WIHB-FM (96.5

MHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), often described as being equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose formal expression in terms of SI base u ...

, "96.5 The Bull") is a

radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...

serving the Macon metropolitan area in

central Georgia Central Georgia is an eleven-county region in the U.S. state of Georgia (U.S. state), Georgia. It abuts the Atlanta metropolitan area, just to the north, and is anchored by both the Macon metropolitan area, Georgia, Macon and Warner Robins, GA Met ...

, and having

Gray, Georgia Gray is a city in Jones County, Georgia, United States. The population was 3,276 at the 2010 census, up from 1,811 at the 2000 census. In 2020, its population was 3,436. The city is the county seat of Jones County. It is part of the Macon metro ...

as its

city of license In U.S., Canadian, and Mexican broadcasting, a city of license or community of license is the community that a radio station or television station is officially licensed to serve by that country's broadcast regulator. In North American broadcast ...

. The station is owned by iHeartMedia, Inc. It airs a

country music Country (also called country and western) is a popular music, music genre originating in the southern regions of the United States, both the American South and American southwest, the Southwest. First produced in the 1920s, country music is p ...

format.

History

This station was assigned the WPCH

call letters In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a Identifier, unique identifier for a transmitter station. A call sign can be fo ...

by the

Federal Communications Commission The Federal Communications Commission (FCC) is an independent agency of the United States government that regulates communications by radio, television, wire, internet, wi-fi, satellite, and cable across the United States. The FCC maintains j ...

on November 1,

2006 2006 was designated as the International Year of Deserts and Desertification. Events January * January 1– 4 – Russia temporarily cuts shipment of natural gas to Ukraine during a price dispute. * January 12 – A stampede during t ...

. It was previously used on "Peach 94.9", a station which had a very similar

radio format A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. The radio format emerged mainly in the United States in the 1950s, at a time when Radio broadcasting, ...

metro Atlanta Metro Atlanta, designated by the United States Office of Management and Budget as the Atlanta–Sandy Springs–Roswell metropolitan statistical area, is the most populous metropolitan statistical area in the U.S. state of Georgia and the sixt ...

, the next

media market A media market, broadcast market, media region, designated market area (DMA), television market area, or simply market is a region where the population can receive the same (or similar) television station, television and radio broadcasting, ra ...

to the north. That station is now

WUBL WUBL (94.9 FM) is a commercial radio station known as 94-9 The Bull. It is owned by iHeartMedia and it plays a country music radio format. The studios and offices are located at the Peachtree Palisades Building in the Brookwood Hills district ...

, "94.9 The Bull". The call letters actually go back to an AM station in New York City. In the early 1930s, WPCH operated on 570 kHz in the New York metropolitan area. During the week of March 17, 2008, fans of classic hits station "Peach 96.5" were told that they could listen to the station online until the station returned to the air as "Peach 102.5" on March 24, 2008. During this transition, the country format known as "The Bull" broadcast on both the 102.5 and 96.5 frequencies. In late 2008, the classic hits format returned as a simulcast on both 96.5 and 102.5 FM. On March 22, 2011, 102.5 broke away from the 96.5 simulcast and now plays country music. Peach 96.5 FM still carries the classic hits format as well as online. On September 19, 2011, WPCH shifted their format from classic hits to adult contemporary, keeping the "Peach 96.5" branding. On February 23, 2013, at 12 midnight, WPCH changed their format back to country, branded as "New Country 96.5". On June 1, 2015, at 6 AM, WPCH rebranded back to the "96.5 The Bull" branding. The new callsign WIHB-FM was adopted at the same time.iHeart Launches Bull & Bull Icons In Macon
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References

External links

WIHB-FM official website
* IHB-FM Country radio stations in the United States Jones County, Georgia Radio stations established in 1995 IHeartMedia radio stations {{GeorgiaUS-radio-station-stub