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A flyer (or flier) is a form of
paper Paper is a thin sheet material produced by mechanically or chemically processing cellulose fibres derived from wood, rags, grasses or other vegetable sources in water, draining the water through fine mesh leaving the fibre evenly distribu ...
advertisement intended for wide distribution and typically posted or distributed in a public place, handed out to individuals or sent through the mail. In the 2010s, flyers range from inexpensively
photocopied A photocopier (also called copier or copy machine, and formerly Xerox machine, the generic trademark) is a machine that makes copies of documents and other visual images onto paper or plastic film quickly and cheaply. Most modern photocopier ...
leaflets to expensive, glossy, full-color circulars. There are also digital flyers, similar to the printed ones, but can be shared on the internet.


Terminology

A flyer is also called a "circular", "handbill", " pamphlet", " poster", "lit'" (literature), "weekly ad", "catalogue" or "leaflet".


Usage

Flyers may be used by individuals, businesses, not-for-profit organizations or governments to: * Advertise an event such as a music
concert A concert is a live music performance in front of an audience. The performance may be by a single musician, sometimes then called a recital, or by a musical ensemble, such as an orchestra, choir, or band. Concerts are held in a wide var ...
,
nightclub A nightclub (music club, discothèque, disco club, or simply club) is an entertainment venue during nighttime comprising a dance floor, lightshow, and a stage for live music or a disc jockey (DJ) who plays recorded music. Nightclubs gen ...
appearance,
festival A festival is an event ordinarily celebrated by a community and centering on some characteristic aspect or aspects of that community and its religion or cultures. It is often marked as a local or national holiday, mela, or eid. A festival c ...
, or political
rally Rally or rallye may refer to: Gatherings * Demonstration (political), a political rally, a political demonstration of support or protest, march, or parade * Pep rally, an event held at a United States school or college sporting event Sports ...
* Promote a goods-selling businesses such as a used car lot discount store or a service business such as a restaurant or
massage parlour A massage parlor (American English) or massage parlour (Canadian/British English) is a place where massage services are provided for a fee. In the 19th century, the term began to be used in English as a euphemism for a brothel. Context In 1894 ...
. * Persuade people about a social, religious, or political message, as in evangelism or political campaign activities on behalf of a
political party A political party is an organization that coordinates candidates to compete in a particular country's elections. It is common for the members of a party to hold similar ideas about politics, and parties may promote specific ideological or p ...
or candidate during an election. Flyers have been used in armed conflict: for example,
airborne leaflet propaganda Airborne leaflet propaganda is a form of psychological warfare in which leaflets ( flyers) are scattered in the air. Military forces have used aircraft to drop leaflets to attempt to alter the behavior of combatants and non-combatants in enemy- ...
has been a tactic of psychological warfare. * Recruit members for organizations or companies. Like
postcard A postcard or post card is a piece of thick paper or thin cardboard, typically rectangular, intended for writing and mailing without an envelope. Non-rectangular shapes may also be used but are rare. There are novelty exceptions, such as woo ...
s, pamphlets and small posters, flyers are a low-cost form of
mass marketing Mass marketing is a marketing strategy in which a firm decides to ignore market segment differences and appeal the whole market with one offer or one strategy, which supports the idea of broadcasting a message that will reach the largest number ...
or
communication Communication (from la, communicare, meaning "to share" or "to be in relation with") is usually defined as the transmission of information. The term may also refer to the message communicated through such transmissions or the field of inqui ...
. There are many different flyer formats. Some examples include: * A4 (roughly letterhead size) * A5 (roughly half letterhead size) * DL (
compliments slip A compliments slip (or with compliments slip) is a slip of paper that contains the same name and address information that would be on a letterhead of formal letter stationery, the pre-printed salutation "with compliments" or "with our/my complimen ...
size) * A6 (
postcard A postcard or post card is a piece of thick paper or thin cardboard, typically rectangular, intended for writing and mailing without an envelope. Non-rectangular shapes may also be used but are rare. There are novelty exceptions, such as woo ...
size) Flyers are inexpensive to produce and they required only a basic printing press from the 18th century to the 20th century. Their widespread use intensified in the 1990s with the spread of less expensive
desktop publishing Desktop publishing (DTP) is the creation of documents using page layout software on a personal ("desktop") computer. It was first used almost exclusively for print publications, but now it also assists in the creation of various forms of online ...
systems. In the 2010s, inexpensive black and white flyers can be produced with just a
personal computer A personal computer (PC) is a multi-purpose microcomputer whose size, capabilities, and price make it feasible for individual use. Personal computers are intended to be operated directly by an end user, rather than by a computer expert or te ...
and a computer printer. In the 2010s, the ordering of flyers through traditional printing services has been supplanted by
Internet The Internet (or internet) is the global system of interconnected computer networks that uses the Internet protocol suite (TCP/IP) to communicate between networks and devices. It is a '' network of networks'' that consists of private, p ...
services. Customers send designs, review proofs online or via e-mail and receive the final products by mail. Flyers are not a new medium: prior to the
War of American Independence The American Revolutionary War (April 19, 1775 – September 3, 1783), also known as the Revolutionary War or American War of Independence, was a major war of the American Revolution. Widely considered as the war that secured the independence of t ...
some colonists were outraged with the Stamp Act (1765) and gathered together in anti-stamp act congresses and meetings. In these congresses they had to win support, and issued handbills and leaflets, pamphlets, along with other written paraphernalia, to do so. In the 2000s, some jurisdictions have laws or ordinances banning or restricting leafleting or flyering in certain locations. Owners of private property may put up signs saying " Post No Bills"; this occurs particularly on wooden fences surrounding building sites or vacant lots.


Distribution and use

Flyers are handed out on the street (a practice known as "flyering" or "leafleting"), distributed door-to-door through the mail, posted on bulletin boards, put under windshield wipers of cars, given away at events or on the street, or affixed to telephone poles, walls, or other surfaces. Bulletin boards are found on college campuses, in
café A coffeehouse, coffee shop, or café is an establishment that primarily serves coffee of various types, notably espresso, latte, and cappuccino. Some coffeehouses may serve cold drinks, such as iced coffee and iced tea, as well as other non-c ...
s, community meeting houses, laundromats and small markets. Cheap to produce, contemporary flyers are frequently produced in 300  g/m2 glossy card, whereas a leaflet might be produced on a 130 g/m2–170 g/m2 weight paper and can be a very effective form of direct marketing. In the 2010s, some individuals and organizations send flyers through e-mail, a tactic that avoids spending money on paper, printing and mailing or hiring people to post the flyers on telephone poles or hand them out. The digital flyer may be embedded into the body of the e-mail or added as an attachment to be opened. Helmand leaflets350.jpg, Distribution of leaflets over
Afghanistan Afghanistan, officially the Islamic Emirate of Afghanistan,; prs, امارت اسلامی افغانستان is a landlocked country located at the crossroads of Central Asia and South Asia. Referred to as the Heart of Asia, it is borde ...
by the U.S. military in 2010 Flyers in China 02.jpg, Flyers pasted to a wall in Haikou, Hainan Province,
China China, officially the People's Republic of China (PRC), is a country in East Asia. It is the world's List of countries and dependencies by population, most populous country, with a Population of China, population exceeding 1.4 billion, slig ...
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Newspaper A newspaper is a periodical publication containing written information about current events and is often typed in black ink with a white or gray background. Newspapers can cover a wide variety of fields such as politics, business, spor ...
leaflets in
Sweden Sweden, formally the Kingdom of Sweden,The United Nations Group of Experts on Geographical Names states that the country's formal name is the Kingdom of SwedenUNGEGN World Geographical Names, Sweden./ref> is a Nordic countries, Nordic c ...
, 31 July 2007. The middle one reads " Ingmar Bergman is dead". Commonsense.jpg, ''
Common Sense ''Common Sense'' is a 47-page pamphlet written by Thomas Paine in 1775–1776 advocating independence from Great Britain to people in the Thirteen Colonies. Writing in clear and persuasive prose, Paine collected various moral and political arg ...
'' was a pamphlet that was distributed preceding the American Revolution


See also

* Canvassing * Folded leaflet * Street marketing


References

* Ackland-Snow, Nicola & Brett, Nathan & Williams, Steven. ''Fly: The Art of the Club Flyer.'' Watson-Guptill Publications, 1997. * ''Searching for the Perfect Beat: Flyer Designs of the American Rave Scene.'' Watson-Guptill, 2000. by The Earth Program (Author), Neil Strauss (Introduction). * Barcelona Club Flyers (Actar Publishing, 1999), by Tite Barbuzza (Contributor), Joan Manel Jubany (Contributor), Albert Masferrer (Contributor), Yolanda Muelas (Contributor), * Büru Destruct (Consortium Book Sales & Dist, 1999), By Büru Destruct, * Clubspotting (Happy Books, 2000), by Paolo Davoli & Gabriele Fantuzzi, * Design After Dark: The Story of Dancefloor Style (Thames and Hudson, London, 1991), by Cynthia Rose, * ''Design Agent 007: License to Design DGV.'' Die gestaften Verlag, Berlin 2002. * ''Event Flyer Graphics.'' Nippan/Biblios, 2001. * ''Flyer Soziotope: Topography of a Media Phenomenon.'' (Archiv der Jugendkulturen (G)/Actar (ES), 2005), German-English and English-German. , * Klanten, Robert & Peyerl, Andreas & Hollmann-Loges, Markus: ''Flyermania: European Flyers.'' Art Books Intl Ltd, 1998. * ''Highflyers: Clubravepartyart.'' By 3 Beat Music. Booth Clibborn Editions, London, UK, 1995. * Beddard, Phil: ''Nocturnal: Global Highflyers.'' Booth-Clibborn, 2000. * Jordan, Joel T. et alii: ''Searching for the Perfect Beat: Flyer Designs of the American Rave Scene.'' Watson-Guptill Pubns, US, 2000.


External links

* {{Authority control Advertising publications by format Direct marketing Political communication Propaganda Pamphlets