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''XXX'' (pronounced "triple x" or "30") is the second studio album by American rapper Danny Brown. It was released on August 15, 2011, by
Fool's Gold Records Fool's Gold Records is an independent record label based in Brooklyn, New York, United States. The label is known for its annual series of Day Off concerts across the US and Canada. History Fool’s Gold Records was founded in 2005 by DJs A- ...
. The album's production was handled by Frank Dukes,
Brandun DeShay Brandun DeShay (born May 10, 1990), stylized as brandUn DeShay, is an American rapper, songwriter and record producer from Chicago, Illinois. He produced for all of his releases. Aside from his solo career, DeShay was an early member of the Lo ...
, Skywlkr,
Nick Speed Nicholas Marcell Speed (born August 12, 1980) is an American rapper, record producer, and disc jockey from Detroit, Michigan, United States. He has produced tracks for 50 Cent, Mopreme Shakur, Lloyd Banks, M.O.P., Talib Kweli, Phat Kat, Musiq Soul ...
, Quelle, Paul White, Squadda Bambino and DJ House Shoes. The album's only
guest appearance In show business, a guest appearance is the participation of an outsider performer (such as a musician or actor) in an event such as a music record or concert, show, etc., when the performer does not belong to the regular band, cast, or other ...
s come from Brown's Bruiser Brigade cohorts Chips and Dopehead. ''XXX'' received widespread acclaim from critics. On March 13, 2012, the album was re-released on
iTunes iTunes () is a software program that acts as a media player, media library, mobile device management utility, and the client app for the iTunes Store. Developed by Apple Inc., it is used to purchase, play, download, and organize digital mu ...
with three new tracks and a
digital booklet Digital booklet is the digital equivalent of booklet attached to physical release that often accompany digital music purchases. They are most commonly distributed in PDF. One well-known distributor of digital booklets with digital purchases is the ...
included.


Background

''XXX'' was released as a free download by
Brooklyn Brooklyn () is a borough of New York City, coextensive with Kings County, in the U.S. state of New York. Kings County is the most populous county in the State of New York, and the second-most densely populated county in the United States, be ...
, New York-based record label
Fool's Gold Records Fool's Gold Records is an independent record label based in Brooklyn, New York, United States. The label is known for its annual series of Day Off concerts across the US and Canada. History Fool’s Gold Records was founded in 2005 by DJs A- ...
. Brown cited ''XXX'' as his attempt at "experimenting and seeing how far ecould push listeners" with his music. Brown explains that ''XXX'' is an effort at a serious
concept album A concept album is an album whose tracks hold a larger purpose or meaning collectively than they do individually. This is typically achieved through a single central narrative or theme, which can be instrumental, compositional, or lyrical. Some ...
with a storyline, citing track 13 "DNA" as the start of Side B: "The cover looked like a vinyl to me, so I was going with that whole vibe". He explained that "the first side is all having fun" before the album takes a serious turn from "DNA" onward. While recording the album, Brown was listening to a lot of
Joy Division Joy Division were an English rock band formed in Salford in 1976. The group consisted of vocalist Ian Curtis, guitarist/keyboardist Bernard Sumner, bassist Peter Hook and drummer Stephen Morris. Sumner and Hook formed the band after atte ...
. He has also stated he recorded ''XXX'' with the intent of having it critically acclaimed: "I made ''XXX'' with the aim of getting great reviews."


Critical reception

''XXX'' was met with widespread critical acclaim. At
Metacritic Metacritic is a website that aggregates reviews of films, TV shows, music albums, video games and formerly, books. For each product, the scores from each review are averaged (a weighted average). Metacritic was created by Jason Dietz, Marc ...
, which assigns a normalized rating out of 100 to reviews from professional publications, the album received an
average In ordinary language, an average is a single number taken as representative of a list of numbers, usually the sum of the numbers divided by how many numbers are in the list (the arithmetic mean). For example, the average of the numbers 2, 3, 4, 7 ...
score of 83, based on nine reviews. Vincent Thomas of
AllMusic AllMusic (previously known as All Music Guide and AMG) is an American online database, online music database. It catalogs more than three million album entries and 30 million tracks, as well as information on Musical artist, musicians and Music ...
wrote, "''XXX'' — named for his gutter-filthy mouth and his 30th birthday — is an accomplishment." Jack Law of ''
Fact A fact is a datum about one or more aspects of a circumstance, which, if accepted as true and proven true, allows a logical conclusion to be reached on a true–false evaluation. Standard reference works are often used to check facts. Scie ...
'' noted, "It's Brown's embracing of contradictions that makes him such a fascinating rapper, and ''XXX'' is given depth and longevity by a tension, or collision between hardcore rap's reality fix and the avant-garde's desire for creative and expressive freedom from reality." Patrick Taylor of ''RapReviews'' said, "''XXX'' is another excellent release from the man who is one of the best rappers out there, proving that you can be lyrical and street at the same time, and that hip-hop doesn't have to be one dimensional." David Amidon of ''
PopMatters ''PopMatters'' is an international online magazine of cultural criticism that covers aspects of popular culture. ''PopMatters'' publishes reviews, interviews, and essays on cultural products and expressions in areas such as music, television ...
'' said, "Beyond its confrontational veneer lies a 19 track collection of a good number of 2011's hardest, freshest, most concrete bars imaginable." ''
Pitchfork A pitchfork (also a hay fork) is an agricultural tool with a long handle and two to five tines used to lift and pitch or throw loose material, such as hay, straw, manure, or leaves. The term is also applied colloquially, but inaccurately, to ...
'' wrote positively, "His gleeful love of words not only elevates some pretty heavy subject matter; it also helps distinguish ''XXX'' as one of the most compelling indie rap releases in an already strong year." Will Robinson of
Sputnikmusic Sputnikmusic is an American music community website offering music criticism and music news alongside features commonly associated with wiki-style websites. The format of the website is unusual in that it includes both professional and amateur ...
also wrote "''XXX'' is an absolutely essential hip-hop release in the age of Internet distribution and excess, and as the extreme of the lyrical tameness spectrum it's necessary for anyone who claims to be at all knowledgeable about hip-hop."


Accolades

''Pitchfork'' placed the album at number 19 on its list of the "Top 50 albums of 2011", while ''
Spin Spin or spinning most often refers to: * Spinning (textiles), the creation of yarn or thread by twisting fibers together, traditionally by hand spinning * Spin, the rotation of an object around a central axis * Spin (propaganda), an intentionally ...
'' named it the top hip-hop album of 2011. In October 2013, ''
Complex Complex commonly refers to: * Complexity, the behaviour of a system whose components interact in multiple ways so possible interactions are difficult to describe ** Complex system, a system composed of many components which may interact with each ...
'' named ''XXX'' the eighth best hip hop album of the last five years. In June 2016, ''Pitchfork'' placed the album at number three on its list of the "50 Best Rap Mixtapes of the Millennium" and in 2019, they placed it at 63 on their list of "The Best 200 Albums of the 2010s".


Track listing


Personnel

* Squadda Bambino – producer * Danny Brown – primary artist * Chips – guest artist *
Brandun DeShay Brandun DeShay (born May 10, 1990), stylized as brandUn DeShay, is an American rapper, songwriter and record producer from Chicago, Illinois. He produced for all of his releases. Aside from his solo career, DeShay was an early member of the Lo ...
– producer * Dopehead – guest artist * DJ House Shoes – producer * Frank Dukes – producer * Quelle – producer * Skywlkr – producer *
Nick Speed Nicholas Marcell Speed (born August 12, 1980) is an American rapper, record producer, and disc jockey from Detroit, Michigan, United States. He has produced tracks for 50 Cent, Mopreme Shakur, Lloyd Banks, M.O.P., Talib Kweli, Phat Kat, Musiq Soul ...
– producer * Paul White – producer


References


External links

* at
Discogs Discogs (short for discographies) is a database of information about audio recordings, including commercial releases, promotional releases, and bootleg or off-label releases. While the site was originally created with a goal of becoming the ...
(list of releases). {{DEFAULTSORT:Xxx 2011 albums Fool's Gold Records albums Danny Brown (rapper) albums Albums produced by Nick Speed Albums produced by Frank Dukes Albums produced by Quelle Chris Albums free for download by copyright owner