Widgetbox was a

San Francisco San Francisco, officially the City and County of San Francisco, is a commercial, Financial District, San Francisco, financial, and Culture of San Francisco, cultural center of Northern California. With a population of 827,526 residents as of ...

California California () is a U.S. state, state in the Western United States that lies on the West Coast of the United States, Pacific Coast. It borders Oregon to the north, Nevada and Arizona to the east, and shares Mexico–United States border, an ...

based company that enabled businesses to create and deliver applications to their customers. Widgetbox formally discontinued their service on March 28, 2014. In February 2011, Widgetbox rebranded as Flite and focused on online and

mobile advertising Mobile advertising is a form of advertising via mobile (wireless) phones or other mobile devices. It is a subset of mobile marketing, mobile advertising can take place as text ads via SMS, or banner advertisements that appear embedded in a ...

Products

Widgetbox products included:

Widgetbox Mobile

Enabled the user to build and distribute mobile web applications for

iPhone The iPhone is a line of smartphones developed and marketed by Apple that run iOS, the company's own mobile operating system. The first-generation iPhone was announced by then–Apple CEO and co-founder Steve Jobs on January 9, 2007, at ...

and Android.

ClickTurn Real-time Rich Media Ads

The user could develop and run

rich-media Interactive media refers to digital experiences that dynamically respond to user input, delivering content such as text, images, animations, video, audio, and even AI-driven interactions. Over the years, interactive media has expanded across g ...

ads.

Widgets

Enable the user to aggregate content into a

web widget A web widget is a web page or web application that is embedded as an element of a host web page but which is substantially independent of the host page, having limited or no interaction with the host. A web widget commonly provides users of t ...

History

Widgetbox was founded in 2006 by Ed Anuff, Giles Goodwin and Dean Moses. The company debuted the same year at DEMOfall 2006.

Sequoia Capital Sequoia Capital Operations, LLC is an American venture capital firm headquartered in Menlo Park, California, specializing in seed stage, early stage, and growth stage investments in private companies across technology sectors. the firm had appro ...

and Hummer Winblad Venture Partners invested an undisclosed amount in the company in 2007. A Series B round of funding was announced in January 2008, by Northgate Capital, Sequoia Capital,

Hummer Winblad Venture Partners Hummer Winblad Venture Partners (HWVP) is an American software and web focused venture capital firm based in San Francisco, California. Its founders include John Hummer and Ann Winblad. The firm was an early investor in Napster, the first popul ...

, independent investor Michael Dearing, et al.

Recent updates

* August 2007: Announced a distribution partnership with

iTunes iTunes is a media player, media library, and mobile device management (MDM) utility developed by Apple. It is used to purchase, play, download and organize digital multimedia on personal computers running the macOS and Windows operating s ...

that allows users to create and publish widgets based on an iMix playlist. * September 2007: Launched an App Accelerator for

Facebook Facebook is a social media and social networking service owned by the American technology conglomerate Meta Platforms, Meta. Created in 2004 by Mark Zuckerberg with four other Harvard College students and roommates, Eduardo Saverin, Andre ...

, which enabled users to create a Facebook application based on one of their widgets. * November 2007: Announced support for Google's OpenSocial initiative. Added support for importing Google Gadgets. * December 2007: Participated in the launch of the

Bebo Bebo ( ) was an American social networking website that originally operated from 2005 until its bankruptcy in 2013. The site relaunched several times after its bankruptcy with a number of short-lived offerings, including instant messaging and ...

Open Application Platform. * January 2008: released an App Accelerator for Bebo. Announced it raised an additional $8m in Series B funding. * March 2008: Will Price, a General Partner at Hummer Winblad Venture Partners, becomes new CEO. * October 2008: Partnered with

Yardbarker Yardbarker is a digital media property focused on the publishing of sports and entertainment news and information. Founded in 2006, the property distributes content on Yardbarker.com, social media platforms and via third party syndication partn ...

. * July 2009: Partnered with

Blogger A blog (a Clipping (morphology), truncation of "weblog") is an informational website consisting of discrete, often informal diary-style text entries also known as posts. Posts are typically displayed in Reverse chronology, reverse chronologic ...

to allow people to turn their Blogger blog into a widget. * March 2011: Widgetbox renamed to Flite. * November 2013: Announced they were shutting down" on 28 March 2014. * March 28, 2014: Shut down.

References

External links

* {{usurped,

} Marketing companies established in 2006 Internet properties established in 2006 Software companies based in the San Francisco Bay Area Defunct software companies of the United States Business services companies disestablished in 2014 Internet properties disestablished in 2014 2006 establishments in California 2014 disestablishments in California