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Ageism, also spelled agism, is discrimination against individuals or groups on the basis of their age. The term was coined in 1969 by Robert Neil Butler to describe discrimination against seniors, and patterned on sexism and
racism Racism is the belief that groups of humans possess different behavioral traits corresponding to inherited attributes and can be divided based on the superiority of one race over another. It may also mean prejudice, discrimination, or antagoni ...
. Butler defined "ageism" as a combination of three connected elements. Originally it was identified chiefly towards older people, old age, and the
aging process Ageing ( BE) or aging ( AE) is the process of becoming older. The term refers mainly to humans, many other animals, and fungi, whereas for example, bacteria, perennial plants and some simple animals are potentially biologically immortal. In ...
; discriminatory practices against older people; and institutional practices and policies that perpetuate stereotypes about elderly people. The term "ageism" has also been used to describe the oppression of younger people by older people, for example in a 1976 pamphlet published by Youth Liberation of Ann Arbor, MI. In the UK, Councillor Richard Thomas at a meeting of Bracknell Forest Council (March 1983), pointed out that age discrimination works against younger as well as older people. It has much later (February 2021) been used in regards to prejudice and discrimination against especially adolescents and children, such as denying them certain rights and privileges usually reserved for adults such as the right to vote, run for political office, or refuse medical treatment, sign contracts, and so forth. This can also include ignoring their ideas and contributions because they are considered "too young", or assuming that they should behave in certain ways because of their younger age. Ageism against the young also includes penalties, burdens, or requirements imposed exclusively or to a greater degree on young people than on older people, such as age-based military conscription. In a youth-oriented society, however, older people bear the brunt of age bias and discrimination. Older people themselves can be deeply ageist, having internalized a lifetime of negative stereotypes about aging. Ageism is often attributed to fears of death and disability, with avoiding, segregating, and rejecting older people serving as coping mechanisms that allow people to avoid thinking about their own mortality. Stigma and discrimination around the loss of physical or mental capacity is actually ableism, not ageism, and aging is lifelong. Like other forms of bias, ageism is not based in biology but socially constructed.


Classification


Distinction from other age-related bias

Ageism in common parlance and age studies usually refers to negative discriminatory practices against old people, people in their middle years, teenagers, and children. There are several forms of age-related bias.
Adultism Adultism is "the power adults have over children". More narrowly, adultism is defined as "prejudice and accompanying systematic discrimination against young people". On a more philosophical basis, the term has also been defined as "bias towards ad ...
is a predisposition towards adults, which is seen as biased against children, youth, and all young people who are not addressed or viewed as adults. This includes political candidacies, jobs, and cultural settings where the supposed greater vitality and/or physical beauty of youth is more appreciated than the supposed greater moral and/or intellectual rigor of adulthood.
Adultcentrism Adultcentrism is the exaggerated egocentrism of adults, including the belief that an adult perspective is inherently better (when compared to that of children). It is used to describe the conditions facing children and youth in schools, homes, a ...
is the "exaggerated
egocentrism Egocentrism is the inability to differentiate between self and other. More specifically, it is the inability to accurately assume or understand any perspective other than one's own. Egocentrism is found across the life span: in infancy, early chi ...
of
adults An adult is a human or other animal that has reached full growth. In human context, the term ''adult'' has meanings associated with social and legal concepts. In contrast to a " minor", a legal adult is a person who has attained the age of maj ...
". ''Adultocracy'' is the
social convention A convention is a set of agreed, stipulated, or generally accepted standards, norms, social norms, or criteria, often taking the form of a custom. In a social context, a convention may retain the character of an "unwritten law" of custom (for ex ...
which defines "maturity" and "immaturity", placing adults in a dominant position over
young people Youth is the time of life when one is young. The word, youth, can also mean the time between childhood and adulthood ( maturity), but it can also refer to one's peak, in terms of health or the period of life known as being a young adult. You ...
, both theoretically and practically.
Gerontocracy A gerontocracy is a form of oligarchical rule in which an entity is ruled by leaders who are significantly older than most of the adult population. In many political structures, power within the ruling class accumulates with age, making the oldes ...
is a form of oligarchical rule in which an entity is ruled by leaders who are significantly older than most of the adult population. Chronocentrism is primarily the belief that a certain state of humanity is superior to all previous and/or future times. Based on a conceptual analysis of ageism, a new definition of ageism was introduced by Iversen, Larsen, & Solem in 2009. This definition constitutes the foundation for higher reliability and validity in future research about ageism and its complexity offers a new way of systemizing theories on ageism: "Ageism is defined as negative or positive stereotypes, prejudice and/or discrimination against (or to the advantage of) elderly people on the basis of their chronological age or on the basis of a perception of them as being 'old' or 'elderly'. Ageism can be implicit or explicit and can be expressed on a micro-, meso- or macro-level" (Iversen, Larsen & Solem, 2009). Other conditions of fear or aversion associated with age groups have their own names, particularly: paedophobia, the fear of infants and children; ephebiphobia, the fear of youth, sometimes also referred to as an irrational fear of adolescents or a prejudice against teenagers; and gerontophobia, the fear of elderly people.


Implicit ageism

Implicit Implicit may refer to: Mathematics * Implicit function * Implicit function theorem * Implicit curve * Implicit surface * Implicit differential equation Other uses * Implicit assumption, in logic * Implicit-association test, in social psycholog ...
ageism refers to thoughts, feelings, and judgements that operate without conscious awareness and automatically produce in everyday life. These may be a mixture of positive and negative thoughts and feelings, but gerontologist Becca Levy reports that they "tend to be mostly negative".


Stereotyping

Stereotyping In social psychology, a stereotype is a generalized belief about a particular category of people. It is an expectation that people might have about every person of a particular group. The type of expectation can vary; it can be, for example ...
is a tool of cognition which involves categorizing into groups and attributing characteristics to these groups. Stereotypes are necessary for processing huge volumes of information which would otherwise overload a person and are generally accurate descriptors of group characteristics, though some stereotypes are inaccurate. However, they can cause harm when the content of the stereotype is incorrect with respect to most of the group or where a stereotype is so strongly held that it overrides evidence which shows that an individual does not conform to it. For example, age-based stereotypes prime one to draw very different conclusions when one sees an older and a younger adult with, say, back pain or a limp. One might well assume that the younger person's condition is temporary and treatable, following an accident, while the older person's condition is chronic and less susceptible to intervention. On average, this might be true, but plenty of older people have accidents and recover quickly and very young people (such as infants, toddlers, and small children) can become permanently disabled in the same situation. This assumption may have no consequence if one makes it in the blink of an eye as one is passing someone in the street, but if it is held by a health professional offering treatment or managers thinking about occupational health, it could inappropriately influence their actions and lead to age-related discrimination. Managers have been accused, by Erdman Palmore, as stereotyping older workers as being resistant to change, not creative, cautious, slow to make judgments, lower in physical capacity, uninterested in technological change, and difficult to train. Another example is when people are rude to children because of their high pitched voice, even if they are kind and courteous. A review of the research literature related to age stereotypes in the workplace was published in 2009 in the '' Journal of Management''. Contrary to common and more obvious forms of stereotyping, such as
racism Racism is the belief that groups of humans possess different behavioral traits corresponding to inherited attributes and can be divided based on the superiority of one race over another. It may also mean prejudice, discrimination, or antagoni ...
and sexism, ageism is more resistant to change. For instance, if a child believes in an ageist idea against the elderly, fewer people correct them, and, as a result, individuals grow up believing in ageist ideas, even elders themselves. In other words, ageism can become a self-fulfilling prophecy. Ageist beliefs against the elderly are commonplace in today's society. For example, an older person who forgets something could be quick to call it a "senior moment", failing to realize the ageism of that statement. People also often utter ageist phrases such as "dirty old man" or "second childhood", and elders sometimes miss the ageist undertones. In a study in 1994, researchers analyzed the effects of ageism among the elderly. They performed memory tests on three selected groups: residents of
China China, officially the People's Republic of China (PRC), is a country in East Asia. It is the world's List of countries and dependencies by population, most populous country, with a Population of China, population exceeding 1.4 billion, slig ...
, deaf North Americans, and hearing North Americans. In the three groups, the Chinese residents were presumably the least exposed to ageism, with lifelong experience in a culture that traditionally venerates older generations. Lifelong deaf North Americans also faced less exposure to ageism in contrast to those with typical hearing, who presumably had heard ageist comments their whole life. The results of the memory tests showed that ageism has significant effects on memory. The gap in the scores between the young and old North Americans with normal hearing were double those of the deaf North Americans and five times wider than those of the Chinese participants. The results show that ageism undermines ability through its self-fulfilling nature. The study was investigating the effect of the stereotype threat, which has been explored as a possible reason for memory deficits, though the stereotype threat has been criticized. On the other hand, when elders show larger independence and control in their lives, defying ageist assumptions, they are more likely to be healthier, both mentally and physically, than other people their age. Research indicates that older people are stereotyped as scoring lower on measures of impulsivity,
activism Activism (or Advocacy) consists of efforts to promote, impede, direct or intervene in social, political, economic or environmental reform with the desire to make changes in society toward a perceived greater good. Forms of activism range fro ...
, antagonism and
openness Openness is an overarching concept or philosophy that is characterized by an emphasis on transparency and collaboration. That is, openness refers to "accessibility of knowledge, technology and other resources; the transparency of action; the per ...
while younger people are stereotyped as scoring higher on these measures. This was found to be universal across cultures and was also found to be reasonably accurate (varying depending on how the accuracy was assessed and the type of stereotype), though differences were consistently exaggerated. However, as of 2020, there is still little research on the social status of elders across cultures. Ageism can also manifests itself in perceptions of how dateable one is, which has culminated in terms such as the ''sexpiration date'', indicating the age after which one is no longer appealing.


Prejudice

Ageist prejudice is a type of emotion which is often linked to the cognitive process of stereotyping. It can involve the expression of derogatory attitudes, which may then lead to the use of discriminatory behavior. Where older or younger contestants were rejected in the belief that they were poor performers, this could well be the result of stereotyping. But older people were also voted for on a stage in a game where it made sense to target the best performers. This can only be explained by a subconscious emotional reaction to older people; in this case, the prejudice took the form of distaste and a desire to exclude oneself from the company of older people. Stereotyping and prejudice against different groups in society does not take the same form. Age-based prejudice and stereotyping usually involves older or younger people being pitied, marginalized, or patronized. This is described as "benevolent prejudice" because the tendency to pity is linked to seeing older or younger people as "friendly" but "incompetent".
Age Concern Age Concern is the banner title used by a number of charitable organizations ( NGOs) specifically concerned with the needs and interests of all older people (defined as those over the age of 50) based chiefly in the four countries of the United Kin ...
's survey revealed strong evidence of "benevolent prejudice". 48% said that over-70s are viewed as friendly (compared to 27% who said the same about under-30s). Meanwhile, only 26% believe over-70s are viewed as capable (with 41% saying the same about under-30s).


Digital ageism

Digital ageism refers to the prejudices faced by older adults in the digital world. A few examples of the subtle ways in which digital ageism operates in cultural representations, research, and everyday life: Generational segregation naturalizes youth as digitally adept and the old as digital dunces. There is no empirical evidence, though, for a digital divide between older and younger people, with the former never and the latter always capable to use digital media; a far more accurate description is that of a digital spectrum. The reason for the myth of declining capabilities of older people could be that many cultural representations have long histories reproducing images of the life cycle as a mountain, where we peak in middle age then decline. Older adults' experiences are often excluded from research agendas on digital media, and ageism is ensconced within disciplines such as mass communication studies. For example, in a media diffusionist perspective, the practices of seniors are depicted as either negligible or as lagging, and the equation of diffusion with individual ownership can hide practical 'workarounds' such as cell phone sharing or missed calls used by older couples on fixed incomes.


Ageism in statistics

Ageism is also inadvertently embedded in the ways statistics are collected. For example, data collected based on large age categories (e.g., '60+') foisting anyone over 60 into 'the grey zone' which obscures differences. The
dependency ratio The dependency ratio is an age-population ratio of those typically not in the labor force (the ''dependent'' part ages 0 to 14 and 65+) and those typically in the labor force (the ''productive'' part ages 15 to 64). It is used to measure the press ...
has been criticized by the
Office of the United Nations High Commissioner for Human Rights The Office of the United Nations High Commissioner for Human Rights, commonly known as the Office of the High Commissioner for Human Rights (OHCHR) or the United Nations Human Rights Office, is a department of the Secretariat of the United Nat ...
as being based on the ageist assumption that older people are always dependent on care from younger workers.


Visual ageism

The term ''visual ageism'' was coined in 2018 by Loos and Ivan. They define ''visual ageism'' as "the social practice of visually underrepresenting older people or misrepresenting them in a prejudiced way".Loos. E. F., & Ivan, L. (2018). Visual Ageism in the Media. In: L. Ayalon & C. Tesch-Roemer (Eds.), ''Contemporary perspectives on ageism'' (pp. 163-176)''.'' Berlin: Springer

/ref> We are facing a shift from visual ageism characterized by underrepresentation and the negative representation of older people to a representation of older age characterized by images of stereotypically third age older adults (enjoying life and living their ''“ :wikt:golden years, golden years”''), while older adults in their fourth age (inactive and unable to live independently) remain invisible. A review of empirical studies conducted since 1950 in
Europe Europe is a large peninsula conventionally considered a continent in its own right because of its great physical size and the weight of its history and traditions. Europe is also considered a Continent#Subcontinents, subcontinent of Eurasia ...
and
North America North America is a continent in the Northern Hemisphere and almost entirely within the Western Hemisphere. It is bordered to the north by the Arctic Ocean, to the east by the Atlantic Ocean, to the southeast by South America and th ...
reveals that print and television advertisements started this transition towards a more positive visual representation of older adults in their age during the last decade of the 20th century, followed by television programs some years later, while older adults in their fourth age remain invisible. This is probably due to the increase in third age rhetoric in the media, picturing older people as healthy and as potential consumers, enjoying life and living their golden years. Media representations of older people have moved from visual under- and misrepresentation (negative images) to more positive depictions. These days, visual ageism in the media tends to come wrapped in the guise of the positive attributes of third age representations of older people, while adults in their fourth age continue to be underrepresented. One possible explanation for this is that healthy third agers might prefer not to be associated with fourth agers, as they remind them too starkly of what lies ahead in their own near future. Although this discomfort or even fear about mortality is undeniably common, from a societal point of view this kind of (self)ageism is hurtful to fourth agers as a group and in a sense to third agers as well, as they risk to become fourth agers themselves one day.


Discrimination

Age discrimination is the result of actions taken to deny or limt opportunities to people based on age. These are usually actions taken as a result of one's ageist beliefs and attitudes. Age discrimination occurs on both a personal and institutional level.Quadagno, J. (2008). The field of social gerontology. In E. Barrosse (Ed.), Aging & the life course: An introduction to social gerontology (pp. 2–23). New York: McGraw-Hill. On a personal level, an older person may be told that he is too old to engage in certain physical activities, like an informal game of
basketball Basketball is a team sport in which two teams, most commonly of five players each, opposing one another on a rectangular Basketball court, court, compete with the primary objective of #Shooting, shooting a basketball (ball), basketball (appr ...
between friends and family. Or may be told (most common in today's Western society) to be too old to date or to be just sexually attracted to much younger people and to have a much younger partner. A 2006/2007 survey done by the Children's Rights Alliance for England and the National Children's Bureau asked 4,060 children and young people whether they have ever been treated unfairly based on various criteria (race, age, sex, sexual orientation, etc.). A total of 43% of British youth surveyed reported experiencing discrimination based on their age, far eclipsing other categories of discrimination like sex (27%), race (11%), or sexual orientation (6%). Consistently, a study based on the European Social Survey found that whereas 35% of Europeans reported exposure to ageism, only 25% reported exposure to sexism and as few as 17% reported exposure to racism. Ageism has significant effects in two particular sectors: employment and health care. Age discrimination has contributed to disparities in health between men and women. Reducing ageism and sexism would promote improved doctor-patient relationships and reduce ageist stereotypes in the
healthcare Health care or healthcare is the improvement of health via the prevention, diagnosis, treatment, amelioration or cure of disease, illness, injury, and other physical and mental impairments in people. Health care is delivered by health pro ...
industry.


Employment

The concept of ageism was originally developed to refer to prejudice and discrimination against older people and middle-aged people, but has expanded to include children and teenagers. Midlife workers, on average, make more than younger workers do, which reflects educational achievement and experience. The age-wage peak in the United States, according to Census data, is between 45 and 54 years of age. Seniority in general accords with respect as people age, lessening ageism. Younger female workers were historically discriminated against, in with younger men, because it was expected that, as young women of childbearing years, they would need to leave the workforce permanently or periodically to have children. However, midlife female workers may also experience discrimination based on their appearance and may feel less visible and undervalued in a culture where emphasis is on maintaining an approved standard of beauty, e.g. 'thin, pretty, White, and young'. However, the same standard could have no effect on male colleagues of the same age. The United States federal government restricts age discrimination under the
Age Discrimination in Employment Act The Age Discrimination in Employment Act of 1967 (ADEA; to ) is a United States labor law that forbids employment discrimination against anyone, at least 40 years of age, in the United States (see ). In 1967, the bill was signed into law by Pr ...
of 1967 (ADEA). That law provides certain employment protections to workers who are over the age of forty, who work for an employer who has twenty or more employees. For protected workers, the ADEA prohibits discrimination at all levels of employment, from recruitment and hiring, through the employment relationship, and through decisions for layoffs or termination of the employment relationship. An age limit may only be legally specified for protected workers in the circumstance where age has been shown to be a "
bona fide occupational qualification In employment law, a ''bona fide'' occupational qualification (BFOQ) (US) or ''bona fide'' occupational requirement (BFOR) (Canada) or genuine occupational qualification (GOQ) (UK) is a quality or an attribute that employers are allowed to consi ...
FOQreasonably necessary to the normal operation of the particular business" (see ). In practice, BFOQs for age are limited to the obvious (hiring a young actor to play a young character in a movie) or when public safety is at stake (for example, in the case of age limits for pilots and bus drivers). The ADEA does not stop an employer from favoring an older employee over a younger one, even when the younger one is over 40 years old. In the UK, age discrimination against older people has been prohibited in employment since 2006. Further refinements to anti-discrimination laws occurred in 2010. Age discrimination in hiring has been shown to exist in the United States. The
Equal Employment Opportunity Commission The U.S. Equal Employment Opportunity Commission (EEOC) is a federal agency that was established via the Civil Rights Act of 1964 to administer and enforce civil rights laws against workplace discrimination. The EEOC investigates discrimination ...
's first complainants were female flight attendants complaining of (among other matters) age discrimination. In 1968, the
EEOC The U.S. Equal Employment Opportunity Commission (EEOC) is a federal agency that was established via the Civil Rights Act of 1964 to administer and enforce civil rights laws against workplace discrimination. The EEOC investigates discrimination ...
declared age restrictions on flight attendants' employment to be illegal sex discrimination under Title VII of the Civil Rights Act of 1964. However, Joanna Lahey, professor at
The Bush School of Government and Public Service The Bush School of Government and Public Service is an undergraduate and graduate college of Texas A&M University founded in 1997 under former US President George H. W. Bush's philosophy that "public service is a noble calling." Since then, the ...
at
Texas A&M Texas A&M University (Texas A&M, A&M, or TAMU) is a public, land-grant, research university in College Station, Texas. It was founded in 1876 and became the flagship institution of the Texas A&M University System in 1948. As of late 2021, T ...
, found recently that firms are more than 40% more likely to interview a young adult job applicant than an older job applicant. In order to fulfill job postings with youthful staff, companies turn to recruitment companies to meet their needs. Many sources place blame on recruitment practices as it is the one way that age discrimination can go incognito at the hands of others. Sofica (2012) states "A study run in Washington in 1999 shows that 84% of the recruitment agencies are discriminating compared to only 29% of the companies that do their own." Dobson states that according to Weisbeck’s (2017) research, "People have a natural bias to hire people like themselves" (p. 3). Lahey (2008) also stated within her research "Since it is more difficult for workers to determine why the failed to receive an interview than it is for workers to determine why they have been fired, firms that wish to retain only a certain type of worker without being sued would prefer to discriminate in the hiring state rather than at any point of the employment process" (p. 31). All states in the US prohibit youth under 14 from working with a handful of exceptions and prohibit youth under 18 from working in hazardous occupations. They are also paid a lower minimum wage and not allowed to work full-time. Also in Europe, pervasive levels of age discrimination are found in
Belgium Belgium, ; french: Belgique ; german: Belgien officially the Kingdom of Belgium, is a country in Northwestern Europe. The country is bordered by the Netherlands to the north, Germany to the east, Luxembourg to the southeast, France to ...
,
England England is a country that is part of the United Kingdom. It shares land borders with Wales to its west and Scotland to its north. The Irish Sea lies northwest and the Celtic Sea to the southwest. It is separated from continental Europe ...
,
France France (), officially the French Republic ( ), is a country primarily located in Western Europe. It also comprises of Overseas France, overseas regions and territories in the Americas and the Atlantic Ocean, Atlantic, Pacific Ocean, Pac ...
, Spain, and Sweden. Job candidates revealing older age are found to get 39% (in Belgium) to 72% (in France) less job interview invitations compared to equal candidates revealing a younger age. In addition, In a survey for the
University of Kent , motto_lang = , mottoeng = Literal translation: 'Whom to serve is to reign'(Book of Common Prayer translation: 'whose service is perfect freedom')Graham Martin, ''From Vision to Reality: the Making of the University of Kent at Canterbury'' ...
, England, 29% of respondents stated that they had suffered from age discrimination. This is a higher proportion than for
gender Gender is the range of characteristics pertaining to femininity and masculinity and differentiating between them. Depending on the context, this may include sex-based social structures (i.e. gender roles) and gender identity. Most culture ...
or racial discrimination.
Dominic Abrams Dominic Abrams, is a Professor of Social Psychology and the Director of the Centre for the Study of Group Processes in the School of Psychology at the University of Kent. His research examines social identity, social cohesion, inclusion and e ...
,
social psychology Social psychology is the scientific study of how thoughts, feelings, and behaviors are influenced by the real or imagined presence of other people or by social norms. Social psychologists typically explain human behavior as a result of the ...
professor at the university, concluded that ageism is the most pervasive form of prejudice experienced in the UK population. Discrimination is found to be heterogeneous by the activity older candidates undertook during their additional post-educational years. In Belgium, they are only discriminated if they have more years of inactivity or irrelevant employment. According to Dr. Robert M. McCann, an associate professor of management communication at the
University of Southern California , mottoeng = "Let whoever earns the palm bear it" , religious_affiliation = Nonsectarian—historically Methodist , established = , accreditation = WSCUC , type = Private research university , academic_affiliations = , endowment = $8.1 ...
's
Marshall School of Business The USC Marshall School of Business is the business school of the University of Southern California. It is accredited by the Association to Advance Collegiate Schools of Business. In 1997 the school was renamed following a $35 million donation fr ...
, denigrating older workers, even if only subtly, can have an outsized negative impact on employee productivity and corporate profits. For American corporations, age discrimination can lead to significant expenses. In Fiscal Year 2006, the U.S.
Equal Employment Opportunity Commission The U.S. Equal Employment Opportunity Commission (EEOC) is a federal agency that was established via the Civil Rights Act of 1964 to administer and enforce civil rights laws against workplace discrimination. The EEOC investigates discrimination ...
received nearly 17,000 charges of age discrimination, resolving more than 14,000 and recovering $51.5 million in monetary benefits. Costs from lawsuit settlements and judgments can run into the millions, most notably with the $250 million paid by the California Public Employees' Retirement System (
CalPERS The California Public Employees' Retirement System (CalPERS) is an agency in the California executive branch that "manages pension and health benefits for more than 1.5 million California public employees, retirees, and their families".CalPERSFa ...
) under a settlement agreement in 2003.


Hollywood

Ageism in
Hollywood Hollywood usually refers to: * Hollywood, Los Angeles, a neighborhood in California * Hollywood, a metonym for the cinema of the United States Hollywood may also refer to: Places United States * Hollywood District (disambiguation) * Hollywoo ...
, specifically in terms of women, is profound, from the way youth is praised to the lack of jobs for older actresses. The way youth is praised reflects directly on the way older women are presented in the media. President and CEO of the
American Association of Advertising Agencies The American Association of Advertising Agencies (4A's) is a U.S. trade association for advertising agencies. founded in 1917. It serves over 700+ member agencies across 1,300 offices, which control more than 85% of total U.S. advertising spend. ...
, O. Burtch Drake, spoke in terms of older women's representation throughout the media stating "older women are not being portrayed at all; there is no imagery to worry about."Kleyman, Paul. "Images of Aging." ''Encyclopedia of Aging''. Ed. David J. Ekerdt. Vol. 2. New York: Macmillan Reference USA, 2002. 679-685. ''Gale Virtual Reference Library''. Women over fifty are not the center of attention and if an actress is older they are expected to act anything but their age. The standards set for women in film are fixated upon youth, sexuality, and beauty. Movies that portray older women acting their own age seem exaggerated and unrealistic because it does not fit the norms associated with women in film and media. As a result, older actresses face weaker employment opportunities. Because of the limited ages the film industry portrays and the lack of older actresses, society as a whole has a type of illiteracy about sexuality and those of old age. There is an almost inherent bias about what older women are capable of, what they do, and how they feel. Amongst all ages of actresses there is the attempt to look youthful and fitting to the beauty standards by altering themselves physically, many times under the hands of plastic surgeons. Women become frightful of what they will be seen as if they have wrinkles, cellulite, or any other signifier of aging. As women reach their forties and fifties, the pressure to adhere to societal beauty norms seen amongst films and media intensifies in terms of new cosmetic procedures and products that will maintain a "forever youthful" look. In terms of sexuality, older women are seen as unattractive, bitter, unhappy, and unsuccessful in films. With older women not being represented in the media and film industries, specifically in Hollywood, thoughts of underachievement, ugliness, and disgust crowd the thoughts of older women as they fail to meet beauty norms. This can cause depression, anxiety, and self-esteem issues in general. "In one survey, women reported feeling more embarrassed about their age than by their masturbation practices or same-gender sexual encounters." When a woman is told she is old, she can start to believe that she is. A woman can start acting as if she is older than she believes because she internalizes what other people are saying and what they think about her. In film the female body is depicted in different states of dress and portrayed differently depending on the age of the actress. Their clothing is used as an identity marker of the character. Young women are put into revealing and sexy costumes whereas older women often play the part of a mother or grandmother clad in a bonnet or apron. Aside from no longer representing the ideal female model, post-menopausal women are stereotyped as mentally unstable. "They become quarrelsome, vexatious and overbearing, petty and stingy; that is to say they exhibit typically sadistic and anal-erotic traits that they did not possess earlier...(Freud 1958,323-24)"


Healthcare

There is considerable evidence of discrimination against the elderly in health care. This is particularly true for aspects of the physician-patient interaction, such as screening procedures, information exchanges, and treatment decisions. In the patient-physician interaction, physicians and other health care providers may hold attitudes, beliefs, and behaviors that are associated with ageism against older patients. Studies have found that some physicians do not seem to show any care or concern toward treating the medical problems of older people. Then, when interacting with these older patients on the job, the doctors sometimes view them with disgust and describe them in negative ways, such as "depressing" or "crazy". For screening procedures, elderly people are less likely than younger people to be screened for cancers and, due to the lack of this preventive measure, less likely to be diagnosed at early stages of their conditions. After being diagnosed with a disease that may be potentially curable, older people are further discriminated against. Though there may be surgeries or operations with high survival rates that might cure their condition, older patients are less likely than younger patients to receive all the necessary treatments. For example, health professionals pursue less aggressive treatment options in older patients, and fewer adults are enrolled in tests of new prescription drugs. It has been posited that this is because doctors fear their older patients are not physically strong enough to tolerate the curative treatments and are more likely to have complications during surgery that may end in death. Other research studies have been done with patients with heart disease, and, in these cases, the older patients were still less likely to receive further tests or treatments, independent of the severity of their health problems. Thus, the approach to the treatment of older people is concentrated on managing the disease rather than preventing or curing it. This is based on the stereotype that it is the natural process of aging for the quality of health to decrease, and, therefore, there is no point in attempting to prevent the inevitable decline of old age. Furthermore, caregivers further undermine the treatment of older patients by helping them too much, which decreases independence, and by making a generalized assumption and treating all elderly as feeble. Differential medical treatment of elderly people can have significant effects on their health outcomes, a differential outcome which somehow escapes established protections. In 2017, the
European Court of Human Rights The European Court of Human Rights (ECHR or ECtHR), also known as the Strasbourg Court, is an international court of the Council of Europe which interprets the European Convention on Human Rights. The court hears applications alleging that ...
ruled in favor of Maria Ivone Carvalho Pinto de Sousa Morais, who had had an operation that was mishandled and rendered her unable to have sex. Portuguese judges had previously reduced damages to her in 2014, ruling then that the operation, which occurred when she was 50, had happened at "an age when sex is not as important as in younger years." The
European Court of Human Rights The European Court of Human Rights (ECHR or ECtHR), also known as the Strasbourg Court, is an international court of the Council of Europe which interprets the European Convention on Human Rights. The court hears applications alleging that ...
rejected that decision, with the majority's ruling stating in part, "The question at issue here is not considerations of age or sex as such, but rather the assumption that sexuality is not as important for a 50-year-old woman and mother of two children as for someone of a younger age. That assumption reflects a traditional idea of female sexuality as being essentially linked to childbearing purposes and thus ignores its physical and psychological relevance for the self-fulfillment of women as people."


Effects of ageism

Ageism has significant effects on the elderly and young people. These effects might be seen within different levels: person, selected company, whole economy. The stereotypes and infantilization of older and younger people by patronizing language affects older and younger people's self-esteem and behaviors. After repeatedly hearing a stereotype that older or younger people are useless, older and younger people may begin to feel like dependent, non-contributing members of society. They may start to perceive themselves in terms of the
looking-glass self The term ''looking-glass self'' was created by American sociologist Charles Horton Cooley in 1902, and introduced into his work ''Human Nature and the Social Order''. It is described as our reflection of how we think we appear to others. Cooley ...
—that is, in the same ways that others in society see them. Studies have also specifically shown that when older and younger people hear these stereotypes about their supposed incompetence and uselessness, they perform worse on measures of competence and memory. These stereotypes then become self-fulfilling prophecies. According to Becca Levy's Stereotype Embodiment Theory, older and younger people might also engage in self-stereotypes, taking their culture's age stereotypes—to which they have been exposed over the life course—and directing them inward toward themselves. Then this behavior reinforces the present stereotypes and treatment of the elderly. Many overcome these stereotypes and live the way they want, but it can be difficult to avoid deeply ingrained prejudice, especially if one has been exposed to ageist views in childhood or adolescence.


Catholic Church

In 1970,
Pope Paul VI Pope Paul VI ( la, Paulus VI; it, Paolo VI; born Giovanni Battista Enrico Antonio Maria Montini, ; 26 September 18976 August 1978) was head of the Catholic Church and sovereign of the Vatican City, Vatican City State from 21 June 1963 to his ...
ruled that Cardinals who had reached the age of 80 years could not be part of the election of a new Pope. He also declared that year that upon reaching their 80th birthday Cardinals would no longer be members of administrative departments and other permanent Vatican institutions. He further stated that year that Cardinals in charge of departments of the Roman Curia and other permanent central church institutions should resign voluntarily when they reach 75 years old, and that the Pope would decide whether to accept each resignation on an individual basis.


COVID-19 pandemic

Ageism during the
COVID-19 pandemic The COVID-19 pandemic, also known as the coronavirus pandemic, is an ongoing global pandemic of coronavirus disease 2019 (COVID-19) caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The novel virus was first identi ...
in early
2020 2020 was heavily defined by the COVID-19 pandemic, which led to global social and economic disruption, mass cancellations and postponements of events, worldwide lockdowns and the largest economic recession since the Great Depression in t ...
was primarily caused by the surfacing of data pointing the elderly as vulnerable groups. A 2020 study published in '' The Journals of Gerontology'' found that the vulnerability of older adults was seen as a problem to be solved through forced and indefinite
segregation Segregation may refer to: Separation of people * Geographical segregation, rates of two or more populations which are not homogenous throughout a defined space * School segregation * Housing segregation * Racial segregation, separation of humans ...
or isolation, and such measures were widely seen as acceptable by society. Older adults were often blamed for the ensuing lockdowns and restrictions. A 2021 study published in ''
The Sociological Review ''The Sociological Review'' is a quarterly peer-reviewed academic journal covering all aspects of sociology, including anthropology, criminology, philosophy, education, gender, medicine, and organization. The journal is published by SAGE Publicatio ...
'' characterized the treatment of elders amid the pandemic as "intergenerational discounting": "breakdown in reciprocal obligations of care, giving rise to accusations of hypocrisy, expressions of resentment and rage, and the description of the virus as the '
Boomer Baby boomers, often shortened to boomers, are the Western world, Western demographic Cohort (statistics), cohort following the Silent Generation and preceding Generation X. The generation is often defined as people born from 1946 to 1964, during ...
remover'." In particular, the study found that younger generations perceived the pandemic as comparable to
climate change In common usage, climate change describes global warming—the ongoing increase in global average temperature—and its effects on Earth's climate system. Climate change in a broader sense also includes previous long-term changes to ...
as a crisis, and saw the disproportionate effect of COVID-19 on older generations as "
karmic Karma (; sa, कर्म}, ; pi, kamma, italic=yes) in Sanskrit means an action, work, or deed, and its effect or consequences. In Indian religions, the term more specifically refers to a principle of cause and effect, often descriptivel ...
" due to the latter's supposed failure in mitigating climate change. The term "Boomer remover" trended on
Twitter Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ...
as a nickname for the disease, appearing in over 65,000 tweets by March 2020.


Africa


Nigeria

In November 2011, the
Nigerian House of Representatives The House of Representatives is the lower chamber of Nigeria's bicameral National Assembly. The Senate is the upper chamber. The House of Representatives has 360 members who are elected in single-member constituencies using the plurality ...
considered a bill which would outlaw age discrimination in employment. In September 2022, Claudia Mahler, UN appointed independent human rights expert said that "as well as ageism and age-discrimination, even among Government officials, violence against older persons is an unspoken reality."


America


Canada

Section 15 (1) of the
Canadian Charter of Rights and Freedoms The ''Canadian Charter of Rights and Freedoms'' (french: Charte canadienne des droits et libertés), often simply referred to as the ''Charter'' in Canada, is a bill of rights entrenched in the Constitution of Canada, forming the first part ...
states that "every individual is equal before and under the law and has the right to equal protection and equal benefit of the law without discrimination and, in particular, without discrimination based on... age" (as well as other protected classes). In Canada, Article 718.2, clause (a)(i), of the
Criminal Code A criminal code (or penal code) is a document that compiles all, or a significant amount of a particular jurisdiction's criminal law. Typically a criminal code will contain offences that are recognised in the jurisdiction, penalties that might ...
defines as aggravating circumstances, among other situations, "evidence that the offence was motivated by... age". Mandatory retirement was largely ended in Canada in December 2011, but 74% of Canadians still consider age discrimination to be a problem. Retirement age for Canadian airline pilots is provided by each airline with some set to age 60, but changes to the
Canadian Human Rights Act The ''Canadian Human Rights Act'' (french: Loi canadienne sur les droits de la personne) is a statute passed by the Parliament of Canada in 1977 with the express goal of extending the law to ensure equal opportunity to individuals who may be vi ...
have restricted retirement age set by the airlines.


Colombia

Measures taken to prevent the spread of
COVID-19 Coronavirus disease 2019 (COVID-19) is a contagious disease caused by a virus, the severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The first known case was identified in Wuhan, China, in December 2019. The disease quick ...
were especially strict on older people in
Colombia Colombia (, ; ), officially the Republic of Colombia, is a country in South America with insular regions in North America—near Nicaragua's Caribbean coast—as well as in the Pacific Ocean. The Colombian mainland is bordered by the ...
. The government prohibited anyone over 70 years of age from leaving their house. Amid public backlash, the restriction was taken to court and overturned.


United States

In the United States, each
state State may refer to: Arts, entertainment, and media Literature * ''State Magazine'', a monthly magazine published by the U.S. Department of State * ''The State'' (newspaper), a daily newspaper in Columbia, South Carolina, United States * ''Our S ...
has its own laws regarding age discrimination, and there are also federal laws. In California, the Fair Employment and Housing Act forbids unlawful discrimination against persons age 40 and older. The FEHA is the principal California statute prohibiting employment discrimination, covering employers, labor organizations,
employment agencies An employment agency is an organization which matches employers to employees. In developed countries, there are multiple private businesses which act as employment agencies and a publicly-funded employment agency. Public employment agencies One ...
, apprenticeship programs and/or any person or entity who aids, abets, incites, compels, or coerces the doing of a discriminatory act. In addition to age, it prohibits employment discrimination based on race or color; religion; national origin or ancestry,
disability Disability is the experience of any condition that makes it more difficult for a person to do certain activities or have equitable access within a given society. Disabilities may be cognitive, developmental, intellectual, mental, physical, ...
, mental type or medical condition; marital status; sex or sexual orientation; and pregnancy, childbirth, or related medical conditions. Although there are many protections for age-based discrimination against older workers (as shown above) there are less protections for younger workers. The
District of Columbia ) , image_skyline = , image_caption = Clockwise from top left: the Washington Monument and Lincoln Memorial on the National Mall, United States Capitol, Logan Circle (Washington, D.C.), Logan Circle, Jefferson Memoria ...
and twelve states (California, Florida,
Iowa Iowa () is a U.S. state, state in the Midwestern United States, Midwestern region of the United States, bordered by the Mississippi River to the east and the Missouri River and Big Sioux River to the west. It is bordered by six states: Wiscon ...
, Hawaii,
Kansas Kansas () is a U.S. state, state in the Midwestern United States, Midwestern United States. Its Capital city, capital is Topeka, Kansas, Topeka, and its largest city is Wichita, Kansas, Wichita. Kansas is a landlocked state bordered by Nebras ...
,
Louisiana Louisiana , group=pronunciation (French: ''La Louisiane'') is a state in the Deep South and South Central regions of the United States. It is the 20th-smallest by area and the 25th most populous of the 50 U.S. states. Louisiana is bord ...
,
Maine Maine () is a state in the New England and Northeastern regions of the United States. It borders New Hampshire to the west, the Gulf of Maine to the southeast, and the Canadian provinces of New Brunswick and Quebec to the northeast and nor ...
,
Minnesota Minnesota () is a state in the upper midwestern region of the United States. It is the 12th largest U.S. state in area and the 22nd most populous, with over 5.75 million residents. Minnesota is home to western prairies, now given over t ...
,
Nebraska Nebraska () is a state in the Midwestern region of the United States. It is bordered by South Dakota to the north; Iowa to the east and Missouri to the southeast, both across the Missouri River; Kansas to the south; Colorado to the sout ...
,
New Mexico ) , population_demonym = New Mexican ( es, Neomexicano, Neomejicano, Nuevo Mexicano) , seat = Santa Fe, New Mexico, Santa Fe , LargestCity = Albuquerque, New Mexico, Albuquerque , LargestMetro = Albuquerque metropolitan area, Tiguex , Offi ...
, New York, and
Vermont Vermont () is a U.S. state, state in the northeast New England region of the United States. Vermont is bordered by the states of Massachusetts to the south, New Hampshire to the east, and New York (state), New York to the west, and the Provin ...
) define age as a specific motivation for hate crimes. The federal government restricts age discrimination under the
Age Discrimination in Employment Act The Age Discrimination in Employment Act of 1967 (ADEA; to ) is a United States labor law that forbids employment discrimination against anyone, at least 40 years of age, in the United States (see ). In 1967, the bill was signed into law by Pr ...
of 1967 (ADEA). That law provides certain employment protections to workers who are over the age of forty, who work for an employer who has twenty or more employees. For protected workers, the ADEA prohibits discrimination at all levels of employment, from recruitment and hiring, through the employment relationship, and through decisions for layoffs or termination of the employment relationship. An age limit may only be legally specified for protected workers in the circumstance where age has been shown to be a "
bona fide occupational qualification In employment law, a ''bona fide'' occupational qualification (BFOQ) (US) or ''bona fide'' occupational requirement (BFOR) (Canada) or genuine occupational qualification (GOQ) (UK) is a quality or an attribute that employers are allowed to consi ...
FOQreasonably necessary to the normal operation of the particular business" (see ). In practice, BFOQs for age are limited to the obvious (hiring a young actor to play a young character in a movie) or when public safety is at stake (for example, in the case of age limits for pilots and bus drivers). The ADEA does not stop an employer from favoring an older employee over a younger one, even when the younger one is over 40 years old.
Mandatory retirement Mandatory retirement also known as forced retirement, enforced retirement or compulsory retirement, is the set age at which people who hold certain jobs or offices are required by industry custom or by law to leave their employment, or retire. As ...
due to age is generally unlawful in the United States, except in certain industries and occupations that are regulated by law, and are often part of the government (such as military service and federal police agencies, such as the
Federal Bureau of Investigation The Federal Bureau of Investigation (FBI) is the domestic intelligence and security service of the United States and its principal federal law enforcement agency. Operating under the jurisdiction of the United States Department of Justice ...
).
Minnesota Minnesota () is a state in the upper midwestern region of the United States. It is the 12th largest U.S. state in area and the 22nd most populous, with over 5.75 million residents. Minnesota is home to western prairies, now given over t ...
has statutorily established mandatory retirement for all judges at age 70 (more precisely, at the end of the month a judge reaches that age). The
Minnesota Legislature The Minnesota Legislature is the bicameral legislature of the U.S. state of Minnesota consisting of two houses: the Senate and the House of Representatives. Senators are elected from 67 single-member districts. In order to account for decenn ...
has had the constitutional right to set judicial retirement ages since 1956, but did not do so until 1973, setting the age at 70. The Federal Age Discrimination in Employment Act, which became law in 1986, ended mandatory age-related retirement at age 70 for many jobs, not including the Minnesota judiciary; another exception was all postsecondary institutions (colleges, etc.) This exception ended on 31 December 1993. The Fair Treatment for Experienced Pilots Act (Public Law 110–135) went into effect on 13 December 2007, raising the mandatory retirement age for pilots to 65 from the previous 60. In September 2016, California passed state bill AB-1687, an anti-ageism law taking effect on 1 January 2017, requiring "commercial online entertainment employment" services that allow paid subscribers to submit information and resumes (such as
IMDbPro IMDb (an abbreviation of Internet Movie Database) is an online database of information related to films, television series, home videos, video games, and streaming content online – including cast, production crew and personal biographies, p ...
), to honor requests to have their ages and birthdays removed. The bill was supported by
SAG-AFTRA The Screen Actors Guild - American Federation of Television and Radio Artists (SAG-AFTRA, stylized as SAG·AFTRA ) is an American labor union representing approximately 160,000 film and television actors, journalists, radio personalities, recordi ...
's former and current presidents
Ken Howard Kenneth Joseph Howard Jr. (March 28, 1944 – March 23, 2016) was an American actor. He was known for his roles as Thomas Jefferson in '' 1776'' and as basketball coach and former Chicago Bulls player Ken Reeves in the television show '' The Wh ...
and Gabrielle Carteris, who felt that the law would help to reduce ageism in the entertainment industry. On 23 February 2017, U.S. District Judge Vince Girdhari Chhabria issued a stay on the bill pending a further trial, claiming that it was "difficult to imagine how AB 1687 could not violate the
First Amendment First or 1st is the ordinal form of the number one (#1). First or 1st may also refer to: *World record, specifically the first instance of a particular achievement Arts and media Music * 1$T, American rapper, singer-songwriter, DJ, and reco ...
" because it inhibited the public consumption of factual information. In February 2018, Girdhari ruled that the law was unconstitutional, arguing that the state of California " adnot shown that partially eliminating one source of age-related information will appreciably diminish the amount of age discrimination occurring in the entertainment industry." The ruling was criticized by SAG-AFTRA, alleging that the court "incorrectly concluded there were no material disputed factual issues, while precluding the parties from acquiring additional evidence or permitting the case to go to trial". The ruling was eventually appealed, but the Ninth Circuit Court of Appeals upheld it in 2020.


Asia and Oceania


Australia

In regards to employment, discrimination on the basis of age is illegal in each of the states and territories of Australia. At the national level, Australia is party to a number of international treaties and conventions that impose obligations to eliminate age discrimination. The Australian Human Rights Commission Act 1986 established the
Australian Human Rights Commission The Australian Human Rights Commission is the national human rights institution of Australia, established in 1986 as the Human Rights and Equal Opportunity Commission (HREOC) and renamed in 2008. It is a statutory body funded by, but oper ...
and bestows on this Commission functions in relation to a number of international treaties and conventions that cover age discrimination. During 1998–1999, 15% of complaints received by the Commission under the Act were about discrimination on the basis of age. Age discrimination laws at the national level were strengthened by the Age Discrimination Act 2004, which helps to ensure that people are not subjected to age discrimination in various areas of public life, including employment, the provision of goods and services, education, and the administration of Australian government laws and programs. The Act, however, does provide for exemptions in some areas, as well as providing for positive discrimination, that is, actions which assist people of a particular age who experience a disadvantage because of their age. In 2011, the position of Age Discrimination Commissioner was created within the Australian Human Rights Commission. The Commissioner's responsibilities include raising awareness among employers about the beneficial contributions that senior Australians as well as younger employees can make in the workforce. Every state in Australia has a probationary plate system for drivers. This is allowed because the Age Discrimination Act says that, in some circumstances, treating someone differently because of their age won't be against the law. This is known as an exemption and includes: *things done in compliance with Commonwealth laws, including laws about taxation, social security and migration *things done in compliance with state and territory laws *certain health and employment programmes *youth wages or direct compliance with industrial agreements and awards. Over the past few years, the Human Rights Commission has conducted a number of researc
projects
on ageism including What's Age Got to do with it in 2021, Employing and retaining older workers in 2021 and the Willing to Work: Healthy Ageing Paper in 2016. Other active organisations includ
EveryAge Counts
- an advocacy campaign aimed at tackling ageism against older Australians an
COTA
Council on the Ageing) who operate in most states and promote the rights, interests and good futures of Australians as they age. In addition to the community based organisations, there are a number of for-profit organisations helping mature Australians with job placement, recruitment, self-employment skills and business skills includin
Silver & WiseMaturiousRecruit50Plus
an
OlderWorkers


Philippines

At least two bills have been filed before the
16th Congress of the Philippines The 16th Congress of the Philippines ( fil, Ikalabing-anim na Kongreso ng Pilipinas) composed of the Philippine Senate and House of Representatives, met from July 22, 2013, until June 6, 2016, during the last three years of Benigno Aquino III's ...
seeking to address age discrimination in employment in the country. The Blas Ople Policy Center, a non-government organization, asserts that responsibilities of making a livelihood in a household has shifted to younger members of the family due to bias against hiring people older than 30 years of age. The organization also added that age discrimination contributes to the unemployment rate and acts as a hurdle to
inclusive growth Inclusive growth is economic growth that raises standards of livings for broad swaths of a population. Proponents for inclusive growth warn that inequitable growth may have adverse political outcomes. The definition of inclusive growth implies dire ...
in the country.
Overseas Filipino Workers Overseas Filipino Worker (OFW) is a term often used to refer to Filipino migrant workers, people with Filipino citizenship who reside in another country for a limited period of employment. The number of these workers was roughly 1.77 million ...
returning from abroad seeking to find work in the country were tagged as vulnerable to age discrimination.


Europe


European Union

The European citizenship provides the right to protection from discrimination on the grounds of age. According to Article 21-1 of the
Charter of Fundamental Rights The Charter of Fundamental Rights of the European Union (CFR) enshrines certain political, social, and economic rights for European Union (EU) citizens and residents into EU law. It was drafted by the European Convention and solemnly proclai ...
of the
European Union The European Union (EU) is a supranational union, supranational political union, political and economic union of Member state of the European Union, member states that are located primarily in Europe, Europe. The union has a total area of ...
s:Charter of Fundamental Rights of the European Union#CHAPTER III. EQUALITY, "any discrimination based on any ground such as… age, shall be prohibited". Additional protection against age discrimination comes from the Framework Directive 2000/78/EC. It prohibits discrimination on grounds of age in the field of employment.


Germany

On 18 August 2006, the General Equal Treatment Act (Allgemeines Gleichbehandlungsgesetz, AGG) came into force. The aim of the AGG is to prevent and abolish discrimination on various grounds including age. A recent study suggested that youths in Germany feel the brunt of age discrimination.


France

In France, Articles 225-1 through 225-4 of the
Penal Code A criminal code (or penal code) is a document that compiles all, or a significant amount of a particular jurisdiction's criminal law. Typically a criminal code will contain offences that are recognised in the jurisdiction, penalties that might ...
detail the penalization of Ageism, when it comes to an age discrimination related to the consumption of a
good In most contexts, the concept of good denotes the conduct that should be preferred when posed with a choice between possible actions. Good is generally considered to be the opposite of evil and is of interest in the study of ethics, morality, ph ...
or service, to the exercise of an economic activity, to the labor market or an
intern An internship is a period of work experience offered by an organization for a limited period of time. Once confined to medical graduates, internship is used practice for a wide range of placements in businesses, non-profit organizations and gove ...
ship, except in the cases foreseen in Article 225–3.


Belgium

In
Belgium Belgium, ; french: Belgique ; german: Belgien officially the Kingdom of Belgium, is a country in Northwestern Europe. The country is bordered by the Netherlands to the north, Germany to the east, Luxembourg to the southeast, France to ...
, the Law of 25 February 2003 "tending to fight discrimination" punishes Ageism when "a difference of treatment that lacks objective and reasonable justification is directly based on... age". Discrimination is forbidden when it refers to providing or offering a good or service, to conditions linked to work or employment, to the appointment or
promotion Promotion may refer to: Marketing * Promotion (marketing), one of the four marketing mix elements, comprising any type of marketing communication used to inform or persuade target audiences of the relative merits of a product, service, brand or i ...
of an employee, and yet to the access or participation in "an economic, social, cultural or political activity accessible to the public" (Article 2nd, § 4).
Incitement In criminal law, incitement is the encouragement of another person to commit a crime. Depending on the jurisdiction, some or all types of incitement may be illegal. Where illegal, it is known as an inchoate offense, where harm is intended but ...
to discrimination, to
hatred Hatred is an intense negative emotional response towards certain people, things or ideas, usually related to opposition or revulsion toward something. Hatred is often associated with intense feelings of anger, contempt, and disgust. Hatred is ...
or to violence against a person or a group on the grounds of... age (Article 6) is punished with
imprisonment Imprisonment is the restraint of a person's liberty, for any cause whatsoever, whether by authority of the government, or by a person acting without such authority. In the latter case it is " false imprisonment". Imprisonment does not necessar ...
and/or a fine. Nevertheless, employment opportunities are worsening for people in their middle years in many of these same countries, according to Martin Kohli ''et al.'' in ''Time for Retirement'' (1991).


Sweden

The Swedish Discrimination Act (2008:567) was enacted in 2008 and states that: "the purpose of the Act is to combat discrimination and in other ways promote equal rights and opportunities regardless of sex... or age." In Sweden, considering the increased proportion of older people, ageism is also discussed in the context of healthcare sector and health profession students such as nursing students.


United Kingdom

Barbara Robb, founder of the British pressure group, Aid for the Elderly in Government Institutions (AEGIS), compiled ''Sans Everything: A Case to Answer'', a controversial book detailing the inadequacies of care provided for older people, which prompted a nationwide scandal in the UK in 1976. Although initially official inquiries into these allegations reported that they were "totally unfounded or grossly exaggerated", her campaigns led to revealing of other instances of ill treatment which were accepted and prompted the government to implement NHS policy changes.Anon, 'Disturbing report on a hospital: health authorities to be asked to review standards of care' ''Times'', 16 May 1974, 16 Councillor Richard Thomas brought up the issue of age discrimination at an early stage at a meeting of Bracknell Forest Council in March 1983. He pointed out it is a double side process, with discrimination working against both older and younger citizens. In the UK, age discrimination laws were first brought into force in October 2006 and can be found in the
Equality Act 2010 The Equality Act 2010 is an Act of Parliament of the United Kingdom passed during the Brown ministry with the primary purpose of consolidating, updating and supplementing the numerous prior Acts and Regulations, that formed the basis of anti-d ...
, which implements the Equal Treatment Framework Directive 2000/78/EC and protects employees against direct discrimination, indirect discrimination,
harassment Harassment covers a wide range of behaviors of offensive nature. It is commonly understood as behavior that demeans, humiliates or embarrasses a person, and it is characteristically identified by its unlikelihood in terms of social and moral ...
and
victimisation Victimisation ( or victimization) is the process of being victimised or becoming a victim. The field that studies the process, rates, incidence, effects, and prevalence of victimisation is called victimology. Peer victimisation Peer victimisa ...
. Pursuant to the
Equality Act 2010 The Equality Act 2010 is an Act of Parliament of the United Kingdom passed during the Brown ministry with the primary purpose of consolidating, updating and supplementing the numerous prior Acts and Regulations, that formed the basis of anti-d ...
it is generally unlawful to discriminate based upon age in the provision of goods and services. There have been many notable cases and official statistics show a 37% increase in claims in 2009/10 and a further 31% increase in 2010/11. Examples include the case involving Rolls-Royce, the "Heyday" case brought by
Age UK Age UK is a registered charity in the United Kingdom, formed on 25 February 2009, and launched on 1 April 2009, which combined the operations of the previously separate charities Age Concern England and Help the Aged to form the UK's largest ch ...
and the
Miriam O'Reilly Miriam O'Reilly (born 16 February 1957 in Balbriggan, County Dublin) is an Irish television presenter. Until 2009, she was a presenter on the BBC One rural affairs show ''Countryfile''. Early life The daughter of an Irish farmer who came to ...
case against the BBC (2011). The European Social Study survey in 2011 revealed that nearly two out of five people claim to have been shown a lack of respect because of their age. The survey suggested that the UK is riven by intergenerational splits, with half of the people admitting they do not have a single friend over 70; this compares with only a third of Portuguese, Swiss and Germans who say that they do not have a friend of that age or older. A Demos study in 2012 showed that three-quarters of people in the UK believed there to be not enough opportunities for older and younger people to meet and work together. The "Grey Pride" campaign has advocated for a Minister for Older People and had some success in 2011 when former Labour Leader
Ed Miliband Edward Samuel "Ed" Miliband (born 24 December 1969) is a British politician serving as Shadow Secretary of State for Climate Change and Net Zero since 2021. He has been the Member of Parliament (MP) for Doncaster North since 2005. Miliba ...
appointed Liz Kendall as Shadow Minister for Older People. In 2011, the artist Michael Freedman, an outspoken advocate against age discrimination within the art world says that "mature students, like me, come to art late in life, so why are we penalised and demotivated? Whatever happened to lifelong learning and the notion of a flexible workforce?"


Advocacy against ageism

The Newsboys Strike of 1899 fought ageist employment practices targeted against youth by large newspaper syndicates in the
Northeast The points of the compass are a set of horizontal, radially arrayed compass directions (or azimuths) used in navigation and cartography. A compass rose is primarily composed of four cardinal directions—north, east, south, and west—each sep ...
of America. The strikers demonstrated across the city for several days, effectively stopping circulation of the two papers, along with the news distribution for many
New England New England is a region comprising six states in the Northeastern United States: Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island, and Vermont. It is bordered by the state of New York to the west and by the Canadian provinces ...
cities. The strike lasted two weeks, causing Pulitzer's ''
New York World The ''New York World'' was a newspaper published in New York City from 1860 until 1931. The paper played a major role in the history of American newspapers. It was a leading national voice of the Democratic Party. From 1883 to 1911 under pub ...
'' to decrease its circulation from 360,000 papers sold per day to 125,000. Although the price of papers was not lowered, the strike was successful in forcing the ''World'' and ''Journal'' to offer full buybacks to their sellers, thus increasing the amount of money that newsies received for their work. The American Youth Congress, or AYC, was formed in 1935 to advocate for
youth rights The youth rights movement (also known as youth liberation) seeks to grant the rights to young people that are traditionally reserved for adults, due to having reached a specific age or sufficient maturity. This is closely akin to the notion o ...
in U.S. politics. It ended in 1940.
AARP AARP (formerly called the American Association of Retired Persons) is an interest group in the United States focusing on issues affecting those over the age of fifty. The organization said it had more than 38 million members in 2018. The magazi ...
was founded in 1958 by Ethel Percy Andrus (a retired educator from California) and Leonard Davis (later the founder of the Colonial Penn Group of insurance companies). Its stated mission is "to empower people to choose how they live as they age". It is an influential
lobbying In politics, lobbying, persuasion or interest representation is the act of lawfully attempting to influence the actions, policies, or decisions of government officials, most often legislators or members of regulatory agencies. Lobbying, whic ...
group in the United States focusing largely on issues affecting the elderly. Aid for the Elderly in Government Institutions (AEGIS) was a British
pressure group Advocacy groups, also known as interest groups, special interest groups, lobbying groups or pressure groups use various forms of advocacy in order to influence public opinion and ultimately policy. They play an important role in the develop ...
that campaigned to improve the care of older people in long-stay wards of
National Health Service The National Health Service (NHS) is the umbrella term for the publicly funded healthcare systems of the United Kingdom (UK). Since 1948, they have been funded out of general taxation. There are three systems which are referred to using the " ...
psychiatric hospitals. The group was founded by Barbara Robb in 1965, and was active until her death in 1976. The
Gray Panthers The Gray Panthers are a series of multi-generational local advocacy networks in the United States which confront ageism and many other social justice issues. The organization was formed by Maggie Kuhn in response to her forced retirement from th ...
was formed in 1970 by Maggie Kuhn, with a goal of eliminating
mandatory retirement Mandatory retirement also known as forced retirement, enforced retirement or compulsory retirement, is the set age at which people who hold certain jobs or offices are required by industry custom or by law to leave their employment, or retire. As ...
in the United States; they now work on many
social justice Social justice is justice in terms of the distribution of wealth, opportunities, and privileges within a society. In Western and Asian cultures, the concept of social justice has often referred to the process of ensuring that individuals ...
issues including eliminating ageism. Youth Liberation of Ann Arbor started in 1970 to promote youth and fight ageism. Three O'Clock Lobby formed in 1976 to promote youth participation throughout traditionally ageist government structures in Michigan. Old Lesbians Organizing for Change was founded in 1987; the mission of the organization is to "eliminate the oppression of ageism and to stand in solidarity against all oppressions" through " hecooperative community of Old Lesbian feminist activists from many backgrounds working for justice and the well-being of all old lesbians." Their initial meeting was inspired by the publication of the book
Look Me in the Eye: Old Women, Aging and Ageism
' by Barbara Macdonald and Cynthia Rich in 1983. Americans for a Society Free from Age Restrictions formed in 1996 to advance the civil and human rights of young people through eliminating ageist laws targeted against young people, and to help youth counter ageism in America. The
National Youth Rights Association The National Youth Rights Association (NYRA) is a youth-led Civil and political rights led by Margin Zheng & Ashawn Dabney-Small President & Vice-President of NYRA organization in the United States promoting youth rights, with approximately 10,0 ...
started in 1998 to promote awareness of the legal and human rights of young people in the United States. The
Freechild Project The Freechild Institute for Youth Engagement is a nonprofit organization focused on creating connections between adults and young people through programs, technical assistance, publications, training, and curriculum. Adam Fletcher is the executiv ...
was formed in 2001 in the United States to identify, unify and promote diverse opportunities for youth engagement in social change by fighting ageism.


Related campaigns

Director Paul Weitz reported he wrote the 2004 film, '' In Good Company'', to reveal how ageism affects youth and adults. In 2002
The Freechild Project The Freechild Institute for Youth Engagement is a nonprofit organization focused on creating connections between adults and young people through programs, technical assistance, publications, training, and curriculum. Adam Fletcher is the executiv ...
created an information and training initiative to provide resources to youth organizations and schools focused on youth rights. In 2006 Lydia Giménez-LLort, an assistant professor of Psychiatry and researcher at the
Autonomous University of Barcelona The Autonomous University of Barcelona ( ca, Universitat Autònoma de Barcelona; , es, Universidad Autónoma de Barcelona; UAB), is a public university mostly located in Cerdanyola del Vallès, near the city of Barcelona in Catalonia, Spain. ...
coined the term 'Snow White Syndrome' at the 'Congrés de la Gent Gran de Cerdanyola del Vallès' (Congress of the Elderly of Cerdanyola del Vallès, Barcelona, Spain) as a metaphor to define Ageism in an easier and more friendly way while developing a constructive spirit against it. The metaphor is based on both the auto-Ageism and adultocracy exhibited by the
evil queen The Evil Queen, also called the Wicked Queen, is a fictional character and the main antagonist of "Snow White", a German fairy tale recorded by the Brothers Grimm; similar stories exist worldwide. Other versions of the Queen appear in subsequent ...
of the
Snow White "Snow White and the Seven Dwarfs" is a 19th-century German fairy tale that is today known widely across the Western world. The Brothers Grimm published it in 1812 in the first edition of their collection '' Grimms' Fairy Tales'' and numbered as T ...
fairy tale as well as the social Ageism symbolized by the mirror. Since 2008 'The Intergenerational Study' by Lydia Giménez-LLort and Paula Ramírez-Boix from the
Autonomous University of Barcelona The Autonomous University of Barcelona ( ca, Universitat Autònoma de Barcelona; , es, Universidad Autónoma de Barcelona; UAB), is a public university mostly located in Cerdanyola del Vallès, near the city of Barcelona in Catalonia, Spain. ...
is aimed to find the basis of the link between grandparents and grandsons (positive family relationships) that can minimize the Ageism towards the elderly. Students of several Spanish universities have enrolled in this study which soon will be also performed in the US, Nigeria, Barbados, Argentina, and Mexico. The preliminary results reveal that 'The Intergenerational study questionnaire' induces young people to do a reflexive and autocritic analysis of their intergenerational relationships in contrast to those shown towards other unrelated old people which results very positive to challenge Ageism. A cortometrage about 'The International Study' has been directed and produced by Tomás Sunyer from
Los Angeles City College Los Angeles City College (LACC) is a public community college in East Hollywood, Los Angeles, California. A part of the Los Angeles Community College District, it is located on Vermont Avenue south of Santa Monica Boulevard on the former campu ...
.
Votes at 16 Votes at 16 is a campaign in the United Kingdom which argues in favour of the reduction of the voting age to 16 for all public elections. The campaign espouses several principles in favour of lowering the voting age. Votes at 16 Coalition The Vo ...
intends to lower the
voting age A voting age is a minimum age established by law that a person must attain before they become eligible to vote in a public election. The most common voting age is 18 years; however, voting ages as low as 16 and as high as 25 currently exist ( ...
in the United Kingdom to 16, reducing Ageism and giving 16-year-olds equal pay on the
National Minimum Wage The National Minimum Wage Act 1998 creates a minimum wage across the United Kingdom.. E McGaughey, ''A Casebook on Labour Law'' (Hart 2019) ch 6(1) From 1 April 2022 this was £9.50 for people age 23 and over, £9.18 for 21- to 22-year-olds, £ ...
. The group claims that 16-year-olds get less money than older people for the same work, angering many 16-year-olds. They additionally postulate that 16-year-olds will have their voice listened to by older people more often. Chilean director Sebastian Lelio created a U.S. version of his acclaimed 2013 film ''
Gloria Gloria may refer to: Arts and entertainment Music Christian liturgy and music * Gloria in excelsis Deo, the Greater Doxology, a hymn of praise * Gloria Patri, the Lesser Doxology, a short hymn of praise ** Gloria (Handel) ** Gloria (Jenkins) ...
''. The original film challenges the notion that as women age they become culturally 'invisible'; they may continue to be powerful, desirable, and sexually active. In the 2018 English
remake A remake is a film, television series, video game, song or similar form of entertainment that is based upon and retells the story of an earlier production in the same medium—e.g., a "new version of an existing film". A remake tells the sam ...
, titled '' Gloria Bell'', actress
Julianne Moore Julie Anne Smith (born December 3, 1960), known professionally as Julianne Moore, is an American actress. Prolific in film since the early 1990s, she is particularly known for her portrayals of emotionally troubled women in independent films, ...
portrayed the lead character.


Accusations of ageism

In a 2005 interview, actor
Pierce Brosnan Pierce Brendan Brosnan (; born 16 May 1953) is an Irish actor and film producer. He is best known as the fifth actor to play secret agent James Bond in the Bond film series, starring in four films from 1995 to 2002 ('' GoldenEye'', '' Tomorro ...
cited ageism as one of the contributing factors as to why he was not asked to continue his role as
James Bond The ''James Bond'' series focuses on a fictional British Secret Service agent created in 1953 by writer Ian Fleming, who featured him in twelve novels and two short-story collections. Since Fleming's death in 1964, eight other authors hav ...
in the Bond film '' Casino Royale'', released in 2006. Also, successful singer and actress
Madonna Madonna Louise Ciccone (; ; born August 16, 1958) is an American singer-songwriter and actress. Widely dubbed the " Queen of Pop", Madonna has been noted for her continual reinvention and versatility in music production, songwriting, a ...
spoke out in her 50s about ageism and her fight to defy the norms of society. In 2015, BBC Radio 1 were accused of ageism after the station did not add her new single to their playlist. Similarly, ''
Sex and the City ''Sex and the City'' is an American romantic comedy-drama television series created by Darren Star for HBO. An adaptation of Candace Bushnell's newspaper column and 1996 book anthology of the same name, the series premiered in the United Stat ...
'' star Kim Cattrall has also raised the issue of ageism. A 2007
Pew Research Center The Pew Research Center is a nonpartisan American think tank (referring to itself as a "fact tank") based in Washington, D.C. It provides information on social issues, public opinion, and demographic trends shaping the United States and th ...
study found that a majority of American voters would be less likely to vote for a President past a given age, with 45% saying that age would not matter. Margaret Morganroth Gullette's 2017 book, ''Ending Ageism or How Not to Shoot Old People'', provides multiple examples to illustrate the pervasiveness of ageism and delivers a call to action.


See also

*
Adultism Adultism is "the power adults have over children". More narrowly, adultism is defined as "prejudice and accompanying systematic discrimination against young people". On a more philosophical basis, the term has also been defined as "bias towards ad ...
*
Age discrimination in the United States In the United States, all states have passed laws that restrict age discrimination, and age discrimination is restricted under federal laws such as the Age Discrimination in Employment Act of 1967 (ADEA). However, it is worthy of note that age dis ...
*
Age stratification In sociology, age stratification refers to the hierarchical ranking of people into age groups within a society. Age stratification could also be defined as a system of inequalities linked to age. In Western societies, for example, both the old an ...
* Aging brain * Aging in the American workforce (related: the " silver tsunami" metaphor) * Codename: Kids Next Door *
Elder rights Elder rights are the rights of older adults (usually those in the seventh decade of life or older, although this definition is disputed), who in various countries are not recognized as a constitutionally protected class, yet face discrimination ...
* Ephebiphobia *
Generation A generation refers to all of the people born and living at about the same time, regarded collectively. It can also be described as, "the average period, generally considered to be about 20–⁠30 years, during which children are born and gr ...
*
Gerontocracy A gerontocracy is a form of oligarchical rule in which an entity is ruled by leaders who are significantly older than most of the adult population. In many political structures, power within the ruling class accumulates with age, making the oldes ...
* Gerontophobia * International Day of Older Persons *
Mandatory retirement Mandatory retirement also known as forced retirement, enforced retirement or compulsory retirement, is the set age at which people who hold certain jobs or offices are required by industry custom or by law to leave their employment, or retire. As ...
* Memory and aging * OK boomer * Pedophobia * Power harassment *
Prejudice Prejudice can be an affective feeling towards a person based on their perceived group membership. The word is often used to refer to a preconceived (usually unfavourable) evaluation or classification of another person based on that person's per ...
* Rankism *
The Silver Tsunami The Silver Tsunami (also known as Grey Tsunami, Gray Tsunami, Silver Wave, Gray Wave, or Grey Wave) is a metaphor used to describe population aging. The silver tsunami metaphor has been used in popular media and in scholarly literature to refer to ...
(metaphor) * You kids get off my lawn! * Youth exclusion *
Youth rights The youth rights movement (also known as youth liberation) seeks to grant the rights to young people that are traditionally reserved for adults, due to having reached a specific age or sufficient maturity. This is closely akin to the notion o ...
*
Youth unemployment Youth unemployment is the situation of young people who are looking for a job but cannot find a job, with the age range being defined by the United Nations as 15–24 years old. An unemployed person is defined as someone who does not have a job ...


References


Further reading

* * Ayalon, L., & Tesch-Römer, C. (Eds.). (2018).
Contemporary perspectives on ageism
'. Springer International Publishing. * * * * * * * * * * * * * * * * * * * * * * * Nelson, T. D. (2015). Ageism. In T. D. Nelson (Ed.), Handbook of Prejudice, Stereotyping, and Discrimination (2nd Ed.). New York: Psychology Press. * * Prokurat S., Fabisiak J., ''Age Management as a Tool for the Demographic Decline in the 21st Century: An Overview of its Characteristics'', Journal of Entrepreneurship, Management and Innovation, 8/2012, pp. 83–96. *


External links


2005 issue of the ''Journal of Social Issues''
Thematic journal issue devoted to empirical and theoretical research on Ageism.
Ageism – Discrimination Against Age
A Knol examining Ageism and social attitudes against different age groups.
Age Discrimination at Work: Wellpoint/Blue Cross

Age discrimination laws by the BBC

Age discrimination statistics for the UK, Europe and the world

Ageing at work
EU-OSHA The European Agency for Safety and Health at Work (EU-OSHA) is a decentralised agency of the European Union with the task of collecting, analysing and disseminating relevant information that can serve the needs of people involved in safety and h ...

Ageism: Stereotyping and Prejudice Against Older Persons
Edited scholarly volume of the latest research and theory on Ageism.

An essay against Ageism towards teenagers, written by a Canadian adolescent.

* ttps://web.archive.org/web/20071016054502/http://www.luhs.org/depts/injprev/Transprt/tran3.htm#Older%20Drivers Article on Older Drivers
Ageism In America
Detailed report on Ageism from the International Longevity Center. *
Interview
with social psychologists
Susan Fiske Susan Tufts Fiske (born August 19, 1952) is the Eugene Higgins Professor of Psychology and Public Affairs in the Department of Psychology at Princeton University. She is a social psychologist known for her work on social cognition, stereotypes, ...
and Mike North about common stereotypes of older people. () *
Old Lesbians Organizing for Change
*

{{Discrimination 1969 neologisms Human rights by issue Prejudice and discrimination by type Youth rights