A connotation is a commonly understood

cultural Culture () is an umbrella term which encompasses the social behavior, institutions, and norms found in human societies, as well as the knowledge, beliefs, arts, laws, customs, capabilities, and habits of the individuals in these groups.Tylor ...

or emotional association that any given word or phrase carries, in addition to its explicit or literal

meaning Meaning most commonly refers to: * Meaning (linguistics), meaning which is communicated through the use of language * Meaning (philosophy), definition, elements, and types of meaning discussed in philosophy * Meaning (non-linguistic), a general te ...

, which is its denotation. A connotation is frequently described as either positive or negative, with regard to its pleasing or displeasing emotional connection. For example, a stubborn person may be described as being either ''strong-willed'' or ''pig-headed''; although these have the same literal meaning (''stubborn''), ''strong-willed'' connotes admiration for the level of someone's will (a positive connotation), while ''pig-headed'' connotes frustration in dealing with someone (a negative connotation).

Usage

"Connotation" branches into a mixture of different meanings. These could include the contrast of a word or phrase with its primary,

literal Literal may refer to: * Interpretation of legal concepts: ** Strict constructionism ** The plain meaning rule (a.k.a. "literal rule") * Literal (mathematical logic), certain logical roles taken by propositions * Literal (computer programmin ...

meaning (known as a denotation), with what that word or phrase specifically denotes. The connotation essentially relates to how anything may be associated with a word or phrase; for example, an implied value, judgement or feelings.

Logic

logic Logic is the study of correct reasoning. It includes both formal and informal logic. Formal logic is the science of deductively valid inferences or of logical truths. It is a formal science investigating how conclusions follow from premis ...

and

semantics Semantics (from grc, σημαντικός ''sēmantikós'', "significant") is the study of reference, meaning, or truth. The term can be used to refer to subfields of several distinct disciplines, including philosophy, linguistics and compu ...

, ''connotation'' is roughly synonymous with ''

intension In any of several fields of study that treat the use of signs — for example, in linguistics, logic, mathematics, semantics, semiotics, and philosophy of language — an intension is any property or quality connoted by a word, phrase, or ano ...

''. Connotation is often contrasted with '' denotation'', which is more or less synonymous with '' extension''. Alternatively, the connotation of the word may be thought of as the set of all its possible referents (as opposed to merely the actual ones). A word's ''denotation'' is the collection of things it refers to; its connotation is what it implies about the things it is used to refer to ( a second level of meanings is termed connotative ). The connotation of dog is (something like) four-legged canine carnivore. So saying, "You are a dog" would ''connote'' that you were ugly or aggressive rather than literally ''denoting'' you as a canine.

Related terms

It is often useful to avoid words with strong connotations (especially

pejorative A pejorative or slur is a word or grammatical form expressing a negative or a disrespectful connotation, a low opinion, or a lack of respect toward someone or something. It is also used to express criticism, hostility, or disregard. Sometimes, a ...

or disparaging ones) when striving to achieve a

neutral point of view Neutral point of view may refer to: * Objectivity (science), the concept of a position formed without incorporating one's own prejudice * Neutrality (philosophy), to maintain neutrality at all times {{Disambig ...

. A desire for more positive connotations, or fewer negative ones, is one of the main reasons for using

euphemism A euphemism () is an innocuous word or expression used in place of one that is deemed offensive or suggests something unpleasant. Some euphemisms are intended to amuse, while others use bland, inoffensive terms for concepts that the user wishes ...

s. Semiotic closure, as defined by Terry Eagleton, concerns "a sealed world of ideological stability, which repels the disruptive, decentered forces of language in the name of an imaginary unity. Signs are ranked by a certain covert violence into rigidly hierarchical order. . . . The process of forging ‘representations’ always involves this arbitrary closing of the signifying chain, constricting the free play of the signifier to a spuriously determinate meaning which can then be received by the subject as natural and inevitable".

Synonyms

* Implied. The denotation of a heart ''implies'' love. * Impressionistic * Evocative * Indirect * Inferred * etc.

Examples

References