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The avant-garde (; In 'advance guard' or '', literally 'fore-guard') are people or works that are experimental, , or unorthodox with respect to , , or .John Picchione,
The New Avant-garde in Italy: Theoretical Debate and Poetic Practices
' (Toronto: University of Toronto Press, 2004), p. 64 .
It is frequently characterized by aesthetic innovation and initial unacceptability.Kostelanetz, Richard, ''A Dictionary of the Avant-Gardes'', Routledge, May 13, 2013
The avant-garde pushes the boundaries of what is accepted as the or the , primarily in the cultural realm. The avant-garde is considered by some to be a hallmark of , as distinct from . Many have aligned themselves with the avant-garde movement, and still continue to do so, tracing their history from through and to postmodern artists such as the around 1981. The avant-garde also promotes radical social reforms. It was this meaning that was evoked by the in his essay, "L'artiste, le savant et l'industriel" ("The artist, the scientist and the industrialist", 1825). This essay contains the first use of "avant-garde" in its now customary sense; there, Rodrigues called on artists to "serve as he people'savant-garde", insisting that "the power of the arts is indeed the most immediate and fastest way" to social, political and economic reform.


History

The term was originally used by the French military to refer to a small group that scouted ahead of the main force. It also became associated with French radicals in the nineteenth century who were agitating for . At some point in the middle of that century, the term was linked to art through the idea that art is an instrument for . Only toward the end of the nineteenth did ''l'art d'avant-garde'' begin to break away from its identification with left-wing social causes to become more aligned with cultural and artistic issues. This trend toward increased emphasis on issues has continued to the present. ''Avant-garde'' today generally refers to groups of intellectuals, writers, and artists, including architects, who voice ideas and experiment with artistic approaches that challenge current cultural values. ''Avant-garde'' ideas, especially if they embrace s, often are gradually assimilated by the societies they confront. The radicals of yesterday become mainstream, creating the environment for a new generation of radicals to emerge.


Theories

Several writers have attempted to map the parameters of avant-garde activity. The Italian essayist provides one of the earliest analyses of as a cultural phenomenon in his 1962 book, ''Teoria dell'arte d'avanguardia'' (''The Theory of the Avant-Garde''). Surveying the historical, social, psychological and philosophical aspects of vanguardism, Poggioli reaches beyond individual instances of art, poetry, and music to show that vanguardists may share certain ideals or values, which manifest themselves in the non-conformist lifestyles they adopt. He sees vanguard culture as a variety or subcategory of . Other authors have attempted both to clarify and to extend Poggioli's study. The literary critic Peter Bürger's ''Theory of the Avant-Garde'' (1974) looks at 's embrace of socially critical works of art, and suggests that in complicity with capitalism, "art as an institution neutralizes the political content of the individual work." devotes two chapters of his book, The Politics of Modernism (1989), to a discussion of the politics and language of the avant-garde. Bürger's essay also greatly influenced the work of contemporary American art-historians such as the German (born 1941). Buchloh, in the collection of essays ''Neo-avantgarde and Culture Industry'' (2000), critically argues for a dialectical approach to these positions. Subsequent criticism theorized the limitations of these approaches, noting their circumscribed areas of analysis, including Eurocentric, chauvinist, and genre-specific definitions.


Relation to mainstream society

The concept of avant-garde refers primarily to artists, writers, composers and thinkers whose work is opposed to mainstream cultural values, and often has a trenchant social or political edge. Many writers, critics and theorists made assertions about vanguard culture during the formative years of modernism, although the initial definitive statement on the avant-garde was the essay '','' by New York art critic . It was published in ' in 1939. Greenberg argued that vanguard culture has historically been opposed to "high" or "mainstream" culture, and that it has also rejected the artificially synthesized that has been produced by industrialization. Each of these media is a direct product of —they are all now substantial industries—and, as such, they are driven by the same profit-fixated motives of other sectors of manufacturing, not the ideals of true art. For Greenberg, these forms were therefore ': phony, faked or mechanical culture. Such things often pretended to be more than they were by using formal devices stolen from vanguard culture. For instance, during the 1930s, the advertising industry was quick to take visual mannerisms from , but this does not mean that 1930s advertising photographs are truly surreal. Various members of the argued similar views: thus and in their essay ' (1944), and also in his highly influential "" (1935, rev. 1939) spoke of "." They indicated that this bogus culture is constantly being manufactured by a newly emerged (comprising commercial publishing houses, the movie industry, the record industry, and the electronic media).Theodor W. Adorno (1963)
, ": Selected Essays on Mass Culture", London: Routledge, 1991
They also pointed out that the rise of this industry meant that artistic excellence was displaced by sales figures as a measure of worth: a novel, for example, was judged meritorious solely on whether it became a best-seller; music succumbed to ratings charts, and to the blunt commercial logic of the Gold disc. In this way, the autonomous artistic merit, so dear to the vanguardist, was abandoned and sales increasingly became the measure, and justification, of everything. Consumer culture now ruled. The avant-garde's by the global capitalist market, by economies, and by what called ', have made contemporary critics speculate on the possibility of a meaningful avant-garde today. Paul Mann's ''Theory-Death of the Avant-Garde'' demonstrates how completely the avant-garde is embedded within institutional structures today, a thought also pursued by in his analyses of avant-garde performance. Despite the central arguments of Greenberg, Adorno, and others, various sectors of the mainstream culture industry have co-opted and misapplied the term "avant-garde" since the 1960s, chiefly as a marketing tool to publicise popular music and commercial cinema. It has become common to describe successful rock musicians and celebrated film-makers as "avant-garde", the very word having been stripped of its proper meaning. Noting this important conceptual shift, major contemporary theorists such as in ''Five Faces of Modernity: Modernism, Avant-garde, Decadence, Kitsch, Postmodernism'' (1987), and Hans Bertens in ''The Idea of the Postmodern: A History'' (1995), have suggested that this is a sign our culture has entered a new age, when the former ways of thinking and behaving have been rendered redundant. Nevertheless, an incisive critique of vanguardism as against the views of mainstream society was offered by the New York critic in the late 1960s. Trying to strike a balance between the insights of Renato Poggioli and the claims of Clement Greenberg, Rosenberg suggested that, from the mid-1960s onward, progressive culture ceased to fulfill its former adversarial role. Since then it has been flanked by what he called "avant-garde ghosts to the one side, and a changing mass culture on the other", both of which it interacts with to varying degrees. This has seen culture become, in his words, "a profession one of whose aspects is the pretense of overthrowing it."


Examples


Music

Avant-garde in music can refer to any form of music working within traditional structures while seeking to breach boundaries in some manner.David Nicholls (ed.), ''The Cambridge History of American Music'' (Cambridge and New York: , 1998), 122–24. The term is used loosely to describe the work of any musicians who radically depart from tradition altogether.Jim Samson, "Avant garde", ''The New Grove Dictionary of Music and Musicians'', second edition, edited by and (London: Macmillan Publishers, 2001). By this definition, some avant-garde composers of the 20th century include ,Larry Sitsky, ''Music of the Twentieth-Century Avant-Garde: A Biocritical Sourcebook'' (Westport, Conn: Greenwood Press, 2002), xiv. . (in his earliest work),Larry Sitsky, ''Music of the Twentieth-Century Avant-Garde: A Biocritical Sourcebook'' (Westport, Conn: Greenwood Press, 2002), xiii–xiv. . , , ,Larry Sitsky, ''Music of the Twentieth-Century Avant-Garde: A Biocritical Sourcebook'' (Westport, Conn: Greenwood Press, 2002), 50. . , , (in his earliest works only), (in his earliest works), , , , , , , , ,Larry Sitsky, ''Music of the Twentieth-Century Avant-Garde: A Biocritical Sourcebook'' (Westport, Conn: Greenwood Press, 2002), xvii. . , and . There is another definition of "Avant-gardism" that distinguishes it from "modernism": Peter Bürger, for example, says avant-gardism rejects the "institution of art" and challenges social and artistic values, and so necessarily involves political, social, and cultural factors. According to the composer and musicologist , modernist composers from the early 20th century who do not qualify as avant-gardists include Arnold Schoenberg, Anton Webern, and Igor Stravinsky; later modernist composers who do not fall into the category of avant-gardists include , , , , and , since "their modernism was not conceived for the purpose of goading an audience."Larry Sitsky, ''Music of the Twentieth-Century Avant-Garde: A Biocritical Sourcebook'' (Westport, Conn: Greenwood Press, 2002), xv. . The 1960s saw a wave of free and avant-garde music in genre, represented by artists such as , , , , and . In the rock music of the 1970s, the was generally understood to mean "aggressively avant-garde" or "pretentiously progressive". artists from the late 1970s rejected traditional rock sensibilities in favor of an avant-garde aesthetic.


Theatre

Whereas the avant-garde has a significant history in 20th-century music, it is more pronounced in theatre and performance art, and often in conjunction with music and sound design innovations, as well as developments in visual media design. There are movements in theatre history that are characterized by their contributions to the avant-garde traditions in both the United States and Europe. Among these are , , and .


Art movements

* * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * *


See also

* * * * * * * * * * *


References


Further reading

*

''Action-Yes'' vol. 1, issue 8, Autumn 2008. * (ed.),
Centre-Periphery. The Avant-Garde and the Other
', Nordlit. University of Tromsø, no. 21, 2007. *

Amsterdam & New York: Rodopi, Avantgarde Critical Studies, 2014. * and Benedikt Hjartarson. “Rethinking the Topography of the International Avant-Garde”, in ttps://brill.com/view/title/27431?lang=en ''Decentring the Avant-Garde'' Per Bäckström & Benedikt Hjartarson (eds.), Amsterdam & New York: Rodopi, Avantgarde Critical Studies, 2014. * Barron, Stephanie, and Maurice Tuchman. 1980. ''The Avant-garde in Russia, 1910–1930: New Perspectives: Los Angeles County Museum of Art and Sculpture Garden, Smithsonian Institution, '' : Los Angeles County Museum of Art (pbk.); : Distributed by the (pbk.) * Bazin, Germain. 1969. ''The Avant-garde in Painting''. New York: Simon and Schuster. * Berg, Hubert van den, and Walter Fähnders (eds.). 2009. ''Metzler Lexikon Avantgarde''. Stuttgart: Metzler. * Crane, Diana. 1987. ''The Transformation of the Avant-garde: The New York Art World, 1940–1985''. Chicago: . * Daly, Selina, and Monica Insinga (eds.). 2013.
The European Avant-garde: Text and Image
'. Newcastle upon Tyne: Cambridge Scholars. . * Fernández-Medina, Nicolás, and Maria Truglio (eds.).
Modernism and the Avant-garde Body in Spain and Italy
'. Routledge, 2016. * Harding, James M., and John Rouse, eds. ''Not the Other Avant-Garde: The Transnational Foundations of Avant-Garde Performance''. University of Michigan, 2006. * Hjartarson, Benedikt. 2013. V''isionen des Neuen. Eine diskurshistorische Analyse des frühen avantgardistischen Manifests''. Heidelberg: Winter. * Kostelanetz, Richard, and H. R. Brittain. 2000. ''A Dictionary of the Avant-Gardes'', second edition. New York: Schirmer Books. . Paperback edition 2001, New York: Routledge. (pbk.) * Kramer, Hilton. 1973. ''The Age of the Avant-garde; An Art Chronicle of 1956''−''1972''. New York: Farrar, Straus and Giroux. * Léger, Marc James (ed.). 2014. ''The Idea of the Avant Garde—And What It Means Today''. Manchester and New York: Manchester University Press; Oakland: Left Curve. . * Maerhofer, John W. 2009. ''Rethinking the Vanguard: Aesthetic and Political Positions in the Modernist Debate, 1917–1962''. Newcastle upon Tyne: Cambridge Scholars Press. * Mann, Paul. ''The Theory-Death of the Avant-Garde''. Indiana University Press, 1991. * Novero, Cecilia. 2010. ''Antidiets of the Avant-Garde: From Futurist Cooking to Eat Art.'' (University of Minnesota Press) * Pronko, Leonard Cabell. 1962. ''Avant-garde: The Experimental Theater in France''. Berkeley: . * Roberts, John. 2015. ''Revolutionary Time and the Avant-Garde''. London and New York: Verso. (cloth); (pbk). * Schechner, Richard. "The Five Avant-Gardes or ... ... or None?" ''The Twentieth-Century Performance Reader'', 2nd ed., ed. Michael Huxley and Noel Witts (New York and London: Routledge, 2002). * Schmidt-Burkhardt, Astrit. 2005. ''Stammbäume der Kunst: Zur Genealogie der Avantgarde''. Berlin . nline version is available* Sell, Mike. ''The Avant-Garde: Race, Religion, War''. Seagull Books, 2011. * Shishanov, V. A. 2007. '': istoriia sozdaniia i kollektsii (1918–1941)''. Minsk: Medisont.
Online edition


External links


Historic Avant-Garde Periodicals for Digital Research, The Blue Mountain Project, Princeton University LibraryAvant-garde and Modernist Magazines (Monoskop)
* ttps://web.archive.org/web/20190804201914/http://digital.lib.uiowa.edu/cdm/search/collection/dada/searchterm/Periodicals/mode/exact Periodicals in Iowa Digital Library, University of Iowa Librariesbr>Digital Dada Library of International Dada Archive, University of Iowa LibrariesMagazines in Digital Collections of Beinecke Rare Book & Manuscript LibraryAvant-Garde Periodicals Meet Digital Archives, New York Public Library
* ttp://sites.davidson.edu/littlemagazines/ Index of Modernist Magazines, Davidson College
Modernist Journal Project, Brown University and University of TulsaSpanish and Italian Modernist Studies Forum, Pennsylvania State UniversityCollection: "Spanish Avant-Garde" from the University of Michigan Museum of Art
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