WFMX (107.9 FM, "107-9 the Mix") is an

adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the 1980s to the present day, with varying degrees of easy listening, pop, soul ...

– formatted radio station

licensed A license (American English) or licence (Commonwealth English) is an official permission or permit to do, use, or own something (as well as the document of that permission or permit). A license is granted by a party (licensor) to another part ...

Skowhegan, Maine Skowhegan () is the county seat of Somerset County, Maine, United States. As of the 2020 census, the town population was 8,620. Every August, Skowhegan hosts the annual Skowhegan State Fair, the oldest continuously held state fair in the Unit ...

. The station is owned by J. Hanson Company. Its programming is also simulcast on

WBAN WBAN (1340 AM) is a radio station broadcasting an adult contemporary format. Licensed to Veazie, Maine, United States, the station serves the Bangor area. The station is owned by Port Broadcasting, LLC, and is operated by Mix Maine Media ...

in Veazie (near Bangor).

History

WFMX went on the air March 17, 1990, as a satellite fed

oldies Oldies is a term for musical genres such as pop music, rock and roll, doo-wop, surf music from the second half of the 20th century, specifically from around the mid-1950s to the 1980s, as well as for a radio format playing this music. Since 2 ...

format under the call letters WHQO (Standing for "Headquarters for Oldies") changing a few years later to a community-based

format as "The Light at the end of the dial". In the late 1990s, as ownership of the station changed frequently the station changed formats several times, including simulcasting the sports of

WSKW WSKW (1160 Hertz, kHz) is a commercial radio, commercial amplitude modulation, AM radio station licensed to Skowhegan, Maine. It is owned by J. Hanson Company and it carries a radio format of sports radio, sports from Infinity Sports Network. T ...

(1996–1999),

top 40 In the music industry, the Top 40 is a list of the 40 currently most popular songs in a particular genre. It is the best-selling or most frequently broadcast popular music. Record charts have traditionally consisted of a total of 40 songs. "To ...

as "The Party 108" (1999–2000),

talk Talk may refer to: Communication * Communication, the encoding and decoding of exchanged messages between people * Conversation, interactive communication between two or more people * Lecture, an oral presentation intended to inform or instruct ...

both simulcasting

WVOM-FM WVOM-FM (103.9 megahertz, MHz) is a commercial radio, commercial FM radio, FM radio station city of license, licensed to Howland, Maine, and serving Central and Downeast Maine, including Bangor, Maine, Bangor. It airs a talk radio radio format ...

from Bangor and solo before flipping to the current "Mix 107.9" in February 2005. In 1999 an effort was made to donate the station to Maine Public Radio; the donation was never completed, as it was contingent on a never-completed sale of Mountain Wireless' stations to

Cumulus Media Cumulus Media, Inc. is a broadcasting company of the United States and is the second largest owner and operator of AM and FM radio stations in the United States ahead of Audacy and behind iHeartMedia iHeartMedia, Inc., or CC Media Holdi ...

. In February 2007, the call letters were changed to WFMX, to more closely resemble the "Mix" name. Those calls were previously used by what is now

WVBZ WVBZ (105.7 FM, "Real Rock 105.7") is a mainstream rock radio station serving the Piedmont Triad region. The station is a part of iHeartMedia, Inc.'s cluster in the Greensboro/Winston-Salem market and is licensed to Clemmons, North Carolina. I ...

when it was licensed to

Statesville, North Carolina Statesville is a city in Iredell County, North Carolina, United States, and its county seat. The population was 28,419 at the time of the 2020 census. Statesville was established in 1789 by an act of the North Carolina Legislature. It is part ...

. A power increase was granted as well, improving the signal to the south. WFMX had been working with the developers of the Hathaway Creative Center in Waterville with intentions anchor the refurbished mill in late 2008.Former Hathaway factory sold
/ref> Agreeable terms could not be met, so WFMX and its cluster-mates took occupancy of new space on Kennedy Memorial Drive in Waterville. On April 23, 2013, WFMX was granted for a construction permit to increase its ERP up to 32,000 watts and to raise their

HAAT Haat Bazaar () is an open-air market that serves as a trading venue for local people in rural areas and towns mainly in Bangladesh, Bhutan, Nepal and India. Haat bazaars are conducted on a regular basis, usually once, twice or thrice a week, a ...

up to 129 meters (423 feet). The station was licensed with the new facilities on April 18, 2016. For part of WFMX's adult contemporary format, they aired

Delilah Delilah ( ; , meaning "delicate";Gesenius's ''Hebrew-Chaldee Lexicon'' ; ) is a woman mentioned in the sixteenth chapter of the Book of Judges in the Hebrew Bible. She is loved by Samson, a Nazirite who possesses great strength and serves as t ...

's syndicated love songs program. Then in 2017, WFMX became a classic hits / hot AC format. With the repositioning of today's music and classic hits, the station shelved Delilah's program for local talent and more music nights. In November 2024,

in Veazie (near Bangor), which had previously offered a similar adult contemporary format as "The Wave", began simulcasting WFMX under a time brokerage agreement. WFMX main studios are located at The Lee Farm Mall on Western Avenue in Augusta, with additional facilities at Penny Hill Park in Waterville.

References

External links

* * {{Adult Contemporary Radio Stations in Maine 1990 establishments in Maine Mainstream adult contemporary radio stations in the United States Radio stations established in 1990 FMX Skowhegan, Maine