A list broker acts as an agent for those who wish to conduct

direct marketing Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected customer and supply a method for a direct response. Among practitioners, it is also known as ''direct response marketing''. By ...

campaigns via direct mail, email, or

telemarketing Telemarketing (sometimes known as inside sales, or telesales in the UK and Ireland) is a method of direct marketing in which a salesperson solicits prospective customers to buy products or services, either over the phone or through a subsequen ...

. List brokers provide lists that, minimally, contain a prospect's name and physical address. Consumer Lists may include additional

demographic Demography () is the statistical study of populations, especially human beings. Demographic analysis examines and measures the dimensions and dynamics of populations; it can cover whole societies or groups defined by criteria such as ed ...

information such as age, gender, income, etc.; Business Lists may include firmographic information like job title, industry, employee size, etc. List Brokers work on behalf of their clients to find the best lists that reach their clients' desired target audience in which to promote/advertise their product or service, and coordinates the procurement process. Many promotional mailings such as catalogs, coupons, promotional offers and credit offers utilize lists purchased through list brokers. Common associations to which list brokers belong are the

American Marketing Association The American Marketing Association (AMA) is a professional association for marketing professionals with 30,000 members as of 2012. It has 76 professional chapters and 250 collegiate chapters across the United States. The AMA was formed in from th ...

and the

Direct Marketing Association The Data & Marketing Association (formerly, Direct Marketing Association), also known as the DMA, is a trade organization for marketers. In 2017 their web site stated "Yes, 100 years ago we were the Direct Mail Marketing Association and then the D ...

References

{{reflist Direct marketing

See also

References