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A paperback (softcover, softback)
book A book is a medium for recording information in the form of writing or images, typically composed of many pages (made of papyrus, parchment, vellum, or paper) bound together and protected by a cover. The technical term for this physical ...
is one with a thick paper or paperboard cover, and often held together with glue rather than stitches or staples. In contrast, hardcover (hardback) books are bound with cardboard covered with cloth, leather, paper, or plastic. Inexpensive books bound in paper have existed since at least the 19th century in such forms as pamphlets, yellowbacks, dime novels, and airport novels. Modern paperbacks can be differentiated from one another by size. In the United States, there are "mass-market paperbacks" and larger, more durable "trade paperbacks". In the United Kingdom, there are A-format, B-format, and the largest C-format sizes. Paperback editions of books are issued when a publisher decides to release a book in a low-cost format. Lower-quality paper, glued (rather than stapled or sewn) bindings, and the lack of a hard cover may contribute to the lower cost of paperbacks. Paperback can be the preferred medium when a book is not expected to be a major seller and where the publisher wishes to release a book without a large investment. Examples include many novels and newer editions or reprintings of older books. Because paperbacks tend to have smaller profit margins, many publishers try to balance the profit to be made by selling fewer hardcovers against the potential profit to be made by selling more paperbacks with a smaller profit per unit. First editions of many modern books, especially
genre fiction Genre fiction, also known as popular fiction, is a term used in the book-trade for fictional works written with the intent of fitting into a specific literary genre, in order to appeal to readers and fans already familiar with that genre. A nu ...
, are issued in paperback. Best-selling books, on the other hand, may maintain sales in hardcover for an extended period to reap the greater profits that the hardcovers provide.


History

The early 19th century saw numerous improvements in the printing, publishing and book-distribution processes, with the introduction of steam-powered printing presses, pulp mills, automatic type setting, and a network of railways. These innovations enabled the likes of Simms and McIntyre of Belfast, Routledge & Sons (founded in 1836) and Ward & Lock (founded in 1854) to mass-produce cheap uniform yellowback or paperback editions of existing works, and distribute and sell them across the
British Isles The British Isles are a group of islands in the North Atlantic Ocean off the north-western coast of continental Europe, consisting of the islands of Great Britain, Ireland, the Isle of Man, the Inner and Outer Hebrides, the Northern Isl ...
, principally via the ubiquitous W. H. Smith & Sons newsagent found at most urban British railway stations. These paper bound volumes were offered for sale at a fraction of the historical cost of a book, and were of a smaller format, , aimed at the railway traveller. The Routledge's Railway Library series of paperbacks remained in print until 1898, and offered the traveling public 1,277 unique titles. The German-language market also supported examples of cheap paper-bound books: Bernhard
Tauchnitz Tauchnitz was the name of a family of German printers and publishers. They published English language literature for distribution on the European continent outside Great Britain, including initial serial publications of novels by Charles Dickens. ...
started the Collection of British and American Authors in 1841. These inexpensive, paperbound editions, a direct precursor to mass-market paperbacks, eventually ran to over 5,000 volumes. Reclam published Shakespeare in this format from October 1857 and went on to pioneer the mass-market paper-bound ''Universal-Bibliothek'' series from 10 November 1867.


20th century

The German publisher Albatross Books revised the 20th-century mass-market paperback format in 1931, but the approach of
World War II World War II or the Second World War, often abbreviated as WWII or WW2, was a world war that lasted from 1939 to 1945. It involved the World War II by country, vast majority of the world's countries—including all of the great power ...
cut the experiment short. It proved an immediate financial success in the United Kingdom in 1935 when
Penguin Books Penguin Books is a British publishing, publishing house. It was co-founded in 1935 by Allen Lane with his brothers Richard and John, as a line of the publishers The Bodley Head, only becoming a separate company the following year.Allen Lane Sir Allen Lane (born Allen Lane Williams; 21 September 1902 – 7 July 1970) was a British publisher who together with his brothers Richard and John Lane founded Penguin Books in 1935, bringing high-quality paperback fiction and non-fict ...
invested his own financial capital to launch the Penguin Books imprint in 1935, initiating the paperback revolution in the English-language book market by releasing ten reprint titles. The first released book on Penguin's 1935 list was
André Maurois André Maurois (; born Émile Salomon Wilhelm Herzog; 26 July 1885 – 9 October 1967) was a French author. Biography Maurois was born on 26 July 1885 in Elbeuf and educated at the Lycée Pierre Corneille in Rouen, both in Normandy. A member of ...
' ''Ariel''. Lane intended to produce inexpensive books. He purchased paperback rights from publishers, ordered large print runs (such as 20,000 copies—large for the time) to keep
unit price A product's average price is the result of dividing the product's total sales revenue by the total units sold. When one product is sold in variants, such as bottle sizes, managers must define "comparable" units. Average prices can be calculated b ...
s low, and looked to non-traditional book-selling retail locations. Booksellers were initially reluctant to buy his books, but when
Woolworths Woolworth, Woolworth's, or Woolworths may refer to: Businesses * F. W. Woolworth Company, the original US-based chain of "five and dime" (5¢ and 10¢) stores * Woolworths Group (United Kingdom), former operator of the Woolworths chain of shop ...
placed a large order, the books sold extremely well. After that initial success, booksellers showed more willingness to stock paperbacks, and the name "Penguin" became closely associated with the word "paperback". In 1939, Robert de Graaf issued a similar line in the United States, partnering with
Simon & Schuster Simon & Schuster () is an American publishing company and a subsidiary of Paramount Global. It was founded in New York City on January 2, 1924 by Richard L. Simon and M. Lincoln Schuster. As of 2016, Simon & Schuster was the third largest publi ...
to create the
Pocket Books Pocket Books is a division of Simon & Schuster that primarily publishes paperback books. History Pocket Books produced the first mass-market, pocket-sized paperback books in the United States in early 1939 and revolutionized the publishing ...
label. The term "pocket book" became synonymous with paperback in English-speaking North America. In French, the term ''livre de poche'' was used and is still in use today. De Graaf, like Lane, negotiated paperback rights from other publishers, and produced many runs. His practices contrasted with those of Lane by his adoption of illustrated covers aimed at the North American market. To reach an even broader market than Lane, he used distribution networks of newspapers and magazines, which had a lengthy history of being aimed (in format and distribution) at mass audiences. Because of its number-one position in what became a very long list of pocket editions, James Hilton's ''
Lost Horizon ''Lost Horizon'' is a 1933 novel by English writer James Hilton. The book was turned into a film, also called '' Lost Horizon'', in 1937 by director Frank Capra. It is best remembered as the origin of Shangri-La, a fictional utopian lamaser ...
'' is often cited as the first American paperback book. However, the first mass-market, pocket-sized, paperback book printed in the U.S. was an edition of
Pearl Buck Pearl Sydenstricker Buck (June 26, 1892 – March 6, 1973) was an American writer and novelist. She is best known for ''The Good Earth'' a bestselling novel in the United States in 1931 and 1932 and won the Pulitzer Prize in 1932. In 1938, Buck ...
's '' The Good Earth'', produced by Pocket Books as a proof-of-concept in late 1938, and sold in New York City. In World War II, the U.S. military distributed some 122 million " Armed Services Editions" paperback novels to the troops, which helped popularize the format after the war. Through the circulation of the paperback in kiosks and bookstores, scientific and intellectual knowledge was able to reach the masses. This occurred at the same time that the masses were starting to attend university, leading to the student revolts of 1968 prompting open access to knowledge. The paperback book meant that more people were able to openly and easily access knowledge and this led to people wanting more and more of it. This accessibility posed a threat to the wealthy by imposing that it would be turned upside down, as the masses were now able to access almost all of the knowledge the wealthy previously had access to. Treating the paperback as any other book drastically weakened the distinction between high and low culture. The paperback revolution essentially broke this relationship by redefining it through access to knowledge.


Paperback originals

In the United States, many companies entered the paperback publishing field in the years after Pocket Books' inception, including Ace, Dell, Bantam, Avon and dozens of other smaller publishers. At first, paperbacks consisted entirely of reprints, but in 1950, Fawcett Publications' Gold Medal Books began publishing original works in paperback. Fawcett was also an independent newsstand distributor, and in 1945, the company negotiated a contract with New American Library to distribute their Mentor and Signet titles. That contract prohibited Fawcett from becoming a competitor by publishing their own paperback reprints. Roscoe Kent Fawcett wanted to establish a line of Fawcett paperbacks, and he felt original works would not be a violation of the contract. To challenge the contract, Fawcett published two anthologies—''The Best of True Magazine'' and ''What Today's Woman Should Know About Marriage and Sex''—reprinting material from Fawcett magazines not previously published in books. When these books were successfully published, he announced Gold Medal Books, a line of paperback originals. Sales soared, prompting Gold Medal editorial director Ralph Daigh to comment, "In the past six months we have produced 9,020,645 books, and people seem to like them very well." However, hardcover publishers resented Roscoe Fawcett's innovation, as evidenced by Doubleday's LeBaron R. Barker, who claimed that paperback originals could "undermine the whole structure of publishing." Genre categories began to emerge, and mass-market book covers reflected those categories. Mass-market paperbacks influenced slick and pulp magazines. The market for cheap magazines diminished when buyers began to buy cheap books instead. Authors also found themselves abandoning magazines and writing for the paperback market. The leading paperback publishers often hired experienced pulp magazine cover artists, including
Rudolph Belarski Rudolph Belarski (May 27, 1900 – December 24, 1983) was an American graphic artist known for his cover art depicting aerial combat for magazines such as ''Wings'', '' Dare Devil Aces'', and ''War Birds''. He also drew science fiction covers for ...
and
Earle K. Bergey Earle K. Bergey (August 26, 1901 – September 30, 1952) was an American artist and illustrator who painted cover art for thousands of pulp fiction magazines and paperback books. One of the most prolific pulp fiction artists of the 20th century, ...
, who helped create the look and feel of paperbacks and set an appealing visual standard that continues to this day. Scores of well-known authors were published in paperback, including Arthur Miller and John Steinbeck.
World War II World War II or the Second World War, often abbreviated as WWII or WW2, was a world war that lasted from 1939 to 1945. It involved the World War II by country, vast majority of the world's countries—including all of the great power ...
brought both new technology and a wide readership of men and women now in the military or employed as shift workers; paperbacks were cheap, readily available, and easily carried. Furthermore, people found that restrictions on travel gave them time to read more paperbacks.
Four-color printing The CMYK color model (also known as process color, or four color) is a subtractive color model, based on the CMY color model, used in color printing, and is also used to describe the printing process itself. The abbreviation ''CMYK'' refers ...
and lamination developed for military maps made the paperback cover eye catching and kept ink from running as people handled the book. A revolving metal rack, designed to display a wide variety of paperbacks in a small space, found its way into drugstores, dimestores, and markets. Soldiers received millions of paperback books in Armed Services Editions. U.S. paperbacks quickly entered the Canadian market. Canadian mass-market paperback initiatives in the 1940s included White Circle Books, a subsidiary of Collins (UK.); it was fairly successful but was soon outstripped by the success of
Harlequin Harlequin (; it, Arlecchino ; lmo, Arlechin, Bergamasque pronunciation ) is the best-known of the '' zanni'' or comic servant characters from the Italian '' commedia dell'arte'', associated with the city of Bergamo. The role is traditional ...
which began in 1949 and, after a few years of publishing undistinguished novels, focused on the romance genre and became one of the world's largest publishers.
McClelland and Stewart McClelland & Stewart Limited is a Canadian publishing company. It is owned by Penguin Random House of Canada, a branch of Penguin Random House, the international book publishing division of German media giant Bertelsmann. History It was foun ...
entered the Canadian mass-market book trade in the early 1960s, with its "Canadian best seller library" series, at a time when Canadian literary culture was beginning to be popularized, and a call for a Canadian author identity was discussed by the Canadian people.


Types


Mass-market

The mass-market paperback is a small, usually non-illustrated, inexpensive bookbinding format. This includes the A-format books of , in the United Kingdom, and the "pocketbook" format books of a similar size, in the United States. Mass-Market paperbacks usually are printed on relatively low-quality paper, often acidic. They are commonly released after the hardback edition and often sold not only at bookstores, but also where books are not the main business, such as at
airport An airport is an aerodrome with extended facilities, mostly for commercial air transport. Airports usually consists of a landing area, which comprises an aerially accessible open space including at least one operationally active surfa ...
s, drugstores, and supermarkets. In 1982,
romance novel A romance novel or romantic novel generally refers to a type of genre fiction novel which places its primary focus on the relationship and Romance (love), romantic love between two people, and usually has an "emotionally satisfying and optimis ...
s accounted for at least 25% of all paperback sales. In 2013, 51% of paperback sales were romance. Many titles, especially in genre fiction, have their first editions in paperback and are never published in hardcover; this is particularly true of first novels by new authors. The mass-market paperbacks sold in airport newsstands have given rise to the vaguely defined literary genre of the " airport novel", bought by travelers to read while they sit and wait. Mass-market paperbacks also have offered collections of comic strips and magazine cartoon series, such as Ernie Bushmiller's '' Nancy'' and Chon Day's '' Brother Sebastian''.


B-format

The term B-format indicates a medium-sized paperback of . This size has been used to distinguish literary novels from
genre fiction Genre fiction, also known as popular fiction, is a term used in the book-trade for fictional works written with the intent of fitting into a specific literary genre, in order to appeal to readers and fans already familiar with that genre. A nu ...
. In the U.S., books of this size are thought of as smaller trade paperbacks (see below).


Trade

A trade paperback (also called ''trade paper edition'' and ''trade'') is a higher-quality paperback book. If it is a softcover edition of a previous hardcover edition and is published by the same house as the hardcover, the text pages are normally identical with those of the hardcover edition, and the book is almost the same size as the hardcover edition. The pagination is the same, so that references to the text will be unchanged: this is particularly important for reviewers and scholars. The only difference is the soft binding; the paper is usually of higher quality than that of a mass-market paperback, often being
acid-free paper Acid-free paper is paper that, if infused in water, yields a neutral or basic pH (7 or slightly greater). It can be made from any cellulose fiber as long as the active acid pulp is eliminated during processing. It is also lignin- and sulfur-fre ...
. In the United States, the term ''trade paperback'' also encompasses the medium-sized paperbacks described as B-format, above. British trade paperbacks are .


Trade comics

Trade paperbacks are often used to reprint several issues of a comic series in one volume, usually an important storyline or the entire series, and the name ''trade paperback'' has become synonymous with a collection of reprinted material.
Graphic novel A graphic novel is a long-form, fictional work of sequential art. The term ''graphic novel'' is often applied broadly, including fiction, non-fiction, and anthologized work, though this practice is highly contested by comic scholars and industry ...
s may also be printed in trade paperback form. Publishers sometimes release popular collections first in a hardback form, followed by a trade paperback months later. Examples include
Marvel Comics Marvel Comics is an American comic book publisher and the flagship property of Marvel Entertainment, a divsion of The Walt Disney Company since September 1, 2009. Evolving from Timely Comics in 1939, ''Magazine Management/Atlas Comics'' in ...
' '' Secret War'' and
DC Comics DC Comics, Inc. ( doing business as DC) is an American comic book publisher and the flagship unit of DC Entertainment, a subsidiary of Warner Bros. Discovery. DC Comics is one of the largest and oldest American comic book companies, with the ...
' '' Watchmen''. Japanese manga, when they are collected into volumes, are published in the '' tankōbon'' format, approximately the size of a trade-sized book. The most common sizes are Japanese B6 (128 × 182 mm) and ISO A5 (148 × 210 mm).


Major publishers


See also

* Book size * Bunkobon *
George Kelley Paperback and Pulp Fiction Collection The George Kelley Paperback and Pulp Fiction Collection is a collection of over 25,000 pulp magazine and fiction works that is housed in the ''Special Collections'' unit, in the University at Buffalo Libraries at the State University of New York a ...
* Hardcover


References


Further reading

* Canja, Jeff (2002). ''Collectible Paperback Books, Second Edition'', East Lansing, MI: Glenmoor Publishing. . * Davis, Kenneth C. ''Two-Bit Culture: The Paperbacking of America'' (Macmillan, 1984). * Hancer, Kevin (1990). ''Hancer's Price Guide to Paperback Books, Third Edition'', Radnor, Pennsylvania: Wallace-Homestead Book Company. .


External links


How to make a paperback book by hand

Glue Bound Book tutorial


New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...
article about paperback originals {{Authority control Book formats Book publishing Book terminology