WIFC (95.5 FM) is a heritage contemporary hit radio station located in

Wausau, Wisconsin Wausau ( ) is a city in Marathon County, Wisconsin, United States, and its county seat. It is located along the Wisconsin River and had a population of 39,994 as of the 2020 United States census, 2020 census. It is the core city of the Wausau ...

. The station is owned and operated locally by

Midwest Communications Midwest Communications, Inc. is a Wausau, Wisconsin–based radio broadcasting company. It owns 82 radio stations located primarily within the Midwest United States, in Indiana, Michigan, Minnesota, North Dakota, South Dakota, Tennessee, Il ...

, previously owned by

Journal Communications Journal Media Group (formerly Journal Communications) was a Milwaukee, Wisconsin-based newspaper publishing company. The company's roots were first established in 1882 as the owner of its namesake, the ''Milwaukee Journal'', and expanded into br ...

, Dave Raven (Raven Broadcasting) and originally Forward Communications. The call letters WIFC stand for Wisconsin Forward Communications. WIFC's main competition comes from HOT 96-7 (WHTQ), a top 40-CHR radio station broadcasting to the same area. Formerly WSAU-FM (a beautiful music station), WIFC has broadcast its current format since August 1969, making it one of the longest-running continuously-broadcasting CHR-top 40 stations in the United States.

History

WSAU-FM began broadcasting August 29, 1948, and was one of the first FM Stations in Wisconsin to broadcast in Stereo in the early 1960s. It and sister station WSAU were originally owned by The Milwaukee Journal.

References

External links

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Midwest Communications
* {{coord, 44.921, N, 89.691, W, type:landmark_region:US_source:FCC, display=title 1948 establishments in Wisconsin Contemporary hit radio stations in the United States Midwest Communications radio stations Radio stations established in 1948 IFC