WISE (1310 AM) is a

radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...

broadcasting a

sports Sport is a physical activity or game, often competitive and organized, that maintains or improves physical ability and skills. Sport may provide enjoyment to participants and entertainment to spectators. The number of participants in ...

format. Licensed to

Asheville, North Carolina Asheville ( ) is a city in Buncombe County, North Carolina, United States. Located at the confluence of the French Broad River, French Broad and Swannanoa River, Swannanoa rivers, it is the county seat of Buncombe County. It is the most populou ...

, United States, it serves the Asheville area. The station is owned by Saga Communications, and operates as part of its Asheville Radio Group. The station is an affiliate of the

Atlanta Braves The Atlanta Braves are an American professional baseball team based in the Atlanta metropolitan area. The Braves compete in Major League Baseball (MLB) as a member club of the National League (baseball), National League (NL) National League Eas ...

radio network, the largest radio affiliate network in

Major League Baseball Major League Baseball (MLB) is a professional baseball league composed of 30 teams, divided equally between the National League (baseball), National League (NL) and the American League (AL), with 29 in the United States and 1 in Canada. MLB i ...

History

For many years, WISE was a

Top 40 In the music industry, the Top 40 is a list of the 40 currently most popular songs in a particular genre. It is the best-selling or most frequently broadcast popular music. Record charts have traditionally consisted of a total of 40 songs. "To ...

radio station. In the 1980s, the station switched to

adult standards Adult standards (also sometimes known as the nostalgia or Big Band format) is a North American radio format heard primarily on AM or class A FM stations. Adult standards started in the 1950s and is aimed at "mature" adults, meaning mainly tho ...

, with most of the music coming from Stardust, an ABC Radio satellite format. Early in 2002, Asheville Radio Partners, part of American Media Services LLC in

Charleston, South Carolina Charleston is the List of municipalities in South Carolina, most populous city in the U.S. state of South Carolina. The city lies just south of the geographical midpoint of South Carolina's coastline on Charleston Harbor, an inlet of the Atla ...

, bought WISE and WOXL-FM, along with the stations' building on Lookout Road. Hal Green was the general manager, as well as WOXL's operations manager. WISE gradually began adding

talk shows A talk show is a television programming, radio programming or podcast genre structured around the act of spontaneous conversation.Bernard M. Timberg, Robert J. Erler'' (2010Television Talk: A History of the TV Talk Show', pp.3-4Erler, Robert (20 ...

in the early-2000s, eventually switching to

talk radio Talk radio is a radio format containing discussion about topical issues and consisting entirely or almost entirely of original spoken word content rather than outside music. They may feature monologues, dialogues between the hosts, Interview (jo ...

full-time, and finally sports talk. On December 3, 2015, Asheville Radio Group announced WISE would also air on 97.3 FM. In 2018, WISE moved from W247BV 97.3 to W275CP 102.9. The 97.3 frequency, which remained the HD3 channel of WOXL-FM, switched to

oldies Oldies is a term for musical genres such as pop music, rock and roll, doo-wop, surf music from the second half of the 20th century, specifically from around the mid-1950s to the 1980s, as well as for a radio format playing this music. Since 2 ...

. According to the FCC database, the

FM translator A broadcast relay station, also known as a satellite station, relay transmitter, broadcast translator (U.S.), re-broadcaster (Canada), repeater ( two-way radio) or complementary station (Mexico), is a broadcast transmitter which repeats (or tr ...

on 102.9

MHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), often described as being equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose formal expression in terms of SI base u ...

relays WEZZ.

References

External links

WISE official website
* * ISE Fox Sports Radio stations Radio stations established in 1939 1939 establishments in North Carolina {{NorthCarolina-radio-station-stub