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William Mellis Christie (5 January 1829 – 14 June 1900) is the namesake for the Canadian Mr. Christie brand of cookies and biscuits, owned by
Nabisco Nabisco (, abbreviated from the earlier name National Biscuit Company) is an American manufacturer of cookies and snacks headquartered in East Hanover, New Jersey. The company is a subsidiary of Illinois-based Mondelēz International. Nabisco' ...
. Christie was born in
Huntly Huntly ( gd, Srath Bhalgaidh or ''Hunndaidh'') is a town in Aberdeenshire, Scotland, formerly known as Milton of Strathbogie or simply Strathbogie. It had a population of 4,460 in 2004 and is the site of Huntly Castle. Its neighbouring settleme ...
,
Aberdeenshire Aberdeenshire ( sco, Aiberdeenshire; gd, Siorrachd Obar Dheathain) is one of the 32 council areas of Scotland. It takes its name from the County of Aberdeen which has substantially different boundaries. The Aberdeenshire Council area inclu ...
,
Scotland Scotland (, ) is a country that is part of the United Kingdom. Covering the northern third of the island of Great Britain, mainland Scotland has a border with England to the southeast and is otherwise surrounded by the Atlantic Ocean to ...
, the only child of John Christie and Jane Grant. He apprenticed as a baker before arriving in
Canada Canada is a country in North America. Its ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, covering over , making it the world's second-largest country by to ...
in 1848.


The Christie Bakery

With Alexander Brown, Christie co-founded a city bakery in Toronto, which became Christie, Brown and Company in 1853. By the 1880s, Christie's was considered to be the largest manufacturer of biscuits in Canada. The firm's primary plant in Toronto covered . The business opened a $1 million biscuit factory in
Winnipeg, Manitoba Winnipeg () is the capital and largest city of the province of Manitoba in Canada. It is centred on the confluence of the Red and Assiniboine rivers, near the longitudinal centre of North America. , Winnipeg had a city population of 749,60 ...
, a region where spring wheat (the type of wheat in bakery flour) is a major crop, in February 1932. The product had a market base in all parts of the country but does not appear to have penetrated export markets to any degree before Christie's death. The product line, of which there were more than 400 varieties of cakes and biscuits, was carefully monitored for quality by Christie himself. In October 1934, George Morrow and his brother Frederick K. Morrow owned the Christie, Brown Company, and had controlling interest in the Gold Dust Corporation, the American Linseed Company, the Standard Milling Company, the Ward Baking Company,
United Cigar Stores Limited United Cigar Stores Limited was a Canadian chain of cigar stores based in Toronto, Ontario which at one point had operations across the country. It once included United Cigar Store Agencies, which operated as franchisers of the brand. The red front ...
, and United Stores, Inc. The no par
common stock Common stock is a form of corporate equity ownership, a type of security. The terms voting share and ordinary share are also used frequently outside of the United States. They are known as equity shares or ordinary shares in the UK and other Comm ...
of the Christie, Brown Company was removed from the list on the
New York Stock Exchange The New York Stock Exchange (NYSE, nicknamed "The Big Board") is an American stock exchange in the Financial District of Lower Manhattan in New York City. It is by far the world's largest stock exchange by market capitalization of its liste ...
in March 1932. Today Mr. Christie is a brand under
Nabisco Nabisco (, abbreviated from the earlier name National Biscuit Company) is an American manufacturer of cookies and snacks headquartered in East Hanover, New Jersey. The company is a subsidiary of Illinois-based Mondelēz International. Nabisco' ...
and as part of
Mondelez International Mondelez International, Inc. ( ), often styled Mondelēz, is an American multinational confectionery, food, holding and beverage and snack food company based in Chicago. Mondelez has an annual revenue of about $26 billion and operates in ...
with products in the Canadian market. Mr. Christie Bakery and Outlet was located at 23 Park Lawn Road in
Etobicoke Etobicoke (, ) is an administrative district of, and one of six municipalities amalgamated into, the city of Toronto, Ontario, Canada. Comprising the city's west-end, Etobicoke was first settled by Europeans in the 1790s, and the municipalit ...
before closing.


Time line

1848 September – Age 19 – Christie gets his first job working as a baker in Toronto for a company called William McConnell. The shop is located on Yonge street at what was then the north end of Toronto. He is paid $4.00 per month plus given room and board. He does his baking at night and delivers the baked goods by handcart to customers in nearby Yorkville. 1850 – Age 21 – Christie leaves his job at William McConnell and goes to a neighbouring bakery managed by Alexander Mathers and Alexander Brown. 1853 – Age 24 – Christie and newfound partner George Maver take over the business from Alexander Mathers and Alexander Brown. Has some financial troubles the following two years, but by 1856 has got the business turning a profit. 1856 – Age 27 – Christie manages to buy out his partner, purchase the shop and hire three assistants. 1858 – Age 29 – Christie wins first prize at the Toronto exhibition for his biscuits. 1860 – Age 31 – Christie forms a partnership with his father-in-law, James McMullen, and focuses exclusively on biscuit making. With five staff he produces more than 4,300 boxes of biscuits by hand each year, bring total annual sales to $13,000.00. 1864 – Age 35 – Christie starts focusing on the wholesale trade. 1868 – Age 39 – The business enters a period of strong growth and he needs capital to expand. He seeks out his former employer Alexander Brown for help and the two become business partners in Christie, Brown and Company. Later that year they install steam powered machinery at their busy Yonge street shop. 1870 – Age 41 – The workforce has now doubled to 12 and sales have quadrupled. 1871 – Christie moves to offices on Francis Street (between Church Street and Jarvis Street and between King Street and Adelaide Street; now St. James Park). 1872 – Age 43 – Christie moves the factory to downtown Toronto and by 1874 the business consumes an entire city block (Duke and Frederick Streets, what is now Adelaide and Frederick Streets, currently the home of George Brown College). 1876 – Age 47 – Christie travels to the Centennial International Exhibition in Philadelphia and wins silver and bronze medals for his biscuits. 1878 February – Age 49 – Christie buys out Alexander Brown's share of the business and becomes the sole owner, but maintains the name Christie, Brown and Company. 1880 – Age 51 – Christie opens a sales office in Montreal. At this point the staff in Toronto number 120 and grow to 375 by the year 1900. 1890 – Age 61 – Christie, Brown and Company reaches a dominant position in Canada and now employs two out of three workers in the biscuit manufacturing industry 1899 – Age 70 – Christie, Brown and Company incorporated as a joint-stock company. He owned all 5,000 shares but this structure was, at least partly, designed with a view to dealing with his estate after death. Christie died of bone cancer the following year in Toronto. 1900 June 14 – Age 71 – Christie dies at his Queen's Park home (now Regis College) and the business, worth $500,000, passes on to his only living son,
Robert Jaffray Christie The name Robert is an ancient Germanic given name, from Proto-Germanic "fame" and "bright" (''Hrōþiberhtaz''). Compare Old Dutch ''Robrecht'' and Old High German ''Hrodebert'' (a compound of '' Hruod'' ( non, Hróðr) "fame, glory, honou ...
. Christie is buried at
Mount Pleasant Cemetery, Toronto Mount Pleasant Cemetery is a cemetery located in Toronto, Ontario, Canada, and is part of the Mount Pleasant Group of Cemeteries. It was opened in November 1876 and is located north of Moore Park, a neighbourhood of Toronto. The cemetery has k ...
. 1920 – Robert Jaffray, struck with cancer, sells the bakery to a group of New York investors. A non-compete clause is included which stipulated that no Christie would go into the baking business. 1926 – Robert Jaffray Christie dies 1928 – Nabisco acquires Christie, Brown and Company. 1949 –
East York East York is a former administrative district and municipality within Toronto, Ontario, Canada. From 1967 to 1998, it was officially the Borough of East York, a semi-autonomous borough within the upper-tier municipality of Metropolitan Toron ...
factory opens at 5 Bermondsey Road, later becomes
Peek Frean Peek Freans is the name of a former biscuit making company based in Bermondsey, London, which is now a global brand of biscuits and related confectionery owned by various food businesses. Owned but not marketed in the UK, Europe and USA by De Be ...
's plant 1950 – Lakeshore factory opens at 10 Park Lawn Road 2012 November 1 – Lakeshore factory announces the closure of the plant in 2013 2013 – Lakeshore factory closed


Personal life

On March 21, 1855 at the age of 26 Christie married 25-year-old Mary Jane McMullen. In 1856 their first daughter, Mary Jane (Pollie) was born. (She subsequently married James Jackson Palmer in 1875.) Two years later, their second daughter, Anne Elizabeth was born. In 1860, their first son, James E. Christie was born and in 1864, Mary Jane delivered their third daughter, Fanny Laura Christie. In 1868, tragedy struck only eight months after the birth of Christie's second son, William "Willie" Christie, when an illness, disease or virus claimed the lives of 8-year-old James and 8-month-old Willie.dates, births and deaths (except that of Mary Jane - Palmer plot) obtained from Christie plot in Mount Pleasant cemetery, Toronto Two years later, in 1870, the Christies had a third son: Robert Jaffray Christie, who would later inherit the company. Robert died in 1920, six years after he sold the Christie company.


Bibliography

*
Biography
at the
Dictionary of Canadian Biography The ''Dictionary of Canadian Biography'' (''DCB''; french: Dictionnaire biographique du Canada) is a dictionary of biographical entries for individuals who have contributed to the history of Canada. The ''DCB'', which was initiated in 1959, is ...
* , Mount Pleasant Cemetery tombstones


References

{{DEFAULTSORT:Christie, William Mellis 1829 births 1900 deaths Immigrants to the Province of Canada People from Huntly People from Old Toronto Scottish emigrants to pre-Confederation Ontario