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WTTO (channel 21) is a
television station A television station is a set of equipment managed by a business, organisation or other entity, such as an amateur television (ATV) operator, that transmits video content and audio content via radio waves directly from a transmitter on the ea ...
licensed to Homewood, Alabama, United States, serving the
Birmingham Birmingham ( ) is a city and metropolitan borough in the metropolitan county of West Midlands in England. It is the second-largest city in the United Kingdom with a population of 1.145 million in the city proper, 2.92 million in the We ...
area as an affiliate of
The CW ''The'' () is a grammatical article in English, denoting persons or things already mentioned, under discussion, implied or otherwise presumed familiar to listeners, readers, or speakers. It is the definite article in English. ''The'' is the ...
. It is owned by
Sinclair Broadcast Group Sinclair Broadcast Group, Inc. (SBG) is a publicly traded American telecommunications conglomerate that is controlled by the descendants of company founder Julian Sinclair Smith. Headquartered in the Baltimore suburb of Cockeysville, Maryland, ...
alongside
MyNetworkTV MyNetworkTV (unofficially abbreviated MyTV, MyNet, MNT or MNTV, and sometimes referred to as My Network) is an American commercial broadcast television syndication service and former television network owned by Fox Corporation, operated by its ...
affiliate
WABM WABM (channel 68) is a television station in Birmingham, Alabama, United States, affiliated with MyNetworkTV. It is owned by Sinclair Broadcast Group alongside Homewood-licensed CW affiliate WTTO (channel 21) and low-power ABC affiliate WB ...
(channel 68) and ABC affiliate
WBMA-LD WBMA-LD (channel 58) is a low-power television station in Birmingham, Alabama, United States, affiliated with ABC. It is owned by Sinclair Broadcast Group alongside MyNetworkTV affiliate WABM (channel 68) and Homewood-licensed CW affiliate ...
(channel 58). The stations share studios at the Riverchase office park on Concourse Parkway in
Hoover Hoover may refer to: Music * Hoover (band), an American post-hardcore band * Hooverphonic, a Belgian band originally named Hoover * Hoover (singer), Willis Hoover, a country and western performer active in 1960s and '70s * "Hoover" (song), a 2016 ...
(with a Birmingham mailing address), while WTTO's transmitter is located atop Red Mountain, near the Goldencrest neighborhood of southwestern Birmingham. In Tuscaloosa, west Alabama, and the western portions of the Birmingham area, WTTO's CW channel and two subchannels of WBMA-LD are rebroadcast on WDBB (channel 17), which is licensed to Bessemer. It is owned by
Cunningham Broadcasting Cunningham Broadcasting Corporation is an owner of broadcast television stations in the United States. The company currently owns fifteen stations – eight affiliated with Fox, three affiliated with The CW, two affiliated with ABC, and two affi ...
and managed by Sinclair under a
local marketing agreement In North American broadcasting, a local marketing agreement (LMA), or local management agreement, is a contract in which one company agrees to operate a radio or television station owned by another party. In essence, it is a sort of lease or tim ...
(LMA); however, Sinclair effectively owns WDBB, as the majority of Cunningham's stock is owned by the family of deceased group founder Julian Smith. WTTO had a tortuous history prior to starting operations. It took nearly two decades for the station to be approved and built. Once on air, the station was a successful independent for the Birmingham area. It served as the Fox affiliate for the market from 1990 to 1996, when an affiliation shuffle resulted in the loss of the affiliation.


History


Early history of UHF channel 21 in central Alabama

The
UHF Ultra high frequency (UHF) is the ITU designation for radio frequencies in the range between 300 megahertz (MHz) and 3 gigahertz (GHz), also known as the decimetre band as the wavelengths range from one meter to one tenth of a meter (on ...
channel 21 allocation in
Central Alabama Central Alabama is a region in the state of Alabama. It is sometimes considered part of North Alabama because both regions are mountainous, but in some definitions they are different regions. The Valley and Ridge Province of the Appalachians con ...
was originally allocated to Gadsden. The first television station in the region to occupy the allocation was WTVS, which operated during the 1950s as an affiliate of the
DuMont Television Network The DuMont Television Network (also known as the DuMont Network, DuMont Television, simply DuMont/Du Mont, or (incorrectly) Dumont ) was one of America's pioneer commercial television networks, rivaling NBC and CBS for the distinction of being ...
, and was one of the earliest UHF television stations in the United States. However, it was never able to gain a viewership foothold against the region's other stations; its owners ceased the operations of WTVS in 1957, as it had suffered from severely limited viewership due to the lack of television sets in Central Alabama that were capable of receiving stations on the UHF band (electronics manufacturers were not required to incorporate built-in UHF tuners into television sets until the passage of the
All-Channel Receiver Act The All-Channel Receiver Act of 1962 (ACRA) (), commonly known as the All-Channels Act, was passed by the United States Congress in 1961, to allow the Federal Communications Commission to require that all television set manufacturers must include ...
by the
Federal Communications Commission The Federal Communications Commission (FCC) is an independent agency of the United States federal government that regulates communications by radio, television, wire, satellite, and cable across the United States. The FCC maintains jurisdicti ...
(FCC) in 1961, although such tuners would not be included on all newer sets until 1964).


A long way to air

In December 1963, Chapman Radio and Television Company—then the owners of radio station WCRT (1260 AM, now WYDE and 96.5 FM, now
WMJJ WMJJ (96.5 FM, "Magic 96.5") is a radio station licensed to Birmingham, Alabama. Owned by San Antonio-based iHeartMedia, it broadcasts an adult contemporary format. This format temporarily switches to Christmas music for the months of November ...
)—filed an application to build a new television station in Homewood, using Birmingham's channel 54 allocation. This application was designated for hearing with one by Symphony Network Association, Inc., in 1964. In 1965, the UHF table of allocations was overhauled, and channel 21 was substituted for 54 on Chapman's application. The FCC granted the permit to Chapman in August 1965; however, the FCC chose to resume hearings on the matter after other applicants protested the granting of Chapman's petition. (In the meantime, the Chapmans built, and then sold,
WCFT-TV WSES (channel 33) is a television station licensed to Tuscaloosa, Alabama, United States, serving the western portion of the Birmingham market as an affiliate of the digital multicast network Heroes & Icons. The station is owned by Howard Stirk ...
in Tuscaloosa.) One of the new bidders was a startup station— WBMG (channel 42), the first commercial UHF station in Birmingham—which hoped it could replace channel 42 with 21. When the contest resumed, there were five applicants. Besides Chapman and WBMG, there was Tele-Mac of Birmingham, owned by John McClendon, who also ran a chain of Black-oriented radio stations including WENN in Birmingham; Alabama Television Corporation, owned by John S. Jemison; and Birmingham Broadcasting Company, which was owned by Black businessman A. G. Gaston. Tele-Mac bowed out in late November, leaving four parties seeking the channel. Hearing examiner James Kraushaar's initial decision, released in September 1968, gave the nod to Alabama Television, based on its superior technical proposal. However, Chapman and WBMG contested the award, and the FCC agreed, finding that Alabama Television had failed to contact Black people in the process of ascertainment of community needs required of prospective licensees. WBMG's petition also raised a 1969 incident in which a cemetery owned by Jemison refused to bury the body of a Black soldier killed in Vietnam. In 1971, two other Alabama Television shareholders, George J. Mitnick and Joseph Engel, were sued by the
United States Department of Justice The United States Department of Justice (DOJ), also known as the Justice Department, is a federal executive department of the United States government tasked with the enforcement of federal law and administration of justice in the United Stat ...
for violations of the
Civil Rights Act of 1968 The Civil Rights Act of 1968 () is a landmark law in the United States signed into law by United States President Lyndon B. Johnson during the King assassination riots. Titles II through VII comprise the Indian Civil Rights Act, which appl ...
, and the FCC opened new hearings on the firm's qualifications in light of the lawsuit. Meanwhile, another applicant, Birmingham Broadcasting—which pledged the first integrated TV station in the country—was facing trouble in its ownership group. One of its stakeholders was Oscar Hyde, who was convicted on extortion charges in 1968 but still owned a third of the firm, putting it at a serious disadvantage in comparative hearing until Hyde sold his stake in 1973. WBMG had dropped out by this point, leaving Chapman and Birmingham Broadcasting the lone contenders for the construction permit; the Hyde stake was still being contested, but the FCC found the programming proposals from Chapman inadequate. Furthermore, the two financial institutions that had promised Birmingham Broadcasting funding in 1964 no longer existed in 1976. Hearings were held by the FCC that fall, but one Birmingham Broadcasting stakeholder, Jesse L. Lewis, refused to come; he was serving as the State Highway and Traffic Safety Director, making him the only Black leader of a state agency, and he feared that if he left town, his department would be abolished by the state legislature. The question of financial backing turned out to be the deciding factor when an administrative law judge found in favor of Chapman's bid in 1977. The decision was appealed to the full FCC, which upheld the ruling in March 1979. An attempted appeal in federal court turned out to have been filed one day late, while a petition for reconsideration made to the FCC was also dismissed.


Early years

With the permit in hand, construction—and new shareholders—entered the picture. The Chapman brothers sold half of the unbuilt station in 1980 to Byron Lasky, who owned
Satellite Television & Associated Resources Satellite Television & Associated Resources (STAR) was an American operator of subscription television (STV) systems. Owned by businessman Byron Lasky and headquartered in Santa Monica, California, the company operated services under the "Star" an ...
, a company providing microwave-based
subscription television Pay television, also known as subscription television, premium television or, when referring to an individual service, a premium channel, refers to Subscription business model, subscription-based television services, usually provided by multichan ...
service in Birmingham. The tower was erected alongside studios in the city's Goldencrest neighborhood in early 1982, and on April 21, after more than 18 years, WTTO debuted as Birmingham's fourth commercial TV station, with the first program being '' Buck Rogers in the 25th Century''. WTTO gave Birmingham its first
independent station An independent station is an independent radio or terrestrial television station which is independent in some way from broadcast networks. The definition of "independence" varies from country to country, reflecting governmental regulations, marke ...
and Alabama its second, debuting a few weeks after
WPMI-TV WPMI-TV (channel 15) is a television station licensed to Mobile, Alabama, United States, serving as the NBC affiliate for southwest Alabama and northwest Florida. It is owned by Deerfield Media alongside Pensacola, Florida–licensed independent ...
in Mobile. In 1983, Lasky acquired the remaining half of WTTO from the Chapmans. During this time, the station extended its cable reach, appearing on the system in Anniston in 1985. Channel 21 was programmed as a typical UHF independent, maintaining a schedule reliant mainly on
cartoons A cartoon is a type of visual art that is typically drawn, frequently animated, in an unrealistic or semi-realistic style. The specific meaning has evolved over time, but the modern usage usually refers to either: an image or series of images ...
,
sitcom A sitcom, a portmanteau of situation comedy, or situational comedy, is a genre of comedy centered on a fixed set of characters who mostly carry over from episode to episode. Sitcoms can be contrasted with sketch comedy, where a troupe may use ...
s and
movies A film also called a movie, motion picture, moving picture, picture, photoplay or (slang) flick is a work of visual art that simulates experiences and otherwise communicates ideas, stories, perceptions, feelings, beauty, or atmospher ...
. From its sign-on in 1982 until 1985, WTTO also carried programming from the Financial News Network. WTTO quickly became known in the market for airing a broad mix of
cult film A cult film or cult movie, also commonly referred to as a cult classic, is a film that has acquired a cult following. Cult films are known for their dedicated, passionate fanbase which forms an elaborate subculture, members of which engage i ...
s as part of its film lineup (the station also hosted film festivals at parks throughout central Alabama, featuring public screenings of the movies that it broadcast), as well as spoof promotional campaigns for its programs. WTTO quickly became the strongest independent station in Alabama, and one of the highest-rated independents in the United States. WTTO remained the only independent station in central Alabama for its first two years of operation; however, it would eventually gain a competitor in the west-central part of the state. In 1984, WDBB began broadcasting from Tuscaloosa, and it activated a new transmission facility in 1986 that extended its signal to Birmingham. It was WDBB (and WNAL-TV, a station in Gadsden that primarily rebroadcast it) that served as the market's first Fox affiliate. In September 1986, HR Broadcasting Company, a unit of HAR Communications, purchased the station along with WCGV-TV in
Milwaukee Milwaukee ( ), officially the City of Milwaukee, is both the most populous and most densely populated city in the U.S. state of Wisconsin and the county seat of Milwaukee County. With a population of 577,222 at the 2020 census, Milwaukee i ...
from Byron Lasky's companies. HAR Communications was 20% owned by
Hal Roach Studios Hal Roach Studios was an American motion picture and television production studio. Known as ''The Laugh Factory to the World'', it was founded by producer Hal Roach and business partners Dan Linthicum and I.H. Nance as the Rolin Film Company on Ju ...
. In June 1990, Qintex Entertainment sold its stake in HR Broadcasting Co., which owned WTTO and WCGV, to ABRY Communications for over $40 million. ABRY was successful in winning the Fox affiliation from WDBB, which moved to WTTO on September 1, 1990. As a result of their financial difficulties, WDBB and WNAL began simulcasting WTTO on January 30, 1991. Several stronger WDBB syndicated programs were added to WTTO's schedule as a result. In addition to programming contracts, WTTO also purchased WDBB's Birmingham business offices and W62BG, a translator improving service in parts of the city. The structure of WTTO's relationship with WDBB and WNAL changed to one of an affiliation; the stations also had the ability to air some of their own programming. The three stations functioned as a regional network of their own, providing coverage comparable to WBRC and WVTM-TV. By 1993, Abry had purchased WDBB and WNAL outright and converted both stations into full-time satellites of WTTO. WDBB then relocated its transmitter facilities to a tower in Moundville and reduced its transmitter power to reduce overlap with WTTO, but continued to maintain Bessemer as its city of license. That same year, WTTO entered into a
local marketing agreement In North American broadcasting, a local marketing agreement (LMA), or local management agreement, is a contract in which one company agrees to operate a radio or television station owned by another party. In essence, it is a sort of lease or tim ...
with WABM, which had been sold a few months earlier to a locally based group. By 1994, WTTO had become one of the highest-rated Fox affiliates in the country, and managed to overtake CBS affiliate WBMG as the third-highest-rated television station in central Alabama. Late that year, both WDBB and WNAL began airing separate programming during the daytime and late evening hours, consisting of syndicated sitcoms, drama and animated series that WTTO did not hold the rights to broadcast as well as local newscasts. In 1994, Abry Communications merged with Sinclair Broadcast Group, which—in addition to acquiring WTTO and WDBB—also assumed the rights to the local marketing agreement with WABM. At that time, the station moved its operations into WABM's facilities on Beacon Parkway West. In 1995, WNAL was purchased by Fant Broadcasting, but it continued to simulcast WTTO's programming through a time brokerage agreement.


Disaffiliation from Fox and eventual switch to The WB

On May 5, 1994, Great American Communications (which would be renamed Citicasters following the completion of its debt restructuring later that year) agreed to sell WBRC and three of its sister stations—fellow ABC affiliate
WGHP WGHP (channel 8) is a television station licensed to High Point, North Carolina, United States, serving the Piedmont Triad region as an affiliate of the Fox network. The station is owned by Nexstar Media Group, and maintains studios on Francis ...
in
High Point, North Carolina High Point is a city in the Piedmont Triad region of the U.S. state of North Carolina. Most of the city is in Guilford County, with parts extending into Randolph, Davidson, and Forsyth counties. High Point is North Carolina's only city tha ...
, NBC affiliate
WDAF-TV WDAF-TV (channel 4) is a television station in Kansas City, Missouri, United States, affiliated with the Fox network. The station is owned by Nexstar Media Group, and maintains studios and transmitter facilities on Summit Street in the Signal H ...
in
Kansas City The Kansas City metropolitan area is a bi-state metropolitan area anchored by Kansas City, Missouri. Its 14 counties straddle the border between the U.S. states of Missouri (9 counties) and Kansas (5 counties). With and a population of more th ...
and CBS affiliate
KSAZ-TV KSAZ-TV (channel 10) is a television station in Phoenix, Arizona, United States, broadcasting the Fox network. It is owned and operated by the network's Fox Television Stations division alongside MyNetworkTV station KUTP (channel 45). Both ...
in Phoenix—to
New World Communications New World Pictures (also known as New World Entertainment and New World Communications Group, Inc.) was an American independent production, distribution, and (in its final years as an autonomous entity) multimedia company. It was founded in 197 ...
for $350 million in cash and $10 million in share warrants. As part of a broader deal between New World and Fox signed on May 23 of that year, New World agreed to affiliate five of its eight existing television stations and the four it had acquired from Great American with Fox, in a series of affiliation transactions that would take two years to complete due to the varying conclusion dates of their ongoing contracts with either ABC, NBC or CBS. WBRC was one of the stations involved in this agreement. Although WTTO had established itself as one of the network's strongest affiliates, Fox jumped at the chance to align with WBRC, which had been the dominant station in central Alabama for over three decades. Three weeks later, New World agreed to buy WVTM-TV and three other stations—CBS affiliates KDFW in
Dallas Dallas () is the third largest city in Texas and the largest city in the Dallas–Fort Worth metroplex, the fourth-largest metropolitan area in the United States at 7.5 million people. It is the largest city in and seat of Dallas County ...
Fort Worth Fort Worth is the fifth-largest city in the U.S. state of Texas and the 13th-largest city in the United States. It is the county seat of Tarrant County, covering nearly into four other counties: Denton, Johnson, Parker, and Wise. Accord ...
and KTBC in
Austin Austin is the capital city of the U.S. state of Texas, as well as the seat and largest city of Travis County, with portions extending into Hays and Williamson counties. Incorporated on December 27, 1839, it is the 11th-most-populous city ...
, and ABC affiliate KTVI in St. Louis—from Argyle Television Holdings, in a purchase option-structured deal worth $717 million. The two purchases created a problem for New World due to conflicts caused by restrictions on television station ownership imposed by the FCC at the time; New World was not permitted to retain both WBRC and WVTM in any event as the ownership of two television stations in the same market by a single company was prohibited, and the concurrent acquisitions would give New World ownership of a combined fifteen stations, three more than the FCC allowed. The group's affiliation deal with Fox allowed New World to solve its ownership conflicts in Birmingham, as it chose to establish and transfer the license of WBRC into a
trust company A trust company is a corporation that acts as a fiduciary, trustee or agent of trusts and agencies. A professional trust company may be independently owned or owned by, for example, a bank or a law firm, and which specializes in being a trust ...
with the intent to sell the station to the network's broadcasting subsidiary,
Fox Television Stations Fox Television Stations, LLC (FTS; alternately Fox Television Stations Group, LLC), is a group of television stations located within the United States, which are owned-and-operated by the Fox Broadcasting Company, a subsidiary of the Fox Co ...
; the trust transfer was completed on July 24, 1995. Although the transfer of WBRC to the trust was finalized on July 24, 1995, Fox could not switch WBRC's network affiliation in the short-term, as the station's contract with ABC would not expire until August 31, 1996. While this forced Fox Television Stations to operate WBRC as an ABC affiliate for 8½ months after its purchase of the station from the New World-established trust closed on January 17, 1996, creating the rare situation in which a station was run by the owned-and-operated station group of one network but maintained an affiliation with one of its competitors, it gave ABC enough time to find a new central Alabama affiliate. The network first approached WTTO for an affiliation agreement. However, Sinclair—which would not own any stations affiliated with either of the Big Three networks until it acquired River City Broadcasting in 1996—was only willing to carry ABC's prime time and
news News is information about current events. This may be provided through many different media: word of mouth, printing, postal systems, broadcasting, electronic communication, or through the testimony of observers and witnesses to event ...
programming, as it was not interested in carrying the network's then-languishing daytime and Saturday morning programs. Even though WDBB operated a news department at the time negotiations with ABC began, Sinclair was also not willing to start a news department for WTTO; the group did not allocate a budget for news production for its non-Big Three stations at the time. Unlike situations in St. Louis and the
Piedmont Triad The Piedmont Triad (or simply the Triad) is a metropolitan region in the north-central part of the U.S. state of North Carolina anchored by three cities: Greensboro, Winston-Salem, and High Point. This close group of cities lies in the Piedmo ...
, where the network had little other choice but to align with a Sinclair-owned station (or one that the group would later acquire) due to a lack of another financially secure full-power station, other options were available in the Birmingham market. After turning down the WTTO offer in late 1995, ABC reached an agreement with Allbritton Communications to affiliate with WCFT in November of that year; Allbritton planned to acquire the non-license assets of WNAL-TV under a local marketing agreement and convert it into a satellite of WCFT-TV. Allbritton would later terminate the proposed LMA with WNAL and entered into an LMA with Osborne Communications Corporation to take over the operations of WJSU-TV; it also purchased low-power independent station W58CK (channel 58, now
WBMA-LD WBMA-LD (channel 58) is a low-power television station in Birmingham, Alabama, United States, affiliated with ABC. It is owned by Sinclair Broadcast Group alongside MyNetworkTV affiliate WABM (channel 68) and Homewood-licensed CW affiliate ...
) to serve as the official ABC affiliate for central Alabama for the purpose of being counted in the Birmingham station ratings reports (as Nielsen designated Tuscaloosa and Anniston as separate markets at the time), with WCFT and WJSU serving as its satellites; this prompted Allbritton to sign a groupwide affiliation deal with ABC which renewed the network's affiliations with its stations in
Little Rock ( The "Little Rock") , government_type = Council-manager , leader_title = Mayor , leader_name = Frank Scott Jr. , leader_party = D , leader_title2 = Council , leader_name2 ...
,
Tulsa Tulsa () is the second-largest city in the state of Oklahoma and 47th-most populous city in the United States. The population was 413,066 as of the 2020 census. It is the principal municipality of the Tulsa Metropolitan Area, a region wit ...
,
Harrisburg Harrisburg is the capital city of the Commonwealth of Pennsylvania, United States, and the county seat of Dauphin County. With a population of 50,135 as of the 2021 census, Harrisburg is the 9th largest city and 15th largest municipality in ...
, Roanoke, and Washington, D.C. and caused the company's stations in Charleston and
Brunswick, Georgia Brunswick () is a city in and the county seat of Glynn County in the U.S. state of Georgia. As the primary urban and economic center of the lower southeast portion of Georgia, it is the second-largest urban area on the Georgia coastline after S ...
to switch to the network. On September 1, 1996, when WBRC-TV officially became a Fox owned-and-operated station and W58CK/WCFT/WJSU became an ABC affiliate, WTTO and WDBB reverted to operating as independent stations. Simultaneously, WNAL formally terminated the WTTO simulcast, and became the CBS affiliate for Gadsden and northeastern Alabama. WBRC originally planned to carry the entire Fox network schedule, running the
Fox Kids Fox Kids (originally known as Fox Children's Network and later as the Fox Kids Network; stylized as FOX KIDS) was an American children's programming block and branding for a slate of international children's television channels. Originally a jo ...
block on weekday afternoons to replace the displaced ABC
soap opera A soap opera, or ''soap'' for short, is a typically long-running radio or television Serial (radio and television), serial, frequently characterized by melodrama, ensemble casts, and sentimentality. The term "soap opera" originated from radio drama ...
lineup upon its move to the W58CK trimulcast (which would be collectively known as "ABC 33/40," a brand referencing the respective channel numbers of WCFT and WJSU, and will mostly be referred to hereafter in the article as "WBMA+"). However, in what would be the catalyst to a change in the carriage policies for Fox Kids that allowed stations the option of either airing the block or being granted the right to transfer the rights to another station in the market, Sinclair approached WBRC about allowing WTTO to retain Fox Kids, which the Fox network (on behalf of Fox Television Stations) allowed it to keep. On February 2, 1997, WTTO and WDBB became affiliates of
The WB Television Network The WB Television Network (for Warner Bros., or the "Frog Network", for its former mascot, Michigan J. Frog) was an American television network launched on broadcast television on January 11, 1995, as a joint venture between the Warner Bros. ...
, and changed its on-air branding to "WB 21". It was one of the first Sinclair stations to affiliate with the network, occurring six months before the group struck an agreement to affiliate most of its UPN-affiliated and independent stations that it either owned or controlled to The WB on July 21. Prior to that point, Birmingham had been one of the largest markets that was not served by a local WB affiliate; central Alabama residents were only able to receive WB programs on
satellite A satellite or artificial satellite is an object intentionally placed into orbit in outer space. Except for passive satellites, most satellites have an electricity generation system for equipment on board, such as solar panels or radioiso ...
and some cable providers through the national superstation feed of the network's
Chicago (''City in a Garden''); I Will , image_map = , map_caption = Interactive Map of Chicago , coordinates = , coordinates_footnotes = , subdivision_type = List of sovereign states, Count ...
affiliate,
WGN-TV WGN-TV (channel 9) is an Independent station (North America), independent television station in Chicago, Chicago, Illinois, United States. Owned by Nexstar Media Group, it is sister station, sister to the company's sole radio property, talk ra ...
(now an independent station; its cable feed now operates as a standalone channel), which carried the network's programming nationwide from The WB's launch in January 1995 until October 1999. With the WB affiliation, WTTO added one of Fox Kids' competitors,
Kids' WB Kids' WB (stylized as Kids' WB!) was an American children's programming service and brand of The WB that aired on the network from September 9, 1995, to September 16, 2006. The block moved to The CW (a result of the merger of Time Warner's The W ...
, to its inventory of children's programming. The station carried Kids' WB's weekday morning and afternoon blocks together on Monday through Friday mornings (bookending Fox Kids' weekday morning block) on either a one-day delay or live-to-air depending on the time slot and accordant block; the Saturday morning edition of the block, meanwhile, aired on Sundays in a day-behind arrangement as WTTO aired the Fox Kids weekend block on Saturdays. During the late 1990s, WTTO reduced the number of movies, classic sitcoms and cartoons on its schedule, and began shifting its syndicated programming towards a lineup of talk,
reality Reality is the sum or aggregate of all that is real or existent within a system, as opposed to that which is only imaginary. The term is also used to refer to the ontological status of things, indicating their existence. In physical terms, re ...
and court shows as well as more recent syndicated sitcoms, that would become the common variety of programming for netlet stations at that time. In early 2000, WDBB relocated its transmitter facilities back to its original
guyed A guy-wire, guy-line, guy-rope, or stay, also called simply a guy, is a tensioned cable designed to add stability to a free-standing structure. They are used commonly for ship masts, radio masts, wind turbines, utility poles, and tents. A thi ...
-mast transmission tower in Windham Springs (which was constructed and completed shortly before the station signed on in 1982). WTTO dropped the Fox Kids block in September 2000, at which time, the station moved the Kids' WB blocks to weekday afternoons and Saturday mornings. Neither WBRC, nor any other central Alabama station, chose to acquire the local rights to Fox's children's programming lineup; as a result, Fox Kids, as well as the successor blocks that
4Kids Entertainment 4Kids Entertainment, Inc. (formerly known as Leisure Concepts, Inc. and later known as 4Licensing Corporation) was an American licensing company. The company was previously also a film and television production company that produced English- dub ...
programmed for the network after 2002 (Fox Box and
4Kids TV 4Kids TV (often stylized as 4K!DSTV and formerly known as FoxBox from September 14, 2002 to January 15, 2005) was an American television programming block and Internet-based video on demand children's network operated by 4Kids Entertainment. I ...
), were not cleared in the Birmingham market for the 7½ years that the network continued to carry children's programming; in addition, WTTO (as with WBRC) declined to air the paid programming block that replaced 4Kids TV in January 2009, ''
Weekend Marketplace ''Weekend Marketplace'' is a two-hour block of paid programming airing on Fox that debuted on January 3, 2009, replacing the 4Kids TV cartoon block due to the termination of the network's time lease agreement with 4Kids Entertainment. The block, ...
''; it would air instead on WABM. WTTO has continued to air the children's program blocks carried by The WB, and later by The CW (Kids' WB, The CW4Kids/Toonzai,
Vortexx Vortexx was a short-lived American Saturday morning children's television programming block that aired on The CW from August 25, 2012 to September 27, 2014. Programmed by Saban Brands, it replaced Toonzai, a block that was programmed by 4Kids ...
and
One Magnificent Morning One Magnificent Morning (OMM) is an American programming block that is programmed by Hearst Media Production Group (formerly Litton Entertainment) and distributed by CBS Media Ventures, and debuted on October 4, 2014, as a replacement for the an ...
), without interruption through the years. In 2001, Sinclair purchased WABM outright, creating the Birmingham–Tuscaloosa–Anniston market's first television
duopoly A duopoly (from Greek δύο, ''duo'' "two" and πωλεῖν, ''polein'' "to sell") is a type of oligopoly where two firms have dominant or exclusive control over a market. It is the most commonly studied form of oligopoly due to its simplicit ...
with WTTO/WDBB.


CW affiliation

On January 24, 2006, the
Warner Bros. Entertainment Warner Bros. Entertainment Inc. (commonly known as Warner Bros. or abbreviated as WB) is an American film and entertainment studio headquartered at the Warner Bros. Studios complex in Burbank, California, and a subsidiary of Warner Bros. D ...
unit of
Time Warner Warner Media, LLC ( traded as WarnerMedia) was an American multinational mass media and entertainment conglomerate. It was headquartered at the 30 Hudson Yards complex in New York City, United States. It was originally established in 1972 by ...
(which operated The WB) and
CBS Corporation The second incarnation of CBS Corporation (the first being a short-lived rename of the Westinghouse Electric Corporation) was an American multinational media conglomerate with interests primarily in commercial broadcasting, publishing, an ...
(which acquired UPN through its split from Viacom in December 2005) announced that the two companies would respectively shut down UPN and The WB, and enter into a
joint venture A joint venture (JV) is a business entity created by two or more parties, generally characterized by shared ownership, shared returns and risks, and shared governance. Companies typically pursue joint ventures for one of four reasons: to acces ...
to form a new "fifth" broadcast television network,
The CW ''The'' () is a grammatical article in English, denoting persons or things already mentioned, under discussion, implied or otherwise presumed familiar to listeners, readers, or speakers. It is the definite article in English. ''The'' is the ...
, that would initially feature a mix of programming from both of its forerunner networks as well as new content developed specifically for The CW. WTTO, however, continued to show The WB's programming until The WB's '' The Night of Favorites and Farewells,'' which aired on September 17, 2006. On May 2, 2006, Sinclair Broadcast Group announced that it had signed an affiliation agreement with the network, in which WTTO would become the Birmingham charter affiliate of The CW; when it officially joined the network upon its debut on September 18, WTTO/WDBB adopted "CW 21" as its official branding (although, the station sometimes identifies as "CW 21 Alabama" in some promotional imaging); sister station WABM affiliated with
MyNetworkTV MyNetworkTV (unofficially abbreviated MyTV, MyNet, MNT or MNTV, and sometimes referred to as My Network) is an American commercial broadcast television syndication service and former television network owned by Fox Corporation, operated by its ...
, a new secondary service started by Fox, on September 5, 2006. In 2007, Sinclair sold WDBB to
Cunningham Broadcasting Cunningham Broadcasting Corporation is an owner of broadcast television stations in the United States. The company currently owns fifteen stations – eight affiliated with Fox, three affiliated with The CW, two affiliated with ABC, and two affi ...
, and entered into a time brokerage agreement to continue operating that station as its repeater. However, the sale itself was purely nominal, as 97% of Cunningham's stock is controlled by trusts owned by the family of now-deceased Sinclair founder Julian Sinclair Smith (including, among others, its current
chief executive officer A chief executive officer (CEO), also known as a central executive officer (CEO), chief administrator officer (CAO) or just chief executive (CE), is one of a number of corporate executives charged with the management of an organization especiall ...
David Smith). Since the late 1990s, when it was known as Glencairn, Ltd., Cunningham has long faced allegations that it merely acts a
shell corporation A shell corporation is a company or corporation that exists only on paper and has no office and no employees, but may have a bank account or may hold passive investments or be the registered owner of assets, such as intellectual property, or s ...
to circumvent FCC rules on television station ownership within a single market.


Secondary ABC affiliation

On July 29, 2013, Allbritton Communications announced that it would sell its seven television stations—including the trimulcast operation involving WBMA-LD and satellites WCFT-TV and WJSU-TV—to Sinclair Broadcast Group (which would purchase the stations for $985 million), in order to focus on running its co-owned political news website,
Politico ''Politico'' (stylized in all caps), known originally as ''The Politico'', is an American, German-owned political journalism newspaper company based in Arlington County, Virginia, that covers politics and policy in the United States and intern ...
. As part of the deal, Sinclair had intended to sell the license assets of WTTO and WABM to
Deerfield Media Deerfield Media, Inc. is a broadcasting company and a shell corporation owned and operated by Stephen P. Mumblow. It was established on December 1, 2012 by the acquisition of several television stations connected to the Sinclair Broadcast Group. ...
, and retain operational responsibilities for those stations through shared services and joint sales agreements. On December 6, 2013, the FCC informed Sinclair that applications related to the deal need to be "amended or withdrawn," as Sinclair would retain the existing time brokerage agreement between WTTO and WDBB; this would, in effect, create a new LMA between WBMA+ and WDBB, even though the Commission had ruled in 1999 that such agreements made after November 5, 1996, covering the programming of more than 15% of a station's broadcast day would count toward the ownership limits for the brokering station's owner. On March 20, 2014, as part of a restructuring of the Sinclair-Allbritton deal in order to address these ownership conflicts as well as to expedite approval of the Allbritton acquisition that was delayed due to the FCC's increased scrutiny of outsourcing agreements (such as those maintained by Sinclair) used to circumvent in-market ownership caps, Sinclair announced that it would retain ownership of WTTO (under which WDBB would continue operating as its satellite under the existing LMA), and form a new duopoly between it and WBMA+ (which would mark the first known instance in which the senior partner in one duopoly became the junior partner in another, as well as the first instance involving a duopoly that was broken up legally terminating all operational ties with the junior partner); WABM was to be sold to a third-party buyer with which Sinclair would not enter into an operational outsourcing arrangement or maintain any contingent interest, other than a possible transitional shared facilities agreement until WTTO was able to move its operations from its Beacon Parkway studios to WBMA's facility in
Hoover Hoover may refer to: Music * Hoover (band), an American post-hardcore band * Hooverphonic, a Belgian band originally named Hoover * Hoover (singer), Willis Hoover, a country and western performer active in 1960s and '70s * "Hoover" (song), a 2016 ...
. On May 29, 2014, after informing the FCC that it had not found a buyer for WABM (even among the respective owners of WBRC, WVTM and WIAT that did not operate an existing duopoly in Birmingham,
Raycom Media Raycom Media, Inc. was an American television broadcasting company based in Montgomery, Alabama. Raycom owned and/or provided services for 65 television stations and two radio stations across 44 markets in 20 states. Raycom, through its Communi ...
,
Media General Media General was an American media company based in Richmond, Virginia. The company's origins can be traced back to 1887 when Richmond attorney Joseph Bryan acquired ''The Richmond Daily Times'', which later became ''The Richmond Times-Dispatch ...
and
LIN Media LIN Media was an American holding company founded in 1994 that operated 43 television stations. All except one were affiliates of the six major U.S. television networks. One of the remaining stations was a low powered weather station in In ...
, the latter two of which were in the process of merging at the time), Sinclair stated that it would propose a surrendering of the WJSU and WCFT licenses, and migrate the WBMA simulcast to WABM's second digital subchannel on the basis that the latter's transmission facilities are superior to those of WCFT and WJSU (as a low-power station, WBMA-LD would not be affected as the FCC does not apply in-market ownership caps to low-power stations owned alongside any full-power station). After nearly a year of delays, Sinclair's acquisition of Allbritton was approved by the FCC on July 24, 2014, and completed one week later on August 1. On September 18, 2014, in preparation for the planned shutdown of WCFT and WJSU eleven days later on September 29 (the transaction would be suspended on Sinclair's asking by the FCC days prior to the shutdown after the group agreed to sell both stations to
Howard Stirk Holdings Armstrong Williams (born February 5, 1962) is an American political commentator, entrepreneur, author, and talk show host. Williams writes a nationally syndicated conservative newspaper column, has hosted a daily radio show, and hosts a nationa ...
, on the agreement that Sinclair would not enter into any operational arrangements with HSH for either station), WDBB added a simulcast feed of WBMA-LD on digital subchannel 17.2, replacing WCFT (which became a
Heartland Heartland or Heartlands may refer to: Businesses and organisations * Heartland Bank, a New Zealand-based financial institution * Heartland Inn, a chain of hotels based in Iowa, United States * Heartland Alliance, an anti-poverty organization ...
affiliate) as WBMA's Tuscaloosa repeater; WABM also added a simulcast of the WBMA on its 68.2 subchannel.


Subchannel history


WTTO-DT2/WDBB-DT2

On March 23, 2006, Sinclair Broadcast Group announced that it signed an affiliation deal with The Tube to carry the
music video A music video is a video of variable duration, that integrates a music song or a music album with imagery that is produced for promotional or musical artistic purposes. Modern music videos are primarily made and used as a music marketing devic ...
network on the digital subchannels of many of the group's stations. The channel launched on WTTO/WDBB's second digital subchannel, which launched on virtual channels 21.2 and 17.2 on June 15, 2006. On December 31, Sinclair dropped The Tube from the stations affected by the deal due to new
educational programming Education is a purposeful activity directed at achieving certain aims, such as transmitting knowledge or fostering skills and character traits. These aims may include the development of understanding, rationality, kindness, and honesty. ...
regulations put into effect by the FCC that The Tube not immediately comply with by inserting E/I-compliant programming within its schedule, effectively putting the burden on local stations to carry programs that complied with the regulations; the network ceased operations on October 1, 2007, due to several factors likely including the discontinuance of the Sinclair carriage deal. In August 2010, Sinclair signed a groupwide affiliation deal with
The Country Network The Country Network is an American cable, streaming and broadcast television network that specializes in broadcasting country music videos and exclusive original music-based content; its playlist of videos extends from the 1990s through the pres ...
(later known as ZUUS Country during the final year of its carriage on WTTO/WDBB), a digital subchannel network featuring
country music Country (also called country and western) is a genre of popular music that originated in the Southern and Southwestern United States in the early 1920s. It primarily derives from blues, church music such as Southern gospel and spirituals, ...
videos, to the 28 of the company's stations. WTTO/WDBB relaunched its second subchannel as an affiliate of The Country Network on October 26, 2010; the subchannel disaffiliated from ZUUS Country on July 1, 2014, when it began carrying the classic movie network
GetTV getTV is an American digital multicast television network owned by the Sony Pictures Television Networks subsidiary of Sony Pictures Television. Originally formatted as a movie-oriented service, the network has since transitioned into a genera ...
, as a result of a channel lease agreement with Sinclair that involved 33 of the company's stations. As a result of WDBB becoming a simulcaster of WBMA-LD on its second subchannel in October 2014, WTTO and WDBB only simulcast the former's main programming feed, choosing to reallocate bandwidth space on WDBB's signal to transmit WBMA's programming feed in high definition on digital channel 17.2. On January 4, 2016, as part of a groupwide affiliation agreement with the network spurred by the network's acquisition of rights to reruns of ''
The Tonight Show Starring Johnny Carson ''The Tonight Show Starring Johnny Carson'' was an American late-night talk show hosted by Johnny Carson on NBC, the third iteration of the ''Tonight Show'' franchise. The show debuted on October 1, 1962, and aired its final episode on May 22, ...
'', WTTO switched the affiliation of its second digital subchannel to
Antenna TV Antenna TV is an American digital television network owned by Nexstar Media Group. The network's programming consists of classic television series, primarily sitcoms, from the 1950s to the 1990s. Antenna TV's programming and advertising operati ...
; this resulted in the displacement of GetTV (Now TBD) to a newly created fourth digital subchannel of the station.


WTTO-DT3

On October 31, 2015, WTTO launched a tertiary digital subchannel on virtual channel 21.3, which became a charter affiliate of the sci-fi network
Comet A comet is an icy, small Solar System body that, when passing close to the Sun, warms and begins to release gases, a process that is called outgassing. This produces a visible atmosphere or coma, and sometimes also a tail. These phenomena ...
, which is owned by Sinclair and operated by
Metro-Goldwyn-Mayer Metro-Goldwyn-Mayer Studios Inc., also known as Metro-Goldwyn-Mayer Pictures and abbreviated as MGM, is an American film, television production, distribution and media company owned by amazon (company), Amazon through MGM Holdings, founded o ...
under a management agreement with the group.


WTTO-DT4

On June 1, 2017, GetTV was replaced with TBD, a digital subchannel which is owned by Sinclair and targeting millennial audiences.


Programming

WTTO/WDBB carries the entire CW network schedule. Until 2017, the station carried the network's educational program block, ''One Magnificent Morning'', one hour earlier than the network-recommended time of 7:00 a.m. on most Saturdays during the fall and winter months in order to accommodate sports programming from the
ACC Network ACC Network (ACCN) is an American multinational subscription-television channel owned and operated by ESPN Inc. Dedicated to coverage of the Atlantic Coast Conference, it was announced in July 2016 and launched on August 22, 2019. The channel o ...
; in this case, the block was transmitted to the station via the network's
Eastern Time Zone The Eastern Time Zone (ET) is a time zone encompassing part or all of 23 states in the eastern part of the United States, parts of eastern Canada, the state of Quintana Roo in Mexico, Panama, Colombia, mainland Ecuador, Peru, and a smal ...
feed. This changed on October 7, 2017, when the station began airing the block locally from 8:00 a.m. to 11:00 a.m. on an all-year round basis. Syndicated programming broadcast by WTTO/WDBB () includes ''
Modern Family ''Modern Family'' is an American family sitcom television series created by Christopher Lloyd and Steven Levitan for the American Broadcasting Company. It ran for 11 seasons, from September 23, 2009, to April 8, 2020. It follows the lives of th ...
'', '' Hot Bench'', ''
The Andy Griffith Show ''The Andy Griffith Show '' is an American sitcom, situation comedy television series that aired on CBS from October 3, 1960, to April 1, 1968, with a total of 249 half-hour episodes spanning eight seasons—159 in black and white and 90 in colo ...
'', ''
The Big Bang Theory ''The Big Bang Theory'' is an American television sitcom created by Chuck Lorre and Bill Prady, both of whom served as executive producers on the series, along with Steven Molaro, all of whom also served as head writers. It premiered on CBS ...
'' and ''
Two and a Half Men ''Two and a Half Men'' is an American television sitcom that originally aired on CBS for twelve seasons from September 22, 2003, to February 19, 2015. Originally starring Charlie Sheen in the lead role alongside Jon Cryer and Angus T. Jones, t ...
''. Like WABM, WTTO/WDBB is one or two of the few remaining U.S. television stations that continues to sign off during the overnight hours, occurring on Sunday night/early Monday mornings from midnight to 5:00 a.m.


Sports programming

In August 2009, WTTO/WDBB acquired the broadcast rights to ESPN Regional Television's SEC Network syndication service, carrying most regular season
college basketball In United States colleges, top-tier basketball is governed by collegiate athletic bodies including National Collegiate Athletic Association (NCAA), the National Association of Intercollegiate Athletics (NAIA), the United States Collegiate Athleti ...
and
football Football is a family of team sports that involve, to varying degrees, kicking a ball to score a goal. Unqualified, the word ''football'' normally means the form of football that is the most popular where the word is used. Sports commonly ...
games from the
Southeastern Conference The Southeastern Conference (SEC) is an American college athletic conference whose member institutions are located primarily in the South Central and Southeastern United States. Its fourteen members include the flagship public universities o ...
, as well as games from the first three rounds of the
SEC men's basketball tournament The SEC men's basketball tournament is the conference tournament in basketball for the Southeastern Conference (SEC). It is a single-elimination tournament that involves all league schools (currently 14). Its seeding is based on regular season re ...
; this agreement ended when ESPN discontinued the service in 2012, upon the launch of a conference-focused cable-only network of the same name. In September 2015, WTTO/WDBB became the local broadcast rightsholder to the ACC Network syndication service, airing most regular season football and basketball games from selected teams in the
Atlantic Coast Conference The Atlantic Coast Conference (ACC) is a collegiate athletic conference located in the eastern United States. Headquartered in Greensboro, North Carolina, the ACC's fifteen member universities compete in the National Collegiate Athletic Assoc ...
as well as games from the first three rounds of the ACC men's basketball tournament. Most college football and basketball telecasts on the station air on Saturday afternoons during the fall and winter months, respectively, with occasional prime time games on weeknights (the station will reschedule CW prime time shows to air on weekend evenings if an evening game is scheduled, preempting movies usually aired on Saturday and Sunday evenings between 7:00 and 9:00 p.m., as The CW itself does not run network programming on those nights, and occasionally those usually aired in weekend afternoon timeslots). WTTO/WDBB assumed the rights to the ACC Network from sister station WABM, which passed on the rights due to its commitments to the Sinclair-owned
American Sports Network American Sports Network (ASN) was a sports brand owned by the U.S. television station owner Sinclair Broadcast Group through its Sinclair Networks subsidiary. Formed in July 2014, the multicast network component of ASN produced broadcasts of sp ...
ad hoc syndication service.


Newscasts

WTTO launched its own in-house news operation on September 8, 2003, and began airing a nightly hour-long prime time newscast, titled ''WB21 News at 9:00''. The program was developed and formatted around the '' News Central'' local/national hybrid news concept created by Sinclair that year; local news segments originated from the station's Beacon Parkway studios in Birmingham, while national news, weather and sports segments were based out of studios located at Sinclair's corporate headquarters on Beaver Dam Road in Hunt Valley, Maryland. In addition, WTTO also aired "The Point", a controversial one-minute
conservative Conservatism is a cultural, social, and political philosophy that seeks to promote and to preserve traditional institutions, practices, and values. The central tenets of conservatism may vary in relation to the culture and civilization in ...
political commentary feature during its newscasts; the segment was required to air on all Sinclair-owned stations that aired local newscasts (regardless of whether it carried the ''News Central'' format or not). However, the newscast was unable to make headway against WBRC's longer-established (and much higher-rated) 9:00 p.m. newscast, which debuted in September 1996 upon its switch to Fox; as a result, WTTO outsourced production of its evening newscast to CBS affiliate WIAT through a news share agreement in October 2005. The WIAT-produced newscast was canceled on October 13, 2006, due to low ratings; the ''News Central'' format had earlier been phased out entirely in its other markets by March 2006.


Technical information


Subchannels

The station's ATSC 1.0 channels are carried on the multiplexed digital signals of other Birmingham television stations:


Analog-to-digital conversion

On February 2, 2009, Sinclair Broadcast Group announced in an e-mail release to all cable and satellite television providers carrying its television stations that, regardless of the exact date of the mandatory switchover to digital-only broadcasting for full-power stations (which Congress rescheduled days later to June 12), its stations (including WABM) would shut down their analog signals on the originally scheduled transition date of February 17. WTTO and WDBB shut down their analog signals, respectively over UHF channels 21 and 17, at 11:59 p.m. on that date. WTTO's digital signal remained on its pre-transition UHF channel 28; through the use of PSIP, digital television receivers display the station's
virtual channel In most telecommunications organizations, a virtual channel is a method of remapping the ''program number'' as used in H.222 Program Association Tables and Program Mapping Tables to a channel number that can be entered via digits on a receiver's ...
as its former UHF analog channel 21. WDBB also continued to operate its digital signal on its pre-transition digital channel, UHF 18; digital television receivers display its virtual channel as its former UHF analog channel 17. As part of the
SAFER Act In cryptography, SAFER (Secure And Fast Encryption Routine) is the name of a family of block ciphers designed primarily by James Massey (one of the designers of IDEA) on behalf of Cylink Corporation. The early SAFER K and SAFER SK designs share t ...
, WTTO and WDBB kept its analog signal on the air until March 19 to inform viewers of the digital television transition through a loop of
public service announcement A public service announcement (PSA) is a message in the public interest disseminated by the media without charge to raise public awareness and change behavior. In the UK, they are generally called a public information film (PIF); in Hong Kong, ...
s from the
National Association of Broadcasters The National Association of Broadcasters (NAB) is a trade association and lobby group representing the interests of commercial and non-commercial over-the-air radio and television broadcasters in the United States. The NAB represents more than ...
. With the digital conversion, WTTO moved its transmitter facilities from its analog transmitter site east on Red Mountain to a digital transmitter overlooking the Goldencrest neighborhood, that it shares with radio stations WZZK (104.7 FM) and
WBPT WBPT (106.9 FM, "Classic Rock 106.9") is a classic rock music-formatted radio station licensed to Homewood, Alabama, that serves the Birmingham and central Alabama area. The station was assigned the WBPT call letters by the Federal Communication ...
(106.9 FM). The move and the resulting expansion of its coverage area, resulted in the shutdown of W62BG as the main signal provided adequate coverage of the entire Birmingham area; the translator's license was canceled in late October 2011.


ATSC 3.0


See also

* Tallest structures in the U.S.


References


External links

*
Tower Site of the week; "A Quick Jaunt Through Birmingham, Alabama" (2002)
* * {{SBGI TTO ATSC 3.0 television stations Sinclair Broadcast Group The CW affiliates Antenna TV affiliates Comet (TV network) affiliates TBD (TV network) affiliates Television channels and stations established in 1982 1982 establishments in Alabama