Woodie's is an Irish

DIY "Do it yourself" ("DIY") is the method of building, modifying, or repairing things by oneself without the direct aid of professionals or certified experts. Academic research has described DIY as behaviors where "individuals use raw and sem ...

and

home improvement The concept of home improvement, home renovation, or remodeling is the process of renovating or making additions to one's home. Home improvement can consist of projects that upgrade an existing home interior (such as electrical and plumbing), ...

retailing company. Founded in 1987 in Walkinstown, Dublin and opening the first store in the same year, it is a part of Grafton Group plc. Woodie's is a nationwide company, having over thirty stores in Ireland. It operationally merged with Atlantic Homecare, the consumer division of Heiton Group that was acquired by Grafton Group in 2005, with all Atlantic Homecare stores eventually being rebranded as Woodie's after Atlantic Homecare entered

examinership Examinership is a process in Irish law whereby the protection of the Court is obtained to assist the survival of a company. It allows a company to restructure with the approval of the High Court. To obtain the appointment of an examiner it ...

in 2012

History

1986 to 1990

The company was founded in the summer of 1987, and the first store opened in

Walkinstown Walkinstown () is a suburb of Dublin in Ireland, six kilometres southwest of the city centre. It is surrounded by Drimnagh to the north, Crumlin to the east, Greenhills to the south, and Ballymount, Bluebell, and Clondalkin to the west. Its ...

under the name 'Pay Less DIY'. The success of this store then led to the opening of a second store in

Glasnevin Glasnevin (, also known as ''Glas Naedhe'', meaning "stream of O'Naeidhe" after a local stream and an ancient chieftain) is a neighbourhood of Dublin, Ireland, situated on the River Tolka. While primarily residential, Glasnevin is also home t ...

in April 1988. The continued successes of the retail operations led to two new store openings in 1990, one in

Sallynoggin Sallynoggin () is an area of Dublin in Ireland, in Dún Laoghaire–Rathdown county and the Dáil constituency of Dún Laoghaire. The area consists mainly of former local authority housing built between the late 1940s and the mid-1950s by the ...

and the other in

Cork Cork or CORK may refer to: Materials * Cork (material), an impermeable buoyant plant product ** Cork (plug), a cylindrical or conical object used to seal a container ***Wine cork Places Ireland * Cork (city) ** Metropolitan Cork, also known as G ...

. In 1989, ‘Pay Less DIY’ was purchased by the

Grafton Group Grafton Group plc is a builders merchants business based in the United Kingdom and Ireland. It is listed on the London Stock Exchange, and is a constituent of the FTSE 250 Index. History The company was established by William Chadwick as Chadwi ...

and was rebranded as Woodie's DIY.

1990 to present

In the early 2000s, Woodie's DIY entered a phase of rapid expansion and in 2005, the business acquired sixteen Atlantic Homecare store estate which brought the total number of locations to its present figure. In 2015, the parent company saw a huge boost in sales and also noticed a positive performance in the business. Woodie's DIY proceeded to perform strongly as growth in house prices increased the need for residential repair and maintenance.

Rebranding

Woodie's DIY underwent rebranding in early 2014 where they changed their logo and TV advertising campaign. During this period they also dropped "DIY" from the name and the store would now just be "Woodie's". This was done as they believed it was time to modernize the brand.

References

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External links

Official Website
Irish companies established in 1987 Retail companies established in 1987 Retail companies of the Republic of Ireland Home improvement companies Garden centres Irish brands