XHMMS-FM is a radio station on 97.9 FM in

Mazatlán Mazatlán () is a city in the Mexican list of states of Mexico, state of Sinaloa. The city serves as the municipal seat for the surrounding , known as the Mazatlán Municipality. It is located on the Pacific Ocean, Pacific coast across from th ...

Sinaloa Sinaloa (), officially the (), is one of the 31 states which, along with Mexico City, compose the Federal Entities of Mexico. It is divided into 18 municipalities, and its capital city is Culiacán Rosales. It is located in northwest Mexic ...

. It carries the Globo romantic format from

MVS Radio MVS Radio are a group of four international Spanish-language radio networks owned by the mass media conglomerate MVS Comunicaciones. The group of radio networks consists of Exa FM, La Mejor FM, Globo and MVS Noticias and are broadcast in a variou ...

History

XEMMS-AM 1000 received its concession on April 10, 1987. The 1 kW daytimer was operated by

Grupo ACIR Grupo ACIR is a Mexican Mass media, media company that specializes in the operation of radio stations. It was established in 1965. The acronym ACIR stands for ''Asociación de Concesionarios Independientes de Radio'' (Association of Independent ...

and known as Radio ACIR before changing to an oldies format under its Radio Felicidad brand. In 2009 MegaRadio began operating the station. Initially, it retained the oldies format under the name "Tu Recuerdo" (Your Memory), but the station soon became a franchise of the Ke buena

Regional Mexican Regional Mexican music refers collectively to the regional subgenres of the country music of Mexico and its derivatives from the Southwestern United States. Each subgenre is representative of a certain region and its popularity also varies by ...

format from

Televisa Radio Grupo Televisa, S.A.B., simply known as Televisa, is a Mexican telecommunications and broadcasting company. A major Latin American mass media corporation, it often presents itself as the largest producer of Spanish-language content. In April ...

. It was authorized to move to FM in 2011. In 2018, Ke Buena moved to XHST-FM 94.7, and XHMMS-FM became La Bestia Grupera. RSN took over operation on March 30, 2020, with the FM Globo romantic format from

References

Radio stations in Sinaloa Radio stations established in 1987 1987 establishments in Mexico {{Sinaloa-radio-station-stub