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Display Window
A display window, also a shop window (British English) or store window (American English), is a window in a shop displaying items for sale or otherwise designed to attract customers to the store. Usually, the term refers to larger windows in the front façade of the shop. History The first display windows in shops were installed in the late 18th century in London, where levels of conspicuous consumption were growing rapidly. Retailer Francis Place was one of the first to experiment with this new retailing method at his tailoring establishment in Charing Cross, where he fitted the shop-front with large plate glass windows. Although this was condemned by many, he defended his practice in his memoirs, claiming that he "sold from the window more goods...than paid journeymen's wages and the expenses of housekeeping. Display windows at boutiques usually have dressed-up mannequins in them. Window dressing Displaying merchandise in a store window is known as " window dressing", which is ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sværtegade 3 - Shop Windows 02
Sværtegade is a street in the Old Town of Copenhagen, Denmark. It connects Pilestræde to Gammel Mønt. History Until 1665, the street was called Gjethusstræde after Gjæthuset, a canon foundry located in the former St. Getrud's Abbey. The name was then Regnegade until 1773 when the street received its current name. The origins of the name, which directly translates as "Soot Street", is unclear. It may have referred to the blackened workers from the canon foundry. Notable buildings and residents There are five listed buildings in the street. No. 5 (1732) and 7 (1729) were built for captain Ernst Brandt. No. 7 was later home to the Norwegian Society, a literary society for Norwegian students in Copenhagen which existed from 1772 until 1913. Among the members were Johan Herman Wessel Johan Herman Wessel (6 October 1742 – 29 December 1785) was an 18th-century Danish-Norwegian poet, satirist and playwright. His written work was characterized by the use of parody and sa ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Flat Glass
Plate glass, flat glass or sheet glass is a type of glass, initially produced in plane form, commonly used for windows, glass doors, transparent walls, and windscreens. For modern architectural and automotive applications, the flat glass is sometimes bent after production of the plane sheet. Flat glass stands in contrast to ''container glass'' (used for bottles, jars, cups) and ''glass fibre'' (used for thermal insulation, in fibreglass composites, and for optical communication). Flat glass has a higher magnesium oxide and sodium oxide content than container glass, and a lower silica, calcium oxide, and aluminium oxide content."High temperature glass melt property database for process modeling"; Eds.: Thomas P. Seward III and Terese Vascott; The American Ceramic Society, Westerville, Ohio, 2005, From the lower soluble oxide content comes the better chemical durability of container glass against water, which is required especially for storage of beverages and food. Most fl ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Techniques
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Tools
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Deceptive
Deception or falsehood is an act or statement that misleads, hides the truth, or promotes a belief, concept, or idea that is not true. It is often done for personal gain or advantage. Deception can involve dissimulation, propaganda and sleight of hand as well as distraction, camouflage or concealment. There is also self-deception, as in bad faith. It can also be called, with varying subjective implications, beguilement, deceit, bluff, mystification, ruse, or subterfuge. Deception is a major relational transgression that often leads to feelings of betrayal and distrust between relational partners. Deception violates relational rules and is considered to be a negative violation of expectations. Most people expect friends, relational partners, and even strangers to be truthful most of the time. If people expected most conversations to be untruthful, talking and communicating with others would require distraction and misdirection to acquire reliable information. A significant amount ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Figure Of Speech
A figure of speech or rhetorical figure is a word or phrase that intentionally deviates from ordinary language use in order to produce a rhetorical effect. Figures of speech are traditionally classified into '' schemes,'' which vary the ordinary sequence of words, and '' tropes,'' where words carry a meaning other than what they ordinarily signify. An example of a scheme is a polysyndeton: the repetition of a conjunction before every element in a list, whereas the conjunction typically would appear only before the last element, as in "Lions and tigers and bears, oh my!"—emphasizing the danger and number of animals more than the prosaic wording with only the second "and". An example of a trope is the metaphor, describing one thing as something that it clearly is not in order to lead the mind to compare them, in "All the world's a stage." Four rhetorical operations Classical rhetoricians classified figures of speech into four categories or :Jansen, Jeroen (2008) Imitatio' ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Window Dresser
Window dressers are retail workers who arrange displays of goods in shop windows or within a shop itself. Such displays are themselves known as " window dressing". They may work for design companies contracted to work for clients or for department stores, independent retailers, airport or hotel shops. Alone or in consultation with product manufacturers or shop managers they artistically design and arrange the displays and may put clothes on mannequins—or use the services of a mannequin dresser—and display the prices on the products. They may hire joiners and lighting engineers to augment their displays. When new displays are required they have to dismantle the existing ones, and they may have to maintain displays during their lifetimes. Some window dressers hold formal display design qualifications. Notable window dressers * Diane Arbus’s father David Nemerov was a window dresser at her mother Gertrude's Fifth Avenue department store, Russeks, before they married. *Giorgi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Merchandise
Merchandising is any practice which contributes to the sale of products to a retail consumer. At a retail in-store level, merchandising refers to displaying products that are for sale in a creative way that entices customers to purchase more items or products. In retail commerce, visual display merchandising means merchandise sales using product design, selection, packaging, pricing, and display that stimulates consumers to spend more. This includes disciplines and discounting, physical presentation of products and displays, and the decisions about which products should be presented to which customers at what time. Often in a retail setting, creatively tying in related products or accessories is a great way to entice consumers to purchase more. Merchandising helps to understand the ordinary dating notation for the terms of payment of an invoice. Codified discounting solves pricing problems including markups and markdowns. It helps to find the net price of an item after sin ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mannequin
A mannequin (also called a dummy, lay figure, or dress form) is a doll, often articulated, used by artists, tailors, dressmakers, window dressers and others, especially to display or fit clothing and show off different fabrics and textiles. Previously, the English term referred to human models and muses (a meaning which it still retains in French and other European languages); the meaning as a dummy dating from the start of World War II. Life-sized mannequins with simulated airways are used in the teaching of first aid, CPR, and advanced airway management skills such as tracheal intubation. During the 1950s, mannequins were used in nuclear tests to help show the effects of nuclear weapons on humans. Also referred to as mannequins are the human figures used in computer simulation to model the behavior of the human body. ''Mannequin'' comes from the French word ', which had acquired the meaning "an artist's jointed model", which in turn came from the Flemish word ', mean ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Boutique
A boutique () is a small shop that deals in fashionable clothing or accessories. The word is French for "shop", which derives ultimately from the Ancient Greek ἀποθήκη (''apothēkē'') "storehouse". The term ''boutique'' and also ''designer'' refer (with some differences) to both goods and services, which are containing some element that is claimed to justify an extremely high price. Etymology and usage The term "boutique" entered common English parlance in the late 1960s. In Europe, Avenue Montaigne and Bond Street were the focus of much media attention for having the most fashionable stores of the era. Some multi-outlet businesses (Chain stores) can be referred to as boutiques if they target small, upscale niche markets. Although some boutiques specialize in hand-made items and other unique products, others simply produce T-shirts, stickers, and other fashion accessories in artificially small runs and sell them at high prices. Lifestyle In the late 1990s, some ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Charing Cross
Charing Cross ( ) is a junction in Westminster, London, England, where six routes meet. Clockwise from north these are: the east side of Trafalgar Square leading to St Martin's Place and then Charing Cross Road; the Strand leading to the City; Northumberland Avenue leading to the Thames Embankment; Whitehall leading to Parliament Square; The Mall leading to Admiralty Arch and Buckingham Palace; and two short roads leading to Pall Mall. The name also commonly refers to the Queen Eleanor Memorial Cross at Charing Cross station. A bronze equestrian statue of Charles I, erected in 1675, stands on a high plinth, situated roughly where a medieval monumental cross had previously stood for 353 years (since its construction in 1294) until destroyed in 1647 by Cromwell and his revolutionary government. The famously beheaded King, appearing ascendant, is the work of French sculptor Hubert Le Sueur. The aforementioned eponymous monument, the "Charing Cross", was the largest ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
British English
British English (BrE, en-GB, or BE) is, according to Lexico, Oxford Dictionaries, "English language, English as used in Great Britain, as distinct from that used elsewhere". More narrowly, it can refer specifically to the English language in England, or, more broadly, to the collective dialects of English throughout the British Isles taken as a single umbrella variety, for instance additionally incorporating Scottish English, Welsh English, and Ulster English, Northern Irish English. Tom McArthur (linguist), Tom McArthur in the ''Oxford Guide to World English'' acknowledges that British English shares "all the ambiguities and tensions [with] the word 'British people, British' and as a result can be used and interpreted in two ways, more broadly or more narrowly, within a range of blurring and ambiguity". Variations exist in formal (both written and spoken) English in the United Kingdom. For example, the adjective ''wee'' is almost exclusively used in parts of Scotland, North E ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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