XHREV-FM is a radio station on
104.3 FM in
Los Mochis
Los Mochis () is a coastal city in northern Sinaloa, Mexico. It serves as the municipal seat of the municipality of Ahome. As of the 2010 census, the population was 362,613, which was 61 percent of the municipality's population.
Los Mochis is th ...
,
Sinaloa
Sinaloa (), officially the (), is one of the 31 states which, along with Mexico City, compose the Federal Entities of Mexico. It is divided into 18 municipalities, and its capital city is Culiacán Rosales.
It is located in northwest Mexic ...
, Mexico. It is owned by Roque Mascareño Chávez as one of four stations in the Vibra group and known as Vibra Radio with a
Regional Mexican
Regional Mexican music refers collectively to the regional subgenres of the country music of Mexico and its derivatives from the Southwestern United States. Each subgenre is representative of a certain region and its popularity also varies by ...
format.
History
XEZA-AM 740 in Topolobampo received its concession on September 6, 1973. The 250-watt station was owned by Ernesto Tirado Zavala and originally airing a grupera format known as "La Z".
In the early 1990s, XEZA moved to 770 kHz and increased its power to 5,000 watts as a daytimer in order to move to Los Mochis and rebranded as "Z77" keeping its grupera brand. It was acquired by Radio Z, S.A. in 1990, changing its calls ign to XEFTA-AM and became "X-7 La Magnífica". XEFTA became XEREV later in the 1990s; during this time, XEREV broadcast a grupera format as "La K-Guapa". In 2005, the station changed to a pop format as "RadioEvolución", and in 2008 it became the
Los 40
Los 40 (stylized as LOS40, formerly ''Los 40 Principales'', ) is a Spanish Top 40-themed music radio station that broadcasts current and recent music, primarily focusing on genres such as pop, dance, electropop, Electro Latin, and Reggaeton. T ...
format from
Televisa Radio
Grupo Televisa, S.A.B., simply known as Televisa, is a Mexican telecommunications and broadcasting company. A major Latin American mass media corporation, it often presents itself as the largest producer of Spanish-language content.
In April ...
.
In May 2011, XHREV-FM 104.3 came to air, migrating to FM. In June 2021, Grupo Chávez Radio leased XHREV and
XHGML-FM in
Guamúchil
Guamúchil (, , ) is a city located in the state of Sinaloa in Northwestern Mexico. It is located 100 km north of Culiacán, the capital of Sinaloa. The city serves as the seat of the municipality of Salvador Alvarado and is the economic ...
to Roque Mascareño Chávez—grandson of the founder of Chávez Radio—for his Vibra Radio venture, which had also purchased
XHVQ-FM in
Culiacán
Culiacán, officially Culiacán Rosales, is a city in northwestern Mexico, the capital and largest city of both Culiacán Municipality and the state of Sinaloa. The city was founded on 29 September 1531 by the Spanish conquistadors Lázaro de ...
and
XHMAT-FM in
Mazatlán
Mazatlán () is a city in the Mexican list of states of Mexico, state of Sinaloa. The city serves as the municipal seat for the surrounding , known as the Mazatlán Municipality. It is located on the Pacific Ocean, Pacific coast across from th ...
.
In January 2023, the pop format was replaced outside the Culiacán area with a
Regional Mexican
Regional Mexican music refers collectively to the regional subgenres of the country music of Mexico and its derivatives from the Southwestern United States. Each subgenre is representative of a certain region and its popularity also varies by ...
format.
References
Radio stations in Sinaloa
{{Sinaloa-radio-station-stub