WDUL (970 AM) is a radio station licensed in

Superior, Wisconsin , native_name_lang = oj , nickname = , total_type = , motto = , image_skyline = Tower Avenue.jpg , imagesize = , image_caption = Downtown Superior , ima ...

. The station is owned and operated by Midwest Communications, which owns six stations in Duluth, Minnesota. All the Duluth stations share the same studio location at 11 East Superior St. Suite 380, downtown Duluth. WDUL previously aired programming from the

CBS Sports Radio CBS Sports Radio is a sports radio network that debuted with hourly sports news updates on September 4, 2012, and with 24/7 programming on January 2, 2013. CBS Sports Radio is owned by Paramount Global and distributed by Westwood One. Programmin ...

network. WDUL's main competition when their format was standards was WKLK in Cloquet, Minnesota, coincidentally a former "Music of Your Life" affiliate station, which now features America's Best Music from Dial Global. The station adopted its standards format in September 2008. Prior to that, WDUL aired

ESPN Radio ESPN Radio, which is alternately platform-agnostically branded as ESPN Audio, is an American sports radio network and extension of the ESPN television network. It was launched on January 1, 1992, under the original banner of "SportsRadio ESPN". ...

programming, as well as '' The Jim Rome Show'' and '' Loveline''. It was also the local home of NASCAR races and ESPN Sunday Night Baseball.

History

The station was first licensed on August 10, 1959, with the callsign WQMN, as a new 1,000-watt daytime-only station transmitting on 1320 kHz, and licensed to Quality Radio, Inc. in Superior, Wisconsin. At noon on May 9, 1964, the station became the first Duluth/Superior radio station to change its callsign when it became WAKX ("WAX"), playing a Top 40 format. Lance "Tac" Hammer was the station's first program director. WAKX moved to 970 kHz, formerly the home of WIGL in Superior, on October 26, 1967. The 1320 kHz frequency in the Duluth/Superior market is no longer in use. Owner Lew Latto purchased the facilities of beautiful music station KPIR in September 1974, and began simulcasting the format of WAKX on both 970 AM and the new 98.9 FM. In 1982, the AM station changed its callsign to KXTP and switched to adult standards, airing the " Music of Your Life"

syndicated Syndication may refer to: * Broadcast syndication, where individual stations buy programs outside the network system * Print syndication, where individual newspapers or magazines license news articles, columns, or comic strips * Web syndication, ...

format. WAKX-FM remained unchanged. In 1994, Latto sold KXTP and WAKX to Ken Beuhler and Patty McNulty, the owners of WDSM and KZIO (currently KDKE). The FM station flipped from classic rock to country music and became KTCO. Later that decade, Buehler and McNulty sold their stations to Shockley Communications, which changed KXTP's format to country and then

Radio Disney Radio Disney was an American radio network operated by the Disney Radio Networks unit of Disney Branded Television within the Disney General Entertainment Content, headquartered in Burbank, California. The network broadcast music programming ...

. It later changed to

Hot Talk Talk radio is a radio format containing discussion about topical issues and consisting entirely or almost entirely of original spoken word content rather than outside music. Most shows are regularly hosted by a single individual, and often featur ...

, and finally, to Sports. Today, the station is owned by Midwest Communications which also owns KDAL, WDSM,

KDAL-FM KDAL-FM (95.7 FM, "My 95.7") is an American radio station in Duluth, Minnesota airing an adult contemporary format. KDAL-FM is owned by Midwest Communications, which also owns KDKE, WDSM, WDUL, KDAL, and KTCO in Duluth. All the Duluth statio ...

and

KDKE KDKE (102.5 FM, "Duke FM") is a classic country radio station located in Duluth, Minnesota (licensed to Superior, Wisconsin). KDKE is owned by Midwest Communications, which also owns WDSM, WDUL, KDAL, KDAL-FM and KTCO in Duluth. All the Dulut ...

in Duluth. AM 970 regained the " Music of Your Life" format in September 2008, dropping

and returning the Music of Your Life to the Duluth/Superior airwaves. On March 7, 2014, WGEE changed formats from adult standards to sports, with programming from

. On March 16, 2015, WGEE changed calls to WDUL. On November 4, 2020, WDUL rebranded as "970 The Game" with weekday daytime programming originating from

WRNW WRNW (97.3 FM) is a sports radio station in Milwaukee, Wisconsin owned and operated by iHeartMedia. WRNW's studios are located with iHeartMedia's other Milwaukee operations in rural-suburban Greenfield, with their transmitter located with the W ...

Milwaukee Milwaukee ( ), officially the City of Milwaukee, is both the most populous and most densely populated city in the U.S. state of Wisconsin and the county seat of Milwaukee County, Wisconsin, Milwaukee County. With a population of 577,222 at th ...

. On April 25, 2022, WDUL changed formats from sports to full-fledged top 40/CHR, branded as "Hot 98.1" competing against CHR (Top 40)

KBMX KBMX (107.7 FM, MIX 108) is a top 40 radio station serving Duluth, Minnesota, and Superior, Wisconsin. It is owned by Townsquare Media. The studios and offices are with its three other sister stations at 14 E. Central Entrance, on the west side ...

/107.7 "Mix 108". The prior sports format was moved to sister WDSM.Its Getting Hot In Duluth
Radioinsight - April 25, 2022 This also returns the CHR format to 970 AM for the first time since WAKX signed off in 1982.

Previous logo

References

External links

Website for Midwest CommunicationsWAKX survey from July 28, 1967
* *
FCC history cards for WDUL (covering WQMN/WAKX, 1958-1979)
{{coord, 46, 43, 28, N, 92, 07, 11, W, type:landmark_region:US_source:FCC, display=title Contemporary hit radio stations in the United States Radio stations in Superior, Wisconsin Radio stations established in 1959 Midwest Communications radio stations