Youngme Moon
   HOME

TheInfoList



OR:

Youngme Moon is the Donald K. David Professor of Business Administration at Harvard Business School. At HBS, Professor Moon has held numerous leadership positions, including Senior Associate Dean for the MBA Program, Senior Associate Dean for Strategy and
Innovation Innovation is the practical implementation of ideas that result in the introduction of new goods or services or improvement in offering goods or services. ISO TC 279 in the standard ISO 56000:2020 defines innovation as "a new or changed entit ...
, and has launched a number of strategic innovations such as the MBA FIELD curriculum, and the HBX Learning Platform. Moon has received the HBS Award for Teaching Excellence on multiple occasions and currently offers one of the most popular courses in the MBA program. She is also the inaugural recipient of the Hellman Faculty Fellowship, awarded for distinction in research.


Research and Teaching

Moon's research and course development focuses on the intersection of business, branding, and culture. Her bestselling first book,'' Different'', which ''
Time Time is the continued sequence of existence and events that occurs in an apparently irreversible succession from the past, through the present, into the future. It is a component quantity of various measurements used to sequence events, ...
'' magazine referred to as “a poetic paean to originality,” was published by
Random House Random House is an American book publisher and the largest general-interest paperback publisher in the world. The company has several independently managed subsidiaries around the world. It is part of Penguin Random House, which is owned by Germ ...
in 2010. Her ideas have been published in a variety of academic and business journals, including the
Harvard Business Review ''Harvard Business Review'' (''HBR'') is a general management magazine published by Harvard Business Publishing, a wholly owned subsidiary of Harvard University. ''HBR'' is published six times a year and is headquartered in Brighton, Ma ...
. Moon's research has also been featured in the
Wall Street Journal ''The Wall Street Journal'' is an American business-focused, international daily newspaper based in New York City, with international editions also available in Chinese and Japanese. The ''Journal'', along with its Asian editions, is published ...
and
Forbes ''Forbes'' () is an American business magazine owned by Integrated Whale Media Investments and the Forbes family. Published eight times a year, it features articles on finance, industry, investing, and marketing topics. ''Forbes'' also r ...
. She has published and sold more than a million case studies on companies ranging from
Microsoft Microsoft Corporation is an American multinational technology corporation producing computer software, consumer electronics, personal computers, and related services headquartered at the Microsoft Redmond campus located in Redmond, Washin ...
to IKEA to Starbucks. Moon was among the top 40 case authors consistently, since the list was first published in 2016 by The Case Centre. She ranked 12th in 2018/19, 11th in 2017/18, sixth in 2016/17 and eighth in 2015/16. She is the first Asian-American woman to receive tenure at Harvard Business School.


Biography

Moon serves on the Board of Directors of
Unilever Unilever plc is a British multinational consumer goods company with headquarters in London, England. Unilever products include food, condiments, bottled water, baby food, soft drink, ice cream, instant coffee, cleaning agents, energy dri ...
(a leading global consumer goods company), Rakuten (one of Asia's most prominent
ecommerce E-commerce (electronic commerce) is the activity of electronically buying or selling of products on online services or over the Internet. E-commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain managemen ...
companies), Sweetgreen (a fast casual salad chain),
Warby Parker Warby Parker is an American online retailer of prescription glasses, contact lenses, and sunglasses, based in New York City. Warby Parker was founded as primarily online retailer, but now sells primarily (about 90%) through approximately 160 p ...
(a leading online eyeglasses retailer), MasterCard, and Riot Games (a video game developer). Moon received her M.A. and Ph.D. from Stanford University, and her B.A. from
Yale University Yale University is a Private university, private research university in New Haven, Connecticut. Established in 1701 as the Collegiate School, it is the List of Colonial Colleges, third-oldest institution of higher education in the United Sta ...
. Prior to joining Harvard Business School, she was on the faculty at
Massachusetts Institute of Technology The Massachusetts Institute of Technology (MIT) is a private land-grant research university in Cambridge, Massachusetts. Established in 1861, MIT has played a key role in the development of modern technology and science, and is one of the ...
.


References


Additional sources

* "Youngme Moon". Faculty & Research. (http://www.hbs.edu/faculty/Pages/profile.aspx?facId=6589). Harvard Business School. * Sachs, Andrea. (June 28, 2010). "To copy or not to copy? Making the case for successful imitators and innovators." (http://content.time.com/time/magazine/article/0,9171,1997453,00.html). ''Time'' magazine. * Murray, Alan. (November 19, 2011). "Gift Guide: Best of Business." (https://www.wsj.com/articles/SB10001424052970204190504577038263244281128). The Wall Street Journal. * Henderson, Maureen J. (April 30, 2013), "Why It's Better For Your Career To Be Loathed Than Liked." (https://www.forbes.com/sites/jmaureenhenderson/2013/04/30/why-its-better-for-your-career-to-be-loathed-than-liked/). Forbes. * Youngme Moon. (2010) "Different: Escaping the Competitive Herd." (http://www.youngmemoon.com/Youngme_Moon___Welcome.html). Crown Books/Random House. * Avid Technology, Inc. Investor Relations. (http://ir.avid.com/index.cfm). * Zulily. How zulily works. (http://www.zulily.com/howzulilyworks). {{DEFAULTSORT:Moon, Youngme Year of birth missing (living people) Living people Yale University alumni Stanford University alumni Harvard Business School faculty Bestselling case authors