Winston is an American brand of

cigarette A cigarette is a narrow cylinder containing a combustible material, typically tobacco, that is rolled into Rolling paper, thin paper for smoking. The cigarette is ignited at one end, causing it to smolder; the resulting smoke is orally inhale ...

s, currently owned and manufactured by ITG Brands, subsidiary of

Imperial Tobacco Imperial Brands plc (originally the Imperial Tobacco Company of Great Britain & Ireland, and subsequently Imperial Tobacco Group plc) is a British Multinational corporation, multinational tobacco company headquartered in Bristol, England. It is ...

in the United States and by

Japan Tobacco The (JT) is a Japanese diversified tobacco company and parent company to Japan Tobacco International, one of the three largest international Big Tobacco product manufacturers in the world. It was established in 1985 as a that inherited the ri ...

outside the U.S. The brand is named after the town where R. J. Reynolds started his business,

Winston-Salem, North Carolina Winston-Salem is a city in Forsyth County, North Carolina, United States, and its county seat. At the 2020 United States census, 2020 census, the population was 249,545, making it the List of municipalities in North Carolina, fifth-most populous ...

. , Winston has the seventh-highest U.S. market share (2 percent) of all cigarette brands, according to the

Centers for Disease Control and Prevention The Centers for Disease Control and Prevention (CDC) is the National public health institutes, national public health agency of the United States. It is a Federal agencies of the United States, United States federal agency under the United S ...

and the Maxwell Report. This market share has been falling since 2003, when it peaked at 3.92 percent, although Winston has consistently been in the top 10 cigarette brands by U.S. market share since 2001, according to data from the

Substance Abuse and Mental Health Services Administration The Substance Abuse and Mental Health Services Administration (SAMHSA; pronounced ) is a branch of the U.S. Department of Health and Human Services (HHS). SAMHSA is charged with improving the quality and availability of treatment and rehabilitati ...

's National Household Survey on Drug Abuse.

History

Winston was introduced in 1954 by the

R.J. Reynolds Tobacco Company The R. J. Reynolds Tobacco Company (RJR) is an American tobacco manufacturing company based in Winston-Salem, North Carolina. Founded by namesake R. J. Reynolds in 1875, it is the largest tobacco company in the United States. The company is a w ...

and quickly became one of the top-selling cigarette brands, using the slogan "

Winston tastes good like a cigarette should "Winston tastes good like a cigarette should" is an advertising slogan that appeared in newspaper, magazine, radio, and television advertising campaign, advertisements for Winston (cigarette), Winston cigarettes, manufactured by R. J. Reynolds To ...

". It became the number one cigarette sold in the world by 1966, a position it held until 1972 when

Marlboro Marlboro (, ) is an American brand of cigarettes owned and manufactured by Philip Morris USA (a branch of Altria) within the United States and by Philip Morris International (PMI, now separate from Altria) in most global territories outside the ...

overtook the brand. In the 1980s, Winston was the most favored brand in Puerto Rico, thanks to their advertising slogan "Winston y Puerto Rico: No hay nada mejor" (''Winston and Puerto Rico: There is nothing better''). Winston then became the #2 cigarette, a position it continues to maintain today under ownership of

outside of the U.S. while the American version of the brand has faced steadily declining sales, dropping to sixth place by 2005 in the last national survey. The American version of Winston is also known for its more recent claim of becoming additive-free in the late 1990s. This in turn led to a settlement with the

Federal Trade Commission The Federal Trade Commission (FTC) is an independent agency of the United States government whose principal mission is the enforcement of civil (non-criminal) United States antitrust law, antitrust law and the promotion of consumer protection. It ...

requiring Winston to clarify subsequent advertisements that the lack of additives did not result in a safer cigarette. In 1999, R.J. Reynolds was spun off from

RJR Nabisco R. J. Reynolds Nabisco, Inc., doing business as RJR Nabisco, was an American conglomerate, selling tobacco and food products, headquartered in the Calyon Building in Midtown Manhattan, New York City. R. J. Reynolds Nabisco stopped ...

and subsequently sold its non-U.S. operations to Japan Tobacco. On July 15, 2014,

Reynolds American Reynolds American, Inc. is an American tobacco company which is a subsidiary of British American Tobacco and is the second-largest tobacco company in the United States. Its holdings include R. J. Reynolds Tobacco Company, American Snuff Compan ...

(R.J. Reynolds parent company) agreed to purchase the

Lorillard Tobacco Company Lorillard Tobacco Company was an American tobacco company that marketed cigarettes under the brand names Newport (cigarette), Newport, Maverick (cigarette), Maverick, Old Gold (cigarette), Old Gold, Kent (cigarette), Kent, True (cigarette), True, ...

for $27.4 billion and as a result, (to alleviate antitrust concerns) Winston, along with the

Kool Kool may refer to: People * Kool (surname), surname of Dutch origin * Robert "Kool" Bell (born 1950), American bassist and founder of Kool and the Gang * Roger Kool (1954–2005), Singaporean DJ (Roger Kiew) * Kool DJ Herc (born 1955), Jamaica ...

, Maverick, and Salem cigarette brands, was sold to

for $7.1 billion. On June 12, 2015, Reynolds American and Lorillard completed their merger and Winston officially fell under ownership of Imperial tobacco spinoff ITG brands.

Sponsorship

NASCAR

Beginning in 1971, Winston was the sponsor of the highest title of the

NASCAR The National Association for Stock Car Auto Racing, LLC (NASCAR) is an American auto racing sanctioning and operating company that is best known for stock car racing. It is considered to be one of the top ranked motorsports organizations in ...

series, known as the

Winston Cup Series The NASCAR Cup Series is the top racing series of the National Association for Stock Car Auto Racing (NASCAR), the most prestigious stock car racing series in the United States. The series began in 1949 as the Strictly Stock Division, and fro ...

. R. J. Reynolds ended Winston's association with the series in 2003. The series is now known as the

NASCAR Cup Series The NASCAR Cup Series is the top racing series of the NASCAR, National Association for Stock Car Auto Racing (NASCAR), the most prestigious stock car racing series in the United States. The series began in 1949 as the Strictly Stock Division, ...

Drag racing

From 1975 to 2001, Winston was also the sponsor of the NHRA drag racing series, which went on to have other title sponsors.

Superbike World Championship

Winston sponsored the

Ten Kate Racing Ten Kate Racing is a motorcycle racing team competing in World Supersport with 2023 rider Jorge Navarro and Stefano Manzi. They previously competed in the Superbike World Championship with 2019 rider Loris Baz, and previously with Althea Racing, ...

team in 2005 and 2006. In countries where tobacco advertising was prohibited, the acronym ''"WinWin"'' was used instead.

Football (soccer)

Winston was a sponsor of the

1982 FIFA World Cup The 1982 FIFA World Cup was the 12th FIFA World Cup, a quadrennial Association football, football tournament for men's senior national teams, and was played in Spain from 13 June to 11 July 1982. The tournament was won by Italy national footbal ...

Sailing

Winston sponsored

Dennis Conner Dennis Walter Conner (born September 16, 1942) is an American yachtsman. He is noted for winning a bronze medal at the 1976 Olympics, two Star World Championships, and three wins in the America's Cup. Sailing career Conner was born September ...

in the

1993–1994 Whitbread Round the World Race The 1993–94 Whitbread Round the World Race was the sixth edition of the around-the-world sailing event. The race was won by Grant Dalton the maxi 'New Zealand Endeavour'. As with prior races, the 1993-1994 Whitbread was run to "mixed class ...

. The yacht, named ''Winston'', finished 6th overall and 4th in class.

Controversy

Winston and ''The Flintstones''

Winston was one of the original sponsors of ''

The Flintstones ''The Flintstones'' is an American animated sitcom produced by Hanna-Barbera, Hanna-Barbera Productions, which takes place in a romanticized Stone Age setting and follows the titular family, the Flintstones, and their next-door neighbors, the R ...

'', from 1960 to 1962. In the commercials, ''Flintstones'' characters

Fred Flintstone Fred Flintstone is the main character of the animated sitcom '' The Flintstones'', which aired during prime-time on ABC during the original series' run from 1960 to 1966. Fred is the husband of Wilma Flintstone and father of Pebbles Flintst ...

and Barney Rubble were seen promoting Winston, and every episode ended with Fred lighting a Winston for his wife Wilma while singing the product's jingle. By the third season, however, the show's ads became more oriented towards children and Winston was replaced by

Welch's Welch Foods Inc., commonly known as Welch's, is an American company, headquartered in Concord, Massachusetts, Concord, Massachusetts. It has been owned by the National Grape Cooperative Association, a Agricultural cooperative, co-op of grape ...

Winston and targeting of African Americans

In the 1970s, Winston specifically targeted the

Afro-American African Americans, also known as Black Americans and formerly also called Afro-Americans, are an Race and ethnicity in the United States, American racial and ethnic group that consists of Americans who have total or partial ancestry from an ...

minority, similar to what

and Newport did during the time. After

World War II World War II or the Second World War (1 September 1939 – 2 September 1945) was a World war, global conflict between two coalitions: the Allies of World War II, Allies and the Axis powers. World War II by country, Nearly all of the wo ...

had ended, American tobacco companies started to explore new markets to maintain their prosperity. The growth in urban migration and the growing incomes of African Americans (called at the time the "emerging

Negro In the English language, the term ''negro'' (or sometimes ''negress'' for a female) is a term historically used to refer to people of Black people, Black African heritage. The term ''negro'' means the color black in Spanish and Portuguese (from ...

market") gave the tobacco companies what was sometimes called an "export market at home". Additionally, a new kind of media started to appear after the war when several glossy monthly magazines including ''

Negro Digest The ''Negro Digest'', later renamed ''Black World'', was a magazine for the African-American market. Founded in November 1942 by publisher John H. Johnson of Johnson Publishing Company, ''Negro Digest'' was first published locally in Chicago, Il ...

'' (1942, renamed ''Black World''), ''

Ebony Ebony is a dense black/brown hardwood, coming from several species in the genus '' Diospyros'', which also includes the persimmon tree. A few ''Diospyros'' species, such as macassar and mun ebony, are dense enough to sink in water. Ebony is fin ...

'' (1945) and ''Negro Achievements'' (1947, renamed '' Sepia'') began to be published. These relatively expensively produced magazines were far more attractive to the tobacco advertisers than the cheap "Negro" daily newspapers of the pre-war era, with glossy pages and a far wider national distribution. The magazines meant for a purely African-American audience also meant that advertisers could produce adverts aimed at and featuring African Americans away from the eyes of white consumers.

Winston Man

Several male models, including Alan Landers and David Goerlitz, appeared as "Winston Man" in various advertisements. Both Landers and Goerlitz became

anti-smoking Tobacco control is a field of international public health science, policy and practice dedicated to addressing tobacco use and thereby reducing the morbidity and mortality it causes. Since most cigarettes and cigars and hookahs contain or use ...

advocates after suffering health issues related to

tobacco smoking Tobacco smoking is the practice of burning tobacco and ingesting the resulting smoke. The smoke may be inhaled, as is done with cigarettes, or released from the mouth, as is generally done with pipes and cigars. The practice is believed to hav ...

Winston and additive-free claims

In September 2015, the US

Food and Drug Administration The United States Food and Drug Administration (FDA or US FDA) is a List of United States federal agencies, federal agency of the United States Department of Health and Human Services, Department of Health and Human Services. The FDA is respo ...

(FDA) warned ITG Brands, the makers of Winston cigarettes, that labeling the product as "additive-free" violated federal law because the claim implied that the cigarettes were safer than other brands.Abrams, Rachel. (August 27, 2015)
"F.D.A. Warns 3 Tobacco Makers About Language Used on Labels"
''

The New York Times ''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of ...

''. Retrieved May 5, 2019. The August warning letter to ITG marked the first time the FDA had used its authority under a 2009 tobacco-control law to take action against a company for making "additive-free" ("No Bull" ad campaign) claims on product packaging. It was one of three warning letters that the agency shipped out in August 2015 to cigarette companies whose products were labeled "additive-free", "natural" or both. Winston had been previously settled with the

(FTC) regarding similar claims in 1999, when tobacco advertising was under their purview.

Markets

Winston cigarettes were or still are sold in the following countries:

Iran Iran, officially the Islamic Republic of Iran (IRI) and also known as Persia, is a country in West Asia. It borders Iraq to the west, Turkey, Azerbaijan, and Armenia to the northwest, the Caspian Sea to the north, Turkmenistan to the nort ...

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Mexico Mexico, officially the United Mexican States, is a country in North America. It is the northernmost country in Latin America, and borders the United States to the north, and Guatemala and Belize to the southeast; while having maritime boundar ...

Chile Chile, officially the Republic of Chile, is a country in western South America. It is the southernmost country in the world and the closest to Antarctica, stretching along a narrow strip of land between the Andes, Andes Mountains and the Paci ...

Peru Peru, officially the Republic of Peru, is a country in western South America. It is bordered in the north by Ecuador and Colombia, in the east by Brazil, in the southeast by Bolivia, in the south by Chile, and in the south and west by the Pac ...

Argentina Argentina, officially the Argentine Republic, is a country in the southern half of South America. It covers an area of , making it the List of South American countries by area, second-largest country in South America after Brazil, the fourt ...

Brazil Brazil, officially the Federative Republic of Brazil, is the largest country in South America. It is the world's List of countries and dependencies by area, fifth-largest country by area and the List of countries and dependencies by population ...

United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Northwestern Europe, off the coast of European mainland, the continental mainland. It comprises England, Scotlan ...

Sweden Sweden, formally the Kingdom of Sweden, is a Nordic countries, Nordic country located on the Scandinavian Peninsula in Northern Europe. It borders Norway to the west and north, and Finland to the east. At , Sweden is the largest Nordic count ...

Denmark Denmark is a Nordic countries, Nordic country in Northern Europe. It is the metropole and most populous constituent of the Kingdom of Denmark,, . also known as the Danish Realm, a constitutionally unitary state that includes the Autonomous a ...

Finland Finland, officially the Republic of Finland, is a Nordic country in Northern Europe. It borders Sweden to the northwest, Norway to the north, and Russia to the east, with the Gulf of Bothnia to the west and the Gulf of Finland to the south, ...

Luxembourg Luxembourg, officially the Grand Duchy of Luxembourg, is a landlocked country in Western Europe. It is bordered by Belgium to the west and north, Germany to the east, and France on the south. Its capital and most populous city, Luxembour ...

Belgium Belgium, officially the Kingdom of Belgium, is a country in Northwestern Europe. Situated in a coastal lowland region known as the Low Countries, it is bordered by the Netherlands to the north, Germany to the east, Luxembourg to the southeas ...

, the

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Switzerland Switzerland, officially the Swiss Confederation, is a landlocked country located in west-central Europe. It is bordered by Italy to the south, France to the west, Germany to the north, and Austria and Liechtenstein to the east. Switzerland ...

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Czech Republic The Czech Republic, also known as Czechia, and historically known as Bohemia, is a landlocked country in Central Europe. The country is bordered by Austria to the south, Germany to the west, Poland to the northeast, and Slovakia to the south ...

Slovakia Slovakia, officially the Slovak Republic, is a landlocked country in Central Europe. It is bordered by Poland to the north, Ukraine to the east, Hungary to the south, Austria to the west, and the Czech Republic to the northwest. Slovakia's m ...

Slovenia Slovenia, officially the Republic of Slovenia, is a country in Central Europe. It borders Italy to the west, Austria to the north, Hungary to the northeast, Croatia to the south and southeast, and a short (46.6 km) coastline within the Adriati ...

Serbia , image_flag = Flag of Serbia.svg , national_motto = , image_coat = Coat of arms of Serbia.svg , national_anthem = () , image_map = , map_caption = Location of Serbia (gree ...

Albania Albania ( ; or ), officially the Republic of Albania (), is a country in Southeast Europe. It is located in the Balkans, on the Adriatic Sea, Adriatic and Ionian Seas within the Mediterranean Sea, and shares land borders with Montenegro to ...

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Turkey Turkey, officially the Republic of Türkiye, is a country mainly located in Anatolia in West Asia, with a relatively small part called East Thrace in Southeast Europe. It borders the Black Sea to the north; Georgia (country), Georgia, Armen ...

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Georgia Georgia most commonly refers to: * Georgia (country), a country in the South Caucasus * Georgia (U.S. state), a state in the southeastern United States Georgia may also refer to: People and fictional characters * Georgia (name), a list of pe ...

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South Africa South Africa, officially the Republic of South Africa (RSA), is the Southern Africa, southernmost country in Africa. Its Provinces of South Africa, nine provinces are bounded to the south by of coastline that stretches along the Atlantic O ...

Israel Israel, officially the State of Israel, is a country in West Asia. It Borders of Israel, shares borders with Lebanon to the north, Syria to the north-east, Jordan to the east, Egypt to the south-west, and the Mediterranean Sea to the west. Isr ...

Lebanon Lebanon, officially the Republic of Lebanon, is a country in the Levant region of West Asia. Situated at the crossroads of the Mediterranean Basin and the Arabian Peninsula, it is bordered by Syria to the north and east, Israel to the south ...

Jordan Jordan, officially the Hashemite Kingdom of Jordan, is a country in the Southern Levant region of West Asia. Jordan is bordered by Syria to the north, Iraq to the east, Saudi Arabia to the south, and Israel and the occupied Palestinian ter ...

Kuwait Kuwait, officially the State of Kuwait, is a country in West Asia and the geopolitical region known as the Middle East. It is situated in the northern edge of the Arabian Peninsula at the head of the Persian Gulf, bordering Iraq to Iraq–Kuwait ...

Kosovo Kosovo, officially the Republic of Kosovo, is a landlocked country in Southeast Europe with International recognition of Kosovo, partial diplomatic recognition. It is bordered by Albania to the southwest, Montenegro to the west, Serbia to the ...

Morocco Morocco, officially the Kingdom of Morocco, is a country in the Maghreb region of North Africa. It has coastlines on the Mediterranean Sea to the north and the Atlantic Ocean to the west, and has land borders with Algeria to Algeria–Morocc ...

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Japan Japan is an island country in East Asia. Located in the Pacific Ocean off the northeast coast of the Asia, Asian mainland, it is bordered on the west by the Sea of Japan and extends from the Sea of Okhotsk in the north to the East China Sea ...

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North Macedonia North Macedonia, officially the Republic of North Macedonia, is a landlocked country in Southeast Europe. It shares land borders with Greece to the south, Albania to the west, Bulgaria to the east, Kosovo to the northwest and Serbia to the n ...

, the

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Timor Leste Timor-Leste, also known as East Timor, officially the Democratic Republic of Timor-Leste, is a country in Southeast Asia. It comprises the eastern half of the island of Timor, the coastal exclave of Oecusse in the island's northwest, and ...

, and

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Gallery

References

External links

*
3 Flintstones Winston Cigarettes Commercials
via

YouTube YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim who were three former employees of PayPal. Headquartered in ...

{{Imperial Tobacco Cigarette brands Imperial Brands brands Products introduced in 1954