''Atelier de Production et de Création'', or A.P.C.'','' is a
French ready-to-wear
Ready-to-wear (or ''prêt-à-porter''; abbreviated RTW; "off-the-rack" or "off-the-peg" in casual use) is the term for ready-made garments, sold in finished condition in standardized sizes, as distinct from made-to-measure or bespoke clothing ...
brand founded in 1987 by the
Tunisian Jewish
The history of the Jews in Tunisia extended nearly two thousand years and goes back to the Ancient Carthage, Punic era. The Jewish community in Tunisia is no doubt older and grew up following successive waves of immigration and proselytism ...
fashion designer
Jean Touitou in
Paris
Paris () is the Capital city, capital and List of communes in France with over 20,000 inhabitants, most populous city of France, with an estimated population of 2,165,423 residents in 2019 in an area of more than 105 km² (41 sq mi), ma ...
.
History
In 1987,
Jean Touitou created a clothing line which would later become the A.P.C. brand. The clothes from this first menswear collection wear labels that only mention “HIVER 1987”.
In 1993, the brand opened several international stores in
Tokyo
Tokyo (; ja, 東京, , ), officially the Tokyo Metropolis ( ja, 東京都, label=none, ), is the capital and List of cities in Japan, largest city of Japan. Formerly known as Edo, its metropolitan area () is the most populous in the world, ...
Daikanyama in 1991 and
New York Mercer Street.
It was only in 1989 that the labels referring to the seasons are replaced with A.P.C. labels, confirming the creation of the brand.
The first pieces of the A.P.C. collections were characterized by
minimalist
In visual arts, music and other media, minimalism is an art movement that began in post– World War II in Western art, most strongly with American visual arts in the 1960s and early 1970s. Prominent artists associated with minimalism include Do ...
designs, clean lines, and simple patterns.
The collection would later include raw Japanese denim.
In 2011, designer Jessica Ogden launched the first collection of A.P.C. quilts, elaborated with fabric remnants as well.
A.P.C. is also starting to organize parades and since 2018 they have been included in the official calendar of the
Fédération française de la couture
The Fédération française de la couture, du prêt-à-porter des couturiers et des créateurs de mode ( en, French Federation of Fashion and of Ready-to-Wear Couturiers and Fashion Designers) is the governing body for the French fashion industr ...
.
Products
Collaborations
A.P.C. has done collaborations with brands and creatives including
Kid Cudi,
Kanye West
Ye ( ; born Kanye Omari West ; June 8, 1977) is an American rapper, singer, songwriter, record producer, and fashion designer.
Born in Atlanta and raised in Chicago, West gained recognition as a producer for Roc-A-Fella Records in the ea ...
, Suzanne Koller, Brain Dead,
Carhartt WIP, RTH,
Catherine Deneuve
Catherine Fabienne Dorléac (born 22 October 1943), known professionally as Catherine Deneuve (, , ), is a French actress as well as an occasional singer, model, and producer, considered one of the greatest European actresses. She gained recogni ...
, Charlotte Chesnais, and
Goop (company)
Goop (stylized as goop) is a wellness and lifestyle brand and company founded by actress Gwyneth Paltrow. Launched in September 2008, Goop started out as a weekly e-mail newsletter providing new age advice, such as "police your thoughts" and ...
.
References
External links
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Clothing companies of France
French brands
Clothing brands
High fashion brands
Companies based in Paris