A tombstone is a particular type of print

advertisement Advertising is the practice and techniques employed to bring attention to a Product (business), product or Service (economics), service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of int ...

appearing in a

newspaper A newspaper is a Periodical literature, periodical publication containing written News, information about current events and is often typed in black ink with a white or gray background. Newspapers can cover a wide variety of fields such as poli ...

magazine A magazine is a periodical literature, periodical publication, print or digital, produced on a regular schedule, that contains any of a variety of subject-oriented textual and visual content (media), content forms. Magazines are generally fin ...

. Tombstone ads are typically unadorned text, black on white, often enclosed in a simple box, with a centered headline and a number of lines in the body of the ad, usually also centered. The name originates from their similarity in appearance to the text on a tombstone (

headstone A gravestone or tombstone is a marker, usually stone, that is placed over a grave. A marker set at the head of the grave may be called a headstone. An especially old or elaborate stone slab may be called a funeral stele, stela, or slab. The u ...

) grave marker. Besides underwriters in a securities offering (see tombstone (financial industry)),

fine art In European academic traditions, fine art (or, fine arts) is made primarily for aesthetics or creative expression, distinguishing it from popular art, decorative art or applied art, which also either serve some practical function (such as ...

dealers and some traditional luxury goods vendors sometimes also use the tombstone form.

References

Advertising publications by format {{advertising-stub