The Wine Institute is a
public policy
Public policy is an institutionalized proposal or a decided set of elements like laws, regulations, guidelines, and actions to solve or address relevant and real-world problems, guided by a conception and often implemented by programs. Public p ...
advocacy organization representing over 1,000
California wine
California wine production has a rich viticulture history since 1680 when
Spanish Jesuit missionaries planted ''Vitis vinifera'' vines native to the Mediterranean region in their established missions to produce wine for religious services. I ...
ries and affiliated businesses. Led by
Bobby Koch, its mission is "to initiate state, federal, and international public policy to enhance the environment for the responsible production, consumption and enjoyment of wine." The Wine Institute is the only advocacy group representing the California wine industry at the state, federal and international levels.
The organization's initiatives include:
* a partnership with the
California Travel and Tourism Commission to showcase California's wine and food offerings
* an export program providing marketing support for California wines outside the US with trade representation in 16 countries
* promotion of
sustainable winegrowing, in conjunction with the
California Association of Winegrape Growers
The Institute is based in
San Francisco
San Francisco (; Spanish for " Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the fourth most populous in California and 17th ...
, with offices in
Sacramento
)
, image_map = Sacramento County California Incorporated and Unincorporated areas Sacramento Highlighted.svg
, mapsize = 250x200px
, map_caption = Location within Sacramento ...
,
Washington, D.C.
)
, image_skyline =
, image_caption = Clockwise from top left: the Washington Monument and Lincoln Memorial on the National Mall, United States Capitol, Logan Circle, Jefferson Memorial, White House, Adams Morgan, ...
, six regions of the
United States
The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territori ...
and 16 countries abroad.
See also
*
Leon Adams, co-founder of the Wine Institute
References
External links
*
Wine industry organizations
Organizations based in San Francisco
California wine organizations
Organizations established in 1934
1934 establishments in California
Food and drink in the San Francisco Bay Area
Alcohol industry trade associations
501(c)(6) nonprofit organizations
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