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In computing, a private message, personal message, or direct message (abbreviated as PM or DM) refers to a private communication sent or received by a user of a private communication channel on any given platform. Unlike public posts, PMs are only viewable by the participants. Though long a function present on IRCs and
Internet forums An Internet forum, or message board, is an online discussion site where people can hold conversations in the form of posted messages. They differ from chat rooms in that messages are often longer than one line of text, and are at least temporar ...
, private channels for PMs have recently grown in popularity due to the increasing demand for privacy and private collaboration on
social media Social media are interactive media technologies that facilitate the creation and sharing of information, ideas, interests, and other forms of expression through virtual communities and networks. While challenges to the definition of ''social me ...
. There are two main types of private messages. One type includes those found on IRCs and Internet forums, as well as on social media apps like
Twitter Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ...
, Facebook, and
Instagram Instagram is a photo and video sharing social networking service owned by American company Meta Platforms. The app allows users to upload media that can be edited with filters and organized by hashtags and geographical tagging. Posts can ...
, where the focus is public posting, PMs allow users to communicate privately without leaving the platform. The second type are those relayed through
instant messaging Instant messaging (IM) technology is a type of online chat allowing real-time text transmission over the Internet or another computer network. Messages are typically transmitted between two or more parties, when each user inputs text and tri ...
platforms such as
WhatsApp WhatsApp (also called WhatsApp Messenger) is an internationally available freeware, cross-platform, centralized instant messaging (IM) and voice-over-IP (VoIP) service owned by American company Meta Platforms (formerly Facebook). It allows use ...
,
Kik KiK, legally ''KiK Textilien und Non-Food GmbH'', is a German clothing discount store chain headquartered in Bönen. Overview KiK was founded in 1994 by Stefan Heinig and the holding company Tengelmann Group. ''KiK'' is an acronym for ( en, ...
, and
Snapchat Snapchat is an American multimedia instant messaging app and service developed by Snap Inc., originally Snapchat Inc. One of the principal features of Snapchat is that pictures and messages are usually only available for a short time before the ...
, where users create accounts ''primarily'' to exchange PMs. A third type, peer-to-peer messaging, occurs when users create and own the infrastructure used to transmit and store the messages; while features vary depending on application, they give the user full control over the data they transmit. An example of software that enables this kind of messaging is Classified-ads. Besides serving as a tool to connect privately with friends and family, PMs have gained momentum in the workplace. Working professionals use PMs to reach coworkers in other spaces and increase
efficiency Efficiency is the often measurable ability to avoid wasting materials, energy, efforts, money, and time in doing something or in producing a desired result. In a more general sense, it is the ability to do things well, successfully, and without ...
during meetings. Although useful, using PMs in the workplace may blur the boundary between work and private lives."Advantages and disadvantages of an instant messenger". (n.d.). Retrieved from


History

The development of
computers A computer is a machine that can be programmed to carry out sequences of arithmetic or logical operations (computation) automatically. Modern digital electronic computers can perform generic sets of operations known as programs. These prog ...
sparked the
information revolution The term information revolution describes current economic, social and technological trends beyond the Industrial Revolution. Many competing terms have been proposed that focus on different aspects of this societal development. The British polymat ...
, which changed the way people communicate.
Peter Drucker Peter Ferdinand Drucker (; ; November 19, 1909 – November 11, 2005) was an Austrian-American management consultant, educator, and author, whose writings contributed to the philosophical and practical foundations of the modern business co ...
published an article centering on the theme that the computer is to the Information Revolution what the
railroad Rail transport (also known as train transport) is a means of transport that transfers passengers and goods on wheeled vehicles running on rails, which are incorporated in tracks. In contrast to road transport, where the vehicles run on a prep ...
was to the
Industrial Revolution The Industrial Revolution was the transition to new manufacturing processes in Great Britain, continental Europe, and the United States, that occurred during the period from around 1760 to about 1820–1840. This transition included going f ...
; railroads unified travel between the east and west coast of the United States, whereas computers unified communication across the entire globe. This revolutionized many different forms of communication, but particularly the personal message. The first
email Electronic mail (email or e-mail) is a method of exchanging messages ("mail") between people using electronic devices. Email was thus conceived as the electronic ( digital) version of, or counterpart to, mail, at a time when "mail" mean ...
system able to send mail between people using different host computers was launched via the
ARPANET The Advanced Research Projects Agency Network (ARPANET) was the first wide-area packet-switched network with distributed control and one of the first networks to implement the TCP/IP protocol suite. Both technologies became the technical fou ...
in 1971, and it revolutionized personal messaging by enabling users to send electronic messages to distant recipients. The popularity of email has since skyrocketed, and it continues to be a widely-used means of personal messaging. The advent of the
Internet The Internet (or internet) is the global system of interconnected computer networks that uses the Internet protocol suite (TCP/IP) to communicate between networks and devices. It is a '' network of networks'' that consists of private, p ...
paved the way for communication through platforms and website portals like
Yahoo! Yahoo! (, styled yahoo''!'' in its logo) is an American web services provider. It is headquartered in Sunnyvale, California and operated by the namesake company Yahoo Inc., which is 90% owned by investment funds managed by Apollo Global Mana ...
, and
AOL AOL (stylized as Aol., formerly a company known as AOL Inc. and originally known as America Online) is an American web portal and online service provider based in New York City. It is a brand marketed by the current incarnation of Yahoo! Inc. ...
.
Instant messaging Instant messaging (IM) technology is a type of online chat allowing real-time text transmission over the Internet or another computer network. Messages are typically transmitted between two or more parties, when each user inputs text and tri ...
systems became popular in the late 1990s, including
AOL Instant Messenger AIM (AOL Instant Messenger) was an instant messaging and presence computer program created by AOL, which used the proprietary OSCAR instant messaging protocol and the TOC protocol to allow registered users to communicate in real time. AIM w ...
, ICQ,
MSN Messenger MSN Messenger (also known colloquially simply as "Messenger"), later rebranded as Windows Live Messenger, was a cross-platform instant-messaging client developed by Microsoft. It connected to the Microsoft Messenger service and, in later versio ...
and
Yahoo! Messenger Yahoo! Messenger (sometimes abbreviated Y!M) was an advertisement-supported instant messaging client (computing), client and associated protocol provided by Yahoo!. Yahoo! Messenger was provided free of charge and could be downloaded and used wit ...
. As Internet communication links improved and personal computers became more capable, this functionality was merged into systems that also included voice and video communication, such as
Skype Skype () is a proprietary telecommunications application operated by Skype Technologies, a division of Microsoft, best known for VoIP-based videotelephony, videoconferencing and voice calls. It also has instant messaging, file transfer, debi ...
(launched in 2003). In 2008, Facebook announced Facebook Chat, which evolved into
Facebook Messenger Messenger is a proprietary instant messaging app and platform developed by Meta Platforms. Originally developed as Facebook Chat in 2008, the company revamped its messaging service in 2010, released standalone iOS and Android apps in 2011, and ...
in 2011 and allows users to message each other via the Facebook site. Twitter followed suit and introduced direct messages to their site in 2013. Today, private messaging is a staple of established social media platforms such as
Facebook Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dust ...
and
Twitter Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ...
, as well as more recently-developed applications such as
Viber Viber, or Rakuten Viber, is a cross-platform voice over IP (VoIP) and instant messaging (IM) software application owned by Japanese multinational company Rakuten, provided as freeware for the Google Android, iOS, Microsoft Windows, Apple ma ...
and
Hike Hike may refer to: * Hiking, walking lengthy distances in the countryside or wilderness * Hiking (sailing), moving a sailor's body weight as far to windward (upwind) as possible, in order to counteract the force of the wind pushing sideways again ...
. Modern forms of private messaging may include multimedia messages, such as pictures or videos. The messaging app
Snapchat Snapchat is an American multimedia instant messaging app and service developed by Snap Inc., originally Snapchat Inc. One of the principal features of Snapchat is that pictures and messages are usually only available for a short time before the ...
allows users to exchange photo and video messages, which can be viewed for 1–10 seconds before they are deleted from Snapchat's servers. Some common forms of private messaging include Facebook messaging (sometimes referred to as "inboxing"), Twitter direct messaging, and Instagram direct messaging. These forms of private messaging provide a private space on a usually public site. For instance, most activity on Twitter is public, but Twitter DMs provide a private space for communication between two users. This differs from mediums like email, texting, and Snapchat, where most or all activity is always private. Private messaging has become increasingly popular in the workplace with the advent of the COVID-19 pandemic, which led to many businesses allowing employees to work from home. Private messaging enables distant employees to communicate in real-time as they would in a shared workspace.


Etiquette of private messages

There are unsaid, known rules that govern many interactions, but with technology and social media being relatively recent developments, the
etiquette Etiquette () is the set of norms of personal behaviour in polite society, usually occurring in the form of an ethical code of the expected and accepted social behaviours that accord with the conventions and norms observed and practised by a ...
can sometimes be difficult to know, learn, or follow. One of the main issues of interactions over technology is that without
body language Body language is a type of communication in which physical behaviors, as opposed to words, are used to express or convey information. Such behavior includes facial expressions, body posture, gestures, eye movement, touch and the use of space. ...
,
facial expressions A facial expression is one or more motions or positions of the muscles beneath the skin of the face. According to one set of controversial theories, these movements convey the emotional state of an individual to observers. Facial expressions are ...
, or tone of voice, conversations can be misunderstood. Personal messaging etiquette can compensate for the lack of face-to-face conversation by exaggerating, communicating clearly, and not necessarily saying the same things that one may say in a
face-to-face interaction Face-to-face interaction is social communication carried out without any mediating technology. It is defined as the mutual influence of individuals’ direct physical presence with their body language and verbal language. It is one of the basic ...
that could be construed without body language, facial expressions, or tone of voice.


Privacy concerns


On Facebook

In January 2014, Matthew Campbell and Michael Hurley filed a
class-action lawsuit A class action, also known as a class-action lawsuit, class suit, or representative action, is a type of lawsuit where one of the parties is a group of people who are represented collectively by a member or members of that group. The class actio ...
against Facebook for breaching the
Electronic Communications Privacy Act Electronic Communications Privacy Act of 1986 (ECPA) was enacted by the United States Congress to extend restrictions on government wire taps of telephone calls to include transmissions of electronic data by computer ( ''et seq.''), added new pr ...
. They alleged that the information in their supposedly private messages was being read and used to generate profit, specifically "for purposes including but not limited to data mining and user profiling". In 2012, some Facebook users misinterpreted a redesign of the Facebook wall as publicly sharing private messages from 2008–2009. These were found to be public wall posts from those years, made at a time when it was not possible to like or comment on a wall post, making the notes look like private messages.


Phishing scams

In a popular
phishing Phishing is a type of social engineering where an attacker sends a fraudulent (e.g., spoofed, fake, or otherwise deceptive) message designed to trick a person into revealing sensitive information to the attacker or to deploy malicious softwa ...
scheme,
scammers A confidence trick is an attempt to defraud a person or group after first gaining their trust. Confidence tricks exploit victims using their credulity, naïveté, compassion, vanity, confidence, irresponsibility, and greed. Researchers have def ...
will send emails with the subject-line "private message" which ask the victim to click a link to open the message. The link instead leads to a fake log-in page which asks the victim to enter their email username and password in order to view the "private message". Instead, the information goes straight to the "phishers", allowing them to hijack the email account.Christensen, Brett (2012). ‘Private Message’ Phishing and Survey Scam Emails. Retrieved fro
Hoax Slayer


References

{{Reflist Internet forum terminology Social media Software features