Logojet

A logojet is an

airliner An airliner is a type of aircraft for transporting passengers and air cargo. Such aircraft are most often operated by airlines. Although the definition of an airliner can vary from country to country, an airliner is typically defined as an ai ...

with an

advertising Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ...

paint scheme (or

livery A livery is an identifying design, such as a uniform, ornament, symbol or insignia that designates ownership or affiliation, often found on an individual or vehicle. Livery will often have elements of the heraldry relating to the individual or ...

). Logojets used for advertising companies remain uncommon due to the time and cost of repainting an entire airliner. When accommodating advertisements, the aircraft's normal livery often disappears completely from the

fuselage The fuselage (; from the French ''fuselé'' "spindle-shaped") is an aircraft's main body section. It holds crew, passengers, or cargo. In single-engine aircraft, it will usually contain an engine as well, although in some amphibious aircraft t ...

, leaving only the airline's logo painted, for example, on the engine's

cowling A cowling is the removable covering of a vehicle's engine, most often found on automobiles, motorcycles, airplanes, and on outboard boat motors. On airplanes, cowlings are used to reduce drag and to cool the engine. On boats, cowlings are a cove ...

. Logojets can also advertise sporting and cultural events. In such cases, the logo of the event is usually added to the fuselage without replacing the original livery. An example is

Lufthansa Deutsche Lufthansa AG (), commonly shortened to Lufthansa, is the flag carrier of Germany. When combined with its subsidiaries, it is the second- largest airline in Europe in terms of passengers carried. Lufthansa is one of the five founding ...

airliners that sported a

football Football is a family of team sports that involve, to varying degrees, kicking a ball to score a goal. Unqualified, the word ''football'' normally means the form of football that is the most popular where the word is used. Sports commonly ...

motif on their noses prior to the

2006 FIFA World Cup The 2006 FIFA World Cup, also branded as Germany 2006, was the 18th FIFA World Cup, the quadrennial international football world championship tournament. It was held from 9 June to 9 July 2006 in Germany, which had won the right to host th ...

in Germany. Logojets in the United States include those of Western Pacific Airlines and Southwest Airlines Shamu jets sponsored by

Seaworld SeaWorld is an American theme park chain with headquarters in Orlando, Florida. It is a proprietor of marine mammal parks, oceanariums, animal theme parks, and rehabilitation centers owned by SeaWorld Parks & Entertainment (one park will be ...

. Another is

Delta Air Lines Delta Air Lines, Inc., typically referred to as Delta, is one of the major airlines of the United States and a legacy carrier. One of the world's oldest airlines in operation, Delta is headquartered in Atlanta, Georgia. The airline, along ...

' Breast Cancer Awareness livery sponsored by the

Breast Cancer Research Foundation The Breast Cancer Research Foundation (BCRF) is an independent, not-for-profit organization which has raised $569.4 million to support clinical and translational research on breast cancer at medical institutions in the United States and abroad. BC ...

. {{commons category Advertising Aircraft markings