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Animation in the United States in the television era was a period in the history of American animation that slowly set in with the decline of theatrical animated shorts and the popularization of
television Television, sometimes shortened to TV, is a telecommunication medium for transmitting moving images and sound. The term can refer to a television set, or the medium of television transmission. Television is a mass medium for advertising, ...
animation during the late 1950s to 1960s, peaked in the 1970s, and ended in the mid-late 1980s. This era is characterized by low budgets, limited animation, an emphasis on television over the theater, and the general perception of cartoons being primarily for children. Due to the perceived cheap production values, poor animation, and mixed critical and commercial reception, this era is sometimes referred to as the dark age (or bronze age) of American animation by critics. Television animation developed from the success of animated movies in the first half of the 20th century. The state of animation changed dramatically in the three decades starting with the post-
World War II World War II or the Second World War, often abbreviated as WWII or WW2, was a world war that lasted from 1939 to 1945. It involved the World War II by country, vast majority of the world's countries—including all of the great power ...
proliferation of television. While studios gave up on the big-budget theatrical short cartoons that thrived in the
golden age The term Golden Age comes from Greek mythology, particularly the '' Works and Days'' of Hesiod, and is part of the description of temporal decline of the state of peoples through five Ages, Gold being the first and the one during which the G ...
, new television animation studios would thrive based on the economy and volume of their output. Many popular characters emerged from this period, including
Hanna-Barbera Hanna-Barbera Cartoons, Inc. ( ) was an American animation studio and production company which was active from 1957 to 2001. It was founded on July 7, 1957, by William Hanna and Joseph Barbera following the decision of Metro-Goldwyn-Mayer to c ...
's
Scooby-Doo ''Scooby-Doo'' is an American animated media franchise based on an animated television series launched in 1969 and continued through several derivative media. Writers Joe Ruby and Ken Spears created the original series, ''Scooby-Doo, Where Are ...
, Josie and the Pussycats, Captain Caveman, and Hong Kong Phooey,
Filmation Filmation Associates was an American production company that produced animation and live-action programming for television from 1963 until 1989. Located in Reseda, California, the animation studio was founded in 1962. Filmation's founders and ...
's
He-Man He-Man is a fictional character and the main protagonist of the sword and planet '' Masters of the Universe'' franchise, which includes a toy line, several animated television series, comic books and a feature film. He-Man is characterized by ...
,
DiC Entertainment DIC Entertainment Corporation (; also known as DIC Audiovisuel, DIC Enterprises, DIC Animation City, DIC Entertainment, L.P., and DIC Productions), branded as The Incredible World of DIC, was an international film and television production com ...
's
Inspector Gadget ''Inspector Gadget'' is a media franchise that began in 1983 with the DIC Entertainment animated television series '' Inspector Gadget''. Since the original series, there have been many spin-offs based on the show, including additional animated ...
, and
Marvel Productions New World Animation Ltd., formerly known as Marvel Productions, was the television and film studio subsidiary of the Marvel Entertainment Group, based in Hollywood, Los Angeles, California. It later became a subsidiary of New World Entertainmen ...
' and
Sunbow Productions Sunbow Entertainment (known as Sunbow Productions until 1995) was an American animation studio and distributor, founded on June 23, 1980, and owned until May 4, 1998, by Griffin-Bacal Advertising in New York City and in the United States. Griffin ...
' The Transformers. The period came to an end in the late 1980s as many entertainment companies revived their animation franchises and returned to making high-budget, successful works.


From the big screen to the small screen


Early experiments

There were a number of early experiments in limited animation
television Television, sometimes shortened to TV, is a telecommunication medium for transmitting moving images and sound. The term can refer to a television set, or the medium of television transmission. Television is a mass medium for advertising, ...
cartoons. These cartoons usually were about five minutes in length and were episodic in nature, allowing stations to flexibly program them. One of the first images to be broadcast over television was that of
Felix the Cat Felix the Cat is a cartoon character created in 1919 by Pat Sullivan and Otto Messmer during the silent film era. An anthropomorphic black cat with white eyes, a black body, and a giant grin, he was one of the most recognized cartoon characte ...
in 1928. In 1938, cartoonist Chad Grothkopf's eight-minute experimental ''Willie the Worm'', cited as the first animated film created for TV, was shown on NBC. Another one of the first cartoons produced expressly for television was '' Crusader Rabbit'' (1950), a creation of Alexander Anderson and
Jay Ward Joseph Ward Cohen Jr. (September 20, 1920 – October 12, 1989), also known as Jay Ward, was an American creator and producer of animated TV cartoon shows. He produced animated series based on such characters as Crusader Rabbit, Rocky & Bu ...
. Soundac, a small studio in Florida, was responsible for another early adventure serial, '' Colonel Bleep''. Often, existing programs would be a launching ground for new cartoon characters. In 1956, the ''
Howdy Doody ''Howdy Doody'' is an American Children's television series, children's television program (with circus and Western (genre), Western frontier themes) that was created and produced by Victor F Campbell
'' show aired the first '' Gumby'' clay animated cartoon from creator
Art Clokey Arthur "Art" Clokey (born Arthur Charles Farrington; October 12, 1921 – January 8, 2010) was an American pioneer in the popularization of stop-motion clay animation, best known as the creator of the character Gumby and the original voice o ...
.
Sam Singer Samuel Singer (August 27, 1912 – January 25, 2001) was an American animator and animation producer. He is best known as executive producer of '' The Adventures of Pow Wow'', a cartoon which also later appeared as a segment of early episodes ...
earned a certain degree of infamy for his efforts at television animation, which included an animated adaptation of ''
The Adventures of Paddy the Pelican ''The Adventures of Paddy the Pelican'' is an American animated television series that debuted on local stations in Chicago during the 1950s. It is exceedingly rare, but has gained some fame for appearing on Jerry Beck's ''Worst Cartoons Ever''. ...
'' (which may or may not have made it to air) and the original series '' Bucky and Pepito'', both of which have been cited as among the worst of their kind. On the other hand, a long-running series of animated shorts named '' Tom Terrific'' was produced by Terrytoons for the ''
Captain Kangaroo ''Captain Kangaroo'' is an American children's television series that aired weekday mornings on the American television network CBS for 29 years, from 1955 to 1984, making it the longest-running nationally broadcast children's television progra ...
'' show, and this series was praised by film historian Leonard Maltin as "one of the finest cartoons ever produced for television." Cartoons in the Golden Age, such as the works of The Fleischer Brothers and
Tex Avery Frederick Bean "Tex" Avery (February 26, 1908 – August 26, 1980) was an American animator, cartoonist, director, and voice actor. He was known for directing and producing animated cartoons during the golden age of American animation. His mo ...
, contained topical and often suggestive humor, though they were seen primarily as "children's entertainment" by movie exhibitors. Beginning in 1954,
Walt Disney Walter Elias Disney (; December 5, 1901December 15, 1966) was an American animator, film producer and entrepreneur. A pioneer of the American animation industry, he introduced several developments in the production of cartoons. As a film p ...
capitalized on the medium of television with his own weekly TV series, ''
Disneyland Disneyland is a theme park in Anaheim, California. Opened in 1955, it was the first theme park opened by The Walt Disney Company and the only one designed and constructed under the direct supervision of Walt Disney. Disney initially envisio ...
.'' This ABC show popularized his new
Disneyland Disneyland is a theme park in Anaheim, California. Opened in 1955, it was the first theme park opened by The Walt Disney Company and the only one designed and constructed under the direct supervision of Walt Disney. Disney initially envisio ...
theme park An amusement park is a park that features various attractions, such as rides and games, as well as other events for entertainment purposes. A theme park is a type of amusement park that bases its structures and attractions around a central ...
and began a decades-long series of TV broadcasts of Disney cartoons, which later expanded into the show ''Walt Disney's Wonderful World of Color.'' While Disney recognized that the economics of the medium could not support his production standards and refused to go into TV animation, he still ordered the creation of one character exclusive to TV,
Ludwig Von Drake Professor Ludwig Von Drake is a cartoon character created in 1961 by The Walt Disney Company. He is the paternal uncle of Donald Duck. He was first introduced as the presenter (and singer of " The Spectrum Song") in the cartoon ''An Adventure in ...
. The character's segments would link compilations of the company's archived theatrical shorts as complete episodes.


Saturday morning cartoons and TV specials

As TV became a phenomenon and began to draw audiences away from movie theaters, many children's TV shows included airings of theatrical cartoons in their schedules, and this introduced a new generation of children to the cartoons of the 1920s and 1930s. Cartoon producer Paul Terry sold the rights to the
Terrytoons Terrytoons was an American animation studio in New Rochelle, New York, that produced animated cartoons for theatrical release from 1929 to 1973 (and briefly returned between 1987 and 1996 for television in name only). Terrytoons was founded by P ...
cartoon library to television and retired from the business in the early 1950s. This guaranteed a long life for the characters of
Mighty Mouse Mighty Mouse is an American animated anthropomorphic superhero mouse character created by the Terrytoons studio for 20th Century Fox. The character was originally called Super Mouse, and made his debut in the 1942 short ''The Mouse of Tomorro ...
and Heckle and Jeckle, whose cartoons were syndicated and rerun in children's television programming blocks for the next 30 to 40 years. By the late 1950s and 1960s, the perception of cartoons as children's entertainment was entrenched in the public consciousness, enough so that
Federal Communications Commission The Federal Communications Commission (FCC) is an independent agency of the United States federal government that regulates communications by radio, television, wire, satellite, and cable across the United States. The FCC maintains jurisdicti ...
chairman
Newton Minow Newton Norman Minow (born January 17, 1926) is an American attorney and former Chair of the Federal Communications Commission. He is famous for his speech referring to television as a " vast wasteland". While still maintaining a law practice, Mi ...
, in his landmark 1961 speech "
Television and the Public Interest "Television and the Public Interest" was a speech given by Federal Communications Commission (FCC) chairman Newton N. Minow to the convention of the National Association of Broadcasters on May 9, 1961. The speech was Minow's first major speech aft ...
," denounced the medium of animation as a whole and compared it to feeding children junk food all of the time.Newton N. Minow,
Television and the Public Interest
, address to the National Association of Broadcasters, Washington, D.C., May 9, 1961.
Animation began to disappear from movie theaters; while Disney continued to produce animated features after losing its founder, MGM and Warner Bros. closed their studios, outsourced their animation, and got out of it entirely by the end of the decade. Animation on television focused almost exclusively on children, and the tradition of getting up early to watch
Saturday morning cartoon "Saturday-morning cartoon" is a colloquial term for the original animated series programming that was typically scheduled on Saturday and Sunday mornings in the United States on the "Big Three" television networks. The genre's popularity had a br ...
s became a weekly ritual for millions of American kids. The networks were glad to oblige their demands by providing hours-long blocks of cartoon shows.
Hanna-Barbera Productions Hanna-Barbera Cartoons, Inc. ( ) was an American animation studio and production company which was active from 1957 to 2001. It was founded on July 7, 1957, by William Hanna and Joseph Barbera following the decision of Metro-Goldwyn-Mayer to c ...
became the leader in the production of TV cartoons for children. A number of other studios produced TV cartoons, such as
Filmation Filmation Associates was an American production company that produced animation and live-action programming for television from 1963 until 1989. Located in Reseda, California, the animation studio was founded in 1962. Filmation's founders and ...
('' Fat Albert and the Cosby Kids'', ''
The Archies ''The'' () is a grammatical article in English, denoting persons or things already mentioned, under discussion, implied or otherwise presumed familiar to listeners, readers, or speakers. It is the definite article in English. ''The'' is the m ...
'') and DePatie-Freleng Enterprises ('' The Pink Panther''), but Hanna-Barbera had developed a virtual lock on Saturday morning cartoons by the 1970s. Such critics of Hanna-Barbera's style of limited animation as Chuck Jones referred to it disparagingly as "illustrated radio," yet when one show was cancelled, the studio usually had another one ready to replace it because they were so cheap to produce. From the mid-1960s through the early 1980s, several successful prime-time animated
TV special A television special (often TV special, or rarely television spectacular) is a standalone television show which may also temporarily interrupt episodic programming normally scheduled for a given time slot. Some specials provide a full range of ent ...
s aired. Because these one-shot cartoons were aired during prime-time hours (and thus had to appeal to adults as well as children), they had to obtain higher ratings than their Saturday and weekday counterparts. CBS in particular allowed a large number of animated TV specials to air on its network, and several of these continue to be repeated annually and sold on video and DVD. The
Rankin-Bass Rankin/Bass Animated Entertainment (founded and formerly known as Videocraft International, Ltd. and Rankin/Bass Productions, Inc.) was an American production company located in New York City, and known for its seasonal television specials, usual ...
studio produced a number of
stop-motion Stop motion is an animated filmmaking technique in which objects are physically manipulated in small increments between individually photographed frames so that they will appear to exhibit independent motion or change when the series of frames ...
specials geared towards popular holidays (including ''
Rudolph the Red-Nosed Reindeer Rudolph the Red-Nosed Reindeer is a fictional reindeer created by Robert L. May. Rudolph is usually depicted as the ninth and youngest of Santa Claus's reindeer, using his luminous red nose to lead the reindeer team and guide Santa's sleigh on ...
'', ''
Frosty the Snowman "Frosty the Snowman" is a popular Christmas song written by Walter "Jack" Rollins and Steve Nelson, and first recorded by Gene Autry and the Cass County Boys in 1950 and later recorded by Jimmy Durante. It was written after the success of A ...
'', and '' Santa Claus Is Comin' to Town''); while
Bill Melendez José Cuauhtémoc "Bill" Melendez (November 15, 1916 – September 2, 2008) was an American character animator, voice actor, film director and producer. Melendez is known for working on the ''Peanuts'' animated specials. Before ''Peanuts'', he p ...
's long-running series of ''
Peanuts ''Peanuts'' is a syndicated daily and Sunday American comic strip written and illustrated by Charles M. Schulz. The strip's original run extended from 1950 to 2000, continuing in reruns afterward. ''Peanuts'' is among the most popular and inf ...
'' specials won numerous awards, spawned four feature films, and even launched a Saturday morning series. Other attempts to bring comic strip characters to TV did not have anywhere near as much success until one of the ''Peanuts'' directors,
Phil Roman Philip Roman (born December 21, 1930) is an American animator and the director of the '' Peanuts'' and ''Garfield'' animated specials. He is the founder of animation studios Film Roman and Phil Roman Entertainment. Early life Philip Roman was b ...
, brought the Jim Davis comic strip ''
Garfield ''Garfield'' is an American comic strip created by Jim Davis. Originally published locally as ''Jon'' in 1976, then in nationwide syndication from 1978 as ''Garfield'', it chronicles the life of the title character Garfield the cat, his hum ...
'' to TV starting in 1982, resulting in 11 specials and a long-running animated series. Though the dominant
Hanna-Barbera Productions Hanna-Barbera Cartoons, Inc. ( ) was an American animation studio and production company which was active from 1957 to 2001. It was founded on July 7, 1957, by William Hanna and Joseph Barbera following the decision of Metro-Goldwyn-Mayer to c ...
launched a phenomenon with the 1981 premiere of ''
The Smurfs ''The Smurfs'' (french: Les Schtroumpfs; nl, De Smurfen) is a Belgian comic franchise centered on a fictional colony of small, blue, humanoid creatures who live in mushroom-shaped houses in the forest. ''The Smurfs'' was first created and in ...
'' on NBC, very little else which they produced in the 1980s caught on. Adding to this was the financial problems of their owner
Taft Broadcasting The Taft Broadcasting Company (also known as Taft Television and Radio Company, Incorporated) was an American media conglomerate based in Cincinnati, Ohio. The company was rooted in the family of William Howard Taft, the 27th President of the Un ...
, which was taken over by
Carl Lindner, Jr. Carl Henry Lindner Jr. (April 22, 1919 – October 17, 2011) was an American businessman from Norwood, Ohio, a member of the Lindner family, and one of the world's richest people. According to the 2006 issue of ''Forbes''s 400 list, Lindner was r ...
, owner of Great American Insurance Company, in 1987. Two years later, Tom Ruegger launched an exodus of H-B employees to form a relaunched Warner Bros. Animation division. In 1991,
Turner Broadcasting System Turner Broadcasting System, Inc. (alternatively known as Turner Entertainment Networks from 2019 until 2022) was an American television and media conglomerate. Founded by Ted Turner and based in Atlanta, Georgia, it merged with Time Warner (lat ...
bought the company and its library. Other studios' offerings chipped away at the H-B Saturday dominance throughout the decade, such as H-B alumni
Ruby-Spears Productions Ruby-Spears Productions (also known as Ruby-Spears Enterprises) was a Burbank, California–based American entertainment production company that specialized in animation with another branch in Rome, Italy. This company was founded in 1977 by vet ...
' ''
Alvin and the Chipmunks Alvin and the Chipmunks, originally David Seville and the Chipmunks or simply The Chipmunks, are an American animated virtual band and media franchise first created by Ross Bagdasarian for novelty records in 1958. The group consists of three ...
'', Marvel and
Jim Henson James Maury Henson (September 24, 1936 – May 16, 1990) was an American puppeteer, animator, cartoonist, actor, inventor, and filmmaker who achieved worldwide notice as the creator of The Muppets and '' Fraggle Rock'' (1983–1987) and ...
's '' Muppet Babies'', DiC and
Columbia Columbia may refer to: * Columbia (personification), the historical female national personification of the United States, and a poetic name for America Places North America Natural features * Columbia Plateau, a geologic and geographic region i ...
's '' The Real Ghostbusters'', and
Film Roman Film Roman, LLC is an American independent animation studio currently based in Woodland Hills, California and formerly in Burbank. It was previously owned by Starz Inc., which is now a division of Lionsgate, and later by Waterman Entertainm ...
's ''
Garfield and Friends ''Garfield and Friends'' is an American animated television series based on the comic strip ''Garfield'' by Jim Davis. The show aired on CBS as part of its Saturday morning children's lineup from September 17, 1988 to December 10, 1994. The sho ...
''. Additionally, the Saturday morning continued to see attempts to adapt prime time series for animation, some successfully (''
Happy Days ''Happy Days'' is an American television sitcom that aired first-run on the ABC network from January 15, 1974, to July 19, 1984, with a total of 255 half-hour episodes spanning 11 seasons. Created by Garry Marshall, it was one of the most su ...
'' and its spinoffs, ''
Mister T Mr. T (born Laurence Tureaud, May 21, 1952), is an American actor. He is known for his roles as B. A. Baracus in the 1980s television series ''The A-Team'' and as boxer Clubber Lang in the 1982 film ''Rocky III''. He is also known for his di ...
'', '' ALF: The Animated Series''), others less so ('' It's Punky Brewster'', '' The Gary Coleman Show'', '' Little Rosie''). After three decades of resistance,
Disney The Walt Disney Company, commonly known as Disney (), is an American multinational mass media and entertainment conglomerate headquartered at the Walt Disney Studios complex in Burbank, California. Disney was originally founded on October ...
finally entered Saturday morning in 1985 when '' The Gummi Bears'' and '' The Wuzzles'' debuted with significantly more substantial budgets; the
first-run syndication Broadcast syndication is the practice of leasing the right to broadcasting television shows and radio programs to multiple television stations and radio stations, without going through a broadcast network. It is common in the United States wher ...
success of ''
DuckTales ''DuckTales'' is an American animated television series produced by Disney Television Animation. The original cartoon series premiered on syndication and on Disney Channel on September 18, 1987 and ran for a total of 100 episodes over four sea ...
'', which premiered in 1987, eventually inspired a whole block of Disney-produced syndicated cartoons which forced competing studios to improve their own production standards to compete. The 1980s also saw a number of cartoons based on children's toys, such as ''
Teenage Mutant Ninja Turtles ''Teenage Mutant Ninja Turtles'' is an American media franchise created by the comic book artists Kevin Eastman and Peter Laird. It follows Leonardo, Michelangelo, Donatello and Raphael, four anthropomorphic turtle brothers (named after It ...
'', '' G.I. Joe: A Real American Hero'', '' The Transformers'', '' My Little Pony 'n Friends'', ''
He-Man and the Masters of the Universe ''He-Man and the Masters of the Universe'' is an American animated television series produced by Filmation based on Mattel's toy line ''Masters of the Universe''. The show, often referred to as simply ''He-Man'', was one of the most popular anim ...
'', '' She-Ra: Princess of Power'', '' Jem and the Holograms'', '' ThunderCats'', '' Pound Puppies'', and ''
Care Bears Care Bears are multi-colored bears, originally painted in 1981 by artist Elena Kucharik to be used on greeting cards from American Greetings. In 1983, the characters were turned into plush teddy bears. The characters headlined their own televis ...
''. There were even cartoons based on ''
Pac-Man originally called ''Puck Man'' in Japan, is a 1980 maze action video game developed and released by Namco for arcades. In North America, the game was released by Midway Manufacturing as part of its licensing agreement with Namco America. Th ...
'' video games and '' the Rubik's Cube''. Some of them even inspired feature films. While many of them were successful with children, shows like these were accused of being glorified toy commercials by parents' groups such as
Action for Children's Television Action for Children's Television (ACT) was founded by Peggy Charren, Lillian Ambrosino, Evelyn Kaye Sarson and Judy Chalfen in Newton, Massachusetts, USA, in 1968 as a grassroots, nonprofit child advocacy group dedicated to improving the qualit ...
. These groups also objected to the level of violence in many of these shows. ACT's efforts to curb these trends resulted in the
Children's Television Act The broadcast of educational children's programming by terrestrial television stations in the United States is mandated by the Federal Communications Commission (FCC), under regulations colloquially referred to as the Children's Television Act (C ...
, enacted in 1990 and strictly enforced by the FCC starting in 1996.


Major animation studios


Hanna-Barbera

The first major animation studio to produce cartoons exclusively for television was
Hanna-Barbera Productions Hanna-Barbera Cartoons, Inc. ( ) was an American animation studio and production company which was active from 1957 to 2001. It was founded on July 7, 1957, by William Hanna and Joseph Barbera following the decision of Metro-Goldwyn-Mayer to c ...
. When MGM closed its cartoon studio in 1957, Hanna-Barbera began producing cartoons directly for television, finding an audience in the evening "family hour" time. The first
animated series An animated series is a set of animated works with a common series title, usually related to one another. These episodes should typically share the same main characters, some different secondary characters and a basic theme. Series can have eith ...
from Hanna-Barbera were NBC's ''
The Ruff & Reddy Show ''The Ruff and Reddy Show'' (also known as ''Ruff and Reddy'') is an American NBC Saturday morning animated television series, is one of the earliest Saturday morning cartoons, and the first series made by Hanna-Barbera Productions. The series fo ...
'' the
first-run syndication Broadcast syndication is the practice of leasing the right to broadcasting television shows and radio programs to multiple television stations and radio stations, without going through a broadcast network. It is common in the United States wher ...
entry ''
The Huckleberry Hound Show ''The Huckleberry Hound Show'' is an American animated television series produced by Hanna-Barbera Productions, and the second series produced by the studio following '' The Ruff and Reddy Show''. The show first aired in syndication on September ...
'', ''
The Quick Draw McGraw Show ''The Quick Draw McGraw Show'' is an American animated television series produced by Hanna-Barbera Productions, and their third television series overall after '' The Ruff and Reddy Show'' and '' The Huckleberry Hound Show''. Voice actor Daws B ...
'', and '' The Yogi Bear Show'' each of which followed a format of three shorts, each the approximate length of a one-reel short film. However, the studio hit its stride in 1960s with ABC's ''
The Flintstones ''The Flintstones'' is an American animated sitcom produced by Hanna-Barbera Productions. The series takes place in a romanticized Stone Age setting and follows the activities of the titular family, the Flintstones, and their next-door neighb ...
'', the first half-hour animated
sitcom A sitcom, a portmanteau of situation comedy, or situational comedy, is a genre of comedy centered on a fixed set of characters who mostly carry over from episode to episode. Sitcoms can be contrasted with sketch comedy, where a troupe may use ...
. Like many of its immediate successors it was originally aired during prime time when the whole family would be watching television. ''The Flintstones'' was the first of several prime-time animated series from Hanna-Barbera, which included ''
The Jetsons ''The Jetsons'' is an American animated sitcom produced by Hanna-Barbera Productions. It originally aired in prime time from September 23, 1962, to March 17, 1963, on ABC, then later aired in reruns via syndication, with new episodes produced ...
'', ''
Top Cat ''Top Cat'' is an American animated sitcom produced by Hanna-Barbera Productions and originally broadcast in prime time on the ABC network. It aired in a weekly evening time slot from September 27, 1961, to April 18, 1962, for a single season of ...
'', and '' Jonny Quest''. But after the end of ''The Flintstones'' in 1966, Hanna-Barbera largely turned its efforts to the growing market for
Saturday morning cartoon "Saturday-morning cartoon" is a colloquial term for the original animated series programming that was typically scheduled on Saturday and Sunday mornings in the United States on the "Big Three" television networks. The genre's popularity had a br ...
s, outside of isolated series for
first run syndication Broadcast syndication is the practice of leasing the right to broadcasting television shows and radio programs to multiple television stations and radio stations, without going through a broadcast network. It is common in the United States where ...
in the 1970s, aimed at adults instead of children, such as ''
Where's Huddles? ''Where's Huddles?'' is an American animated sitcom produced by Hanna-Barbera Productions that premiered on CBS on July 1, 1970. It ran for ten episodes as a summer replacement show for ''Hee Haw'', until September 2. It was similar in style to ...
'' and ''
Wait Till Your Father Gets Home ''Wait Till Your Father Gets Home'' is an American comedy animated sitcom produced by Hanna-Barbera Productions that aired in first-run syndication in the United States from 1972 to 1974. The show originated as a one-time segment on ''Love, ...
''. Hanna-Barbera was notorious for using common tropes in its series. Its original series of the late 1950s through mid-1960s all featured anthropomorphic animals, usually an adult (who would in turn impersonate a well-known celebrity) and child, interacting with the humans of their environment. After the immense success of ''
Scooby-Doo, Where Are You! ''Scooby-Doo, Where Are You!'' is an American animated comedy television series created by Joe Ruby and Ken Spears and produced by Hanna-Barbera for CBS. The series premiered as part of the network's Saturday morning cartoon schedule on Septem ...
'', which premiered on CBS in 1969, the next decade of Hanna-Barbera's animated output would follow that show's formula: a group of teenagers solving supernatural (or apparently supernatural) mysteries or fighting crime, usually with the help of a wacky animal or a ghost. The many incarnations of ''Scooby-Doo'' ran uninterrupted on CBS and then ABC for 17 seasons. During the late 1970s and early 1980s, Hanna-Barbera turned to adaptations of prime time sitcoms. It was not until ''
The Smurfs ''The Smurfs'' (french: Les Schtroumpfs; nl, De Smurfen) is a Belgian comic franchise centered on a fictional colony of small, blue, humanoid creatures who live in mushroom-shaped houses in the forest. ''The Smurfs'' was first created and in ...
'' in 1981 that H-B once again had anything successful outside the ''Scooby'' template; it, in turn, led to derivative series (''
The Snorks ''The'' () is a grammatical article in English, denoting persons or things already mentioned, under discussion, implied or otherwise presumed familiar to listeners, readers, or speakers. It is the definite article in English. ''The'' is the ...
'' and ''
Paw Paws ''Paw Paws'' (also known as ''Paw Paw Bears'') is an American animated television series produced by Hanna-Barbera Productions that first aired in 1985 and 1986. It debuted as part of the weekday/weekend morning programming block ''The Funtastic ...
''). The late 1980s and early 1990s saw Hanna-Barbera join the numerous studios producing younger and junior versions of cartoon characters for the Saturday morning cartoon market, such as '' The Flintstone Kids'' and ''
A Pup Named Scooby-Doo ''A Pup Named Scooby-Doo'' is an American animated mystery comedy series produced by Hanna-Barbera. It is the eighth incarnation of the studio's ''Scooby-Doo'' franchise and depicts younger versions of the title character and his human companion ...
''. One of the problems with producing animation for television was the extremely labor-intensive animation process. While theatrical short subjects were previously produced in six-month cycles or longer, network television needed a season of 10-20 half hour episodes each year. This led to a number of shortcut techniques to speed up the production process, and the techniques of limited animation were applied to produce a great number of quickly-produced, low-budget TV cartoons. Hanna-Barbera also used limited animation for artistic reasons: with smaller, low-resolution screens, the company's namesakes reasoned that a limited style that focused on dialogue and close-up shots with bold outlines worked better than the fully detailed animation used in film shorts, which were designed for large theater screens.


UPA

The UPA studio was one of the first victims of the TV-animation market. In 1952, because of his left-wing social activism,
John Hubley John Kirkham Hubley (May 21, 1914 – February 21, 1977) was an American animation director, art director, producer and writer known for his work with the United Productions of America (UPA) and his own independent studio, Storyboard, Inc. (late ...
was dismissed from the studio under pressure from
Columbia Pictures Columbia Pictures Industries, Inc. is an American film production studio that is a member of the Sony Pictures Motion Picture Group, a division of Sony Pictures Entertainment, which is one of the Big Five studios and a subsidiary of the mu ...
(who was itself under pressure from the
HUAC The House Committee on Un-American Activities (HCUA), popularly dubbed the House Un-American Activities Committee (HUAC), was an investigative committee of the United States House of Representatives, created in 1938 to investigate alleged disloy ...
). The creative atmosphere post-Hubley was not the same and UPA's theatrical shorts ended in 1959. In order to stay afloat financially, UPA turned to television to sustain itself. The TV versions of ''Mister Magoo'' and ''Dick Tracy'' were not successful and did nothing to reverse the studio's financial decline. In spite of the 1962 animated feature '' Gay Purr-ee'' (distributed by Warner Bros.), which featured the voices of
Judy Garland Judy Garland (born Frances Ethel Gumm; June 10, 1922June 22, 1969) was an American actress and singer. While critically acclaimed for many different roles throughout her career, she is widely known for playing the part of Dorothy Gale in '' The ...
and
Robert Goulet Robert Gérard Goulet (November 26, 1933 October 30, 2007) was an American and Canadian singer and actor of French-Canadian ancestry. Goulet was born and raised in Lawrence, Massachusetts until age 13, and then spent his formative years in Canad ...
and a
Harold Arlen Harold Arlen (born Hyman Arluck; February 15, 1905 – April 23, 1986) was an American composer of popular music, who composed over 500 songs, a number of which have become known worldwide. In addition to composing the songs for the 1939 film ' ...
/
Yip Harburg Edgar Yipsel Harburg (born Isidore Hochberg; April 8, 1896 – March 5, 1981) was an American popular song lyricist and librettist who worked with many well-known composers. He wrote the lyrics to the standards "Brother, Can You Spare a Dime?" ( ...
song score, and the beloved animated special '' Mr. Magoo's Christmas Carol'', UPA was shut down in 1964.


Jay Ward Productions

The Jay Ward studio, producer of ''
The Rocky and Bullwinkle Show ''The Adventures of Rocky and Bullwinkle and Friends'' (commonly referred to as simply ''Rocky and Bullwinkle'') is an American animated television series that originally aired from November 19, 1959, to June 27, 1964, on the ABC and NBC te ...
,'' used limited animation in its series, but compensated with its satire of
Cold War The Cold War is a term commonly used to refer to a period of geopolitical tension between the United States and the Soviet Union and their respective allies, the Western Bloc and the Eastern Bloc. The term '' cold war'' is used because t ...
politics and popular culture and its off-beat humor. Like the earlier ''Crusader Rabbit'', the Rocky and Bullwinkle adventures were multi-part serials. The Ward studio also produced ''
George of the Jungle ''George of the Jungle'' is an American animated television series produced and created by Jay Ward and Bill Scott, who also created '' The Rocky and Bullwinkle Show''. The character George was inspired by the story of Tarzan and a cartoon ch ...
'', '' Super Chicken'', and ''
Tom Slick Thomas Baker Slick Jr. (May 6, 1916 – October 6, 1962) was a San Antonio, Texas-based inventor, businessman, adventurer, and heir to an oil business. Slick's father, Thomas Baker Slick Sr., a.k.a. "The King of the Wildcatters", had made ...
''. It later produced a series of popular television commercials for
Quaker Oats The Quaker Oats Company, known as Quaker, is an American food conglomerate based in Chicago. It has been owned by PepsiCo since 2001. History Precursor miller companies In the 1850s, Ferdinand Schumacher and Robert Stuart founded oat mills. ...
cereals
Cap'n Crunch Cap'n Crunch is a corn and oat breakfast cereal manufactured by Quaker Oats Company, a subsidiary of PepsiCo since 2001. After introducing the original cereal in 1963, marketed simply as ''Cap'n Crunch'', Quaker Oats has since introduced numerou ...
,
Quisp and Quake Quisp is a sugar-sweetened breakfast cereal from the Quaker Oats Company. It was introduced in 1965 and continued as a mass-market grocery item until the late 1970s. Subsequently, the Quaker Oats Company marketed Quisp sporadically, and with the ...
. Another company that used the same animation studios as Jay Ward did was
Total Television Total Television was an American animation studio founded in 1959 by Buck Biggers, Chester "Chet" Stover,p.478 Erickson,Hal ''Television Cartoon Shows: An Illustrated Encyclopedia, 1949 through 2003'' McFarland & Co., 2005 Joe Harris, and Trea ...
, most famous for ''
The Underdog Show ''The Underdog Show'' was a six-week television series presented by Julian Clary and his dog, Valerie. The series was produced by the independent production company Splash Medi Format The show on BBC2 featured celebrities Julia Sawalha, Anton du B ...
''. Total Television and Jay Ward animated productions were often mixed and aired together in syndication, leading to the two companies' shows to sometimes be confused with each other.


Filmation

Filmation Filmation Associates was an American production company that produced animation and live-action programming for television from 1963 until 1989. Located in Reseda, California, the animation studio was founded in 1962. Filmation's founders and ...
, headed by
Lou Scheimer Louis Scheimer (October 19, 1928 – October 17, 2013) was an American producer and voice actor who was one of the original founders of Filmation. He was also credited as an executive producer of many of its cartoons. Early life and education ...
and Norm Prescott, was another television animation studio that arose in the 1960s. Filmation was most famous for its acquisition of licenses to produce animated series based on other media; it was one of the few companies to keep all of its animation within the United States and did not use the aesthetics of limited animation preferred by Hanna-Barbera and UPA; instead, Filmation productions relied on heavy usage of
stock footage Stock footage, and similarly, archive footage, library pictures, and file footage is film or video footage that can be used again in other films. Stock footage is beneficial to filmmakers as it saves shooting new material. A single piece of stoc ...
,
rotoscoping Rotoscoping is an animation technique that animators use to trace over motion picture footage, frame by frame, to produce realistic action. Originally, animators projected photographed live-action movie images onto a glass panel and traced o ...
, limited voice casts (Scheimer himself provided many voices) and a balance of licensed animated series with lower-budget, live-action ones (such as ''
The Ghost Busters ''The Ghost Busters'' is a live-action children's sitcom that ran on CBS in 1975, about a team of bumbling detectives who investigate ghostly occurrences. Fifteen episodes were produced. The show reunited Forrest Tucker and Larry Storch in roles ...
'' and ''
Uncle Croc's Block ''Uncle Croc's Block'' is an hour-long live-action/animated television series. It was produced by Filmation, and broadcast on ABC in 1975–76. The show was a spoof of live kids' shows but with (as MeTV would later describe it) a "bitter edge". Ch ...
'') to stay financially solvent. After a string of success lasting well into the 1980s, Filmation dissolved in 1989.


Cambria Studios

One of the most infamous users of limited animation was
Cambria Studios Cambria Productions was the West Hollywood, California animation production studio most famous for its wide usage of the Syncro-Vox technique of animation developed by Edwin Gillette, who was a co-partner in the studio. Owned by Clark S. Haas, J ...
, which invented and patented a process known as Syncro-Vox, implementing it beginning in 1960. While the process resulted in an extremely economical, quick and inexpensive product (thus making it ideal for television), it had a fatal flaw that prevented it from being taken seriously: the process involved inserting the moving lips of the voice actor over a still frame of a character's mouth. The result was that Cambria's cartoons (''
Clutch Cargo ''Clutch Cargo'' is an American animated television series created by cartoonist Clark Haas and produced by Cambria Productions, and syndicated beginning on March 9, 1959. The series was notable for its limited animation yet imaginative stories ...
'', ''
Space Angel ''Space Angel'' is an animated science fiction television series produced in the United States from early 1962 through 1964. It used the same Synchro-Vox lip technique as ''Clutch Cargo'', the first cartoon produced by the same studio, Cambria ...
'' and ''
Captain Fathom ''Captain Fathom'' is an animated television series produced in 1965 by Cambria Studios. Like Cambria's other productions, ''Clutch Cargo'' and ''Space Angel'', it was produced in Synchro-Vox. At least 26 30-minute episodes, all in color, were fi ...
'') contained hardly any animation at all, and were effectively pictures (albeit well-drawn ones that were of greater detail than other producers') with words. Cambria switched to a more mainstream limited animation process with '' The New Three Stooges'' in 1965, but went out of business shortly afterward.


Disney

In the 1960s,
Walt Disney Walter Elias Disney (; December 5, 1901December 15, 1966) was an American animator, film producer and entrepreneur. A pioneer of the American animation industry, he introduced several developments in the production of cartoons. As a film p ...
's current animated films ('' One Hundred and One Dalmatians'', '' The Sword in the Stone'', the live-action/animated combo ''
Mary Poppins It may refer to: * ''Mary Poppins'' (book series), the original 1934–1988 children's fantasy novels that introduced the character. * Mary Poppins (character), the nanny with magical powers. * ''Mary Poppins'' (film), a 1964 Disney film star ...
'', and ''
The Jungle Book ''The Jungle Book'' (1894) is a collection of stories by the English author Rudyard Kipling. Most of the characters are animals such as Shere Khan the tiger and Baloo the bear, though a principal character is the boy or "man-cub" Mowgli, w ...
'') generated hefty revenue for the studio, as did the regular reissues of earlier animated films. ''Poppins'', in particular, won five
Academy Awards The Academy Awards, better known as the Oscars, are awards for artistic and technical merit for the American and international film industry. The awards are regarded by many as the most prestigious, significant awards in the entertainment ind ...
(and received with the studio's first Best Picture nomination) and topped the 1964 box office charts while launching the film career of its star,
Julie Andrews Dame Julie Andrews (born Julia Elizabeth Wells; 1 October 1935) is an English actress, singer, and author. She has garnered numerous accolades throughout her career spanning over seven decades, including an Academy Award, a British Academy F ...
, who won an Oscar. ''Walt Disney's Wonderful World of Color'', now on
NBC The National Broadcasting Company (NBC) is an American English-language commercial broadcast television and radio network. The flagship property of the NBC Entertainment division of NBCUniversal, a division of Comcast, its headquarters are l ...
, became a Sunday night television institution that kept
Mickey Mouse Mickey Mouse is an animated cartoon Character (arts), character co-created in 1928 by Walt Disney and Ub Iwerks. The longtime mascot of The Walt Disney Company, Mickey is an Anthropomorphism, anthropomorphic mouse who typically wears red sho ...
,
Minnie Mouse Minnie Mouse is a cartoon character created by The Walt Disney Company. As the longtime sweetheart of Mickey Mouse, she is an anthropomorphic mouse with white gloves, a bow, polka-dotted dress, white bloomers, and low-heeled shoes occasional ...
,
Donald Duck Donald Fauntleroy Duck is a cartoon character created by The Walt Disney Company. Donald is an anthropomorphic white duck with a yellow-orange bill, legs, and feet. He typically wears a sailor shirt and cap with a bow tie. Donald is known fo ...
,
Daisy Duck Daisy Duck is a cartoon character created by The Walt Disney Company. As the girlfriend of Donald Duck, she is an anthropomorphic white duck that has large eyelashes and ruffled tail feathers around her lowest region to suggest a skirt. She is ...
,
Goofy Goofy is a cartoon character created by The Walt Disney Company. He is a tall, Anthropomorphism, anthropomorphic dog who typically wears a turtle neck and vest, with pants, shoes, white gloves, and a tall hat originally designed as a rumpled f ...
, and
Pluto Pluto (minor-planet designation: 134340 Pluto) is a dwarf planet in the Kuiper belt, a ring of trans-Neptunian object, bodies beyond the orbit of Neptune. It is the ninth-largest and tenth-most-massive known object to directly orbit the S ...
in the public consciousness long after their theatrical cartoon series had ended. The anthology series ran until 1983. In 1961, Walt helped to establish the ''
California Institute of the Arts The California Institute of the Arts (CalArts) is a private art university in Santa Clarita, California. It was incorporated in 1961 as the first degree-granting institution of higher learning in the US created specifically for students of both ...
.'' The founding of the institute was both a philanthropic gesture and a savvy investment by Disney, as the school provided plenty of creative talent for the company in the years to come. In 1966, the studio brought
A.A. Milne Alan Alexander Milne (; 18 January 1882 – 31 January 1956) was an English writer best known for his books about the teddy bear Winnie-the-Pooh, as well as for children's poetry. Milne was primarily a playwright before the huge success of Winni ...
's
Winnie-the-Pooh Winnie-the-Pooh, also called Pooh Bear and Pooh, is a fictional anthropomorphic teddy bear created by English author A. A. Milne and English illustrator E. H. Shepard. The first collection of stories about the character was the book ''Win ...
characters to the screen for the first time in two of four animated featurettes (the second of which, ''
Winnie the Pooh and the Blustery Day ''Winnie the Pooh and the Blustery Day'' is a 1968 American animated featurette based on the third, fifth, ninth, and tenth chapters of ''Winnie-the-Pooh'' and the second, eighth, and ninth chapters from ''The House at Pooh Corner'' by A. A. Milne ...
'', won an Oscar, the last Walt Disney received). The Disney empire was rocked to its core when Walt died from
lung cancer Lung cancer, also known as lung carcinoma (since about 98–99% of all lung cancers are carcinomas), is a malignant lung tumor characterized by uncontrolled cell growth in tissues of the lung. Lung carcinomas derive from transformed, mali ...
on December 15, 1966. While the studio tried to remain true to his vision (a common
catchphrase A catchphrase (alternatively spelled catch phrase) is a phrase or expression recognized by its repeated utterance. Such phrases often originate in popular culture and in the arts, and typically spread through word of mouth and a variety of mass ...
of the time was "What would Walt do?"), the level of popularity and acclaim the studio received in earlier years eluded it in the 1970s. The theme parks
Disneyland Disneyland is a theme park in Anaheim, California. Opened in 1955, it was the first theme park opened by The Walt Disney Company and the only one designed and constructed under the direct supervision of Walt Disney. Disney initially envisio ...
and
Walt Disney World The Walt Disney World Resort, also called Walt Disney World or Disney World, is an entertainment resort complex in Bay Lake and Lake Buena Vista, Florida, United States, near the cities of Orlando and Kissimmee. Opened on October 1, 1971, ...
(the latter having opened in 1971) ended up contributing more to the bottom line than the film division. Additionally, many veteran animators either retired or died, so the studio had to find ways to replace them. In 1973, Eric Larson started a training program for new animators. The studio's post-Walt animation fare consisted of the features '' The Aristocats'', ''
Robin Hood Robin Hood is a legendary heroic outlaw originally depicted in English folklore and subsequently featured in literature and film. According to legend, he was a highly skilled archer and swordsman. In some versions of the legend, he is dep ...
'', '' The Rescuers'' and ''
The Fox and the Hound ''The Fox and the Hound'' is a 1981 American animated buddy drama film produced by Walt Disney Productions and loosely based on the 1967 novel of the same name by Daniel P. Mannix. The 24th Disney animated feature film, the film tells the st ...
'', the featurettes ''
It's Tough to Be a Bird ''It's Tough to Be a Bird'' is a 1969 American animated educational short film directed by Ward Kimball and produced by Walt Disney Productions. The short won the Academy Award for Best Short Subject, Cartoons in 1970 and was nominated for a B ...
'', ''
Winnie the Pooh and Tigger Too! ''Winnie the Pooh and Tigger Too'' is a 1974 animated featurette based on the third chapter of ''Winnie-the-Pooh'' and the fourth and seventh chapters of ''The House at Pooh Corner'' by A. A. Milne. The featurette was directed by John Lounsbery, p ...
'', '' The Small One'', '' Winnie the Pooh and a Day for Eeyore'', and ''
Mickey's Christmas Carol ''Mickey's Christmas Carol'' is a 1983 American animated family comedy-drama featurette directed and produced by Burny Mattinson. The cartoon is an adaptation of Charles Dickens's 1843 novella ''A Christmas Carol'', and stars Scrooge McDuck as ...
'', and the live-action/animation hybrids ''
Bedknobs and Broomsticks ''Bedknobs and Broomsticks'' is a 1971 American live-action animated musical fantasy film directed by Robert Stevenson and produced by Bill Walsh for Walt Disney Productions. It is loosely based upon the books '' The Magic Bedknob; or, How t ...
'' and '' Pete's Dragon''. Some of the films got mixed reactions from critics; ''Robin Hood'', in particular, was widely criticized for re-use of animation from earlier films (especially in the production number "The Phony King of England"), but this was done because the film had fallen way behind schedule. Still, all of these films were successful and many of them received Academy Award nominations (with two wins, one for the short ''Bird'' and another for the special effects in ''Bedknobs''). Additionally, in keeping with Walt's original intentions, the first three ''Pooh'' featurettes were compiled into the 1977 feature '' The Many Adventures of Winnie the Pooh''. The most devastating development since Walt's death occurred in September 1979, when studio animator
Don Bluth Donald Virgil Bluth (; born September 13, 1937) is an American film director, animator, production designer, and animation instructor, best known for his animated films, including '' The Secret of NIMH'' (1982), '' An American Tail'' (1986), ''Th ...
led a walkout of himself and 11 of his supporters (a large chunk of the studio's animation department at the time), including Gary Goldman and John Pomeroy. Fed up with the status quo at Disney, he and his acolytes left to start his own studio, which produced the short film '' Banjo the Woodpile Cat'' and the feature film '' The Secret of NIMH''. Disney entered the 1980s facing an uncertain future, despite the respectable $39,900,000 gross and some good reviews for ''
The Fox and the Hound ''The Fox and the Hound'' is a 1981 American animated buddy drama film produced by Walt Disney Productions and loosely based on the 1967 novel of the same name by Daniel P. Mannix. The 24th Disney animated feature film, the film tells the st ...
''.


The end of Termite Terrace

Warner Bros. shut down its animation studio completely in 1963, and the directors of
Termite Terrace Warner Bros. Cartoons, Inc. was an American animation studio, serving as the in-house animation division of Warner Bros. during the Golden Age of American animation. One of the most successful animation studios in American media history, it was ...
went their separate ways.
Friz Freleng Isadore "Friz" Freleng (August 21, 1905May 26, 1995), credited as I. Freleng early in his career, was an American animator, cartoonist, director, producer, and composer known for his work at Warner Bros. Cartoons on the ''Looney Tunes'' and ...
co-founded DePatie-Freleng Enterprises, which produced ''Looney Tunes'' and ''Merrie Melodies'' from 1964 to 1967. Warner Bros.-Seven Arts reopened the studio from 1967 to 1969, but the low-budget cartoons produced were not popular with critics or audiences then or now. The new characters introduced during the Seven Arts period, such as Cool Cat, Bunny and Claude, Quick Brown Fox and Rapid Rabbit, and
Merlin the Magic Mouse Merlin the Magic Mouse is an animated cartoon mouse, who starred in five Warner Bros. ''Looney Tunes'' shorts late in the series, from 1967 to 1969. The first cartoon was '' Merlin the Magic Mouse'', directed by Alex Lovy. In 1967, Jack L. Warn ...
, never caught on, while the Termite Terrace cartoons remained perennial television favorites through syndication and Saturday morning airings throughout the remainder of the 20th century.


Chuck Jones and MGM

In 1961,
Chuck Jones Charles Martin Jones (September 21, 1912 – February 22, 2002) was an American animator, director, and painter, best known for his work with Warner Bros. Cartoons on the '' Looney Tunes'' and '' Merrie Melodies'' series of shorts. He wrote, pro ...
moonlighted as a writer on the UPA feature ''Gay Purr-ee''. When Warner Bros. distributed the film the following year, they discovered that he had contributed to the film in violation of his exclusive contract and fired him. Jones teamed with Les Goldman to form Sib Tower 12 Productions, later renamed MGM Animation/Visual Arts, to work with MGM on the ''
Tom and Jerry ''Tom and Jerry'' is an American animated media franchise and series of comedy short films created in 1940 by William Hanna and Joseph Barbera. Best known for its 161 theatrical short films by Metro-Goldwyn-Mayer, the series centers on the ...
'' series in the mid-1960s; his shorts were not as popular as the Hanna-Barbera originals but more so than the
Gene Deitch Eugene Merril Deitch (August 8, 1924 – April 16, 2020) was an American illustrator, animator, comics artist, and film director who was based in Prague from the 1960s until his death in 2020. Deitch was known for creating animated cartoons ...
shorts produced overseas in the early 1960s. Jones then began producing a number of successful animated TV specials. His most famous special was '' How the Grinch Stole Christmas!'', a 1966 CBS adaptation of the
Dr. Seuss Theodor Seuss Geisel (;"Seuss"
'' Rudyard Kipling Joseph Rudyard Kipling ( ; 30 December 1865 – 18 January 1936)'' The Times'', (London) 18 January 1936, p. 12. was an English novelist, short-story writer, poet, and journalist. He was born in British India, which inspired much of his work. ...
's ''
The Jungle Book ''The Jungle Book'' (1894) is a collection of stories by the English author Rudyard Kipling. Most of the characters are animals such as Shere Khan the tiger and Baloo the bear, though a principal character is the boy or "man-cub" Mowgli, w ...
'', a full-length MGM feature film entitled ''
The Phantom Tollbooth ''The Phantom Tollbooth'' is a children's fantasy adventure novel written by Norton Juster, with illustrations by Jules Feiffer, first published in 1961. The story follows a bored young boy named Milo who unexpectedly receives a magic tollboo ...
'', and the 1970 TV version of '' Horton Hears a Who!''


DePatie-Freleng

After leaving the remnants of Termite Terrace behind for good, Friz Freleng and his new partner
David H. DePatie David Hudson DePatie (December 24, 1929 – September 23, 2021) was an American film and television producer who was the last executive in charge of the original Warner Bros. Cartoons studio and the longest-living until his death. He also formed ...
went on to produce the ''
Pink Panther ''The Pink Panther'' is an American media franchise primarily focusing on a series of comedy-mystery films featuring an inept French police detective, Inspector Jacques Clouseau. The franchise began with the release of the classic film ''The Pi ...
'' cartoons during the 1960s and 1970s, with the cartoons appearing almost simultaneously on television and in theaters through a distribution deal with
United Artists United Artists Corporation (UA), currently doing business as United Artists Digital Studios, is an American digital production company. Founded in 1919 by D. W. Griffith, Charlie Chaplin, Mary Pickford, and Douglas Fairbanks, the stu ...
. Freleng also produced several TV specials based on
Dr. Seuss Theodor Seuss Geisel (;"Seuss"
'' The Cat in the Hat ''The Cat in the Hat'' is a 1957 children's book written and illustrated by the American author Theodor Geisel, using the pen name Dr. Seuss. The story centers on a tall anthropomorphic cat who wears a red and white-striped top hat and a red b ...
'' and ''
The Lorax ''The Lorax'' is a children's book written by Dr. Seuss and published in 1971. It chronicles the plight of the environment and the Lorax, the titular character, who "speaks for the trees" and confronts the Once-ler, a business magnate who causes ...
''. In 1981,
Friz Freleng Isadore "Friz" Freleng (August 21, 1905May 26, 1995), credited as I. Freleng early in his career, was an American animator, cartoonist, director, producer, and composer known for his work at Warner Bros. Cartoons on the ''Looney Tunes'' and ...
retired. The DePatie-Freleng Enterprises studio was sold to
Marvel Comics Marvel Comics is an American comic book publisher and the flagship property of Marvel Entertainment, a divsion of The Walt Disney Company since September 1, 2009. Evolving from Timely Comics in 1939, ''Magazine Management/Atlas Comics'' in ...
, and it continued under his lead as
Marvel Productions New World Animation Ltd., formerly known as Marvel Productions, was the television and film studio subsidiary of the Marvel Entertainment Group, based in Hollywood, Los Angeles, California. It later became a subsidiary of New World Entertainmen ...
. This new studio focused almost exclusively on toy merchandising, and it found a new audience among young viewers with such action oriented cartoons as '' G.I. Joe: A Real American Hero'' and '' The Transformers''.


Counterculture

The majority of American animation came to be dominated by limited animation made for TV and aimed primarily at children. However, there were a number of attempts to challenge this perception during the late 1960s and 1970s with ambitious (and often controversial) animated projects that were often not for children.


''Yellow Submarine''

In 1968, the music of
The Beatles The Beatles were an English Rock music, rock band, formed in Liverpool in 1960, that comprised John Lennon, Paul McCartney, George Harrison and Ringo Starr. They are regarded as the Cultural impact of the Beatles, most influential band of al ...
and the
Peter Max Peter Max (born Peter Max Finkelstein, October 19, 1937) is a German-American artist known for using bright colors in his work. Works by Max are associated with the visual arts and culture of the 1960s, particularly psychedelic art and pop art. ...
-inspired psychedelic artwork of Canadian-born animator
George Dunning George Garnett Dunning (November 17, 1920 – February 15, 1979) was a Canadian filmmaker and animator. He is known for animating and directing the 1968 film inspired by the Beatles, '' Yellow Submarine''. Biography Dunning was born in Toron ...
came together to create '' Yellow Submarine''. Displeased with the previous animated television series depicting themselves, the Beatles themselves had reservations about the project at first and declined to participate beyond providing a mix of older and original musical recordings. However, they were impressed enough with the finished film to appear in a live action epilogue.


Ralph Bakshi

In 1968,
Ralph Bakshi Ralph Bakshi (born October 29, 1938) is an American animator and filmmaker. In the 1970s, he established an alternative to mainstream animation through independent and adult-oriented productions. Between 1972 and 1992, he directed nine theatric ...
, along with producer Steve Krantz, founded Bakshi Productions, establishing the studio as an alternative to mainstream animation by producing animation his own way and accelerating the advancement of female and minority animators. He also paid his employees a higher salary than any other studio at that time. In 1969, Ralph's Spot was founded as a division of Bakshi Productions to produce commercials for
Coca-Cola Coca-Cola, or Coke, is a carbonated soft drink manufactured by the Coca-Cola Company. Originally marketed as a temperance bar, temperance drink and intended as a patent medicine, it was invented in the late 19th century by John Stith Pembe ...
and '' Max, the 2000-Year-Old Mouse'', a series of educational shorts paid for by
Encyclopædia Britannica The (Latin for "British Encyclopædia") is a general knowledge English-language encyclopaedia. It is published by Encyclopædia Britannica, Inc.; the company has existed since the 18th century, although it has changed ownership various t ...
. Bakshi was quoted in a 1971 article for the ''
Los Angeles Times The ''Los Angeles Times'' (abbreviated as ''LA Times'') is a daily newspaper that started publishing in Los Angeles in 1881. Based in the LA-adjacent suburb of El Segundo since 2018, it is the sixth-largest newspaper by circulation in the ...
'' as saying that the idea of "grown men sitting in cubicles drawing butterflies floating over a field of flowers, while American planes are dropping bombs in
Vietnam Vietnam or Viet Nam ( vi, Việt Nam, ), officially the Socialist Republic of Vietnam,., group="n" is a country in Southeast Asia, at the eastern edge of mainland Southeast Asia, with an area of and population of 96 million, making ...
and kids are marching in the streets, is ludicrous." Bakshi soon developed '' Heavy Traffic'', a tale of inner-city street life. However, Krantz told Bakshi that studio executives would be unwilling to fund the film because of its content and Bakshi's lack of film experience. While browsing the East Side Book Store on
St. Mark's Place 8th Street is a street in the New York City borough of Manhattan that runs from Sixth Avenue to Third Avenue, and also from Avenue B to Avenue D; its addresses switch from West to East as it crosses Fifth Avenue. Between Third Avenue and Ave ...
, Bakshi came across a copy of '' R. Crumb's
Fritz the Cat ''Fritz the Cat'' is a comic strip created by Robert Crumb. Set in a "supercity" of anthropomorphic animals, it focused on Fritz, a feline con artist who frequently went on wild adventures that sometimes involved sexual escapades. Crumb began d ...
''. Impressed by Crumb's sharp satire, Bakshi purchased the book and suggested to Krantz that it would work as a film. ''
Fritz the Cat ''Fritz the Cat'' is a comic strip created by Robert Crumb. Set in a "supercity" of anthropomorphic animals, it focused on Fritz, a feline con artist who frequently went on wild adventures that sometimes involved sexual escapades. Crumb began d ...
'' was the first animated film to receive an
X rating An X rating is a rating used in various countries to classify films that have content deemed suitable only for adults. It is used when the violent or sexual content of a film is considered to be potentially disturbing to general audiences. Aust ...
from the MPAA, and is the highest grossing independent animated film of all time. With the success of his second film, ''Heavy Traffic'', Bakshi became the first person in the animation industry since Walt Disney to have two financially successful films released back-to-back.


Music videos

The 1980s also saw the rise of the
music video A music video is a video of variable duration, that integrates a music song or a music album with imagery that is produced for promotional or musical artistic purposes. Modern music videos are primarily made and used as a music marketing devic ...
industry, spearheaded by
MTV MTV (Originally an initialism of Music Television) is an American cable channel that launched on August 1, 1981. Based in New York City, it serves as the flagship property of the MTV Entertainment Group, part of Paramount Media Networks, a di ...
. Artistic experimentation in these short films often resulted in the production of innovative animated sequences that reminded viewers of the potential of animation as something other than
Saturday morning cartoon "Saturday-morning cartoon" is a colloquial term for the original animated series programming that was typically scheduled on Saturday and Sunday mornings in the United States on the "Big Three" television networks. The genre's popularity had a br ...
s. A number of memorable animated videos were produced during the heyday of MTV, including
a-ha A-ha (usually stylised as ''a-''h''a''; ) is a Norwegian synth-pop band formed in Oslo in 1982. Founded by Paul Waaktaar-Savoy (guitars and vocals), Magne Furuholmen (keyboards, guitars and vocals), and Morten Harket (lead vocals), the band ro ...
's " Take On Me" by British director
Steve Barron Steven Barron (born 4 May 1956) is an Irish-British filmmaker. He is best known for directing the music videos for the songs "Billie Jean" by Michael Jackson, "Summer of '69" and " Run to You" by Bryan Adams, " Money for Nothing" by Dire Stra ...
;
Peter Gabriel Peter Brian Gabriel (born 13 February 1950) is an English musician, singer, songwriter, record producer, and activist. He rose to fame as the original lead singer of the progressive rock band Genesis. After leaving Genesis in 1975, he launched ...
's "
Sledgehammer A sledgehammer is a tool with a large, flat, often metal head, attached to a long handle. The long handle combined with a heavy head allows the sledgehammer to gather momentum during a swing and apply a large force compared to hammers designed t ...
" with animation by
Aardman Animations Aardman Animations Limited (also known as Aardman Studios, simply Aardman or Aardman Animation and stylised as AARDMAN as of 2022) is a British animation studio based in Bristol, England. It is known for films made using stop-motion and clay ani ...
and
Brothers Quay Stephen and Timothy Quay ( ; born June 17, 1947) are American identical twin brothers and stop-motion animators who are better known as the Brothers Quay or Quay Brothers. They were also the recipients of the 1998 Drama Desk Award for Outstandin ...
; the groundbreaking computer-animated
Dire Straits Dire Straits were a British rock band formed in London in 1977 by Mark Knopfler (lead vocals and lead guitar), David Knopfler (rhythm guitar and backing vocals), John Illsley (bass guitar and backing vocals) and Pick Withers (drums and per ...
' " Money for Nothing" directed by Steve Barron; and
The Rolling Stones The Rolling Stones are an English rock band formed in London in 1962. Active for six decades, they are one of the most popular and enduring bands of the rock era. In the early 1960s, the Rolling Stones pioneered the gritty, rhythmically dr ...
' "
Harlem Shuffle "Harlem Shuffle" is an R&B song written and originally recorded by the duo Bob & Earl in 1963. In 1986, it was covered by the British rock band The Rolling Stones on their album '' Dirty Work''. Bob & Earl The original single, arranged by Ge ...
" with animated sequences directed by
Ralph Bakshi Ralph Bakshi (born October 29, 1938) is an American animator and filmmaker. In the 1970s, he established an alternative to mainstream animation through independent and adult-oriented productions. Between 1972 and 1992, he directed nine theatric ...
and
John Kricfalusi Michael John Kricfalusi ( ; born September 9, 1955), known professionally as John K., is a Canadian illustrator, blogger, voice actor and former animator. He is the creator of the animated television series ''The Ren & Stimpy Show'', which was ...
. MTV also had a plethora of wild and experimental animated idents, made by uncredited animators.


Anime comes to North America

Throughout this period, Japanese
anime is Traditional animation, hand-drawn and computer animation, computer-generated animation originating from Japan. Outside of Japan and in English, ''anime'' refers specifically to animation produced in Japan. However, in Japan and in Japane ...
production made a limited impact on the
Northern America Northern America is the northernmost subregion of North America. The boundaries may be drawn slightly differently. In one definition, it lies directly north of Middle America (including the Caribbean and Central America).Gonzalez, Joseph. 20 ...
n market. The most notable work were the television series like ''
Battle of The Planets ''Battle of the Planets'' is an American adaptation of the Japanese anime series ''Science Ninja Team Gatchaman'' (1972). Of the 105 original ''Gatchaman'' episodes, 85 were used in the ''Battle of the Planets'' adaptation, produced by Sandy Fra ...
'' and ''
Star Blazers ''Star Blazers'' is an American animated television series adaptation of the Japanese anime series . ''Star Blazers'' was first broadcast in the United States in 1979. It was the first popular English-translated anime that had an overarching plo ...
'' in the 1970s and ''
Voltron ''Voltron'' is an animated television series franchise that features a team of space explorers who pilot a giant Super Robot known as "Voltron". Produced by Peter Keefe (Executive Producer) and Ted Koplar through his production company World ...
'' and ''
Robotech ''Robotech'' is a science fiction franchise that began with an 85-episode anime television series produced by Harmony Gold USA in association with Tatsunoko Production and first released in the United States in 1985. The show was adapted from ...
'' in the 1980s. As a rule, the imported series were heavily censored to make them acceptable to parents; ''
Star Blazers ''Star Blazers'' is an American animated television series adaptation of the Japanese anime series . ''Star Blazers'' was first broadcast in the United States in 1979. It was the first popular English-translated anime that had an overarching plo ...
'' and ''
Robotech ''Robotech'' is a science fiction franchise that began with an 85-episode anime television series produced by Harmony Gold USA in association with Tatsunoko Production and first released in the United States in 1985. The show was adapted from ...
'' were partial exceptions. Although their impact on the art in North America was minimal for decades, the distinctive nature of the anime series created a cult following that grew gradually until the 1980s when ''Star Blazers'' and ''Robotech'', with their complex storylines and frank depiction of violence, helped create the groundswell that would lead to the major influx of anime popularity starting in the 1990s.


Other animation

A few attempts were made to produce independent feature-length animated films in the 1970s. Several of these were decidedly adult-oriented productions from outside the United States, including the Canadian '' Heavy Metal,'' the English ''
Watership Down ''Watership Down'' is an adventure novel by English author Richard Adams, published by Rex Collings Ltd of London in 1972. Set in Berkshire in southern England, the story features a small group of rabbits. Although they live in their natural ...
'' and a live-action/animated version of the Pink Floyd concept album ''
The Wall ''The Wall'' is the eleventh studio album by the English progressive rock band Pink Floyd, released on 30 November 1979 by Harvest/EMI and Columbia/ CBS Records. It is a rock opera that explores Pink, a jaded rock star whose eventual self-imp ...
'', all of which received wide release in the United States. Other films like Richard Williams' '' Raggedy Ann & Andy: A Musical Adventure'' were less successful. The industry largely continued to ignore or dismiss animation as something only kids watched on Saturday morning television. A notable exception was a series of films based on the ''
Peanuts ''Peanuts'' is a syndicated daily and Sunday American comic strip written and illustrated by Charles M. Schulz. The strip's original run extended from 1950 to 2000, continuing in reruns afterward. ''Peanuts'' is among the most popular and inf ...
'' franchise, beginning with the 1969 film ''
A Boy Named Charlie Brown ''A Boy Named Charlie Brown'' is a 1969 American animated musical comedy film, produced by Cinema Center Films, distributed by National General Pictures, and directed by Bill Melendez. It is the first feature film based on the ''Peanuts'' com ...
'', which was both a commercial and critical success; the films were made with the same production team behind the acclaimed ''Peanuts'' television specials that were airing throughout the time period, led by
Bill Melendez José Cuauhtémoc "Bill" Melendez (November 15, 1916 – September 2, 2008) was an American character animator, voice actor, film director and producer. Melendez is known for working on the ''Peanuts'' animated specials. Before ''Peanuts'', he p ...
.
Fine Arts Films Fine Arts Films was a production studio based in Northern England and Hollywood. It was founded in 1955 by the animator John David Wilson as a means to preserve the notion of animation as an art form. It shut down in 1996. History The company's ...
, a studio founded by
John David Wilson John David Wilson (8 August 1919 – 20 June 2013) was an English artist, animator and producer. He owned his own production studio, Fine Arts Films Fine Arts Films was a production studio based in Northern England and Hollywood. It was found ...
with offices in Hollywood and in England, became best known for its
music video A music video is a video of variable duration, that integrates a music song or a music album with imagery that is produced for promotional or musical artistic purposes. Modern music videos are primarily made and used as a music marketing devic ...
s (eg:
Bob Dylan Bob Dylan (legally Robert Dylan, born Robert Allen Zimmerman, May 24, 1941) is an American singer-songwriter. Often regarded as one of the greatest songwriters of all time, Dylan has been a major figure in popular culture during a career sp ...
's "You Gotta Serve Somebody"). Several of the videos appeared on the American variety show ''
The Sonny & Cher Comedy Hour ''The Sonny & Cher Comedy Hour'' was an American variety show that starred American pop singers Sonny Bono and Cher, who were married to each other at the time. The show ran on CBS in the United States, and premiered in August 1971. The show was ...
'' (these shorts were compiled into ''
The Fantastic All-Electric Music Movie ''The Fantastic All-Electric Music Movie'', also known as ''John Wilson's Mini Musicals'', is an anthology of short animated music videos which were originally created by John Wilson for ''The Sonny and Cher Show'' during the early to mid-1970s. ...
''), and one appeared as the opening sequence and title track to the hit film '' Grease''. This era also saw a number of independent animated short films that were rarely seen outside of "art house" movie theaters. As the Hollywood animation studios faded, a number of independent producers of animation continued to make experimental, artistic animated films that explored new artistic territory in the medium of animation. Short films such as '' Thank You Mask Man,'' '' Bambi Meets Godzilla,'' '' Lupo the Butcher,'' and many others were almost unknown to mainstream audiences; however, these independent animated films continued to keep the yearly category of the
Academy Award for Animated Short Film The Academy Award for Best Animated Short Film is an award given by the Academy of Motion Picture Arts and Sciences (AMPAS) as part of the annual Academy Awards, or Oscars, since the 5th Academy Awards (with different names), covering the year 1 ...
alive, as well as introducing a number of new names into the field of animation—names that would begin to bring change to the industry in the 1980s.


End of the era

By the end of the 1980s, most of the Golden Age animators had retired or died, and their younger successors were ready to change the industry and the way that animation was perceived. This led to the Renaissance age of American animation, with animation such as ''
The Simpsons ''The Simpsons'' is an American animated sitcom created by Matt Groening for the Fox Broadcasting Company. The series is a satirical depiction of American life, epitomized by the Simpson family, which consists of Homer, Marge, Bart, ...
'', ''
The Ren & Stimpy Show ''The Ren & Stimpy Show'' (also known as ''Ren & Stimpy'') is an American animated television series created by Canadian animator John Kricfalusi. Originally produced by Spümcø for Nickelodeon, the series aired from August 11, 1991, to Dece ...
'', ''
Animaniacs ''Animaniacs'' is an American animated comedy musical television series created by Tom Ruegger for Fox Broadcasting Company's Fox Kids block in 1993, before moving to The WB in 1995, as part of its Kids' WB afternoon programming block, until ...
'', '' Batman: The Animated Series'', and the
Disney Renaissance The Disney Renaissance was the period from 1989 to 1999 during which Walt Disney Feature Animation returned to producing critically and commercially successful animated films that were mostly musical adaptations of well-known stories, much ...
films.


Legacy

This era has been continued to be satirized and/or spoofed even by the likes of the cult sci-fi series ''
Futurama ''Futurama'' is an American animated science fiction sitcom created by Matt Groening for the Fox Broadcasting Company. The series follows the adventures of the professional slacker Philip J. Fry, who is cryogenically preserved for 1000 years ...
'' in the episode "
Saturday Morning Fun Pit "Saturday Morning Fun Pit" is the nineteenth episode of the seventh season of the animated sitcom '' Futurama''. It originally aired on Comedy Central on July 17, 2013. The episode was written by Patric M. Verrone and directed by Crystal Chesney- ...
". The
soundtrack A soundtrack is recorded music accompanying and synchronised to the images of a motion picture, drama, book, television program, radio program, or video game; a commercially released soundtrack album of music as featured in the soundtrac ...
to the Emmy-winning special ''
A Charlie Brown Christmas ''A Charlie Brown Christmas'' is a 1965 animated television special. It is the first TV special based on the comic strip ''Peanuts'', by Charles M. Schulz. Produced by Lee Mendelson and directed by Bill Melendez, the program made its debut on C ...
'' was inducted to the
National Recording Registry The National Recording Registry is a list of sound recordings that "are culturally, historically, or aesthetically significant, and/or inform or reflect life in the United States." The registry was established by the National Recording Preservat ...
in 2012. Paul Driessen's ''
The Killing of an Egg ''The Killing of an Egg'' (Dutch title ''Ei om Zeep'', literally "Egg for Soap") is an animated short directed by Paul Driessen and produced by Nico Crama in the Netherlands in 1977. Synopsis The film starts with a bald, obese man in a bright ...
'' (1977) influenced ''
SpongeBob SquarePants ''SpongeBob SquarePants'' (or simply ''SpongeBob'') is an American Animated series, animated Television comedy, comedy Television show, television series created by marine science educator and animator Stephen Hillenburg for Nickelodeon. It ...
'' creator
Stephen Hillenburg Stephen McDannell Hillenburg (August 21, 1961 – November 26, 2018) was an American animator, writer, producer, director, and marine science educator. He is known for creating the Nickelodeon animated television series ''SpongeBob SquarePants' ...
to consider the field of animation after he saw it at the
International Tournée of Animation The ''International Tournée of Animation'' was an annual touring program of animated films that started in 1965 as The First Festival of Animated Film with each selected and assembled from films from many countries around the world and which exis ...
. ''
Quasi at the Quackadero ''Quasi at the Quackadero'' is a 1975 animated short by Sally Cruikshank. This cartoon follows two anthropomorphic ducks and a pet robot at an amusement park where phenomena such as time travel, telepathy, and reincarnation are exhibited as side ...
'' (1975) (which was part of the 1994 book survey of '' The 50 Greatest Cartoons'') and the Oscar-winning shorts '' The Hole'' (1962) and ''
Frank Film ''Frank Film'' is a 1973 American animated short film by Frank Mouris. The film won an Academy Award for Best Animated Short Film and was inducted into the National Film Registry in 1996. Summary It is a compilation of images co-creator Frank ...
'' (1973) were each inducted into the
National Film Registry The National Film Registry (NFR) is the United States National Film Preservation Board's (NFPB) collection of films selected for preservation, each selected for its historical, cultural and aesthetic contributions since the NFPB’s inception ...
. Disney animator and director
Byron Howard Byron P. Howard (born December 26, 1968) is an American animator, character designer, story artist, film director, film producer, and screenwriter. He is best known as the director of the Walt Disney Animation Studios films '' Bolt'' (2008), ' ...
admitted that ''Robin Hood'' was his favorite film while growing up and cited it as a major influence on his 2016's Academy Award-winning ''
Zootopia ''Zootopia'' (titled ''Zootropolis'' in various regions) is a 2016 American computer-animated buddy cop action comedy film produced by Walt Disney Animation Studios and released by Walt Disney Pictures. The 55th Disney animated feature fi ...
''. The song "Whistle-Stop" was sped up and used in the
Hampster Dance The Hampster Dance is one of the earliest Internet memes. Created in 1998 by Canadian art student Deidre LaCarte as a GeoCities page, the dance features rows of animated GIFs of hamsters and other rodents dancing in various ways to a sped-up sa ...
, one of the earliest internet memes, and later used at normal speed in the
Super Bowl XLVIII Super Bowl XLVIII was an American football game between the American Football Conference (AFC) champion Denver Broncos and National Football Conference (NFC) champion Seattle Seahawks to decide the National Football League (NFL) champion for th ...
commercial for
T-Mobile T-Mobile is the brand name used by some of the mobile communications subsidiaries of the German telecommunications company Deutsche Telekom AG in the Czech Republic ( T-Mobile Czech Republic), Poland ( T-Mobile Polska), the United States (T-Mobil ...
. The song "Oo De Lally" was featured in a 2015 commercial for Android which shows animals of different species playing together. The specials of Rankin/Bass have been parodied by the likes of TV series from ''
Saturday Night Live ''Saturday Night Live'' (often abbreviated to ''SNL'') is an American late-night live television sketch comedy and variety show created by Lorne Michaels and developed by Dick Ebersol that airs on NBC and Peacock. Michaels currently serves ...
'' to ''
South Park ''South Park'' is an American animated sitcom created by Trey Parker and Matt Stone and developed by Brian Graden for Comedy Central. The series revolves around four boysStan Marsh, Kyle Broflovski, Eric Cartman, and Kenny McCormickand ...
'', while non-holiday works like '' The Last Unicorn'' maintained a
cult following A cult following refers to a group of fans who are highly dedicated to some person, idea, object, movement, or work, often an artist, in particular a performing artist, or an artwork in some medium. The lattermost is often called a cult classic. ...
. The
Netflix Netflix, Inc. is an American subscription video on-demand over-the-top streaming service and production company based in Los Gatos, California. Founded in 1997 by Reed Hastings and Marc Randolph in Scotts Valley, California, it offers a ...
animated series ''
Saturday Morning All Star Hits! ''Saturday Morning All Star Hits!'' (''S.M.A.S.H.!'') is an American adult animated streaming television series that first aired on December 10, 2021. Directed by Dave McCary and Ben Jones, the show stars Kyle Mooney. Produced by Universal Telev ...
'' also spoofs the mid-late 1980s era of TV animation, such as '' Thundercats'', ''
Care Bears Care Bears are multi-colored bears, originally painted in 1981 by artist Elena Kucharik to be used on greeting cards from American Greetings. In 1983, the characters were turned into plush teddy bears. The characters headlined their own televis ...
'', and '' Denver, the Last Dinosaur''.Saturday Morning All Star Hits! review: Kyle Mooney brings his weird to Netflix - Polygon
/ref>


See also

* List of weekday cartoons *
Saturday-morning cartoon "Saturday-morning cartoon" is a colloquial term for the original animated series programming that was typically scheduled on Saturday and Sunday mornings in the United States on the "Big Three" television networks. The genre's popularity had a br ...
*
Golden Age of Television The first Golden Age of Television is an era of television in the United States marked by its large number of live productions. The period is generally recognized as beginning in 1947 with the first episode of the drama anthology '' Kraft Televi ...
(1940s-1960s) *
Network era In television broadcasting, the network era, also known as the Silver Age of television, refers to the period in American television history from the end of the first Golden Age of Television in the late 1950s to the beginning of the multi-chan ...


References

{{DEFAULTSORT:Animation In The United States In The Television Era 20th century in animation History of animation in the United States 1950s in animation 1960s in animation 1970s in animation 1980s in animation