Youtooz is a Canadian company that manufactures licensed collectible caricatural

figurine A figurine (a diminutive form of the word ''figure'') or statuette is a small, three-dimensional sculpture that represents a human, deity or animal, or, in practice, a pair or small group of them. Figurines have been made in many media, with cla ...

s made from

vinyl Vinyl may refer to: Chemistry * Polyvinyl chloride (PVC), a particular vinyl polymer * Vinyl cation, a type of carbocation * Vinyl group, a broad class of organic molecules in chemistry * Vinyl polymer, a group of polymers derived from vinyl ...

. The company primarily partners with Internet personalities or public figures and

meme A meme (; ) is an idea, behavior, or style that Mimesis, spreads by means of imitation from person to person within a culture and often carries symbolic meaning representing a particular phenomenon or theme. A meme acts as a unit for carrying c ...

s as a way to create an additional revenue for the partners while also making

merchandise Merchandising is any practice which contributes to the sale of Product (business), products ("merch" colloquially) to a retail consumer. At a retail in-store level, merchandising refers to displaying products that are for sale in a creative w ...

available for fans and the public. The company also produces figurines based on

video game A video game or computer game is an electronic game that involves interaction with a user interface or input device (such as a joystick, game controller, controller, computer keyboard, keyboard, or motion sensing device) to generate visual fe ...

s and established

media franchise A media franchise, also known as a multimedia franchise, is a collection of related media in which several derivative works have been produced from an original creative work of fiction, such as a film, a work of literature, a television program, o ...

s, and has collaborated with

Disney The Walt Disney Company, commonly referred to as simply Disney, is an American multinational mass media and entertainment industry, entertainment conglomerate (company), conglomerate headquartered at the Walt Disney Studios (Burbank), Walt Di ...

Paramount Global Paramount Global (Trade name, d/b/a Paramount) is an American multinational mass media and entertainment Conglomerate (company), conglomerate controlled by National Amusements and Headquarters, headquartered at One Astor Plaza in Times Square, ...

NBCUniversal NBCUniversal Media, LLC (abbreviated as NBCU and Trade name, doing business as NBCUniversal or Comcast NBCUniversal since 2013) is an American Multinational corporation, multinational mass media and Show business, entertainment conglomerate (comp ...

HBO Home Box Office (HBO) is an American pay television service, which is the flagship property of namesake parent-subsidiary Home Box Office, Inc., itself a unit owned by Warner Bros. Discovery. The overall Home Box Office business unit is based a ...

, Crunchyroll, and

Sony Pictures Sony Pictures Entertainment Inc. is an American diversified multinational mass media and entertainment studio conglomerate that produces, acquires, and distributes filmed entertainment (theatrical motion pictures, television programs, and rec ...

. The company has collaborated with notable Internet personalities or public figures including

MrBeast James Stephen "Jimmy" Donaldson (born May 7, 1998), commonly known by his online alias MrBeast, is an American YouTuber, media personality, and businessman. His YouTube videos, where he often hosts elaborate challenges and philanthropic effor ...

, Angry Video Game Nerd, Markiplier,

JonTron Jonathan Aryan Jafari () (born March 24, 1990), better known online as JonTron, is an American YouTuber. He created the eponymous YouTube web series ''JonTron'', where he reviews and parodies video games, films and other media. Jafari is t ...

KSI Olajide Olayinka Williams "JJ" Olatunji (born 19 June 1993), better known by his online alias KSI, is an English influencer, professional boxer and musician. He is a co-founding member of YouTube group the Sidemen, the CEO of Misfits Boxing a ...

Pokimane Imane Anys (; Arabic: إِيمَان أَنِيس, born 14 May 1996), known professionally as Pokimane ( or ), is a Canadian online streamer, YouTuber and influencer. She is best known for gameplay and commentary livestreams on Twitch, most no ...

Soulja Boy DeAndre Cortez Way (born July 28, 1990), known professionally as Soulja Boy (formerly Soulja Boy Tell 'Em), is an American rapper, songwriter, and record producer. He rose to prominence with his self-released 2007 debut single, "Crank That ...

Ninja A , or was a spy and infiltrator in pre-modern Japan. The functions of a ninja included siege and infiltration, ambush, reconnaissance, espionage, deception, and later bodyguarding.Kawakami, pp. 21–22 Antecedents may have existed as ear ...

Jack Harlow Jackman Thomas Harlow (born March 13, 1998) is an American rapper and singer. He began his recording career in 2015, and released several EPs and mixtapes until signing with Don Cannon and DJ Drama's record label Generation Now, an imprint of A ...

, RoyalPear, Phisnom, Alan Becker, Danno Cal Drawings, and Dream. Video game collaborations include ''

Minecraft ''Minecraft'' is a 2011 sandbox game developed and published by the Swedish video game developer Mojang Studios. Originally created by Markus Persson, Markus "Notch" Persson using the Java (programming language), Java programming language, the ...

'', ''

Fallout Nuclear fallout is residual radioactive material that is created by the reactions producing a nuclear explosion. It is initially present in the radioactive cloud created by the explosion, and "falls out" of the cloud as it is moved by the ...

'', ''

DOOM Doom is another name for damnation. Doom may also refer to: People * Doom (professional wrestling), the tag team of Ron Simmons and Butch Reed * Daniel Doom (1934–2020), Belgian cyclist * Debbie Doom (born 1963), American softball pitche ...

'', ''

Elden Ring is a 2022 action role-playing game developed by FromSoftware and published by Bandai Namco Entertainment. It was directed by Hidetaka Miyazaki with worldbuilding provided by the American fantasy writer George R. R. Martin. It was released o ...

'', ''

Banjo-Kazooie ''Banjo-Kazooie'' is a platform game series developed by Rare, a British company. The games feature a male bear named Banjo and his friend, a large female red bird named Kazooie, both of whom are controlled by the player. Banjo originally mad ...

'', ''

Cuphead ''Cuphead'' is a 2017 run and gun video game developed and published by Canadian developer Studio MDHR. The game follows its titular teacup-headed character and his brother Mugman, as they make a deal with the Devil to pay casino losses by r ...

'', ''

Halo HALO, halo, halos or haloes may refer to: Most common meanings * Halo (optical phenomenon) * Halo (religious iconography), a ring of light around the image of a head * ''Halo'' (franchise), a sci-fi video game series (2001–2021) Arts and en ...

'', ''

Call of Duty ''Call of Duty'' is a first-person shooter military video game series and media franchise published by Activision, starting in 2003. The games were first developed by Infinity Ward, then by Treyarch and Sledgehammer Games. Several spin-of ...

'', '' The Witcher'', and ''

Five Nights at Freddy's ''Five Nights at Freddy's'' (''FNaF'') is a video game series and media franchise created by Scott Cawthon that includes video games, novels, graphic novels, and films. The story arcs typically follow a night guard or other character trying t ...

''. The company has also released figures based on media franchises such as ''

Breaking Bad ''Breaking Bad'' is an American crime drama television series created and produced by Vince Gilligan for AMC (TV channel), AMC. Set and filmed in Albuquerque, New Mexico, the series follows Walter White (Breaking Bad), Walter White (Bryan Cran ...

'', '' Invincible'', ''

Marvel Comics Marvel Comics is a New York City–based comic book publishing, publisher, a property of the Walt Disney Company since December 31, 2009, and a subsidiary of Disney Publishing Worldwide since March 2023. Marvel was founded in 1939 by Martin G ...

'', '' Godzilla'', '' Back to the Future'', ''

One Piece ''One Piece'' (stylized in all caps) is a Japanese manga series written and illustrated by Eiichiro Oda. It follows the adventures of Monkey D. Luffy and his crew, the Straw Hat Pirates, as he explores the Grand Line in search of the myt ...

'', '' The Boys'', and ''

Transformers ''Transformers'' is a media franchise produced by American toy company Hasbro and Japanese toy company Tomy, Takara Tomy. It primarily follows the heroic Autobots and the villainous Decepticons, two Extraterrestrials in fiction, alien robot fac ...

''.

History

Youtooz was co-founded by Austin Litman, Austin Long, and Mark Prokoudine in 2019. The company's first released figurine was "Dead Meme," which was based on Ugandan Knuckles, an

Internet meme An Internet meme, or meme (, Help:Pronunciation respelling key, ''MEEM''), is a cultural item (such as an idea, behavior, or style) that spreads across the Internet, primarily through Social media, social media platforms. Internet memes manif ...

. The company launched over 200 figures and sold over 500,000 individual figurines in 2020. Youtooz had a revenue of over US$30 million in 2021 and released almost 400 new designs.

References

{{reflist Toy companies of Canada Canadian companies established in 2019

History

See also

References