Wine Institute (California)
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The Wine Institute is a
public policy Public policy is an institutionalized proposal or a Group decision-making, decided set of elements like laws, regulations, guidelines, and actions to Problem solving, solve or address relevant and problematic social issues, guided by a conceptio ...
advocacy Advocacy is an Action (philosophy), activity by an individual or advocacy group, group that aims to influence decision making, decisions within political, economic, and social institutions. Advocacy includes activities and publications to infl ...
organization representing over 1,000
California wine California wine production has a rich viticulture history since 1680 when Spanish Jesuit missionaries planted ''Vitis vinifera'' vines native to the Mediterranean region in their established missions to produce wine for religious services. ...
ries and affiliated businesses. Led by Bobby Koch, its mission is "to initiate state, federal, and international public policy to enhance the environment for the responsible production, consumption and enjoyment of wine." The Wine Institute is the only advocacy group representing the California wine industry at the state, federal and international levels. The organization's initiatives include: * a partnership with the California Travel and Tourism Commission to showcase California's wine and food offerings * an export program providing marketing support for California wines outside the US with trade representation in 16 countries * promotion of sustainable winegrowing, in conjunction with the California Association of Winegrape Growers The Institute is based in
San Francisco San Francisco, officially the City and County of San Francisco, is a commercial, Financial District, San Francisco, financial, and Culture of San Francisco, cultural center of Northern California. With a population of 827,526 residents as of ...
, with offices in
Sacramento Sacramento ( or ; ; ) is the capital city of the U.S. state of California and the seat of Sacramento County. Located at the confluence of the Sacramento and American Rivers in Northern California's Sacramento Valley, Sacramento's 2020 p ...
,
Washington, D.C. Washington, D.C., formally the District of Columbia and commonly known as Washington or D.C., is the capital city and federal district of the United States. The city is on the Potomac River, across from Virginia, and shares land borders with ...
, six regions of the
United States The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...
and 16 countries abroad.


See also

*
Leon Adams Leon David Adams (February 1, 1905 – September 14, 1995) was an American journalist, publicist, historian and co-founder of the Wine Institute. In 1958, Adams book ''Commonsense Book of Wine'' was published, which sought to bring table wine in ...
, co-founder of the Wine Institute


References


External links

* Wine industry organizations Organizations based in San Francisco California wine organizations Organizations established in 1934 1934 establishments in California Food and drink in the San Francisco Bay Area Alcohol industry trade associations 501(c)(6) nonprofit organizations {{wine-stub