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Corporate Anniversary
In marketing, a Corporate anniversary
Corporate anniversary
is a celebration of a firm's continued existence after a particular number of years. The celebration is a media event which can help a firm achieve diverse marketing goals, such as promoting its corporate identity, boosting employee morale, building greater investor confidence, and encouraging sales. As a public relations opportunity,[1] it is a way for a firm to tout past accomplishments[2] while strengthening relationships with employees and customers and investors
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Printing
Printing
Printing
is a process for reproducing text and images using a master form or template. The earliest non-paper products involving printing include cylinder seals and objects such as the Cyrus Cylinder
Cyrus Cylinder
and the Cylinders of Nabonidus. The earliest known form of printing as applied to paper was woodblock printing, which appeared in China before 220 A.D.[1] Later developments in printing technology include the movable type invented by Bi Sheng around 1040 AD[2] and the printing press invented by Johannes Gutenberg
Johannes Gutenberg
in the 15th century
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Display Advertising
Display advertising
Display advertising
is advertising on websites or apps through banners or other ad formats made of text, images, flash, video, and audio.[1] The main purpose of display advertising is to deliver general advertisements and brand messages to site visitors.[2] According to eMarketer, Facebook
Facebook
and Twitter
Twitter
will take 33% of display ad spending market share by 2017.[3] Google’s display campaigns reach 80% of global internet users.[4]
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Product Marketing
Product marketing is a process of promoting and selling a product to a customer. Also product marketing is defined as being the intermediary function between product development and increasing brand awareness. For example, product management deals with the basics of product development within a firm, whereas product marketing deals with marketing the product to prospects, customers, and others. Product marketing, as a job function within a firm, also differs from other marketing jobs such as social media marketing, marketing communications ("marcom"), online marketing, advertising, marketing strategy, and public relations, although product marketers may use channels such as online for outbound marketing for their product.[1] A product market is something that is referred to when pitching a new product to the general public
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Digital Marketing
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.[1] Digital marketing's development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing.[2] As digital platforms are increasingly incorporated into marketing plans and everyday life,[3] and as people use digital devices instead of visiting physical shops,[4][5] digital marketing campaigns are becoming more prevalent and efficient. Digital marketing methods such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketin
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Account-based Marketing
Account-based marketing (ABM), also known as key account marketing, is a strategic approach to business marketing based on account awareness[1] in which an organization considers and communicates with individual prospect or customer accounts as markets of one. Account-based marketing is typically employed in enterprise level sales organizations. Account based marketing can help companies to:Increase account relevance Engage earlier and higher with deals Align marketing activity with account strategies Get the best value out of marketing Inspire customers with compelling content Identify specific contacts, at specific companies, within a specific marketWhile business marketing is typically organized by industry, product/solution or channel (direct/social/PR), account-based marketing brings all of these together to focus on individual accounts
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Behavioral Targeting
Behavioral targeting comprises a range of technologies and techniques used by online website brands, publishers and advertisers aimed at increasing the effectiveness of marketing and advertising using user web-browsing behavior information. In particular, "behavioral targeting uses information collected from an individual's web-browsing behavior (e.g., the pages that they have visited or searched) to select advertisements to display".[1] This activity extends to behavioral marketing by using that same browsing behavior to prompt relevant email and onsite messaging to users and consumers. When a consumer visits a web site, the pages they visit, the amount of time they view each page, the links they click on, the searches they make, and the things that they interact with, allow sites to collect that data, and other factors, to create a 'profile' that links to that visitor's web browser
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Music On Hold
Music
Music
on hold (MOH) is the business practice of playing recorded music to fill the silence that would be heard by telephone callers who have been placed on hold. It is especially common in situations involving customer service. Music
Music
on hold is sometimes referred to as phone on hold, message on hold, on hold messaging, or hold music.Contents1 Development 2 Equipment and formats 3 Consumer perceptions 4 Source of music4.1 Radio 4.2 Off-the-shelf commercial CDs 4.3 Stock MOH CDs (with or without voice-overs) 4.4 Custom-designed MOH 4.5 Online on hold 4.6 Streaming MOH 4.7 Free on-hold programs5 Styles of music 6 Recent trends 7 Legal aspects7.1 Copyright
Copyright
law 7.2 Mechanical copyright 7.3 Enforcement8 See also8.1 Genres 8.2 Notable companies9 ReferencesDevelopment[edit] Music
Music
on hold was created by Alfred Levy, an inventor, factory owner, and entrepreneur
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Broadcasting
Broadcasting
Broadcasting
is the distribution of audio or video content to a dispersed audience via any electronic mass communications medium, but typically one using the electromagnetic spectrum (radio waves), in a one-to-many model.[1][2] Broadcasting
Broadcasting
began with AM radio, which came into popular use around 1920 with the spread of vacuum tube radio transmitters and receivers. Before this, all forms of electronic communication (early radio, telephone, and telegraph) were one-to-one, with the message intended for a single recipient
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Marketing Operations
The marketing operations (MO) function has emerged due to the need for a more transparent, efficient, and accountable view of marketing.[citation needed] Its growth was initially driven by the proliferation of marketing technology and increased pressure from the C-suite to prove the value of marketing and contribute to the revenue.[citation needed] The purpose of marketing operations is to increase marketing efficiency and organizational agility
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Co-creation
Co-creation
Co-creation
is a dd management initiative, or form of economic strategy, that brings different parties together (for instance, a company and a group of customers), in order to jointly produce a mutually valued outcome.[1] Co-creation
Co-creation
brings the unique blend of ideas from direct customers or viewers (who are not the direct users of the product) which in turn gives a plethora of new ideas to the organization. Co-created value arises in the form of personalized, unique experiences for the customer (value-in-use) and ongoing revenue, learning and enhanced market performance drivers for the firm (loyalty, relationships, customer word of mouth)
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Mobile Advertising
Mobile advertising is a form of advertising via mobile (wireless) phones or other mobile devices. It is a subset of mobile marketing. It is estimated that mobile app install ads accounted for 30% of all mobile advertising revenue in 2014, and will top $4.6bn in 2016, and over $6.8bn by the end of 2019.[1] Other ways mobile advertising can be purchased include working with a Mobile Demand Side Platform, in which ad impressions are bought in real-time on an Ad exchange.[2]Contents1 Overview 2 Types of mobile ads 3 Mobile rich media 4 Handsets display and corresponding ad images 5 History 6 Mobile as media 7 Viral marketing 8 Privacy concern 9 Interactivity 10 Mobile device issues 11 References 12 External linksOverview[edit] Some see mobile advertising as closely related to online or internet advertising, though its reach is far greater — currently, most mobile advertising is targeted at mobile phones, that came at an estimated global total of $4.6bn as of 2009
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Native Advertising
Native advertising
Native advertising
is a type of advertising, mostly online, that matches the form and function of the platform upon which it appears. In many cases, it manifests as either an article or video, produced by an advertiser with the specific intent to promote a product, while matching the form and style which would otherwise be seen in the work of the platform's editorial staff. The word "native" refers to this coherence of the content with the other media that appears on the platform. Product placement
Product placement
(embedded marketing) is a precursor to native advertising. Instead of embedded marketing's technique of placing the product within the content, in native marketing the product and content are merged. An important aspect of advertising in general is net impression, which is a reasonable consumer’s understanding of an ad
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New Media
New media
New media
are forms of media that are native to computers, computational and relying on computers for distribution. Some examples of new media are websites, mobile apps, virtual worlds, multimedia, computer games, human-computer interface, computer animation and interactive computer installations.[1][2] New media
New media
are often contrasted to "old media", such as television, radio, and print media, although scholars in communication and media studies have criticised rigid distinctions based on oldness and novelty
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Service (economics)
In economics, a service is a transaction in which no physical goods are transferred from the seller to the buyer. The benefits of such a service are held to be demonstrated by the buyer's willingness to make the exchange. Public services are those that society (nation state, fiscal union, region) as a whole pays for. Using resources, skill, ingenuity, and experience, service providers benefit service consumers.Contents1 Five I's1.1 Intangibility 1.2 Inconsistency (variability) 1.3 Involvement2 Service quality 3 Specification 4 Delivery 5 Service-commodity goods continuum 6 Service types 7 List of countries by tertiary output 8 See also 9 ReferencesFive I's[edit] Services can be described in terms of I's. Intangibility[edit] Services are by definition intangible. They are not manufactured, transported or stocked. It is used in marketing to describe the inability to assess the value gained from an activity using any tangible e Services cannot be stored for a future use
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Point Of Sale
The point of sale (POS) or point of purchase (POP) is the time and place where a retail transaction is completed. At the point of sale, the merchant calculates the amount owed by the customer, indicates that amount, may prepare an invoice for the customer (which may be a cash register printout), and indicates the options for the customer to make payment. It is also the point at which a customer makes a payment to the merchant in exchange for goods or after provision of a service. After receiving payment, the merchant may issue a receipt for the transaction, which is usually printed but is increasingly being dispensed with or sent electronically.[1][2][3] To calculate the amount owed by a customer, the merchant may use various devices such as weighing scales, barcode scanners, and cash registers
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