''xoJane'' (also known as ''xoJane.com'') was an American
online magazine
An online magazine is a magazine published on the Internet, through bulletin board systems and other forms of public computer networks. One of the first magazines to convert from a print magazine format to an online only magazine was the comput ...
from 2011 to 2016 geared toward women and founded by
Jane Pratt and co-published by Say Media. Pratt was the founding editor of ''
Sassy'' and ''
Jane'' magazines.
In less than two months from the launch date, ' established itself as one of Forbes' "Top 10 Lifestyle Websites for Women". Pratt served as editor-in-chief with Emily McCombs as executive editor, Lesley Kinzel as deputy editor and
Mandy Stadtmiller as editor-at-large.
Pratt launched a British sister site, ''xojane.co.uk'', in June 2012, with Rebecca Holman as editor. In March 2013, ' launched spinoff beauty site '.
''xoJane'' and ' were acquired by
Time Inc.
Time Inc. (also referred to as Time & Life, Inc. later on, after their two onetime flagship magazine publications) was an American worldwide mass media corporation founded on November 28, 1922, by Henry Luce and Briton Hadden and based in New ...
from Pratt and
SAY Media
Say Media (formerly VideoEgg) is a technology and advertising firm. The company provides a publishing platform (Tempest) to professional publishers and sells advertising across that platform and extended network of sites. Say Media has offices ...
in 2015. In December 2016, Time indicated that it would be folding ''xoJane'' into ''
InStyle
''InStyle'' is an American monthly women's fashion magazine founded in 1994. It was published in the United States by Dotdash Meredith, and started originally as a brand extension of ''People (magazine), People'' before carving out its own ide ...
'', following reports that Pratt was leaving Time and looking for a new owner for her web properties. In 2016, a statement from Time said that the site would redirect to InStyle.com. As of 2017 xoJane content and articles are unavailable and the xoJane site redirects to the Time, Inc. site
HelloGiggles
HelloGiggles.com is an entertainment and lifestyle website launched in May 2011. It has not been updated since 2023 but is still live. It was founded by actress/musician Zooey Deschanel, TV producer Sophia Rivka Rossi and writer Molly McAleer. ...
.
References
External links
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Defunct lifestyle magazines published in the United States
Online magazines published in the United States
Defunct women's magazines published in the United States
Internet properties established in 2011
Internet properties disestablished in 2016
Lifestyle websites
Magazines established in 2011
American women's websites
2011 establishments in the United States
Magazines disestablished in 2016
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