar format: Experts typically begin by assessing a given spirit based upon its "appearance" and "nose", its aroma. It will often be held up to light in clear glass to examine its color and "legs" while sniffing for other flavor "notes". Second, experts will taste the spirit and let it wash over the palate (tongue) searching for more "notes" or flavors and often comment about different foods or scents that it evokes. Third, experts will swallow (or, more often, spit) and exami ...
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Irish Independent
The ''Irish Independent'' is an Irish daily newspaper and online publication which is owned by Independent News & Media (INM), a subsidiary of Mediahuis. The newspaper version often includes glossy magazines. Traditionally a broadsheet newspaper, it introduced an additional compact size in 2004. Further, in December 2012 (following billionaire Denis O'Brien's takeover) it was announced that the newspaper would become compact only. History Murphy and family (1905–1973) The ''Irish Independent'' was formed in 1905 as the direct successor to ''The Irish Daily Independent and Daily Nation'', an 1890s' pro-Parnellite newspaper. It was launched by William Martin Murphy, a controversial Irish nationalist businessman, staunch anti-Parnellite and fellow townsman of Parnell's most venomous opponent, Timothy Michael Healy from Bantry. The first issue of the ''Irish Independent'', published 2 January 1905, was marked as "Vol. 14. No. 1". During the 1913 Lockout of workers, ...
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Old Bushmills Distillery
The Old Bushmills Distillery is an alcohol (primarily Irish whiskey) distillery in Bushmills, County Antrim, Northern Ireland, owned by Casa Cuervo. Bushmills Distillery uses water drawn from Saint Columb's Rill, which is a tributary of the River Bush. The distillery is a popular tourist attraction, with around 120,000 visitors per year. The company that originally built the distillery was formed in 1784, although the date 1608 is printed on the label of the brand – referring to an earlier date when a royal licence was granted to a local landowner to distil whiskey in the area. After various periods of closure in its subsequent history, the distillery has been in approximately continuous operation since it was rebuilt after a fire in 1885. History The area has a long tradition with distillation. According to one story, as far back as 1276, an early settler called Sir Robert Savage of Ards, before defeating the Irish in battle, fortified his troops with "a mighty drop of ac ...
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Jose Cuervo
Jose Cuervo is the best-selling brand of tequila,Dana Cimilluca, Paul Sonne and Simon Zekaria“Diageo Ends Its Attempt to Buy Jose Cuervo Tequila,”''Wall Street Journal'', December 11, 2012. selling a fifth of the tequila consumed worldwide. As of 2012, Jose Cuervo sells 3.5 million cases of tequila in the US annually, accounting for a third of the US tequila market. Jose Cuervo is family-owned and is run today by the Beckmann family of Mexico, descendants of Don José Antonio de Cuervo. Juan-Domingo Beckmann is the sixth-generation leader of the company.William M. Dowd“Getting beneath the Jose Cuervo story,”Dowd's Spirits Notebook, November 9, 2008. In July 2013 Proximo Spirits took over US distribution of Jose Cuervo from Diageo, following Diageo's failed attempt to buy the company. History Early history In 1758, Don José Antonio de Cuervo was issued a land grant by King Ferdinand VI of Spain in the town of Tequila, Jalisco. Here his family founded the Taberna de ...
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Seagram Company Ltd
The Seagram Company Ltd. (which traded as Seagram's) was a Canadian multinational conglomerate formerly headquartered in Montreal, Quebec. Originally a distiller of Canadian whisky based in Waterloo, Ontario, it was once (in the 1990s) the largest owner of alcoholic beverage lines in the world. Toward the end of its independent existence, it also controlled various entertainment and other business ventures. Its purchase of MCA Inc., whose assets included Universal Studios and its theme parks, was financed through the sale of Seagram's 25% holding of chemical company DuPont, a position it acquired in 1981. Seagram later imploded, with its beverage assets wholesaled off to various industry titans, notably Diageo, Infinium Spirits, and Pernod Ricard. Universal's television holdings were sold to media entrepreneur Barry Diller, and the balance of the Universal entertainment empire and what was Seagram was sold to French conglomerate Vivendi in 2000. History In 1857, Waterloo Dis ...
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Marco Cedano
Marco Cedano (born 9 May 1951) is a Mexican master distiller and tequila entrepreneur. He is known for being the co-inventor of Tequila Tromba. Career Just out of school, at age 23, Cedano started working as an engineer in tequila production at Tres Magueyes, a company founded by Don Julio Gonzalez. After working there for 2 years, Cedano quit the job and pursued other engineering jobs in the mining and chemical industries. In 1983, Cedano returned to Don Julio to work as an engineer, where he was subsequently promoted to Master Distiller and Distillery Manager of Tequila. During this time, Cedano was responsible for distilling and operations in the factory. In 1999, Cedano left the company after Seagrams purchased it. For next 11 years, he was involved in large-scale projects, which included building the first Agave Nectar factory and the first commercial Mezcal factory. Tequila Tromba In 2010, Cedano founded his first independent brand, Tequila Tromba, in partnership with Canad ...
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Mural (Guadalajara)
Grupo Reforma is the largest printed media company in Mexico and Latin America. It publishes ten daily newspapers in five cities, including the leading newspapers in Mexico's three largest cities: '' Reforma'' in Mexico City, '' El Norte'' in Monterrey and ''Mural'' in Guadalajara. It also publishes the daily ''Metro'' in Mexico City, Monterrey, Guadalajara, Puebla and Toluca, and the afternoon tabloid ''El Sol'' in Monterrey. The average daily circulation of all these papers is 1.4 million copies. The group also owns the largest content-intensive web sites in Mexico: reforma.com, elnorte.com, and mural.com. It owns the largest newswire service with Mexican information, Agencia Reforma. It publishes city specific editions of ''Metro'', a prominent tabloid in the country. ''Cancha'', a tabloid with Mexican sports and entertainment news, is published biweekly in Las Vegas in partnership with ''The Las Vegas Review-Journal''. Grupo Reforma also has strategic alliances with leadi ...
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Diageo Brands
Diageo plc () is a multinational alcoholic beverage company, with its headquarters in London, England. It operates from 132 sites around the world. It was the world's largest distiller before being overtaken by Kweichow Moutai of China in 2017. It is a major distributor of Scotch whisky and other spirits. Its leading brands include Johnnie Walker, Guinness, Smirnoff, Baileys liqueur, Captain Morgan rum and Tanqueray and Gordon's gin. Diageo has a primary listing on the London Stock Exchange and is a constituent of the FTSE 100 Index. It has a secondary listing on the New York Stock Exchange. Name Diageo is an invented name that was created by the branding consultancy Wolff Olins in 1997. The name is composed of the Latin word ''diēs'', meaning "day", and the Greek root ''geo-'', meaning "world"; and is meant to reference the company slogan "Celebrating Life, Every Day, Everywhere". History Diageo was formed in 1997 from the merger of Guinness plc and Grand Metr ...
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Diageo
Diageo plc () is a multinational alcoholic beverage company, with its headquarters in London, England. It operates from 132 sites around the world. It was the world's largest distiller before being overtaken by Kweichow Moutai of China in 2017. It is a major distributor of Scotch whisky and other spirits. Its leading brands include Johnnie Walker, Guinness, Smirnoff, Baileys liqueur, Captain Morgan rum and Tanqueray and Gordon's gin. Diageo has a primary listing on the London Stock Exchange and is a constituent of the FTSE 100 Index. It has a secondary listing on the New York Stock Exchange. Name Diageo is an invented name that was created by the branding consultancy Wolff Olins in 1997. The name is composed of the Latin word ''diēs'', meaning "day", and the Greek root ''geo-'', meaning "world"; and is meant to reference the company slogan "Celebrating Life, Every Day, Everywhere". History Diageo was formed in 1997 from the merger of Guinness plc and Grand Met ...
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