WLUM-FM (102.1 MHz) is a commercial

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...

Milwaukee, Wisconsin Milwaukee ( ), officially the City of Milwaukee, is both the most populous and most densely populated city in the U.S. state of Wisconsin and the county seat of Milwaukee County. With a population of 577,222 at the 2020 census, Milwaukee i ...

. The station airs an

Alternative rock Alternative rock, or alt-rock, is a category of rock music that emerged from the independent music underground of the 1970s and became widely popular in the 1990s. "Alternative" refers to the genre's distinction from mainstream or commercial ...

music format branded as "FM 102/1". Its studios are located in

Menomonee Falls Menomonee Falls is a village in Waukesha County, Wisconsin, United States, and is part of the Greater Milwaukee area. The population was 35,626 at the 2010 census, making it the most populous village in Wisconsin. It is the fourth largest commu ...

and the transmitter site is in Milwaukee's North Side at Lincoln Park. The station is owned by the estate of former Green Bay Packer Willie Davis and his company, All-Pro Broadcasting. All-Pro has owned the station since 1979. WLUM is run as a partnership with co-owned WZTI and Shamrock Broadcasting's WLDB as a group called the Milwaukee Radio Alliance.

History

Showtunes (1960-1964)

WMKE (102.1 FM) launched in September 1960, broadcasting from studios located on North Avenue in Milwaukee with a format consisting primarily of Broadway show tunes. The owners boasted that they were the nation's first "all-tape radio station", meaning that all programming would originate from reel-to-reel tape or other tape formats, rather than

phonograph records A phonograph record (also known as a gramophone record, especially in British English), or simply a record, is an analog sound storage medium in the form of a flat disc with an inscribed, modulated spiral groove. The groove usually starts nea ...

, as they believed tape delivered higher quality.

Gospel/R&B (1964-1979)

The station was later sold and became WAWA-FM in 1964. The new format featured black

gospel music Gospel music is a traditional genre of Christian music, and a cornerstone of Christian media. The creation, performance, significance, and even the definition of gospel music varies according to culture and social context. Gospel music is co ...

and also simulcast the

rhythm and blues Rhythm and blues, frequently abbreviated as R&B or R'n'B, is a genre of popular music that originated in African-American communities in the 1940s. The term was originally used by record companies to describe recordings marketed predominantly ...

format of the then-sister station WAWA (1590 AM) throughout the 1960s and most of the 1970s.

Disco (1979-1982)

Former Packer legend Willie Davis purchased and split the programming of the two stations on February 14, 1979, switching WAWA-FM to WLUM (short for We Love YoU Milwaukee!), and giving 102.1 FM its own distinct format focusing on disco music. At the time that WAWA-FM became WLUM, they also became the second station in Milwaukee to adopt the Disco format, as WNUW had already beat them to it in October 1978, even though their success would be short lived by August 1979. The daytime-only 1590 AM, still WAWA, later picked up the WLUM call letters. The AM station was long hampered by a weak signal, and when All Pro Broadcasting purchased stronger station WMVP (1290 AM), the format and programming moved there. As a result, 1590 AM went dark in 1988, and its broadcast license turned in to the FCC.

Rhythmic (1982-1991)

WLUM has gone through many changes and tweaks over the years since its debut in 1979. In all incarnations since, they have carried the WLUM

call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally ass ...

. In the beginning, WLUM played

Disco Disco is a genre of dance music and a subculture that emerged in the 1970s from the United States' urban nightlife scene. Its sound is typified by four-on-the-floor beats, syncopated basslines, string sections, brass and horns, electric p ...

and

Soul In many religious and philosophical traditions, there is a belief that a soul is "the immaterial aspect or essence of a human being". Etymology The Modern English noun '' soul'' is derived from Old English ''sāwol, sāwel''. The earliest att ...

hits, though a different format than its AM sister station. In 1982, the station began adding more Urban music, and by the summer of 1983, the station's format morphed into a Rhythmic Contemporary Hits presentation with the brandings "WLUM FM 102", "WLUM 102 Milwaukee's Hot FM", "Club 102 WLUM", "Power 102 WLUM", "WLUM 102 FM", and then following later as "Hot 102 WLUM" as they aired a mix of dance music (including Freestyle, House and Club Imports) and Top 40 hits (including Rock and Modern/Alternative tracks). By 1989, WLUM was featuring shows like " Casey's Top 40" and "

American Dance Traxx ''American Dance Traxx'' was an American dance music countdown program that was syndicated by Westwood One and produced at KPWR/Los Angeles, California from March 1987 to December 1993. The three-hour program was distributed to more than 200 Top 40/ ...

" as it began to shift further towards a Dance-leaning direction that was loosely patterned after Power 106 in

Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world ...

under the guidance of veteran Rhythmic program director and future consultant Rick Thomas before moving on to launch XHITZ/

San Diego San Diego ( , ; ) is a city on the Pacific Ocean coast of Southern California located immediately adjacent to the Mexico–United States border. With a 2020 population of 1,386,932, it is the eighth most populous city in the United States ...

's Rhythmic format in April 1990. It was also during this period that Bubba the Love Sponge briefly did an airshift at Hot 102.

Top 40 (1991-1994)

By late 1991, WLUM evolved into a straightforward CHR presentation. More hip-hop was added to the playlist by the following year, to better compete with upstart rival V100.7 for the urban audience. By late 1993, it began shifting back to a Dance-leaning direction, billing themselves as "Hot 102 WLUM, Milwaukee's Party Station". This lasted until the Summer of 1994, when it shifted back to mainstream Top 40.

Alternative (1994-1998)

By 1994, WLUM began tweaking their on-air presentation. Hip-hop was slowly being phased out and more

modern rock Modern rock is an umbrella term used to describe rock music that is found on college rock radio stations. Some radio stations use this term to distinguish themselves from classic rock, which is based in 1960s–1980s rock music. Radio format Mod ...

was added to the playlist, due to Davis' desire to distance his station from the violent image of most rap and hip-hop music, after finding out that the station had begun to carry a nightly hour of uncensored music after the FCC's "

safe harbor A safe harbor or harbour is literally a "place of shelter and safety, esp. for ships". It is used in many contexts: Film and television * Safe harbor (broadcasting), established in 1978 in the US, the time period in a television schedule during wh ...

" regulations were not in effect (a record homicide count in Milwaukee and several area violent crimes also played into the re-shift). This began to occur in earnest on December 1, 1993, when

Wauwatosa West High School Wauwatosa West High School is a comprehensive four-year public high school located in the city of Wauwatosa, Wisconsin, United States. West opened in 1960/1961 as a sister-school to Wauwatosa East High School; together they are part of the Wauw ...

assistant principal Dale Breitlow was murdered by a former student, and the station immediately pulled

Dr. Dre Andre Romelle Young (born February 18, 1965), known professionally as Dr. Dre, is an American rapper and record producer. He is the founder and CEO of Aftermath Entertainment and Beats Electronics, and previously co-founded, co-owned, and w ...

's " Dre Day" and

Eazy-E Eric Lynn Wright (September 7, 1964 – March 26, 1995), known professionally as Eazy-E, was an American rapper who propelled West Coast rap and gangsta rap by leading the group N.W.A and its label, Ruthless Records. He is often referred ...

's " Real Compton City G's" in reaction, dropping their usual music and allowing those affected to call-in about how the shooting affected them. The modern rock music was well received by listeners, and in October of that year, the station adopted modern rock full-time, as "New Rock 102ONE".

Adult alternative (1998-1999)

Over the years, the format underwent much tweaking. After adding more

classic rock Classic rock is a US radio format which developed from the album-oriented rock (AOR) format in the early 1980s. In the United States, the classic rock format comprises rock music ranging generally from the mid-1960s through the mid 1990s, prim ...

tracks to the playlist, the station began a brief run with an adult album alternative format on June 23, 1998, at 5:00 PM. After stunting with elevator music, a voice broke said, "Thank you for holding. This concludes our broadcast day." This was followed by Jimi Hendrix's version of

The Star-Spangled Banner "The Star-Spangled Banner" is the national anthem of the United States. The lyrics come from the "Defence of Fort M'Henry", a poem written on September 14, 1814, by 35-year-old lawyer and amateur poet Francis Scott Key after witnessing the ...

to launch the new format. Artists played during this era included

Rolling Stones The Rolling Stones are an English rock band formed in London in 1962. Active for six decades, they are one of the most popular and enduring bands of the rock era. In the early 1960s, the Rolling Stones pioneered the gritty, rhythmically d ...

Nirvana ( , , ; sa, निर्वाण} ''nirvāṇa'' ; Pali: ''nibbāna''; Prakrit: ''ṇivvāṇa''; literally, "blown out", as in an oil lamp Richard Gombrich, ''Theravada Buddhism: A Social History from Ancient Benāres to Modern Colomb ...

, Melissa Etheridge,

Led Zeppelin Led Zeppelin were an English rock band formed in London in 1968. The group comprised vocalist Robert Plant, guitarist Jimmy Page, bassist/keyboardist John Paul Jones, and drummer John Bonham. With a heavy, guitar-driven sound, they are ...

, Dave Matthews Band, and

The Doors The Doors were an American rock band formed in Los Angeles in 1965, with vocalist Jim Morrison, keyboardist Ray Manzarek, guitarist Robby Krieger, and drummer John Densmore. They were among the most controversial and influential rock acts ...

Active rock (1999-2002)

The move was unsuccessful, so in December, WLUM switched to

hard rock Hard rock or heavy rock is a loosely defined subgenre of rock music typified by aggressive vocals and distorted electric guitars. Hard rock began in the mid-1960s with the garage, psychedelic and blues rock movements. Some of the earliest ha ...

with the syndicated Mancow Muller in the morning. They initially avoided much of the then-popular

nu metal Nu metal (sometimes stylized as nü-metal, sometimes called aggro-metal) is a subgenre of that combines elements of heavy metal music with elements of other music genres such as hip hop, alternative rock, funk, industrial, and grunge. Nu met ...

music that WLZR played, but added a great deal to the playlist by 2001. Nonetheless, they were consistently a distant second to market leader WLZR. As a straight-ahead rock station, WLUM experienced some of its lowest ratings levels ever, with the bottom coming after the

September 11 attacks The September 11 attacks, commonly known as 9/11, were four coordinated suicide terrorist attacks carried out by al-Qaeda against the United States on Tuesday, September 11, 2001. That morning, nineteen terrorists hijacked four commer ...

, which caused many rock stations to shift quickly from hard rock tracks inappropriate for play in the aftermath and change away from aggressive formats.

Alternative (2002-present)

In March 2002, WLUM began making more changes. Mancow's morning show was dropped, along with most of the hard rock music on the playlist, and modern rock music returned to the playlist. By September, the station was once again a full-time reporter to alternative rock airplay charts for radio industry trade magazines. The station still experienced low ratings, as it worked to shake its male-oriented hard rock image. The station made heavy use of consultants who crafted a rather tight playlist. In March 2003, the

Indianapolis Indianapolis (), colloquially known as Indy, is the state capital and most populous city of the U.S. state of Indiana and the seat of Marion County. According to the U.S. Census Bureau, the consolidated population of Indianapolis and Marion ...

-based '' Bob and Tom'' was added in the morning drive to compete against ''Bob & Brian'' up the dial on WLZR, but its older target audience proved wildly incompatible for the rest of WLUM's younger-skewing broadcast day. The ''Bob and Tom'' agreement ran out in 2005, and a locally oriented morning show, "Kramp and Adler", debuted on St. Patrick's Day. This was a sign of more changes to come. On July 10, 2006, WLUM began stunting as "Quick 102" and started playing five-second song clips back-to-back. At the same time, via on-air promos, they poked fun at themselves and their many failed on-air tweaks and changes over the years. At 5:00 PM the next day, the modern rock format was relaunched with a new programming and on-air staff in place. The station admitted past mistakes, then announced their "independence", stating they were now free from corporate practices and radio consultants and pledged a stronger dedication to their listeners and the local community. As part of the new direction, Program Director Jacent Jackson rolled out a modified

alternative rock Alternative rock, or alt-rock, is a category of rock music that emerged from the independent music underground of the 1970s and became widely popular in the 1990s. "Alternative" refers to the genre's distinction from mainstream or commercial ...

format with a more diverse playlist, featuring, among other things, more

indie rock Indie rock is a subgenre of rock music that originated in the United States, United Kingdom and New Zealand from the 1970s to the 1980s. Originally used to describe independent record labels, the term became associated with the music they produ ...

. The first song after the relaunch was "

Guerrilla Radio "Guerrilla Radio" is a song by American rock band Rage Against the Machine and the lead single from their 1999 album ''The Battle of Los Angeles''. It became the band's only Billboard Hot 100 song, charting at #69. The band won the Grammy Award f ...

" by Rage Against the Machine. Jackson also added new DJs to the airstaff such as Michelle Rutkowski from WKQX in

Chicago (''City in a Garden''); I Will , image_map = , map_caption = Interactive Map of Chicago , coordinates = , coordinates_footnotes = , subdivision_type = List of sovereign states, Count ...

, and changed the name of the station to "FM 102.1" with the slogan, 'Independent. Alternative. Radio.' The station also removed their last remaining syndicated show, Loveline, vowing to be 100% local in their on-air presentation. Later, the station sponsored a contest to name a new alternative rock festival on the Summerfest grounds that took place in June 2010. It became known as the "Verge Music Festival". During this time, the station also adjusted their positioning statement from 'Independent. Alternative. Radio' to 'Sounds Different.' In 2014, Program Director Jacent Jackson departed to program KITS in

San Francisco San Francisco (; Spanish for " Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the fourth most populous in California and 17t ...

and Michelle Rutkowski took over the PD reigns. Current specialty shows consist of "FM 102/1 Retro Brunch" - three hours of Classic Alternative titles Sunday mornings from 7-10 am, "Indie Soundcheck" (Sunday nights 8-11 pm) with Ryan Miller, "Neighborhood Watch" - an hour of local Milwaukee music hosted by Ian McCain Sunday nights at 11 pm. The current full-time line-up includes Adler (6-10 am), Michelle Rutkowski (10 am-2 pm), Ian McCain (2-7 pm), and Schroeder (7 pm-midnight) with the current part-time line-up consisting of Kelly Katona, Ryan Miller, and Schroeder.

Big Snow Shows

As a part of the re-branding in 2006, FM 102/1 has held an annual Big Snow Show — the first including

My Chemical Romance My Chemical Romance (commonly abbreviated to MCR or My Chem) is an American rock band from Newark, New Jersey. The band's current lineup consists of lead vocalist Gerard Way, lead guitarist Ray Toro, rhythm guitarist Frank Iero, and bassist ...

, Rise Against and

Red Jumpsuit Apparatus The Red Jumpsuit Apparatus is an American rock band that was formed in Middleburg, Florida, in 2003. The band has released five studio albums to date. The current members are Ronnie Winter (lead vocals), Joey Westwood (bass), Josh Burke (lead ...

at the

Riverside Theater (Milwaukee) Riverside Theater is a concert hall located in Milwaukee, Wisconsin. The venue seats 2,450 people and hosts many different recording artists and shows. It is leased by the Pabst Theater Foundation. History The building, which opened in 1928, was ...

on Wednesday, December 13, 2006. 2007's BSS was held in the same location on Sunday, December 16 with Coheed and Cambria,

Jimmy Eat World Jimmy Eat World is an American rock band formed in 1993 in Mesa, Arizona. The band is composed of lead vocalist and lead guitarist Jim Adkins, rhythm guitarist and backing vocalist Tom Linton, bassist Rick Burch, and drummer Zach Lind. They ...

Shiny Toy Guns Shiny Toy Guns is an American rock band formed in Los Angeles, California in 2002. The band is composed of guitarist/vocalist Chad Petree, vocalist Carah Faye Charnow, keyboardist Jeremy Dawson, and drummer Mikey Martin. Their first studio a ...

and The Starting Line. In 2008, Big Snow Show 3 switched venues to its current home at

The Rave/Eagles Club The Rave/Eagles Club (commonly known as simply The Rave, formerly known as the Eagles Club and Central Park Athletic Club and Entertainment Center or commonly Central Park Ballroom) is a concert venue and landmark in Milwaukee, Wisconsin. Divi ...

with headliners

Death Cab For Cutie Death Cab for Cutie is an American rock band formed in Bellingham, Washington, in 1997. The band is currently composed of Ben Gibbard (vocals, guitar, piano), Nick Harmer (bass), Dave Depper (guitar, keyboards, backing vocals), Zac Rae (ke ...

, Jack's Mannequin and The Ting Tings on Tuesday, December 2. The following FM 102/1 Big Snow Show Lineups: Big Snow Show 4 — Thursday, December 17, 2009 — Eagles Ballroom — After Midnight Project,

Breaking Benjamin Breaking Benjamin is an American rock band from Wilkes-Barre, Pennsylvania, formed in 1999 by lead singer and guitarist Benjamin Burnley and drummer Jeremy Hummel. The first lineup of the band also included guitarist Aaron Fink and bassist ...

, Sick Puppies,

Thirty Seconds to Mars Thirty Seconds to Mars (commonly stylized as 30 Seconds to Mars) is an American rock band from Los Angeles, California, formed in 1998. The band consists of brothers Jared Leto (lead vocals, guitar, bass, keyboards) and Shannon Leto (drums, ...

Big Snow Show 5 — Monday, December 13, 2010 — The Rave —

CAKE Cake is a flour confection made from flour, sugar, and other ingredients, and is usually baked. In their oldest forms, cakes were modifications of bread, but cakes now cover a wide range of preparations that can be simple or elaborate ...

, Ok Go, Switchfoot / Tuesday, December 14, 2010 — The Rave — Chevelle,

Finger Eleven Finger Eleven is a Canadian rock band from Burlington, Ontario, formed in 1990. They have released seven studio albums (six as Finger Eleven and one as Rainbow Butt Monkeys), with their album '' The Greyest of Blue Skies'' bringing them into the ...

Big Snow Show 6 — Thursday, December 15, 2011 — The Rave — Cage The Elephant, Sleeper Agent,

The Joy Formidable The Joy Formidable is a Welsh alternative rock band, formed in 2007 in Mold, Flintshire, and currently based in London, England. The band consists of Rhiannon "Ritzy" Bryan (lead vocals, guitar), Rhydian Dafydd ( bass, vocals) and Matthew Jame ...

Big Snow Show 7 — Saturday, December 8, 2012 — The Rave — Silversun Pickups, The Joy Formidable, iamdynamite / ( Family of the Year and

Churchill Sir Winston Leonard Spencer Churchill (30 November 187424 January 1965) was a British statesman, soldier, and writer who served as Prime Minister of the United Kingdom twice, from 1940 to 1945 during the Second World War, and again from 1 ...

performed BSS Cocktail Hour in The Rave basement) Big Snow Show 8 — Thursday, December 12, 2013 — Eagles Ballroom — Phoenix (band),

alt-j Alt-J (stylised as alt-J, real name Δ) are an English indie rock band formed in 2007 in Leeds. Their lineup includes Joe Newman (guitar/lead vocals), Thom Sonny Green (drums), Gus Unger-Hamilton (keyboards/vocals), and formerly Gwilym Sainsbur ...

, Grouplove, Bastille / Friday, December 13, 2013 — Eagles Ballroom — Arctic Monkeys, Foals,

NONONO NoNoNo (stylised as NONONO) is a Swedish indie rock band formed in 2012. Their debut single, " Pumpin Blood", has charted in Europe and the US, peaking at number 22 on the ''Billboard'' Alternative Songs chart and at number 32 on the Pop Songs ...

Big Snow Show 9 — Tuesday, December 2, 2014 — Eagles Ballroom — Cage The Elephant,

Fitz and the Tantrums Fitz and the Tantrums are an American indie pop and neo soul band from Los Angeles, California, that formed in 2008. The band consists of Michael Fitzpatrick (lead vocals), Noelle Scaggs (co-lead vocals and percussion), James King (saxophone, ...

Meg Myers Janice Sue Meghan Myers (born October 6, 1986), known professionally as Meg Myers, is an American singer-songwriter and musician. Originally from Tennessee, Myers moved to Los Angeles to pursue music and met Doctor Rosen Rosen, who signed her t ...

, alt-j, Vance Joy / Tuesday, December 16, 2014 — Eagles Ballroom —

Fall Out Boy Fall Out Boy is an American rock band formed in Wilmette, Illinois, a suburb of Chicago, in 2001. The band consists of lead vocalist and rhythm guitarist Patrick Stump, bassist Pete Wentz, lead guitarist Joe Trohman, and drummer Andy Hur ...

, WALK THE MOON,

Vinyl Theatre Vinyl Theatre is an American indie rock band from Milwaukee, Wisconsin, formed by Keegan Calmes and Chris Senner. The band later grew to include Josh Pothier and Nick Cesarz. Before being signed to an official record label, they produced several ...

/ The Big Snow Show Hangover show featured banks (singer) and The Living Statues in The Rave on Thursday, December 18, 2014, Big Snow Show 10 — Thursday, December 10, 2015 — Eagles Ballroom —

Weezer Weezer is an American rock band formed in Los Angeles, California, in 1992. Since 2001, the band has consisted of Rivers Cuomo (vocals, guitar, keyboards), Patrick Wilson (drums, backing vocals), Scott Shriner (bass guitar, keyboards, backing ...

, X Amabassadors, Glass Animals, BORNS / Friday, December 11, 2015 — Eagles Ballroom —

Of Monsters and Men Of Monsters and Men is an Icelandic indie folk/rock band formed in Reykjavík in 2010. The members are lead singer and guitarist Nanna Bryndís Hilmarsdóttir, singer and guitarist Ragnar "Raggi" Þórhallsson, lead guitarist Brynjar Leifsson, ...

, Cold War Kids, Meg Myers / Saturday, December 12, 2015 — Eagles Ballroom —

Panic at the Disco Panic is a sudden sensation of fear, which is so strong as to dominate or prevent reason and logical thinking, replacing it with overwhelming feelings of anxiety and frantic agitation consistent with an animalistic fight-or-flight reacti ...

, Atlas Genius, Frank Turner,

JR JR JR JR (pronounced "junior junior"; originally named Dale Earnhardt Jr. Jr.) is an American indie-pop band from Detroit, Michigan, consisting of Daniel Zott and Joshua Epstein. The band also includes drummer Mike Higgins. History Zott and Ep ...

Big Snow Show 11 — Friday, December 2, 2016 — Eagles Ballroom — The Head and the Heart, Jimmy Eat World, Fitz and the Tantrums,

Bishop Briggs Sarah Grace McLaughlin (born 18 July 1992), known professionally as Bishop Briggs, is a British singer and songwriter. Her single "River (Bishop Briggs song), River" peaked at number three on the US Alternative Chart. It was included on her d ...

/ Thursday, December 8, 2016 — Eagles Ballroom — Bastille, Awolnation, Andrew McMahon in the Wilderness, Barns Courtney ( Judah and the Lion was featured for the BSS Happy Hour in The Rave Bar) Big Snow Show 12 — Thursday, November 30, 2017 — Eagles Ballroom — WALK THE MOON,

Foster The People Foster the People is an American indie pop band formed in Los Angeles, California, in 2009. Its members are singer Mark Foster, guitarist Sean Cimino, and keyboardist Isom Innis. Foster founded the band in 2009 after spending several years in ...

AJR AJR may refer to: * AJR (motorcycle), Scotland * AJR (band), a pop band from New York City, United States *Abdominojugular test, to measure venous pressure * Academy for Jewish Religion (New York) * ''American Journal of Roentgenology'' * ''Ameri ...

/ Friday, December 1, 2017 — Eagles Ballroom — Paramore, Dashboard Confessional, The Wrecks / Saturday, December 2, 2017 — Eagles Ballroom — Phoenix,

Lord Huron Lord Huron is an American indie rock band based in Los Angeles. The band is composed of Mark Barry (drums, percussion), Miguel Briseño (bass, keyboard, theremin), Tom Renaud (guitar) and its founder, Ben Schneider (guitar, lead singer). Followi ...

, Cold War Kids,

Welshly Arms Welshly Arms is an American blues rock band from Cleveland, Ohio, United States. The band has been active since their debut in 2013 with the EP ''Welcome''. The following year, they released a covers EP and in 2015, an album titled ''Welshly A ...

Big Snow Show 13 — Thursday, November 27, 2018 — Eagles Ballroom — Bastille, Young The Giant, Bishop Briggs,

grandson Family (from la, familia) is a group of people related either by consanguinity (by recognized birth) or affinity (by marriage or other relationship). The purpose of the family is to maintain the well-being of its members and of society. Ideall ...

/ Thursday, November 29, 2018 — The Rave — Elle King, Flora Cash / Saturday, December 1, 2018 — Eagles Ballroom — Death Cab For Cutie, Jungle, Albert Hammond Jr., Barns Courtney Big Snow Show 14 — Thursday, December 10, 2019 — Eagles Ballroom — Cage The Elephant, Angels and Airwaves, The Federal Empire / Sunday, December 15, 2019 — The Rave — PVRIS, Misterwives, SHAED

Slogans and Timeline

*1960-1964: Adult standards,

Showtunes A show tune is a song originally written as part of the score of a work of musical theatre or musical film, especially if the piece in question has become a standard, more or less detached in most people's minds from the original context. Th ...

(as WMKE) *1964-1979:

Rhythm and Blues Rhythm and blues, frequently abbreviated as R&B or R'n'B, is a genre of popular music that originated in African-American communities in the 1940s. The term was originally used by record companies to describe recordings marketed predominantly ...

Gospel Gospel originally meant the Christian message (" the gospel"), but in the 2nd century it came to be used also for the books in which the message was set out. In this sense a gospel can be defined as a loose-knit, episodic narrative of the words a ...

Jazz Jazz is a music genre that originated in the African-American communities of New Orleans, Louisiana in the late 19th and early 20th centuries, with its roots in blues and ragtime. Since the 1920s Jazz Age, it has been recognized as a m ...

(as WAWA-FM) *1979-1982: "WLUM Stereo 102, The Station With A Heart" (

) *1982-1983: "LOVE 102 WLUM Stereo" ( Urban Contemporary) *1983-1989: "WLUM Power 102 FM, Milwaukee's Hot FM" ( CHUrban) *1989-1992: "More Music, Better Variety, WLUM 102 FM" ( CHUrban) *1992-1993: "The All New Hot 102 WLUM" ( CHR) *1993-1994: "Hot 102 WLUM" ( CHUrban) *Mid-1994: "Hot 102 WLUM, Milwaukee's Party Station" ( CHR) *September 1994-June 1998: "New Rock 102ONE" (

Modern Rock Modern rock is an umbrella term used to describe rock music that is found on college rock radio stations. Some radio stations use this term to distinguish themselves from classic rock, which is based in 1960s–1980s rock music. Radio format Mod ...

) *June 1998-December 1998: "102ONE WLUM" ("Great Rock, Real Variety") ( Adult Album Alternative) *December 1998 - August 2001: "ROCK 102ONE" (

Album-oriented rock Album-oriented rock (AOR, originally called album-oriented radio) is an FM radio format created in the United States in the 1970s that focuses on the full repertoire of rock albums and is currently associated with classic rock. Album-orien ...

) *August 2001 - June 2002: "ROCK 102ONE" (

Active Rock Active rock is a radio format used by many commercial radio stations across the United States and Canada. Active rock stations play a balance of new hard rock songs with valued classic rock favorites, normally with an emphasis on the harder edge o ...

) *June 2002 to April 2005: "ROCK 102ONE" ("Milwaukee's Rock Alternative") (

) *April 2005 - July 10, 2006: "102ONE" ("Milwaukee's Alternative Station") (

) *July 11, 2006 - 2010: "FM 102.1" ("Independent. Alternative. Radio.") (

) *2010–present: "FM 102/1 Sounds Different." (

)

References

External links

Official WebsiteHot 102 OnlineFormer program director Tommy Wilde's website
* {{coord, 43.112, N, 87.931, W, type:landmark_region:US_source:FCC, display=title LUM-FM Modern rock radio stations in the United States Radio stations established in 1940 1940 establishments in Wisconsin African-American history of Milwaukee