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"Wowser" is an Australian and New Zealand term that refers to someone who seeks to deprive others of allegedly immoral and sinful behaviour, such as drinking, smoking and gambling. Critics of wowsers typically describe them as prudish and self-righteous.


History

The term originated in Australia, at first carrying a similar meaning to "lout" (an annoying or disruptive person, or even a prostitute). Around 1900 it shifted to its present meaning: one whose sense of morality drives them to deprive others of their sinful pleasures, especially liquor. The term was particularly applied to members of temperance groups such as the antipodean branches of the
Woman's Christian Temperance Union The Woman's Christian Temperance Union (WCTU) is an international temperance organization. It was among the first organizations of women devoted to social reform with a program that "linked the religious and the secular through concerted and far ...
. John Norton, editor of the Australian scandal newspaper, ''Truth'', claimed he first used the word in 1899, a claim supported by the
OED The ''Oxford English Dictionary'' (''OED'') is the principal historical dictionary of the English language, published by Oxford University Press (OUP), a University of Oxford publishing house. The dictionary, which published its first editio ...
. However some authors claim that the present meaning originated from an Australian temperance slogan, "We Only Want Social Evils Remedied." This apparent
backronym A backronym is an acronym formed from an already existing word by expanding its letters into the words of a phrase. Backronyms may be invented with either serious or humorous intent, or they may be a type of false etymology or folk etymology. The ...
is considered a "less credible provenance" by the ANU. The Australian writer
C. J. Dennis Clarence Michael James Stanislaus Dennis (7 September 1876 – 22 June 1938), better known as C. J. Dennis, was an Australian poet and journalist known for his best-selling verse novel ''The Songs of a Sentimental Bloke'' (1915). Alongside ...
defined it thus: 'Wowser: an ineffably pious person who mistakes this world for a penitentiary and himself for a warder'. Historian
Stuart Macintyre Stuart Forbes Macintyre (21 April 1947 – 22 November 2021) was an Australian historian, and Dean of the Faculty of Arts at the University of Melbourne from 1999 to 2008. He was voted one of Australia's most influential historians. Early lif ...
argues:
the achievements of the wowsers were impressive; they passed laws that restricted obscenity and juvenile smoking, raised the age of consent, limited gambling, closed down many pubs, and in 1915–16 established a 6 pm closing hour for pubs, which lasted for decades.Macintyre, Stuart. ''The Oxford History of Australia: vol 4: 1901–42'' (2002) p. 112–113


In popular culture

"Wowser" was frequently used by artist and author
Norman Lindsay Norman Alfred William Lindsay (22 February 1879 – 21 November 1969) was an Australian artist, etcher, sculptor, writer, art critic, novelist, cartoonist and amateur boxing, boxer. One of the most prolific and popular Australian artists of hi ...
, who fought many battles with "wowsers" over the sexual content in his art and writing. In ''The Motor'' magazine w/e 10 April 1940, the word was discussed, and the author of the "Contact" column was still bemused until he received a card from a gentleman in Bristol who said "Broadly speaking, 'wowsers' are pious hypocrites, those who dislike seeing others enjoy themselves, usually in evidence amongst the elder members of a community."


Other cultures

Americans rarely use the word, except as an interjection of surprise. However it appears several times in the works of
H. L. Mencken Henry Louis Mencken (September 12, 1880 – January 29, 1956) was an American journalist, essayist, satirist, cultural critic, and scholar of American English. He commented widely on the social scene, literature, music, prominent politicians, ...
: :"In the same way the
Archidamian War The Second Peloponnesian War (431–404 BC), often called simply the Peloponnesian War (), was an ancient Greek war fought between Athens and Sparta and their respective allies for the hegemony of the Greek world. The war remained undecided ...
is more interesting than the fiscal cares of the
Four Hundred 400 (four hundred) is the natural number following 399 and preceding 401. Mathematical properties A circle is divided into 400 grads. Integers from 401 to 499 400s 401 401 is a prime number, tetranacci number, Chen prime, prime index p ...
, and the craft of
Pericles Pericles (; ; –429 BC) was a Greek statesman and general during the Golden Age of Athens. He was prominent and influential in Ancient Athenian politics, particularly between the Greco-Persian Wars and the Peloponnesian War, and was acclaimed ...
takes precedence of his abilities as tax-collector and wowser." (''
American Mercury ''The American Mercury'' was an American magazine published from 1924Staff (Dec. 31, 1923)"Bichloride of Mercury."''Time''. to 1981. It was founded as the brainchild of H. L. Mencken and drama critic George Jean Nathan. The magazine featured wr ...
'' "The Greeks") In ''
Ocean's Thirteen ''Ocean's Thirteen'' is a 2007 heist comedy film directed by Steven Soderbergh and written by Brian Koppelman and David Levien. It is the third in the ''Ocean's'' film trilogy and a sequel to ''Ocean's Twelve'' (2004). The film features an en ...
'', Basher (
Don Cheadle Donald Frank Cheadle Jr. (, ; born November 29, 1964) is an American actor. Known for his roles in film and television, he has received List of awards and nominations received by Don Cheadle, multiple accolades including two Golden Globe Award ...
) says to Linus (
Matt Damon Matthew Paige Damon ( ; born October 8, 1970) is an American actor, film producer, and screenwriter. He was ranked among ''Forbes'' most bankable stars in 2007, and in 2010 was one of the highest-grossing actors of all time. He has received va ...
), "You're such a wowser" when the latter refuses to buy certain types of magazines for him.


See also

*
Teetotaller Teetotalism is the practice of voluntarily abstaining from the consumption of alcohol, specifically in alcoholic drinks. A person who practices (and possibly advocates) teetotalism is called a teetotaler (US) or teetotaller (UK), or said to be ...
*
Larrikinism Larrikin is an Australian English term meaning "a mischievous young person, an uncultivated, rowdy but good-hearted person", or "a person who acts with apparent disregard for social or political conventions". In the 19th and early 20th centurie ...


References

{{Reflist Australian slang Pejorative terms for people Political terminology in Australia New Zealand slang Political terminology in New Zealand