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''What the Dormouse Said: How the Sixties Counterculture Shaped the Personal Computer Industry'', is a 2005
non-fiction Nonfiction, or non-fiction, is any document or media content that attempts, in good faith, to provide information (and sometimes opinions) grounded only in facts and real life, rather than in imagination. Nonfiction is often associated with b ...
book by John Markoff. The book details the
history of the personal computer The history of the personal computer as a mass-market consumer electronic device began with the microcomputer revolution of the 1970s. A personal computer is one intended for interactive individual use, as opposed to a mainframe computer where ...
, closely tying the ideologies of the collaboration-driven,
World War II World War II or the Second World War, often abbreviated as WWII or WW2, was a world war that lasted from 1939 to 1945. It involved the World War II by country, vast majority of the world's countries—including all of the great power ...
-era defense research community to the embryonic
cooperatives A cooperative (also known as co-operative, co-op, or coop) is "an autonomous association of persons united voluntarily to meet their common economic, social and cultural needs and aspirations through a jointly owned and democratically-contro ...
and psychedelics use of the American counterculture of the 1960s. The book follows the history chronologically, beginning with
Vannevar Bush Vannevar Bush ( ; March 11, 1890 – June 28, 1974) was an American engineer, inventor and science administrator, who during World War II headed the U.S. Office of Scientific Research and Development (OSRD), through which almost all warti ...
's description of his inspirational memex machine in his 1945 article "
As We May Think "As We May Think" is a 1945 essay by Vannevar Bush which has been described as visionary and influential, anticipating many aspects of information society. It was first published in ''The Atlantic'' in July 1945 and republished in an abridged ...
". Markoff describes many of the people and organizations who helped develop the ideology and technology of the computer as we know it today, including Doug Engelbart, Xerox PARC,
Apple Computer Apple Inc. is an American multinational technology company headquartered in Cupertino, California, United States. Apple is the largest technology company by revenue (totaling in 2021) and, as of June 2022, is the world's biggest company ...
and
Microsoft Windows Windows is a group of several proprietary graphical operating system families developed and marketed by Microsoft. Each family caters to a certain sector of the computing industry. For example, Windows NT for consumers, Windows Server for ...
. Markoff argues for a direct connection between the counterculture of the late 1950s and 1960s (using examples such as Kepler's Books in Menlo Park,
California California is a state in the Western United States, located along the Pacific Coast. With nearly 39.2million residents across a total area of approximately , it is the most populous U.S. state and the 3rd largest by area. It is also the m ...
) and the development of the computer industry. The book also discusses the early split between the idea of commercial and free-supply computing. The main part of the title, "What the Dormouse Said," is a reference to a line at the end of the 1967 Jefferson Airplane song " White Rabbit": "Remember what the dormouse said: feed your head." which is itself a reference to
Lewis Carroll Charles Lutwidge Dodgson (; 27 January 1832 – 14 January 1898), better known by his pen name Lewis Carroll, was an English author, poet and mathematician. His most notable works are '' Alice's Adventures in Wonderland'' (1865) and its sequ ...
's '' Alice's Adventures in Wonderland''.


See also

* '' Hackers: Heroes of the Computer Revolution'' * Midpeninsula Free University * Homebrew Computer Club * '' The Soul of a New Machine'' * ''
Microserfs ''Microserfs'', published by HarperCollins in 1995, is an epistolary novel by Douglas Coupland. It first appeared in short story form as the cover article for the January 1994 issue of ''Wired'' magazine and was subsequently expanded to full nov ...
'' *
Steve Jobs Steven Paul Jobs (February 24, 1955 – October 5, 2011) was an American entrepreneur, industrial designer, media proprietor, and investor. He was the co-founder, chairman, and CEO of Apple; the chairman and majority shareholder of Pixar; ...
* '' Fire in the Valley''


References


External links


Life Outside the Mainframe
(review from Peacework) History of computing 2005 non-fiction books Culture in the San Francisco Bay Area Books about California Viking Press books {{hist-book-stub