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social science Social science is one of the branches of science, devoted to the study of societies and the relationships among individuals within those societies. The term was formerly used to refer to the field of sociology, the original "science of socie ...
generally and
linguistics Linguistics is the scientific study of human language. It is called a scientific study because it entails a comprehensive, systematic, objective, and precise analysis of all aspects of language, particularly its nature and structure. Linguis ...
specifically, the cooperative principle describes how people achieve effective
conversation Conversation is interactive communication between two or more people. The development of conversational skills and etiquette is an important part of socialization. The development of conversational skills in a new language is a frequent focus ...
al communication in common social situations—that is, how listeners and speakers act cooperatively and mutually accept one another to be understood in a particular way. The philosopher of language
Paul Grice Herbert Paul Grice (13 March 1913 – 28 August 1988), usually publishing under the name H. P. Grice, H. Paul Grice, or Paul Grice, was a British philosopher of language. He is best known for his theory of implicature and the cooperative princ ...
introduced the concept in his
pragmatic Pragmatism is a philosophical movement. Pragmatism or pragmatic may also refer to: *Pragmaticism, Charles Sanders Peirce's post-1905 branch of philosophy * Pragmatics, a subfield of linguistics and semiotics *'' Pragmatics'', an academic journal i ...
theory, argued such: Accordingly, the cooperative principle is divided into Grice's four maxims of conversation, called the Gricean maxims—quantity, quality, relation, and manner. These four maxims describe specific
rational Rationality is the quality of being guided by or based on reasons. In this regard, a person acts rationally if they have a good reason for what they do or a belief is rational if it is based on strong evidence. This quality can apply to an abili ...
principles observed by people who follow the cooperative principle in pursuit of effective communication. Applying the Gricean maxims is a way to explain the link between
utterance In spoken language analysis, an utterance is a continuous piece of speech, often beginning and ending with a clear pause. In the case of oral languages, it is generally, but not always, bounded by silence. Utterances do not exist in written langu ...
s and what is understood from them. Though phrased as a
prescriptive Linguistic prescription, or prescriptive grammar, is the establishment of rules defining preferred usage of language. These rules may address such linguistic aspects as spelling, pronunciation, vocabulary, syntax, and semantics. Sometimes infor ...
command, the principle is intended as a
description Description is the pattern of narrative development that aims to make vivid a place, object, character, or group. Description is one of four rhetorical modes (also known as ''modes of discourse''), along with exposition, argumentation, and narr ...
of how people normally behave in conversation. Lesley Jeffries and Daniel McIntyre (2010) describe Grice's maxims as "encapsulating the assumptions that we prototypically hold when we engage in conversation." The assumption that the maxims will be followed helps to interpret utterances that seem to flout them on a surface level; such flouting often signals unspoken ''
implicatures In pragmatics, a subdiscipline of linguistics, an implicature is something the speaker suggests or implies with an utterance, even though it is not literally expressed. Implicatures can aid in communicating more efficiently than by explicitly sayi ...
'' that add to the meaning of the utterance.


Grice's maxims

The concept of the cooperative principle was introduced by linguist
Paul Grice Herbert Paul Grice (13 March 1913 – 28 August 1988), usually publishing under the name H. P. Grice, H. Paul Grice, or Paul Grice, was a British philosopher of language. He is best known for his theory of implicature and the cooperative princ ...
in his
pragmatic Pragmatism is a philosophical movement. Pragmatism or pragmatic may also refer to: *Pragmaticism, Charles Sanders Peirce's post-1905 branch of philosophy * Pragmatics, a subfield of linguistics and semiotics *'' Pragmatics'', an academic journal i ...
theory. Grice researched the ways in which people derive meaning from
language Language is a structured system of communication. The structure of a language is its grammar and the free components are its vocabulary. Languages are the primary means by which humans communicate, and may be conveyed through a variety of met ...
. In his essay ''Logic and Conversation'' (1975) and book ''Studies in the Way of Words'' (1989), Grice, Paul. 1989.
Studies in the Way of Words
'. Harvard University Press. ISBN 0674852710
Google Books
Grice outlined four key categories, or maxims, of conversation—quantity, quality, relation, and manner—under which there are more specific maxims and sub-maxims.Okanda, Mako, Kosuke Asada, Yusuke Moriguchi, and Shoji Itakura. 2015.
Understanding violations of Gricean maxims in preschoolers and adults
" ''
Frontiers in Psychology ''Frontiers in Psychology'' is a peer-reviewed open-access academic journal covering all aspects of psychology. It was established in 2010 and is published by Frontiers Media. The editor-in-chief is Axel Cleeremans ( Université libre de Bruxelle ...
''. .
These describe specific
rational Rationality is the quality of being guided by or based on reasons. In this regard, a person acts rationally if they have a good reason for what they do or a belief is rational if it is based on strong evidence. This quality can apply to an abili ...
principles observed by people who follow the cooperative principle in pursuit of effective communication. Applying the Gricean maxims is therefore a way to explain the link between
utterance In spoken language analysis, an utterance is a continuous piece of speech, often beginning and ending with a clear pause. In the case of oral languages, it is generally, but not always, bounded by silence. Utterances do not exist in written langu ...
s and what is understood from them. According to Grice:
Our talk exchanges do not normally consist of a succession of disconnected remarks, and would not be rational if they did. They are characteristically, to some degree at least, cooperative efforts; and each participant recognizes in them, to some extent, a common purpose or set of purposes, or at least a mutually accepted direction. This purpose or direction may be fixed from the start (e.g., by an initial proposal of a question for discussion), or it may evolve during the exchange; it may be fairly definite, or it may be so indefinite as to leave very considerable latitude to the participants (as in a casual conversation). But at each stage, ''some'' possible conversational moves would be excluded as conversationally unsuitable. We might then formulate a rough general principle which participants will be expected (ceteris paribus) to observe, namely: Make your conversational contribution such as is required, at the stage at which it occurs, by the accepted purpose or direction of the talk exchange in which you are engaged. One might label this the ''Cooperative Principle''. mphasis added On the assumption that some such general principle as this is acceptable, one may perhaps distinguish four categories under one or another of which will fall certain more specific maxims and submaxims, the following of which will, in general, yield results in accordance with the Cooperative Principle. Echoing
Kant Immanuel Kant (, , ; 22 April 1724 – 12 February 1804) was a German philosopher and one of the central Enlightenment thinkers. Born in Königsberg, Kant's comprehensive and systematic works in epistemology, metaphysics, ethics, and ae ...
, I call these categories Quantity, Quality, Relation, and Manner.


Maxim of quantity (content length and depth)

In simple terms, the maxim of quantity is to ''be informative''. Submaxims: # Make your contribution as informative as is required (for the current purposes of the exchange). # Do not make your contribution more informative than is required. In his book, Grice uses the following analogy for this maxim: "If you are assisting me to mend a car, I expect your contribution to be neither more nor less than is required. If, for example, at a particular stage I need four screws, I expect you to hand me four, rather than two or six."


Maxim of quality (truth)

In simple terms, the maxim of quality is to ''be truthful''. Supermaxim: * ''Try to make your contribution one that is true.''§ Submaxims: # Do not say what you believe is false. # Do not say that for which you lack adequate
evidence Evidence for a proposition is what supports this proposition. It is usually understood as an indication that the supported proposition is true. What role evidence plays and how it is conceived varies from field to field. In epistemology, evidenc ...
. In his book, Grice uses the following analogy for this maxim: "I expect your contributions to be genuine and not spurious. If I need sugar as an ingredient in the cake you are assisting me to make, I do not expect you to hand me salt; if I need a spoon, I do not expect a trick spoon made of rubber."


Maxim of relation (relevance)

* ''Be relevant'' — i.e., one should ensure that all the information they provide is relevant to the current exchange; therefore omitting any irrelevant information. In his book, Grice uses the following analogy for this maxim: "I expect a partner’s contribution to be appropriate to the immediate needs at each stage of the transaction. If I am mixing ingredients for a cake, I do not expect to be handed a good book, or even an oven cloth (though this might be an appropriate contribution at a later stage)." With respect to this maxim, Grice writes,
Though the maxim itself is terse, its formulation conceals a number of problems that exercise me a good deal: questions about what different kinds and focuses of relevance there may be, how these shift in the course of a talk exchange, how to allow for the fact that subjects of conversations are legitimately changed, and so on. I find the treatment of such questions exceedingly difficult, and I hope to revert to them in later work.


Maxim of manner (clarity)

In simple terms, the maxim of manner is to ''be clear''. Whereas the previous maxims are primarily concerned with ''what'' is said, the maxims of manner are concerned with ''how'' what is said is said. Supermaxim: * ''Be perspicuous.'' Submaxims: # Avoid obscurity of expression — i.e., avoid language that is difficult to understand. # Avoid
ambiguity Ambiguity is the type of meaning in which a phrase, statement or resolution is not explicitly defined, making several interpretations plausible. A common aspect of ambiguity is uncertainty. It is thus an attribute of any idea or statement ...
— i.e., avoid language that can be interpreted in multiple ways. # Be brief — i.e., avoid unnecessary
prolixity Verbosity or verboseness is speech or writing that uses more words than necessary. The opposite of verbosity is plain language. Some teachers, including the author of ''The Elements of Style'', warn against verbosity; similarly Mark Twain and E ...
. # Be orderly — i.e., provide information in an order that makes sense, and makes it easy for the recipient to process it. It is clear that there is at least some attempt on the part of Grice for this maxim to be understood as a parody of itself.


Maxims in practice

Often the addressee of an utterance can add to the overt, surface meaning of a sentence by assuming the speaker has obeyed the maxims. Such additional meanings, if intended by the speaker, are called conversational implicatures. For example, in the exchange : A (to passer by): I am out of gas. : B: There is a gas station round the corner. A will assume that B obeyed the maxim of relation. However, B's answer is only relevant to A if the gas station is open; so it has the implicature "The gas station is open." Grice did not, however, assume that all people should constantly follow these maxims. Instead, he found it interesting when these were not respected, namely either ''flouted'' (with the listener being expected to be able to understand the message) or ''violated'' (with the listener being expected to not note this). Flouting means that the circumstances lead us to think that the speaker is nonetheless obeying the cooperative principle, and the maxims are followed on some deeper level, again yielding a conversational implicature. The importance is in what was ''not'' said. For example, answering "Are you interested in a game of tennis?" with "It's raining" only disrespects the maxim of relation on the surface; the reasoning behind this utterance is normally clear to the interlocutor.


Flouting the maxims

It is possible to flout a maxim and thereby convey a different meaning than what is literally said. Often in conversation, a speaker flouts a maxim to produce a negative pragmatic effect, as with
sarcasm Sarcasm is the caustic use of words, often in a humorous way, to mock someone or something. Sarcasm may employ ambivalence, although it is not necessarily ironic. Most noticeable in spoken word, sarcasm is mainly distinguished by the inflection ...
or
irony Irony (), in its broadest sense, is the juxtaposition of what on the surface appears to be the case and what is actually the case or to be expected; it is an important rhetorical device and literary technique. Irony can be categorized into d ...
. One can flout the maxim of quality to tell a clumsy friend who has just taken a bad fall that his gracefulness is impressive and obviously mean the complete opposite. Likewise, flouting the maxim of quantity may result in ironic understatement, the maxim of relevance in blame by irrelevant praise, and the maxim of manner in ironic ambiguity. The Gricean maxims are therefore often purposefully flouted by comedians and writers, who may hide the complete truth and choose their words for the effect of the story and the sake of the reader's experience. Speakers who deliberately flout the maxims usually intend for their listener to understand their underlying implicature. In the case of the clumsy friend, he will most likely understand that the speaker is not truly offering a compliment. Therefore, cooperation is still taking place, but no longer on the literal level. When speakers flout a maxim, they still do so with the aim of expressing some thought. Thus, the Gricean maxims serve a purpose both when they are followed and when they are flouted.


Violating the maxims

Similar to
paltering Paltering is the active use of selective truthful statements to mislead. The term as applied in psychology and mediation studies was developed by researchers at the John F. Kennedy School of Government in the late 2000s. The first known use of ' ...
, violating a maxim means that the speaker is either outright lying by violating the maxim of quality, or being intentionally misleading by violating another maxim. For example, if there was not in fact a gas station around the corner in the example statement above and B was just playing a cruel prank, then B is violating the maxim of quality. A speaker violating the maxim of relevance might imply some fact is important when it is not; warning a cook that it takes a considerable length of time to heat the oven implies that preheating the oven is helpful and should be done, but perhaps the speaker knows the recipe does not actually involve baking anything. Violating the maxim of quantity can involve intentionally including useless details in an attempt to obscure or distract, or via telling half-truths that leave off important details such as the gas station being abandoned and not in operation anymore.


Criticism

Grice's theory is often disputed by arguing that cooperative conversation, like most
social behaviour Social behavior is behavior among two or more organisms within the same species, and encompasses any behavior in which one member affects the other. This is due to an interaction among those members. Social behavior can be seen as similar to an ...
, is culturally determined, and therefore the Gricean maxims and the cooperative principle do not universally apply because of cultural differences. Keenan (1976) claims, for example, that the
Malagasy people The Malagasy (french: Malgache) are an Austronesian-speaking African ethnic group native to the island country of Madagascar. Traditionally, the population have been divided by subgroups (tribes or ethnicities). Examples include "Highlander" ...
follow a completely opposite cooperative principle to achieve conversational cooperation. In their culture, speakers are reluctant to share information and flout the maxim of quantity by evading direct questions and replying on incomplete answers because of the risk of losing face by committing oneself to the truth of the information, as well as the fact that having information is a form of
prestige Prestige refers to a good reputation or high esteem; in earlier usage, ''prestige'' meant "showiness". (19th c.) Prestige may also refer to: Arts, entertainment and media Films * ''Prestige'' (film), a 1932 American film directed by Tay Garnett ...
. To push back on this point, Harnish (1976) points out that Grice only claims his maxims hold in conversations where the cooperative principle is in effect. The Malagasy speakers choose not to be cooperative, valuing the prestige of information ownership more highly. (It could also be said in this case that this is a less cooperative communication system, since less information is shared.) Some argue that the maxims are vague. This may explain the criticism that the Gricean maxims can easily be misinterpreted to be a guideline for
etiquette Etiquette () is the set of norms of personal behaviour in polite society, usually occurring in the form of an ethical code of the expected and accepted social behaviours that accord with the conventions and norms observed and practised by a ...
, instructing speakers on how to be
moral A moral (from Latin ''morālis'') is a message that is conveyed or a lesson to be learned from a story or event. The moral may be left to the hearer, reader, or viewer to determine for themselves, or may be explicitly encapsulated in a maxim. A ...
, polite conversationalists. However, the Gricean maxims, despite their wording, are only meant to describe the commonly accepted traits of successful cooperative communication.
Geoffrey Leech Geoffrey Neil Leech FBA (16 January 1936 – 19 August 2014) was a specialist in English language and linguistics. He was the author, co-author, or editor of over 30 books and over 120 published papers. His main academic interests were English ...
introduced the
politeness maxims According to Geoffrey Leech, there is a politeness principle with conversational maxims similar to those formulated by Paul Grice. He lists six maxims: tact, generosity, approbation, modesty, agreement, and sympathy. The first and second form a ...
: tact,
generosity Generosity (also called largess) is the virtue of being liberal in giving, often as gifts. Generosity is regarded as a virtue by various world religions and philosophies, and is often celebrated in cultural and religious ceremonies. Scientific in ...
, approbation, modesty,
agreement Agreement may refer to: Agreements between people and organizations * Gentlemen's agreement, not enforceable by law * Trade agreement, between countries * Consensus, a decision-making process * Contract, enforceable in a court of law ** Meeting of ...
, and
sympathy Sympathy is the perception of, understanding of, and reaction to the distress or need of another life form. According to David Hume, this sympathetic concern is driven by a switch in viewpoint from a personal perspective to the perspective of ano ...
. It has also been noted by relevance theorists that conversational implicatures can arise in uncooperative situations, which cannot be accounted for in Grice's framework. For example, assume that A and B are planning a holiday in France and A suggests they visit their old acquaintance Gérard; and further, that B knows where Gérard lives, and A knows that B knows. The following dialogue ensues: : A: Where does Gérard live? : B: Somewhere in the South of France. This is understood by A as B not wanting to say where exactly Gérard lives, precisely ''because'' B is not following the cooperative principle.


See also

* Information manipulation theory * Lexical entrainment *
Politeness theory Politeness theory, proposed by Penelope Brown and Stephen C. Levinson, centers on the notion of politeness, construed as efforts on redressing the affronts to a person's self-esteems or effectively claiming positive social values in social inte ...
*
Question under discussion In semantics, pragmatics, and philosophy of language, a question under discussion (QUD) is a question which the interlocutors in a discourse are attempting to answer. In many formal and computational theories of discourse, the QUD (or an ordered s ...
*
Relevance theory Relevance theory is a framework for understanding the interpretation of utterances. It was first proposed by Dan Sperber and Deirdre Wilson, and is used within cognitive linguistics and pragmatics. The theory was originally inspired by the work of ...


References


Bibliography

* * Grice, Paul (1975).
Logic and Conversation
" Pp. 41–58 in ''Syntax and Semantics 3: Speech Acts'', edited by P. Cole and J. J. Morgan. New York, NY: Academic Press. * *


External links

* * {{cite web, url=https://www.cs.cmu.edu/~ref/grice-final.pdf, title= Grice's Maxims: "Do the Right Thing", first=Robert E., last=Frederking Argues that the Gricean maxims are too vague to be useful for natural language processing. Pragmatics Philosophy of language Principles es:Pragmática conversacional ko:그라이스의 대화격률 it:Massime conversazionali no:Konversasjonsnormer fi:Keskustelun periaatteet