The service mark symbol (the letters in

small capitals In typography, small caps (short for "small capitals") are characters typeset with glyphs that resemble uppercase letters (capitals) but reduced in height and weight close to the surrounding lowercase letters or text figures. This is technicall ...

and superscript style), is a symbol used in the

United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territori ...

and some other jurisdictions to provide notice that the preceding mark is a

service mark A service mark or servicemark is a trademark used in the United States and several other countries to identify a service rather than a product. When a service mark is federally registered, the standard registration symbol ® or "Reg U.S. ...

. This symbol may be used for service marks not yet registered with the relevant national authority. Upon successful registration, registered services are marked with the same symbol as is used for registered trademarks, the registered trademark symbol . The proper manner to display the symbol is immediately following the service name, in superscript style.

Computer systems

The service mark symbol is mapped in

Unicode Unicode, formally The Unicode Standard,The formal version reference is is an information technology standard for the consistent encoding, representation, and handling of text expressed in most of the world's writing systems. The standard, wh ...

as , in the

Letterlike symbols Letterlike Symbols is a Unicode block containing 80 characters which are constructed mainly from the glyphs of one or more letters. In addition to this block, Unicode includes full styled mathematical alphabets, although Unicode does not expl ...

block. The HTML entity is ℠. Unlike the similar trademark symbol, there is no simple way to type the service mark symbol on Microsoft Windows or Apple

MacOS macOS (; previously OS X and originally Mac OS X) is a Unix operating system developed and marketed by Apple Inc. since 2001. It is the primary operating system for Apple's Mac computers. Within the market of desktop and lapt ...

systems. However the symbol may be selected from the Windows Character Map or the MacOS ''Character Palette''. On

Linux Linux ( or ) is a family of open-source Unix-like operating systems based on the Linux kernel, an operating system kernel first released on September 17, 1991, by Linus Torvalds. Linux is typically packaged as a Linux distribution, w ...

and similar systems with a Compose key, it can be inserted using .

Related symbols

* Registered trademark symbol is also used for registered service marks * Trademark symbol

References

United States trademark law Services marketing Typographical symbols {{typ-stub

Computer systems

Related symbols

See also

References