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William Hurley (born March 30, 1971), commonly known as whurley, is an American tech entrepreneur and investor who founded Chaotic Moon Studios, Honest Dollar,“Whurley’s New Venture, Honest Dollar, Unveiled,”
Silicon Hills News, March 13, 2015.
Strangeworks, Ecliptic Capital, and philanthropic efforts including CERN's Entrepreneurship Student Programme and Equals: The Global Partnership for Gender Equality in the Digital Age. He is an open source advocateAnna Gonzalez
“Who’s Next: William ‘whurley’ Hurley,”
CNN CNN (Cable News Network) is a multinational cable news channel headquartered in Atlanta, Georgia, U.S. Founded in 1980 by American media proprietor Ted Turner and Reese Schonfeld as a 24-hour cable news channel, and presently owned by ...
, March 23, 2011.
and systems theorist,“Best of Austin 2008, Critics Picks,”
''
Austin Chronicle ''The Austin Chronicle'' is an alternative weekly newspaper published every Thursday in Austin, Texas, United States. The paper is distributed through free news-stands, often at local eateries or coffee houses frequented by its targeted demogra ...
''. Accessed April 13, 2013.
and is regularly interviewed by the press on technology and related topics.


Early life

Hurley was born in
Manassas, Virginia Manassas (), formerly Manassas Junction, is an independent city in the Commonwealth of Virginia, United States. The population was 42,772 at the 2020 Census. It is the county seat of Prince William County, although the two are separate jurisdi ...
. In his youth, his family moved around a lot, as his father was a member of the
US Army Special Forces The United States Army Special Forces (SF), colloquially known as the "Green Berets" due to their distinctive service headgear, are a special operations force of the United States Army. The Green Berets are geared towards nine doctrinal mis ...
. They lived in
Germany Germany,, officially the Federal Republic of Germany, is a country in Central Europe. It is the second most populous country in Europe after Russia, and the most populous member state of the European Union. Germany is situated betwe ...
,
Virginia Virginia, officially the Commonwealth of Virginia, is a state in the Mid-Atlantic and Southeastern regions of the United States, between the Atlantic Coast and the Appalachian Mountains. The geography and climate of the Commonwealth ar ...
and
Arizona Arizona ( ; nv, Hoozdo Hahoodzo ; ood, Alĭ ṣonak ) is a state in the Southwestern United States. It is the 6th largest and the 14th most populous of the 50 states. Its capital and largest city is Phoenix. Arizona is part of the Fou ...
before settling in
San Antonio, Texas ("Cradle of Freedom") , image_map = , mapsize = 220px , map_caption = Interactive map of San Antonio , subdivision_type = Country , subdivision_name = United States , subdivision_type1= State , subdivision_name1 = Texas , subdivision_t ...
, where Hurley attended elementary school. The Hurley family later moved to
Temple, Texas Temple is a city in Bell County, Texas, United States. As of 2020, the city has a population of 82,073 according to the U.S. census, and is one of the two principal cities in Bell County. Located near the county seat of Belton, Temple lies in ...
. Following his graduation from Temple High School in 1989, Hurley took electronic music courses at Temple Junior College, which would be the extent of his college education.Russ Capper
“WebXTRA: William 'Whurley' Hurley, Chaotic Moon Studios,”
The Business Makers Radio Show, Episode 249, March 13, 2010.
An abbreviation of Hurley's full name, “whurley” was originally Hurley's
Unix Unix (; trademarked as UNIX) is a family of multitasking, multiuser computer operating systems that derive from the original AT&T Unix, whose development started in 1969 at the Bell Labs research center by Ken Thompson, Dennis Ritchie, an ...
username when he was starting out in the
open source community The open-source-software movement is a movement that supports the use of open-source licenses for some or all software, as part of the broader notion of open collaboration. The open-source movement was started to spread the concept/idea of open ...
.Molly Wood
“Buzz Out Loud 1583: Let Whurley, the evil genius, blow your mind (Podcast),”
CNET, March 1, 2012.
He began going by “whurley” professionally in 2002.


Career


Large corporations and start-ups (1994-09)

Whurley moved to Austin in 1994 to work at
Apple An apple is an edible fruit produced by an apple tree (''Malus domestica''). Apple trees are cultivated worldwide and are the most widely grown species in the genus ''Malus''. The tree originated in Central Asia, where its wild ancestor, ' ...
, eventually working in research and development. He left Apple in 1997 for IBM, where he was appointed Master Inventor.Executive Profile - William Hurley
''
Bloomberg Businessweek ''Bloomberg Businessweek'', previously known as ''BusinessWeek'', is an American weekly business magazine published fifty times a year. Since 2009, the magazine is owned by New York City-based Bloomberg L.P. The magazine debuted in New York City ...
''. Accessed October 24, 2013.
After leaving IBM in 2000, he worked for a series of start-ups, including security management company Symbiot, which he co-founded and served as chief technology officer from 2003 to 2005; and systems management company Qlusters, where he was CTO from 2005 to 2007.“BMC’s William Hurley talks up open source,”
'' CIO'', November 27, 2007.
Qlusters closed down a year and a half after his departure. In the summer of 2002, whurley was hired by a resort group to infiltrate a
Las Vegas Las Vegas (; Spanish for "The Meadows"), often known simply as Vegas, is the 25th-most populous city in the United States, the most populous city in the state of Nevada, and the county seat of Clark County. The city anchors the Las Vegas ...
casino's offices in order to perform security audits. This was covered as part of
Kevin Mitnick Kevin David Mitnick (born August 6, 1963) is an American computer security consultant, author, and convicted hacker. He is best known for his high-profile 1995 arrest and five years in prison for various computer and communications-related crim ...
's 2005 nonfiction collection '' The Art of Intrusion''. In 2007, whurley was hired as chief architect of open source at BMC Software, where he remained until 2009.


Chaotic Moon Studios (2010-14)

In 2010, along with Ben Lamm and Mike Erwin, Whurley founded mobile software design and development company Chaotic Moon Studios.Jason Ankeny
“Big Claims Aim to Boost Business at Mobile App Startup,”
''
Entrepreneur Entrepreneurship is the creation or extraction of economic value. With this definition, entrepreneurship is viewed as change, generally entailing risk beyond what is normally encountered in starting a business, which may include other values t ...
'', August 28, 2012.
Chaotic Moon has worked with News Corp to develop the first
iPad The iPad is a brand of iOS and iPadOS-based tablet computers that are developed by Apple Inc. The iPad was conceived before the related iPhone but the iPhone was developed and released first. Speculation about the development, operating ...
-only digital newspaper '' The Daily'', as well as building applications for
Microsoft Microsoft Corporation is an American multinational technology corporation producing computer software, consumer electronics, personal computers, and related services headquartered at the Microsoft Redmond campus located in Redmond, Washin ...
,
CBS Sports CBS Sports is the sports division of the American television network CBS. Its headquarters are in the CBS Building on W 52nd Street in Midtown Manhattan, New York City, with programs produced out of Studio 43 at the CBS Broadcast Center on W ...
,
Sanrio is a Japanese entertainment company. It designs, licenses, and produces products focusing on the ''kawaii'' ("cute") segment of Japanese popular culture. Their products include stationery, school supplies, gifts, and accessories which are sold ...
,
Pizza Hut Pizza Hut is an American multinational restaurant chain and international franchise founded in 1958 in Wichita, Kansas by Dan and Frank Carney. They serve their signature pan pizza and other dishes including pasta, breadsticks and dessert a ...
and others. In 2012, Chaotic Moon purchased whurley's old company Symbiot. In 2011, Whurley and Phil Wheat formed a division to focus on developing new technologies, Chaotic Moon Labs. Whurley serves as the division's
general manager A general manager (GM) is an executive who has overall responsibility for managing both the revenue and cost elements of a company's income statement, known as profit & loss (P&L) responsibility. A general manager usually oversees most or all of ...
, overseeing the development of such products as a
Microsoft Kinect Kinect is a line of motion sensing input devices produced by Microsoft and first released in 2010. The devices generally contain RGB cameras, and infrared projectors and detectors that map depth through either structured light or time of fli ...
-controlled skateboard (which the company named the “Board of Awesomeness”);Bonnie Cha
“Brainwave-controlled skateboard is totally mental,”
CNET, February 23, 2012.
a skateboard controlled by the user's mind through a
Samsung The Samsung Group (or simply Samsung) ( ko, 삼성 ) is a South Korean multinational manufacturing conglomerate headquartered in Samsung Town, Seoul, South Korea. It comprises numerous affiliated businesses, most of them united under the ...
tablet running
Windows 8 Windows 8 is a major release of the Windows NT operating system developed by Microsoft. It was released to manufacturing on August 1, 2012; it was subsequently made available for download via MSDN and TechNet on August 15, 2012, and later to ...
(the “Board of Imagination”); a shopping cart that follows a shopper around the store (“The Smarter Cart"); and a bicycle helmet fitted with seven cameras that begin recording on impact, functioning like an airplane's
black box In science, computing, and engineering, a black box is a system which can be viewed in terms of its inputs and outputs (or transfer characteristics), without any knowledge of its internal workings. Its implementation is "opaque" (black). The te ...
in case of a hit-and-run (the “Helmet of Justice”). In July 2015, Chaotic Moon was acquired by Accenture, a consulting and technology services company.


Honest Dollar (2014-17)

In 2014, Whurley left Chaotic Moon to co-found Honest Dollar with Henry Yoshida. The Austin-based financial technology company helps set up and maintain employee retirement accounts for small businesses. In March 2016, Goldman Sachs announced a deal to acquire Honest Dollar. Honest Dollar is now Marcus Invest, part of the suite of products from Marcus by Goldman Sachs.


Equals (2016-present)

In September 2016,
International Telecommunication Union The International Telecommunication Union is a specialized agency of the United Nations responsible for many matters related to information and communication technologies. It was established on 17 May 1865 as the International Telegraph Unio ...
and
United Nations Women The United Nations Entity for Gender Equality and the Empowerment of Women, also known as UN Women, is a United Nations entity working for gender equality and the empowerment of women. UN Women advocates for the rights of women and girls, and focu ...
announced that they had teamed up with whurley to launch Equals: The Global Partnership for Gender Equality in the Digital Age, an organization focused on empowering women across the globe by helping them learn technology skills and find technology-related jobs. At the time of its formation, there were 250 million fewer women online than men. Equals is based at the International Telecommunication Union in
Geneva, Switzerland Geneva ( ; french: Genève ) frp, Genèva ; german: link=no, Genf ; it, Ginevra ; rm, Genevra is the second-most populous city in Switzerland (after Zürich) and the most populous city of Romandy, the French-speaking part of Switzerland. Situa ...
. Whurley put together a team in Austin to help launch the organization.


Strangeworks (2018-present)

In March 2018 at SXSW, whurley launched Strangeworks, a startup focused on quantum computing software; whurley is the author of ''Quantum Computing for Babies''. Prior to the launch of Strangeworks, they raised $4 million in a seed round led by
Lightspeed Venture Partners Lightspeed Venture Partners is a global venture capital firm focusing on multi-stage investments in the enterprise, consumer, and health sectors. Lightspeed invests in seed, early and growth-stage companies. The company invests in the U.S. and a ...
. The company designs and sells software developer tools and a systems management platform for clients in the aerospace, energy, finance and pharmaceutical industries.


Ecliptic Capital (2019-present)

In March 2019, whurley and Mike Erwin formed the venture capital firm Ecliptic Capital, a $125 million fund to invest in the Austin tech scene.


Politics

On March 11, 2016, whurley and rapper/producer
will.i.am William James Adams Jr. (born March 15, 1975), known professionally as will.i.am (pronounced "Will-I-am"), is an American rapper, singer, songwriter and record producer. He is the founding and lead member of the musical group Black Eyed Peas. ...
co-hosted a Democratic National Committee fundraiser at South By Southwest in Austin, featuring President
Barack Obama Barack Hussein Obama II ( ; born August 4, 1961) is an American politician who served as the 44th president of the United States from 2009 to 2017. A member of the Democratic Party, Obama was the first African-American president of the ...
and musical guest J. Cole.


Publications and patents

Whurley has co-written two books, both published in 1996: ''FreeHand: Graphics Studio Skills'' (a tutorial on
Adobe FreeHand Adobe FreeHand (formerly Macromedia FreeHand and Aldus FreeHand) was a computer application for creating two-dimensional vector graphics oriented primarily to professional illustration, desktop publishing and content creation for the Web. FreeHand ...
) and ''60 Minute Guide to Shockwave'' (a tutorial on creating movies for the Internet). Between 2000 and 2004, whurley was issued 11 patents, mostly related to systems management and security.“Open Source Luminary whurley (William Hurley) Joins BMC Software as Architect and Strategist,”
bmc.com, March 9, 2007.
In 2009, Whurley regularly wrote a blog on cloud computing for ''
InfoWorld ''InfoWorld'' (abbreviated IW) is an information technology media business. Founded in 1978, it began as a monthly magazine. In 2007, it transitioned to a web-only publication. Its parent company today is International Data Group, and its siste ...
'' and contributed technology articles to ''
Bloomberg Businessweek ''Bloomberg Businessweek'', previously known as ''BusinessWeek'', is an American weekly business magazine published fifty times a year. Since 2009, the magazine is owned by New York City-based Bloomberg L.P. The magazine debuted in New York City ...
''.


Community involvement

Whurley co-founded BarCamp Austin in 2006, a technology-related conference which took place around South By Southwest; and iPhoneDevCamp (or “developers camp”), which debuted in 2007 as an assembly of 200-300 developers and enthusiasts who were interested in finding new ways to use and hack Apple's iPhone. It has since expanded to include iOSDevCamp and iPadDevCamp. In the summer of 2013, whurley will be leading the inaugural GlassDevCamp, which will take place in San Francisco and will encourage the development of apps for the
Google Glass Google Glass, or simply Glass, is a brand of smart glasses developed and sold by Google. It was developed by X (previously Google X), with the mission of producing an ubiquitous computer. Google Glass displays information to the wearer using ...
platform. In June 2013,
British Airways British Airways (BA) is the flag carrier airline of the United Kingdom. It is headquartered in London, England, near its main hub at Heathrow Airport. The airline is the second largest UK-based carrier, based on fleet size and passengers ...
hosted UnGrounded, a group of business leaders and creative thinkers who met to address significant global problems. Whurley was one of 100 passengers to take part in the initiative, which took place on an 11-hour transatlantic flight from
Silicon Valley Silicon Valley is a region in Northern California that serves as a global center for high technology and innovation. Located in the southern part of the San Francisco Bay Area, it corresponds roughly to the geographical areas San Mateo Coun ...
to
London London is the capital and List of urban areas in the United Kingdom, largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary dow ...
. His group worked on strategies for getting more women involved in
STEM fields Science, technology, engineering, and mathematics (STEM) is an umbrella term used to group together the distinct but related technical disciplines of science, technology, engineering, and mathematics. The term is typically used in the context of ...
(science, technology, engineering and mathematics). The passengers later presented their ideas as part of an innovation conference held during the
39th G8 summit The 39th G8 summit was held on 17–18 June 2013, at the Lough Erne Resort, a five-star hotel and golf resort on the shore of Lough Erne in County Fermanagh, Northern Ireland. It was the sixth G8 summit to be held in the United Kingdom and th ...
, as well as to the
United Nations The United Nations (UN) is an intergovernmental organization whose stated purposes are to maintain international peace and security, develop friendly relations among nations, achieve international cooperation, and be a centre for harmoniz ...
'
International Telecommunication Union The International Telecommunication Union is a specialized agency of the United Nations responsible for many matters related to information and communication technologies. It was established on 17 May 1865 as the International Telegraph Unio ...
. In 2019, Whurley was named the first official ambassador for the CERN & Society Foundation. He was named Innovator in Residence at the Legatum Center for Development & Entrepreneurship at the
Massachusetts Institute of Technology The Massachusetts Institute of Technology (MIT) is a private land-grant research university in Cambridge, Massachusetts. Established in 1861, MIT has played a key role in the development of modern technology and science, and is one of the ...
for the 2020-21 academic year.


Film

In 2012, Whurley began working in film. He served as an associate producer on ''
Pit Stop In motorsports, a pit stop is a pause for refuelling, new tyres, repairs, mechanical adjustments, a driver change, as a penalty, or any combination of the above. These stops occur in an area called the pits, most commonly accessed via a pit lan ...
'', directed by
Yen Tan Yen Tan (born 1975) is a Malaysian-born American independent film producer and director. Early life Tan emigrated from Malaysia at the age of 19 and is based in Dallas, Texas. Career He is known for award-winning films ''Happy Birthday (2002 fi ...
. The feature was an official selection of the 2013 Sundance Film Festival. That same year, he was executive producer on the short film ''Sahasi Chori (Brave Girl)'' (2013), directed by Erin Galey. The film, which explores the sex trafficking industry through the story of a 13-year-old girl from a small village in
Nepal Nepal (; ne, :ne:नेपाल, नेपाल ), formerly the Federal Democratic Republic of Nepal ( ne, सङ्घीय लोकतान्त्रिक गणतन्त्र नेपाल ), is a landlocked country in S ...
who is taken by a con artist to
Mumbai Mumbai (, ; also known as Bombay — List of renamed Indian cities and states#Maharashtra, the official name until 1995) is the capital city of the Indian States and union territories of India, state of Maharashtra and the ''de facto'' fin ...
’s red light district, was selected for the 2013 South By Southwest ShortCase program and the 2013
Sarasota Film Festival The Sarasota Film Festival is a film festival located in Sarasota, Florida and is held in April. Its mission is "to celebrate the art of filmmaking and the contribution of filmmakers by hosting an international film festival and developing year-lo ...
, among others.


Honors and awards

*
Apple Design Award The Apple Design Awards (ADAs) is an event hosted by Apple Inc. at its annual Worldwide Developers Conference. The purpose of the event is to recognize the best and most innovative Macintosh The Mac (known as Macintosh until 1999) is a fa ...
(April 2004) *
IEEE The Institute of Electrical and Electronics Engineers (IEEE) is a 501(c)(3) professional association for electronic engineering and electrical engineering (and associated disciplines) with its corporate office in New York City and its operat ...
USA Entrepreneur Achievement Award for Leadership in Entrepreneurial Spirit (2016)


Bibliography


Books

*
FreeHand: Graphics Studio Skills
' – with Don Parsons and Sebastian Hassinger (1996,
Hayden Books Hayden Book Company (abbreviated Hayden Book Co.) was an imprint of MacMillan Computer Publishing USA that published computing books, with a particular emphasis on the Macintosh The Mac (known as Macintosh until 1999) is a family of perso ...
) *
60 Minute Guide to Shockwave
' – with T. Preston Gregg and Sebastian Hassinger (1996,
John Wiley & Sons John Wiley & Sons, Inc., commonly known as Wiley (), is an American multinational publishing company founded in 1807 that focuses on academic publishing and instructional materials. The company produces books, journals, and encyclopedias, ...
) * ''Quantum Computing for Babies'' - with Chris Ferrie (2018,
Sourcebooks Sourcebooks, Inc., is an independent book publisher located in Naperville, Illinois. The company publishes books, ebooks, and digital products, and is one of the 20 largest publishers in the United States. History The company was founded in 1 ...
)


Articles


Cloud Computing blog
– ''
InfoWorld ''InfoWorld'' (abbreviated IW) is an information technology media business. Founded in 1978, it began as a monthly magazine. In 2007, it transitioned to a web-only publication. Its parent company today is International Data Group, and its siste ...
'' (January 18 – July 27, 2009)
"Palm: Likely to Stumble with Pre"
– ''
Bloomberg Businessweek ''Bloomberg Businessweek'', previously known as ''BusinessWeek'', is an American weekly business magazine published fifty times a year. Since 2009, the magazine is owned by New York City-based Bloomberg L.P. The magazine debuted in New York City ...
'' (June 2, 2009)
"Augmented Reality: Getting Beyond the Hype"
– ''Bloomberg Businessweek'' (November 3, 2009)
"Quantum computing, not AI, will define our future"
TechCrunch TechCrunch is an American online newspaper focusing on high tech and startup companies. It was founded in June 2005 by Archimedes Ventures, led by partners Michael Arrington and Keith Teare. In 2010, AOL acquired the company for approximately $ ...
(November 17, 2018)
"Stop limiting quantum computing to speed"
– TechCrunch (February 21, 2019)


References

{{reflist


External links


Official website

Honest Dollar website

Strangeworks website

Ecliptic Capital website
Living people 1971 births Businesspeople from Texas American technology chief executives People from Manassas, Virginia People from Austin, Texas Open content activists Open source advocates People associated with CERN