SuperBetamax And Extended Definition Betamax
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Betamax (also known as Beta, and stylized as the Greek letter β in its logo) is a discontinued consumer analog
video cassette Videotape is magnetic tape used for storing video and usually sound in addition. Information stored can be in the form of either an analog or digital signal. Videotape is used in both video tape recorders (VTRs) and, more commonly, videocasset ...
recording format developed by
Sony is a Japanese multinational conglomerate (company), conglomerate headquartered at Sony City in Minato, Tokyo, Japan. The Sony Group encompasses various businesses, including Sony Corporation (electronics), Sony Semiconductor Solutions (i ...
. It was one of the main competitors in the
videotape format war The videotape format war was a period of competition or " format war" of incompatible models of consumer-level analog video videocassette and video cassette recorders (VCR) in the late 1970s and the 1980s, mainly involving the Betamax and VHS ...
against its primary rival,
VHS VHS (Video Home System) is a discontinued standard for consumer-level analog video recording on tape cassettes, introduced in 1976 by JVC. It was the dominant home video format throughout the tape media period of the 1980s and 1990s. Ma ...
. Betamax was introduced in Japan on May 10, 1975, and launched in the United States later that year. Betamax was widely regarded, in part due to Sony's marketing, as offering superior picture quality compared to VHS. Its initial β1 speed provided 250 horizontal lines of resolution, compared to VHS's 240 lines, but early Beta tapes were limited to 60 minutes of recording time, making them impractical for recording movies or sporting events. To address this, Sony introduced the β2 speed, which doubled recording time to two hours but reduced resolution, negating its technical advantage. VHS's commercial success over Betamax was also driven by
JVC JVC (short for Japan Victor Company) is a Japanese brand owned by JVCKenwood. Founded in 1927 as the Victor Talking Machine Company of Japan and later as , the company was best known for introducing Japan's first televisions and for developin ...
's strategy of licensing the format broadly, spurring competition and lowering prices among manufacturers. In contrast, Sony initially resisted licensing Beta, limiting its market reach. By the late 1980s, Betamax’s decline was evident, and in 1988 Sony tacitly acknowledged defeat when it announced it would add VHS models to its VCR lineup. Despite losing the format war, Sony continued producing Betamax recorders until August 2002 and sold blank Beta cassettes until March 2016, marking the end of the format’s commercial lifespan.


Original version


Launch and early models

The first Betamax VCR introduced in the United States was the LV-1901 model, which included a
Trinitron Trinitron was Sony's brand name for its line of aperture-grille-based CRTs used in television sets and computer monitors. It was one of the first television systems to enter the market since the 1950s. Constant improvement in the basic techno ...
television, and appeared in stores in early November 1975. The cassettes contain
videotape Videotape is magnetic tape used for storing video and usually Sound recording and reproduction, sound in addition. Information stored can be in the form of either an analog signal, analog or Digital signal (signal processing), digital signal. V ...
in a design similar to that of the earlier, professional ,
U-matic U-matic, also known as -inch Type E Helical Scan or SMPTE E, is an analog recording videocassette format developed by Sony. First shown as a prototype in October 1969 and introduced commercially in September 1971, it was among the earliest vi ...
format. Like the rival videotape format VHS, Betamax has no
guard band In telecommunications, a guard band is a narrow, intentionally unused frequency band that is placed between adjacent frequency bands to minimize interference between them. It is used in frequency-division multiplexing. Guard bands exist in both ...
and uses
azimuth recording Azimuth recording is the use of a variation in angle between two recording heads that are recording data so close together on magnetic tape that crosstalk would otherwise likely occur. Normally, the head is perpendicular to the movement of the ta ...
to reduce
crosstalk In electronics, crosstalk (XT) is a phenomenon by which a signal transmitted on one circuit or channel of a transmission system creates an undesired effect in another circuit or channel. Crosstalk is usually caused by undesired capacitive, ...
. According to Sony's history webpages, the name had a double meaning: ''beta'' is the Japanese word used to describe the way in which signals are recorded on the tape; and the shape of the lowercase Greek letter
beta Beta (, ; uppercase , lowercase , or cursive ; or ) is the second letter of the Greek alphabet. In the system of Greek numerals, it has a value of 2. In Ancient Greek, beta represented the voiced bilabial plosive . In Modern Greek, it represe ...
(β) resembles the course of the tape through the transport. The suffix ''-max'', from the word "maximum", was added to suggest greatness. In 1977, Sony issued the first long-play Betamax VCR, the SL-8200. This VCR had two recording speeds: normal, and the newer half speed. This provided two hours of recording on the L-500 Beta videocassette. The SL-8200 was to compete against the VHS VCRs, which allowed up to 4, and later 6 and 8, hours of recording on one cassette. Initially, Sony was able to tout several Betamax-only features, such as BetaScan—a high-speed picture search in either direction—and BetaSkipScan, a technique that allowed the operator to see where they were on the tape by pressing the FF key (or REW, if in that mode): the transport would switch into the BetaScan mode until the key was released. This feature is discussed in more detail on Peep Search. Sony believed that the M-Load transports used by VHS machines made copying these trick modes impossible. BetaSkipScan (Peep Search) is now available on miniature M-load formats, but even Sony was unable to fully replicate this on VHS. BetaScan was originally called "Videola" until the company that made the
Moviola A Moviola () is a device that allows a Film editing, film editor to view a film while editing. It was the first machine for motion picture editing when it was invented by Iwan Serrurier in 1924. History Iwan Serrurier's original 1917 concept f ...
threatened legal action.
Sanyo is a former Japanese electronics manufacturer founded in 1947 by Toshio Iue, the brother-in-law of Kōnosuke Matsushita, the founder of Matsushita Electric Industrial, now known as Panasonic. Iue left Matsushita Electric to start his own bu ...
marketed its own Betamax-compatible recorders under the Betacord brand (also casually referred to as "Beta"). In addition to Sony and Sanyo, Beta-format video recorders were manufactured and sold by
Toshiba is a Japanese multinational electronics company headquartered in Minato, Tokyo. Its diversified products and services include power, industrial and social infrastructure systems, elevators and escalators, electronic components, semiconductors ...
, Pioneer,
Murphy Murphy is an Irish surname meaning "Sea Warrior". Origins and variants The surname is a variant of two Irish surnames: "Ó Murchadha"/"Ó Murchadh" (descendant of "Murchadh"), and "Mac Murchaidh"/" Mac Murchadh" (son of "Murchadh") derived ...
,
Aiwa Aiwa (, stylised aiwa) is a Japanese consumer electronics brand of Aiwa Co. Ltd., a subsidiary of Towada Audio holdings. The current company was established in 2017 and creates mainly audio products; the brand is also licensed to or owned by othe ...
, and
NEC is a Japanese multinational information technology and electronics corporation, headquartered at the NEC Supertower in Minato, Tokyo, Japan. It provides IT and network solutions, including cloud computing, artificial intelligence (AI), Inte ...
.
Zenith Electronics Zenith Electronics, LLC, is an American research and development company that develops ATSC and digital rights management technologies. It is owned by the South Korean company LG Electronics. Zenith was previously an American brand of consumer e ...
and
WEGA WEGA was a German audio and video manufacturer, manufacturing some of Germany's earliest radio receivers. History WEGA, pronounced "Vega", was founded as ''Wuerttembergische Radio-Gesellschaft mbh'' in Stuttgart, Germany in the year 1923. In ...
contracted with
Sony is a Japanese multinational conglomerate (company), conglomerate headquartered at Sony City in Minato, Tokyo, Japan. The Sony Group encompasses various businesses, including Sony Corporation (electronics), Sony Semiconductor Solutions (i ...
to produce VCRs for their product lines. The department stores
Sears Sears, Roebuck and Co., commonly known as Sears ( ), is an American chain of department stores and online retailer founded in 1892 by Richard Warren Sears and Alvah Curtis Roebuck and reincorporated in 1906 by Richard Sears and Julius Rosen ...
(in the United States and Canada) and Quelle (in Germany) sold Beta-format VCRs under their house brands, as did the
RadioShack RadioShack (formerly written as Radio Shack) is an American electronics retailer that was established in 1921 as an amateur radio mail-order business. Its parent company was purchased by Tandy Corporation in 1962, which shifted its focus from ma ...
chain of electronic stores.


Industrial and professional usage

Sony also offered a range of industrial Betamax products, a Beta I-only format for industrial and institutional users. These were aimed at the same market as
U-Matic U-matic, also known as -inch Type E Helical Scan or SMPTE E, is an analog recording videocassette format developed by Sony. First shown as a prototype in October 1969 and introduced commercially in September 1971, it was among the earliest vi ...
equipment, but were cheaper and smaller. The arrival of Betacam reduced the demand for both industrial Beta and U-Matic equipment. For the professional and broadcast video industry, Sony derived
Betacam Betacam is a family of half-inch professional videocassette products developed by Sony in 1982. In colloquial use, ''Betacam'' singly is often used to refer to a Betacam camcorder, a Betacam tape, a Betacam video recorder or the format itself. ...
from Betamax. Released in 1982, Betacam became the most widely used videotape format in
ENG Eng or ENG may refer to: Language and linguistics * Eng (letter), Ŋ ŋ * En with descender, Ң ң * eng, ISO 639-3 and ISO 639-2 code for English language * Velar nasal, a phoneme People * Eng (name), a given name and surname in various cu ...
(electronic news gathering), replacing the wide
U-matic U-matic, also known as -inch Type E Helical Scan or SMPTE E, is an analog recording videocassette format developed by Sony. First shown as a prototype in October 1969 and introduced commercially in September 1971, it was among the earliest vi ...
tape format. Betacam and Betamax are similar in some ways- early versions of Betacam used the same video cassette shape, used the same oxide tape formulation with the same
coercivity Coercivity, also called the magnetic coercivity, coercive field or coercive force, is a measure of the ability of a ferromagnetic material to withstand an external magnetic field without becoming Magnetization, demagnetized. Coercivity is usual ...
, and recorded linear audio tracks in the same location of the tape. However, in the key area of video recording, Betacam and Betamax use completely different on-tape formats. Betamax also had a significant part to play in the music recording industry, when Sony introduced its PCM (
pulse-code modulation Pulse-code modulation (PCM) is a method used to digitally represent analog signals. It is the standard form of digital audio in computers, compact discs, digital telephony and other digital audio applications. In a PCM stream, the amplitud ...
)
digital recording In digital recording, an audio signal, audio or video signal is converted into a stream of discrete numbers representing the changes over time in air pressure for audio, or Color, chroma and luminance values for video. This number stream is s ...
system as an encoding box/
PCM adaptor A PCM adaptor is a device that encodes digital audio as video for recording on a videocassette recorder. The adapter also has the ability to decode a video signal back to digital audio for playback. This digital audio system was used for Maste ...
that connected to a Betamax recorder. The Sony PCM-F1 adaptor was sold with a companion Betamax VCR SL-2000 as a portable
digital audio Digital audio is a representation of sound recorded in, or converted into, digital signal (signal processing), digital form. In digital audio, the sound wave of the audio signal is typically encoded as numerical sampling (signal processing), ...
recording system. Many recording engineers used this system in the 1980s and 1990s to make their first
digital master {{For, the Sony product line called DigitalMaster, DVCAM A digital master is an image, PDF file, digital recording or another digital asset preserved as the "original" for the purpose of archival storage, reuse and re-expression. For images, it is ...
recordings. Later models using the same format included the Sony PCM-501ES, PCM-601ES (includes S/PDIF input and outputs) and PCM-701ES.


Court case

One other major consequence of the Betamax technology's introduction to the U.S. was the lawsuit '' Sony Corp. v. Universal City Studios'' (1984, the "Betamax case"), with the
U.S. Supreme Court The Supreme Court of the United States (SCOTUS) is the highest court in the federal judiciary of the United States. It has ultimate appellate jurisdiction over all U.S. federal court cases, and over state court cases that turn on question ...
determining home videotaping to be legal in the United States, wherein home videotape cassette recorders were a legal technology since they had substantial noninfringing uses. This precedent was later invoked in ''
MGM v. Grokster ''MGM Studios, Inc. v. Grokster, Ltd.'', 545 U.S. 913 (2005), is a United States Supreme Court decision in which the Court ruled unanimously that the defendants, peer-to-peer file sharing companies Grokster and Streamcast (maker of Morpheus), c ...
'' (2005), where the high court agreed that the same "substantial noninfringing uses" standard applies to authors and vendors of
peer-to-peer Peer-to-peer (P2P) computing or networking is a distributed application architecture that partitions tasks or workloads between peers. Peers are equally privileged, equipotent participants in the network, forming a peer-to-peer network of Node ...
file sharing software (notably excepting those who "actively induce" copyright infringement through "purposeful, culpable expression and conduct").


Later developments and offshoots


HiFi audio upgrade

In June 1983, Sony introduced high fidelity audio to videotape as Beta Hi-Fi. For
NTSC NTSC (from National Television System Committee) is the first American standard for analog television, published and adopted in 1941. In 1961, it was assigned the designation System M. It is also known as EIA standard 170. In 1953, a second ...
, Beta HiFi worked by placing a pair of FM carriers between the chroma (C) and
luminance Luminance is a photometric measure of the luminous intensity per unit area of light travelling in a given direction. It describes the amount of light that passes through, is emitted from, or is reflected from a particular area, and falls wit ...
(Y) carriers, a process known as frequency multiplexing. Each head had a specific pair of carriers; in total, four individual channels were employed. Head A recorded its hi-fi carriers at 1.38(L) and 1.68(R) MHz, and the B head employed 1.53 and 1.83 MHz. The result was audio with an 80 dB
dynamic range Dynamics (from Greek δυναμικός ''dynamikos'' "powerful", from δύναμις ''dynamis'' " power") or dynamic may refer to: Physics and engineering * Dynamics (mechanics), the study of forces and their effect on motion Brands and ent ...
, with less than 0.005% wow and flutter. Prior to the introduction of Beta Hi-Fi, Sony shifted the Y carrier up by 400 kHz to make room for the four FM carriers that would be needed for Beta Hi-Fi. All Beta machines incorporated this change, plus the ability to hunt for a lower frequency pre-AFM Y carrier. Sony incorporated an "antihunt" circuit, to stop the machine hunting for a Y carrier that was not there. Some Sony NTSC models were marketed as "Hi-Fi Ready" (with an SL-HFR prefix to the model's number instead of the usual SL or SL-HF). These Betamax decks looked like a regular Betamax model, except for a special 28-pin connector on the rear. If the user desired a Beta Hi-Fi model but lacked the funds at the time, he could purchase an "SL-HFRxx" and at a later date purchase the separate Hi-Fi Processor. Sony offered two outboard Beta Hi-Fi processors, the HFP-100 and HFP-200. They were identical except that the HFP-200 was capable of multi-channel TV sound, with the word "stereocast" printed after the Beta Hi-Fi logo. This was possible because unlike a VHS Hi-Fi deck, an NTSC Betamax did not need an extra pair of heads. The HFP-x00 would generate the needed carriers which would be recorded by the attached deck, and during playback, the AFM carriers would be passed to the HFP-x00. They also had a small "fine tracking" control on the rear panel for difficult tapes. For
PAL Phase Alternating Line (PAL) is a color encoding system for analog television. It was one of three major analogue colour television standards, the others being NTSC and SECAM. In most countries it was broadcast at 625 lines, 50 fields (25 ...
, however, the bandwidth between the chroma and luminance carriers was not sufficient to allow additional FM carriers, so depth multiplexing was employed, wherein the audio track would be recorded in the same way that the video track was. The lower-frequency audio track was written first by a dedicated head, and the video track recorded on top by the video head. The head disk had an extra pair of audio-only heads with a different azimuth, positioned slightly ahead of the regular video heads, for this purpose. Sony was confident that VHS could not achieve the same audio performance feat as Beta Hi-Fi. However, to the chagrin of Sony, JVC did develop a VHS hi-fi system on the principle of depth multiplexing approximately a year after the first Beta Hi-Fi VCR, the SL-5200 was introduced by Sony. Despite initial praise as providing "CD sound quality", both Beta Hi-Fi and VHS HiFi suffered from "carrier buzz", where high-frequency information bled into the audio carriers, creating momentary "buzzing" and other audio flaws. Both systems also used
companding In telecommunications and signal processing, companding (occasionally called compansion) is a method of mitigating the detrimental effects of a channel with limited dynamic range. The name is a portmanteau of the words compressing and expandi ...
noise-reduction systems, which could create "pumping" artifacts under some conditions. Both formats also suffered from interchange problems, where tapes made on one machine did not always play back well on other machines. When this happened and if the artifacts became too distracting, users were forced to revert to the old linear soundtrack.


SuperBetamax / Hi-Band

In early 1985, Sony would introduce a new feature, Hi-Band or SuperBeta, by again shifting the Y carrier—this time by 800 kHz. This improved the bandwidth available to the Y sideband and increased the horizontal resolution from 240 to 290 lines on a regular-grade Betamax cassette. Since over-the-antenna and cable signals were only 300–330 lines resolution, SuperBeta could make a nearly identical copy of live television. However, the chroma resolution still remained relatively poor, limited to just under 0.4 MHz or approximately 30 lines resolution, whereas live broadcast
chrominance Chrominance (''chroma'' or ''C'' for short) is the signal used in video systems to convey the color information of the picture (see YUV color model), separately from the accompanying Luma (video), luma signal (or Y' for short). Chrominance is usu ...
resolution was over 100 lines. The heads were also narrowed to 29 
μm The micrometre (Commonwealth English as used by the International Bureau of Weights and Measures; SI symbol: μm) or micrometer (American English), also commonly known by the non-SI term micron, is a unit of length in the International System ...
to reduce crosstalk, with a narrower head gap to play back the higher carrier frequency at 5.6 MHz. Later, some models would feature further improvement, in the form of Beta-Is, a high band version of the Beta-I recording mode. There were some incompatibilities between the older Beta decks and SuperBeta, but most could play back a high band tape without major problems. SuperBeta decks had a switch to disable the SuperBeta mode for compatibility purposes. (SuperBeta was only marginally supported outside of Sony, as many licensees had already discontinued their Betamax line.)


ED-Beta (Extended Definition Betamax)

In 1988, Sony would again push the envelope with ED-Beta, or "Extended Definition" Betamax, capable of up to 500 lines of luma resolution, comparable to then-future DVD quality. In order to store the ~6.5 MHz-wide luma signal, with the peak frequency at 9.3 MHz, Sony used a metal formulation tape borrowed from the Betacam SP format (branded "ED-Metal") and incorporated some improvements to the transport to reduce mechanically induced aberrations in the picture. ED-Beta also featured a luminance carrier deviation of 2.5 MHz, as opposed to the 1.2 MHz used in SuperBeta, improving contrast with reduced luminance noise. Chroma resolution remained unchanged, which made artifacts like color fringing more pronounced. To cancel chroma signal crosstalk, the chroma portion of the signal was delayed by one or two scan lines during playback, smearing the color even more. The chroma delay could be disabled on higher end VCRs by turning on EDIT mode to "reduce editing faults" when dubbing a tape. Sony introduced two ED decks and a camcorder in the late 1980s. The top end EDV-9500 (EDV-9300 in Canada) deck was a very capable editing deck, rivaling much more expensive U-Matic set-ups for its accuracy and features, but did not have commercial success due to lack of timecode and other pro features. Sony did market ED-Beta to "semiprofessional" users, or "
prosumer A prosumer is an individual who both consumes and produces. The term is a portmanteau of the words '' producer'' and ''consumer''. Research has identified six types of prosumers: DIY prosumers, self-service prosumers, customizing prosumers, co ...
s". As for the EDC-55 "ED CAM" camcorder, the major complaint concerned its low light sensitivity due to the use of two CCDs instead of the typical single-CCD imaging device. ED-Beta machines only recorded in βII and βIII modes, with the ability to play back βI and βIs.


Portable equipment and Betamovie camcorders

Two-piece portable video systems (those featuring a portable VCR such as Sony's "BetaPak") and a separate camera) soon became available for amateur and low-end video production. To better compete with
Super 8 film Super 8 mm film is a motion-picture film format released in 1965 by Eastman Kodak as an improvement over the older "Double" or "Regular" 8 mm home movie format. The formal name for Super 8 is 8-mm Type S, distinguishing it from the ...
there was the need for a less cumbersome all-in-one solution, and Sony's was "
Betamovie Betamovie is a series of consumer-grade camcorders developed by Sony for the Betamax videotape format. As a camcorder, each unit combined a video camera and a video recorder into a single device. Betamovie camcorders recorded onto standard Betam ...
", the first consumer camcorder. Betamovie used standard-size Betamax cassettes. However, the changes required to miniaturise the mechanism forced the use of non-standard record signal timing. As a result, while the final on-tape recording is – by design – in standard Betamax format and playable on a regular Beta deck, the camcorder itself is record-only, and cannot be used to review or play back footage. (This also effectively restricted Betamovie to those who also owned or had access to the Beta VCRs needed to view recordings). VHS manufacturers found a different solution to drum miniaturization using standard video signals instead, permitting footage to be reviewed on the camcorder itself, and output to another VCR for editing. This was a huge advantage, as even owners of Beta VCRs could use a VHS camcorder to copy and edit footage to their Beta deck- something not possible with Betamovie. VHS gained another advantage with
VHS-C VHS-C is a compact version of the VHS videocassette format, introduced by Victor Company of Japan ( JVC) in 1982, and used primarily in consumer-grade analog recording camcorders. VHS-C uses the same magnetic tape as full-size VHS cassettes a ...
, which used a miniaturized cassette to make a camcorder smaller and lighter than any Betamovie. Sony could not duplicate the functionality of VHS-C camcorders, and seeing the rapid loss of market share, eventually introduced the
Video8 The 8mm video format refers informally to three related videocassette formats. These are the original Video8 format (analog video and analog audio but with provision for digital audio), its improved variant Hi8, as well as a more recent digita ...
format. Their hope was that Video8 could replace both Beta and VHS for all uses. SuperBeta and industrial Betamovie camcorders would also be sold by Sony.


Discontinuation and legacy


End of production

On November 10, 2015, Sony announced that it would no longer be producing Betamax video cassettes. Production and sales ended March 2016 after almost 41 years of continuous production. Third-party manufacturers continue to make new cassettes. While these cassettes are designed for use with the Betacam format, the oxide formulation cassettes are interchangeable with traditional Betamax systems. Despite the sharp decline in sales of Betamax recorders in the late 1980s and subsequent halt in production of new recorders by Sony in 2002, Betamax, SuperBetamax and ED-Beta are still being used by a small number of people. Even though Sony stopped making new cassettes in 2016, new old stocks of Betamax cassettes are still available for purchase at
online shop Online shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser or a mobile app. Consumers find a product of interest by visiting the website of the ...
s and used recorders (as well as cassettes) are often found at
flea market A flea market (or swap meet) is a type of street market that provides space for vendors to sell previously owned (secondhand) goods. This type of market is often seasonal. However, in recent years there has been the development of 'formal' ...
s, thrift stores or on
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auction An auction is usually a process of Trade, buying and selling Good (economics), goods or Service (economics), services by offering them up for Bidding, bids, taking bids, and then selling the item to the highest bidder or buying the item from th ...
sites. Early format
Betacam Betacam is a family of half-inch professional videocassette products developed by Sony in 1982. In colloquial use, ''Betacam'' singly is often used to refer to a Betacam camcorder, a Betacam tape, a Betacam video recorder or the format itself. ...
cassettes—which are physically based on the Betamax cassette—continue to be available for use in the professional media. It is still used by few broadcasters, as it was succeeded by Betacam SP, its digital modifications and more recently by tapeless recording.


Legacy

The VHS format's defeat of the Betamax format became a classic
marketing Marketing is the act of acquiring, satisfying and retaining customers. It is one of the primary components of Business administration, business management and commerce. Marketing is usually conducted by the seller, typically a retailer or ma ...
case study. Sony's attempt to dictate an industry standard backfired when
JVC JVC (short for Japan Victor Company) is a Japanese brand owned by JVCKenwood. Founded in 1927 as the Victor Talking Machine Company of Japan and later as , the company was best known for introducing Japan's first televisions and for developin ...
made the tactical decision to forgo Sony's offer of Betamax in favor of developing its own technology. JVC felt that accepting Sony's offer would yield results similar to the
U-Matic U-matic, also known as -inch Type E Helical Scan or SMPTE E, is an analog recording videocassette format developed by Sony. First shown as a prototype in October 1969 and introduced commercially in September 1971, it was among the earliest vi ...
deal, with Sony dominating.John Howells. "The Management of Innovation and Technology: The Shaping of Technology and Institutions of the Market Economy" ardcopy pg 76–81 By 1980, JVC's VHS format controlled 60% of the North American market. The large
economy of scale In microeconomics, economies of scale are the cost advantages that enterprises obtain due to their scale of operation, and are typically measured by the amount of output produced per unit of cost (production cost). A decrease in cost per un ...
allowed VHS units to be introduced to the European market at a far lower cost than the rarer Betamax units. In the United Kingdom, Betamax held a 25% market share in 1981, but by 1986, it was down to 7.5% and continued to decline further. By 1984, 40 companies made VHS format equipment in comparison with Beta's 12. Sony finally conceded defeat in 1988 when it, too, began producing VHS recorders (early models were made by
Hitachi () is a Japanese Multinational corporation, multinational Conglomerate (company), conglomerate founded in 1910 and headquartered in Chiyoda, Tokyo. The company is active in various industries, including digital systems, power and renewable ener ...
), though it still continued to produce Betamax recorders until 2002. In Japan, Betamax had more success and eventually evolved into Extended Definition Betamax, with 500+ lines of resolution.


Technical details


Comparison with other video formats

The heads on the drum of a Betamax VCR move across the tape producing a writing speed of 6.9 or 5.832 metres per second with the drum rotating at 1800 rpm (NTSC, 60 Hz) or 1500 rpm (PAL, 50 Hz), theoretically giving Betamax a higher bandwidth of 3.2 MHz, thus better video quality than VHS. The tape moves at 2 cm/sec (βII, 60 Hz), 1.33 cm/sec (βIII, 60 Hz) or 1.873 cm/sec (50 Hz). The original βI speed was 4 cm/sec. Below is a list of modern, digital-style resolutions (and traditional analog "TV lines per picture height" measurements) for various media. The list only includes popular formats. Listed resolution applies to luminance only, with chroma resolution usually halved in each dimension for digital formats, and significantly lower for analog formats. Equivalent pixel resolutions are calculated from analog line resolution numbers: The somewhat unintuitive analog resolution loss for 16:9 DVD compared to 4:3 DVD arises because analog resolution unit is "lines per picture height". When picture height is kept the same, the same 720 pixels are spread to a wider area in 16:9, hence lower horizontal resolution per picture height.


Tape lengths

Both NTSC and PAL/SECAM Betamax cassettes are physically identical (although the signals recorded on the tape are incompatible). However, as tape speeds differ between NTSC and PAL/SECAM, the playing time for any given cassette will vary accordingly between the systems. Other unusual lengths were produced from time to time, such as L-410. * For NTSC only, βI is standard speed, βII is 1/2 speed, βIII is 1/3 speed.


In popular culture

In the 1983
David Cronenberg David Paul Cronenberg (born March 15, 1943) is a Canadian film director, screenwriter, producer and actor. He is a principal originator of the body horror genre, with his films exploring visceral bodily transformation, infectious diseases, and ...
film ''
Videodrome ''Videodrome'' is a 1983 Canadian science fiction body horror film written and directed by David Cronenberg and starring James Woods, Sonja Smits, and Debbie Harry. Set in Toronto during the early 1980s, it follows the CEO of a small UHF telev ...
'', the character of Max Renn grows an opening in his stomach that accepts Betamax videocassettes. The Betamax format was chosen because the cassettes were slightly smaller than VHS cassettes, and thus made the prosthetics easier to construct. In the 2006 episode of
Doctor Who ''Doctor Who'' is a British science fiction television series broadcast by the BBC since 1963. The series, created by Sydney Newman, C. E. Webber and Donald Wilson (writer and producer), Donald Wilson, depicts the adventures of an extraterre ...
entitled The Idiot’s Lantern, the
Tenth Doctor The Tenth Doctor is an incarnation of the Doctor, the protagonist of the British science fiction television series ''Doctor Who''. He is played by David Tennant in three series and nine specials. The character has also appeared in other ''Docto ...
beats the episode’s main enemy and entraps her for all eternity in a videotape he created thirty years too early as the episode is set in 1953. He shrugs off the effect it will have on the timelines as he calls it “just Betamax”. In the ''
Cowboy Bebop is a 1998 Japanese neo-noir space Western anime television series that aired on TV Tokyo and Wowow from 1998 to 1999. It was created and animated by Sunrise (company), Sunrise, led by a production team of director Shinichirō Watanabe, ...
'' episode "Speak Like a Child", Jet and Spike receive a Beta tape in the mail intended for Faye. Jet and Spike visit a shop in hopes of finding a Betamax player, which they do, but it is subsequently damaged beyond repair by Spike’s impatience with the old device. In the 2008 Pixar movie ''
WALL-E ''WALL-E'' (stylized with an interpunct as ''WALL·E'') is a 2008 American animated Romance film, romantic science fiction film produced by Pixar Animation Studios for Walt Disney Pictures. The film was directed by Andrew Stanton, produced b ...
'', WALL-E watches some excerpts of the film ''Hello, Dolly!'' on what is presumed to be an old Betamax tape. However close inspection of the shot shows that it is really a BetacamSP cassette, which may be an error on the filmmakers' part. The Tagalog song "Betamax" by the Filipino band
Sandwich A sandwich is a Dish (food), dish typically consisting variously of meat, cheese, sauces, and vegetables used as a filling between slices of bread, or placed atop a slice of bread; or, more generally, any dish in which bread serves as a ''co ...
from their fifth studio album in 2008 entitled '' Marks the Spot'' talks about an era in the
Philippines The Philippines, officially the Republic of the Philippines, is an Archipelagic state, archipelagic country in Southeast Asia. Located in the western Pacific Ocean, it consists of List of islands of the Philippines, 7,641 islands, with a tot ...
before the advent of the
Internet The Internet (or internet) is the Global network, global system of interconnected computer networks that uses the Internet protocol suite (TCP/IP) to communicate between networks and devices. It is a internetworking, network of networks ...
,
MP3 MP3 (formally MPEG-1 Audio Layer III or MPEG-2 Audio Layer III) is a coding format for digital audio developed largely by the Fraunhofer Society in Germany under the lead of Karlheinz Brandenburg. It was designed to greatly reduce the amount ...
s, and
DVD The DVD (common abbreviation for digital video disc or digital versatile disc) is a digital optical disc data storage format. It was invented and developed in 1995 and first released on November 1, 1996, in Japan. The medium can store any ki ...
s, and the only widespread video format was Betamax. Also in the Philippines, Betamax refers to the popular cubed
street food Street food is food sold by a Hawker (trade), hawker or vendor on a street or at another public place, such as a market, fair, or park. It is often sold from a portable food booth, food cart, or food truck and is meant for immediate consumption ...
made of chicken or pork's blood served in skewers which bear a crude resemblance to Betamax cartridges. In 2017, in
Despicable Me 3 ''Despicable Me 3'' is a 2017 American animated comedy film produced by Universal Pictures and Illumination, and distributed by Universal. It is the sequel to '' Despicable Me 2'' (2013), the third main installment, and the fourth overall ent ...
, the villain Balthazar Bratt, whose look, culture, accessories and weapons date from the 80's, yells "Son of a Beta max" at his opponent Gru. In 2019, episode 3, season 1 of Good Omens (Amazon Prime series), a prophecy is mentioned from the book of Agnes Nutter book of prophecies saying: "Do not buy Betamax," and referring to the year 1972.


See also

*
Betacam Betacam is a family of half-inch professional videocassette products developed by Sony in 1982. In colloquial use, ''Betacam'' singly is often used to refer to a Betacam camcorder, a Betacam tape, a Betacam video recorder or the format itself. ...
– Umatic's replacement. A non-compatible, high-quality standard used by television studios and other professionals *
DigiBeta Betacam is a family of half-inch professional videocassette products developed by Sony in 1982. In colloquial use, ''Betacam'' singly is often used to refer to a Betacam camcorder, a Betacam tape, a Betacam video recorder or the format itself. A ...
– Betacam's replacement. A non-compatible, digital high-quality standard used by television studios and other professionals *
Compact Video Cassette Compact Video Cassette (CVC) was one of the first analog recording videocassette formats to use a tape smaller than its earlier predecessors of VHS and Betamax, and was developed by Funai Electronics of Japan for portable use. The first model of ...
– Competitor product developed by
Funai is a Japanese consumer electronics company headquartered in Daitō, Osaka. Currently, it is in liquidation. Apart from producing its own branded electronic products, it was also an OEM providing assembled televisions and video players/recor ...
and
Technicolor Technicolor is a family of Color motion picture film, color motion picture processes. The first version, Process 1, was introduced in 1916, and improved versions followed over several decades. Definitive Technicolor movies using three black-and ...
using ″ tape format * Peep search – A picture search system pioneered with Betamax and available on most video formats since *
U-matic U-matic, also known as -inch Type E Helical Scan or SMPTE E, is an analog recording videocassette format developed by Sony. First shown as a prototype in October 1969 and introduced commercially in September 1971, it was among the earliest vi ...
– The predecessor to Betamax, using -inch tape instead of -inch *
Video8 The 8mm video format refers informally to three related videocassette formats. These are the original Video8 format (analog video and analog audio but with provision for digital audio), its improved variant Hi8, as well as a more recent digita ...
– A small form factor tape based upon Betamax technology, using 8 mm tape *
Videotape format war The videotape format war was a period of competition or " format war" of incompatible models of consumer-level analog video videocassette and video cassette recorders (VCR) in the late 1970s and the 1980s, mainly involving the Betamax and VHS ...
- With research firm Enterprise Strategy Group announcing that VHS won over Betamax due to its more open format


References


External links


The Ultimate Betamax Info Guide
– covering the Betamax format in the North American market
Mister Betamax
– extensive Beta supply site
Betamax PALsite
– over 350 pages of Betamax information, running since 1997
The 'Total Rewind' VCR museum
– covering Betamax and other vintage formats

* ttps://web.archive.org/web/20060818014014/http://aolradio.podcast.aol.com/twit/DGW-030.mp3 "Daily Giz Wiz" Podcast discussing the Betamaxbr>The Rise and Fall of Beta
by Marc Wielage and Rod Woodcock
Betamax
at the Museum of Obsolete Media {{Sony Corp Audiovisual introductions in 1975 Home video Sony products Products introduced in 1975 Japanese inventions Videocassette formats Videotape Discontinued media formats Products and services discontinued in 2016 Composite video formats